Copyright © 2021 by Devara Wijaya All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, or stored in a database or retrieval system, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the copyright holder stated above. This book was produced as part of a design student
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Devara is an Indonesia-based visu design should be purposeful, func its original intention
2019 2020 half 2021
ual communicator who belief that ctional, relevant and beautiful to
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VISUAL EQULIZATION
Editorial
PRESS PLAY
Editorial
QUANDARY
Editorial
THE PRODIGY
Packaging
DEAR DAPHNE
Branding
DYAMA
Branding
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IMAGI
Editorial
OBJECTIVE
SOLUTION
Develop an identity by bringing the Indonesian theme for handcrafted bottled cocktail brand
Creating a visual identity inspired by the natural and cultural wealth possessed by Indonesia, repackaged to be more modern and acceptable to young people
Discipline
Branding
Project
DYAMA
Client
DYAMA
Deliverable
Visual identity
Team
Sip Sensei
Photography
Background
Concept
DYAMA is a brand that sells bottled cocktails, DYAMA’s mission is to increase the value of local alcohol and public awareness especially young people that alcohol can be enjoyed not just for getting drunk
Getting inspiration from Indonesia’s natural and cultural wealth which is in line with Dyama’s main mission to increase the value of local alcohol. visually, Dyama uses a modern visual concept that suits the target market of young people
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DYAMA BRANDING & ID AUGUST 2020
13 Portfolio Selected works DYAMA is a brand that serves various kind of bottled cocktails using local indonesian spirits and flavours. DYAMA are dedicated to increase the value of the local spirits we’re using and at the same time educating people to appreciate it.
Devara W
DYAMA has been serving bottled cocktails from September 2020, and at the same time donating some of their income to people whose affected by COVID-19 in bali through a non profit charity organization.
DYAMA has a meaning of change of a norm which is our vision to solve the problems we are worried about. With DYAMA, we present peoples a variety of handcrafted cocktails that will give you an unique & unforgettable experience
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The Logo Mark Started from our main mission to level up local culture, so we tried to find some local patterns, until we got inspired from East Kalimantan traditional cloth. this logo inspired by traditional cloth pattern from East Kalimantan
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19 Portfolio Selected works In this first seasons, DYAMA takes the theme from traditional javanese dessert, Klepon and iconic betawi drinks, Bir Pletok
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The prologue
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Photo S
Sip Sensei
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25 Portfolio Selected works In its first season, DYAMA issued 3 types of cocktail variants with 2 different types of product segmentation, therefore we made 3 types of labels with 2 different colors to differentiate the segmentation of each DYAMA product released
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Bottle Label
Social Media
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Social media is one of the main media for DYAMA to convey its products and at the same time sell their products. That’s why Dyama’s social media design is also one of our main focuses. We want to build the image of Dyama as a high quality brand with a simple and elegant design without losing the essence of DYAMA’s main mission
DYALOGUE Dyalogue is a podcast that contains talks about the alcoholic beverage industry in Indonesia that discusses various things about alcoholic beverages in the realm of consumers, enthusiasts, and producers with the aim of educating consumers and producers to appreciate the art of alcoholic beverages more than just a drink to get drunk. Dialogue was published limitedly on DYAMA Instagram TV
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We maximize the use of the Instagram social media platform as a promotional media for DYAMA, so we try to take advantage of all the features on Instagram including Instagram Stories
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OBJECTIVE
SOLUTION
Develop an Identity for women fashion brand
Create a visual identity that meets the needs of the target market that dear Daphne wants to achieve
Discipline
Branding
Project
Dear Daphne Visual ID
Client
Dear Daphne Label
Deliverable
Visual identity
Team
-
Background
Concept
Dear Daphne Label is an Indonesia local clothing brand that was founded in 2020. Dear Daphne label aim to create modern chic and versatile clothing with affordable priece. Dear Daphne Label creates quality, timeless pieces that can be worn in many occasions. Dear Daphne Label develop and manufacture in their own supervision
To communicate the products produced by Dear Daphne Label I use a modern design style combined with subtle and harsh colors. with a combination of 2 types of typography that represent versatile Dear Daphne products. I also make designs to keep it feminine, not only modern and unique
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DEAR DAPHNE VISUAL IDENTITY JUNE 2020
Engaging people to be more creative and free in dressing up, while making fashion as a part of everyday’s lifestyle without spend a lot of effort Dear Daphne Label produce elevated read-to-wear to meet the needs of fashion savvy
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Providing wide variety of women’ Label creates: Elevated Basics, C
The Logotype Dear Daphne’s market reach is quite wide, covering adolescents and adults, formal and casual wear, and versatile product uses. Therefore, the use of 2 types of font types in this logotype emphasizes the Dear Daphne brand is able to answer the market challenges for products that are casual but still feminine, can be used formally or casually, the ease to looking fashionable without the need extra effort.
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’s fashion pieces. Dear Daphne Comfortable and Affordable
Color Choice
#f7f5f2
#c2c1d1
#2a3571
#f7f0e8
#5a5d46
#d65a27
#e9cdc7 #ede4dc
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Typography Choice
Poppins Regular
24 pt
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Panama Bold
60 pt
Both Teenagers and Adults
Dear Daphne Label produce elevated read-to-wear to meet the needs of fashion savvy
Dear Daphne
Dear Daphne Label p roduce elevated read-to-wear t o meet the needs o f fashion savvy
Daphne
Dear Daphne Label produce elevated read-to-wear t o meet the needs o f fashion savvy
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Daphne
Dear Daphne Engaging people to be more creative and free in dressing up, while making fashion a s a part of everyday’s lifestyle without spend a lot of effort Dear Daphne Label produce elevated read-to-wear t o meet the needs o f fashion savvy
Daphne
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Engaging people to be more creative and free in dressing up, while making fashion a s a part of everyday’s lifestyle without spend a lot of effort
Engaging people to be more creative and free in dressing up, while making fashion a s a part of everyday’s lifestyle without spend a lot of effort
Portfolio
Engaging people to be more creative and free in dressing up, while making fashion as a part of everyday’s lifestyle without spend a lot of effort
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The combination of soft colors and harsher colors aims to emphasize the brand’s impression that is friendly for teenagers and adults alike. Likewise, the combination of a formal serif font and a more casual sans serif font makes products from Dear Daphne that can be used in almost any situation and can be easily combined with various types of clothing
Photo
Kimberly Djauw
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In this project I also did an editorial photoshoot. The photoshoot was done in a studio and almost all photos use natural light
In frame
Chloe Set
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In frame
Chloe Set
In frame
Zoey Top
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In frame
Adela Top
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In frame
Luna Pants
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OBJECTIVE
SOLUTION
Create new packaging designs for DYAMA. Balinese themed, social media and editorial
Takes the nuances of tropical beauty from Bali, looks different but still has the character that DYAMA has
Discipline
Packaging
Project
The Prodigy Packaging
Client
DYAMA
Deliverable
Label & Socmed design
Team
-
Background
Concept
DYAMA is back with a new season. every season of DYAMA brings a new theme but still with the same characters. In this season, DYAMA carries the theme of Bali, more precisely the Prodigy of Bali Island along with all its beauty. The visual mood that DYAMA wants to elevate is tropical island freshness
This season I choose to use bright colors to reflect the freshness of the island of Bali, in this packaging I highlight the raw materials for each cocktail and on the logotype. In the packaging design, this time I played with the gradations that represent the gradations of the sunset and the coast of Bali
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THE PRODIGY PACKAGING & SOCMED NOVEMBER 2020
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PRODIGY
After Raising the theme The Prologue in the first season, we will take you on journey to a sacred and enig matic place on our second season. Please Enjoy, The Prodigy
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THE
The Logotype Each of DYAMA’s products has it’s own story. We strive to mantain the uniqueness of each DYAMA’s products. Thereforein this seasons every DYAMA’s products has it’s own logotype
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01 TDT 02 LOD 03
Tri Datu Lost On Denpasar Blank Card
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Bottle Label
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In this season, DYAMA brings a tropical theme inspired by the area of Bali, Indonesia. The bright and refreshing colors on the color palette in this season represent the tropical island mood according to the theme raised in this season. 2 types of bottle label sizes aim for differentiation of product segmentation
Box Label
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To improve customer experience when buying DYAMA products, we use tube packaging such as potato chips packaging. In addition to improving the experience of packaging, it also provides full security during delivery so that the bottles do not break
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SOCIAL
MEDIA
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& EDITORIAL 73
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OBJECTIVE
SOLUTION
Create a movie poster with a cathartic concept
We chose a theme about depression, depression can be an overflow of emotions that can be expressed
Discipline
Editorial
Project
Multimedia Photography
Client
College Assignment
Deliverable
Poster, Book
Team
Feisal Farhanudin Anggi Ayu Muamar Raihan Muhammad Ananta
Photographer Make Up Property BTS
Background
Concept
As a visual communication design student, of course we must know how to take photos with certain techniques. Besides that, we muast able to apply the techniques and materials of multimedia photography with the final result in the form of a poster and and artbook
This idea emerged as a reflection of us as visual communication design students, we use digital imaging techniques to visualize the concept we want, a foggy atmosphere because it is not possible to do it practically. In the end result we want to achieve a visual that is both grimace and confusion
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Project
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QUANDARY POSTER & BOOK NOVEMBER 2019
Devara W
Maka bertahanlah
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Kamu seorang pejuang, Kamu lebih kuat dari yang kamu bayangkan
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This poster has the theme of someone who is depressed, dilemma with life’s problems, so the resulting visual is grimace and confusion between wanting to hold it or let it go
In this project, I was the project lead and designer for poster and artbook. on the poster I did a whole works of post-pro was done in Adobe Lightroom and Adobe Photoshop
Devara W
The visualization of the fog in this poster represents obscurity, the “gray zone” between reality and not real, and uncertainty about the future. Fog can represent death. An isolation, Life and death if he commits suicide. Visualization light that came towards his face represents spiritual light and characterdeity. a bluish color mood with dark shades in the poster describes sadness and depression, Feeling blue
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OBJECTIVE
SOLUTION
Create a unique pocket book with lots of illustrations inspired by songs
We make a handcrafted pocketbook with a unique binding and book size, printed digitally
Discipline
Editorial
Project
Press Play
Client
How About Visual
Deliverable
Pocket book
Team
Dwirahman Septian Isham Nasrul Idzan Lubis
Illustartion Copywritting Marketing
Background
Concept
During my internship at the design studio, How About Visual. I got a project to make something that can be sold. That’s why I and the other interns decided to make a pocket book. in this project I do editroial design. I also did material research and book binding
The idea of this pocket book originated from our uneasiness when we have to be in silence awkward during the conversation. that’s why we created this pocket book. The contents of this pocket book are inspired by the songs we enjoy. because the concept of this pocket book is a joke, we use a fun and colorful design
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PRESS PLAY BOOK MARCH 2021
The Play Logo This logo is made of 3 symbols that we can find in audio-visual media applications: play, pause, and stop. The symbols are modified so that they form play. The word play means a conversation that will continue when a conversation has stopped because it runs out of topics.
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Awkward silence between coneversations sucks: messing around with each smartphone kinda ruined the experience and purpose of social life This little pocket book prepares topic starters and ice-breakers to ignite conversations and could break awkward silence
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Print Cover Book Binding Dimension Page
Digital Print Craft Paper 210 Book Paper 90 Zip ties Binding 120mm x 100mm 72 Pages
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Illustration
Dwirahman Septian
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OBJECTIVE
SOLUTION
Practicing my design skills in designing especially poster designs
Designing different types of posters to my liking, experimenting with different types of design styles
Discipline
Editorial
Project
VISUAL EQUALIZATION
Client
Self-Initiated
Deliverable
Poster
Team
-
Background
Concept
When I just got a new laptop I tried to push my design ability. besides wanting to practice my design skills I also want to share the results of my designs via social media. Besides posters, I also made some kinetic typography, but unfortunately it can’t be displayed here
Because the initial goal of this project was to practice my design skills, I didn’t have a specific concept in this project. experimenting with visuals to produce a poster. I don’t have any limits and trying to break the rules. This posters is inspired by other posters uploaded by designer friends out there via social media
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VISUAL EQULIZATION POSTER OCT 2019 - MARCH 2021
Kelaziman Baru Recently, some pop culture products that I enjoy, such as music and movies, carry the theme LGBT. is this a new prevalence (the new normal)? Year
March 2020
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109 Portfolio Selected works Cancel Culture Digital Print poster for PastFuture Cancel Culture Collection Manual Layering Art paper 260gsm Transparent vinyl sticker paper March 2021
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Cancel Culture Poster for PastFuture Cancel Culture Collection Year
March 2021
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Visual Equalization 9 Year
October 2019
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April 2020
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LOGO COLLECTION 01
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13 14
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2019 - 2021 04
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01 Monroe 02 Dear Daphne 03 Dyama 04 Exile 05 Pasta Common
06 Stance 07 PastFuture 08 LOD 09 Press PLay 10 Novateur
11 TDT 12 Blank Card 13 DKV MM 18 14 Coupe
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OBJECTIVE
SOLUTION
Creates editorial designs for the campus organization, IMAGI
Designing editorial designs in accordance with the required themes and concepts
Discipline
Editorial
Project
IMAGI
Client
IMAGI
Deliverable
Poster, Socmed Design
Team
IMAGI
GrD
Background
Concept
Currently I am studying design at telkom university. Apart from being a student, I am also part of the campus organization, IMAGI. IMAGI is a visual communication design student association. as one of the board members at IMAGI I have had several opportunities to be the design lead for several IMAGI events. each event has a different theme and concept
There are 2 projects that have different themes and concepts. each project has its own challenges. each project has a concept tailored to the needs of the event
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Project
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IMAGI POSTER & SOCMED MARCH 2020 - MAY 2021
PA.PA.PA
PAPAPA (Parede Pameran(online) Perdana) is an exhibition held online via Instagram. This Papapa is the first exhibition to be held online by Imagi. Papapa exhibited the results of the Creator (Imagi inauguration) event, taking the theme Paradigm Shift, and the concept of this event was The Majestic Century, which was inspired by the film “The Greatest Showman” with its freakshow performances. Through this theme and phenomenon we chose the name PA.PA.PA which has a “freak” and different impression. PA.PA.PA said it taken from 3 words “what”. The word “what” expresses questioning and curiosity.
Year
March 2020
Team
Algis Devara Tama Ghiffari Hassan Salman Ilham Nadien
Design Lead Design Lead Illustration Illustration GrD GrD GrD GrD
Illustration Tama
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This main poster is only published digitally through Instagram and other social media, therefore this poster has an aspect ratio of 4: 5
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Main Poster
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Vertical video frame design with an aspect ratio of 9:16 for Instagram TV
Novateur is a regeneration event for new committee held by IMAGI every year. in terms of visuals., this year adapting from the classic era mixed with modern contemporary styles. Novateur is hosted online via online video meetings.
Year
Jan 2021
Team
Devara Salman Algis
Design Lead Design Lead GrD
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Main Poster the main poster for Novateur’s event. This poster is published digitally on Instagram
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Thank You!
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Yosafat Devara Wijaya devara.wijaya@gmail.com +6281311575808
Typeface Monserrat Violet Sans Paper Cougar Opaque 270 Gsm Matte paper 150 Gsm Binding Naked binding (Soft cover, open spine)
Printed in Jakarta, Indonesia
Devara W
IG devara.w Be be.net/devarawijaya In linkedin.com/in/devarawijaya