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TALES FROM THE DIGITAL FRONTIER LANCERINGSDAGEN09 DET DANSKE FILMINSTITUT Presented by: Liz Rosenthal Managing Director, Power to the Pixel

NOVEMBER 2009 www.powertothepixel.com


POWER TO THE PIXEL Events and Training: / The Cross-Media Forum at the Times BFI London Film Festival - October 2009 / Pixel Paris, in association with Arte France CinĂŠma - 3rd December 2009 / The Cross-Media Film Lab - April 2010 Online/ Publishing: / The Pixel Report - Ta multimedia publication focused on cross-media forms of filmmaking, storytelling and distribution, providing analysis, information and debate about the changing environment for the financing, production and distribution around the world. Edited by Michael Gubbins and Liz Rosenthal Consulting: Some of our clients to date are: / UK Film Council, / Film London / BAFTA, / Swedish Film Institute, / Berlinale / Rotterdam Film Festival / CineRegio, / Europa Cinemas, / UK Film Export Group / UK Industry Trust / Individual Film Companies

www.powertothepixel.com


IS THE TRADITIONAL FILM MODEL HOLDING US BACK?

20,000 films produced in 2007 number of films released theatrically in 2008 Denmark: 231 Netherlands: 296 France: 555 Germany: 471 Italy: 376 Spain: 402 UK: 531 US: 600 Figures: EDI, Screen Digest, DFI


What are the opportunties the digital world offers? TRADITIONAL MEDIA Gatekeeper Model Restricts Audience Access Limited Space

DIGITAL MEDIA Creator & Consumer Led Model

Enables Audience Access Unlimited Space

Suits Blockbusters

Suits Niche & Specialist

Expensive Delivery

Low Cost Delivery

One-Size-Fits-All Strategy

Tailored Strategies

One Version

Unlimited Versions/ New Formats

Territorial Release

Global Release

Exclusive Rights Deals

Non-Exclusive and Exclusive Deals

Value = Unit Sales

Value = Data, non-copiable items

Little Connection to Audiences

Direct Relationship With Audience


NEW RELATIONSHIPS WITH AUDIENCES THE INTERNET HAS TRANSFORMED THE RELATIONSHIP BETWEEN THE CREATOR, THE AUDIENCE & THE DISTRIBUTOR

/ DIRECT CONNECTION BETWEEN CREATORS AND AUDIENCES / BUILD A COMMUNITY/ FANBASE AROUND YOUR WORK / AUDIENCES ARE NO LONGER PASSIVE / REMIXING AND COLLABORATING / A CHANGING ROLE OF CURATORS/ CRITICS/ COMMISSIONERS / NEW MEASURES OF QUALITY AND RELEVANCE / FRAGMENTED AUDIENCES ACROSS PLATFORMS / CREATE STORIES ACROSS MEDIA TO ENGAGE AUDIENCES


THE HUGE IMPACT OF SOCIAL MEDIA Building fanbases and communities around films is key 78% of people now trust word of mouth above other forms of marketing (EDI) Last year, the audience using online social networks increased by: 35% in Europe 66% in the Middle East & Africa 33% in Latin America


THE KEY TO A DIGITAL FUTURE RESIDES IN THE RELATIONSHIP WITH AUDIENCES A RAPID GUIDE TO AUDIENCE ENGAGEMENT / Crowdsourcing/ Crowdfunding/ Collaborating / Creating an ongoing conversation / Making available anyplace, anywhere, anyhow / Working with Free / Cross-Media Storytelling


Crowdsourcing/ Crowdfunding/ Collaborating


CROWDFUNDING BRAVE NEW FILMS/ Robert Greenwald

www.bravenewfilms.com


CROWDFUNDING BRAVE NEW FILMS/ Robert Greenwald

www.bravenewfilms.com


CROWDSOURCING THE AUDIENCE BRAVE NEW THEATRES/ Robert Greenwald

www.bravenewtheaters.com


CROWDSOURCING RESOURCES STARWRECK IN THE PIRKINNING/ Timo Vuorensola

www.starwreck.com


CROWDSOURCING RESOURCES STARWRECK IN THE PIRKINNING/ Timo Vuorensola

www.wreckamovie.com


CROWDSOURCING RESOURCES IRON SKY/ Timo Vuorensola

http://www.ironsky.net/site/


CROWDSOURCING RESOURCES/ DIWO - DO IT WITH OTHERS INDIEGOGO

www.indiegogo.com


CROWDSOURCING THE AUDIENCE MOVIEMOBZ/ Cinema-On-Demand

www.moviemobz.com


COLLABORATIVE CURATION FOUR EYED MONSTERS/ Susan Buice & Arin Crumley

www.foureyedmonsters.com


COLLABORATIVE CURATION FOUR EYED MONSTERS/ Susan Buice & Arin Crumley

www.foureyedmonsters.com


CREATING AN ONGOING CONVERSATION


CREATING AN ONGOING CONVERSATION WE ARE THE STRANGE/ M dot Strange

www.wearethestrange.com


CREATING AN ONGOING CONVERSATION BRAVE NEW FILMS/ Robert Greenwald

www.bravenewfilms.com


MAKING STORIES AVAILABLE ANYPLACE, ANYWHERE, ANYHOW


MAKING STORIES AVAILABLE ANYPLACE, ANYWHERE, ANYHOW AGE OF STUPID/ Franny Armstrong

www.ageofstupid.net


MAKING STORIES AVAILABLE ANYPLACE, ANYWHERE, ANYHOW AGE OF STUPID/ Franny Armstrong

www.ageofstupid.net


MAKING STORIES AVAILABLE ANYPLACE, ANYWHERE, ANYHOW AGE OF STUPID/ Franny Armstrong

www.ageofstupid.net


MAKING STORIES AVAILABLE ACROSS MULTIPLE PLATFORMS RAGE / Sally Potter

www.ragethemovie.com


MAKING STORIES AVAILABLE ACROSS MULTIPLE PLATFORMS RAGE / Sally Potter

www.ragethemovie.com


WORKING WITH FREE


WORKING WITH FREE SITA SINGS THE BLUES/ Nina Paley

www.sitasingstheblues.com


WORKING WITH FREE SITA SINGS THE BLUES/ Nina Paley

www.sitasingstheblues.com


WORKING WITH FREE SITA SINGS THE BLUES/ Nina Paley

www.sitasingstheblues.com


WORKING WITH FREE SITA SINGS THE BLUES/ Nina Paley

www.sitasingstheblues.com


WORKING WITH FREE STEAL THIS FILM/ Jamie King

www.stealthisfilm.com


WORKING WITH FREE VODO/ Jamie King

www.vodo.net


WORKING WITH FREE THE TRIBE/ Tiffany Shlain

www.tribethefilm.com


WORKING WITH FREE THE TRIBE/ Tiffany Shlain

www.tribethefilm.com


CROSS-MEDIA STORYTELLING How will storytelling evolve in a digital world? Storyworld


CROSS-MEDIA STORYTELLING THE DARK KNIGHT/ 42 ENTERTAINMENT

www.batman.wikibruce.com/Home


CROSS-MEDIA STORYTELLING THE DARK KNIGHT/ 42 ENTERTAINMENT

www.batman.wikibruce.com/Home


CROSS-MEDIA STORYTELLING HEAD TRAUMA/ LANCE WEILER

www.headtraumamovie.com slide courtesy of Seize the Media


CROSS-MEDIA STORYTELLING HEAD TRAUMA/ LANCE WEILER

slide courtesy of Seize the Media


CROSSMEDIA STORYTELLING / extends the creative form / reaches and engages extended audiences / increases potential types of finance / new opportunities to exploit IP

“If the cinema intends to survive, I believe, it has to make a pact and a relationship with concepts of interactivity, and it has to see itself as only part of a multimedia cultural adventure.� Cinema Militans Lecture Peter Greenaway, 28th Sept, 2003

liz_rosenthal_digitale_frontløbere  

LANCERINGSDAGEN09 DET DANSKE FILMINSTITUT NOVEMBER 2009 www.powertothepixel.com Presented by: Liz Rosenthal Managing Director, Power to the...

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