1 minute read
Social Media Marketing
Social media continues to pave the way to reach audiences.
With our newly launched social media strategy, we are able to provide real-time updates, breaking news, and exciting developments from the DCOA. In 2022 alone, our social media platforms reached more than 250,000 users across all platforms, generating hundreds of thousands of visits to the new DevelopAbilene.com.
Advertisement
We invite you to follow us on LinkedIn, Instagram, and Facebook @DevelopAbilene.
Economic Development Week
The International Economic Development Council chooses a week in May to celebrate Economic Development Week and highlight the important role Economic Development plays in building and bettering our communities.
The DCOA participated in this week with a series of videos shared across social media and through email. These videos featured the DCOA team and over a five day period, generated nearly 75,000 impressions, 550 visits to DevelopAbilene.com, and told the story of our mission, vision, and values.
Visit DevelopAbilene.com/EDW to see the DCOA team talk about the importance of Economic Development in Abilene.
