INTRODUCTION
Forover50years,DestinationsTexas(formerly TACVB)hasbeentheleadingvoicefortourism education,training,andcollaborationacrosstheLone StarState.Ourmissionissimpleyetpowerful:to elevateandempowerdestinationprofessionalsthrough educationandconnection.
Eachyear,DestinationsTexasbringstogetherhundreds ofdestinationmarketingorganization(DMO)leaders, tourismprofessionals,andindustrypartnersthrough ourWinterConference,InnovationSummit,Women’s LeadershipConference,andAnnualConference.These eventsarewhereTexasdestinationsgathertolearn, innovate,andgrowtogether.
Weinviteyoutopartnerwithusin2026.Yoursupport notonlydemonstratesyourcommitmenttoTexas tourismbutalsoplacesyourorganizationdirectlyin frontoftheindustry’smostinfluentialdecision-makers.
OURVALUED MEMBERS
ABOUT
US
MISSION
Weelevateandempower TexasDestinationOrganizations througheducationand collaboration.
WHYPARTNERWITH DESTINATIONSTEXAS?
•UnmatchedReach–Connect directlywithDMOs,CVBs,and tourismprofessionalsrepresenting everycornerofTexasandbeyond.
•TargetedExposure–Gainvisibility onstage,insessions,acrosssignage, andthroughourdigitalmarketing channels.
POSITIONING STATEMENT
Foreverydestinationmarketing professionalwhomakesupthe Texastourismcommunity, DestinationsTexasisadriving force,buildingandadvancing careersandfellowship–witha focusoncreatingaspacefor TexasDMOstocollaborate,find inspiration,andnavigatetheir localpoliticallandscapesbecause astrongTexastourismindustry bothbuildsandreliesonstrong Texascommunities.
•Credibility&Alignment–Partner withtheonlystatewideassociation dedicatedexclusivelytodestination marketingandtourismdevelopment.
•ProvenEngagement–Attendee lists,networkingopportunities,and directintroductionsensureyou connectwiththerightpeopleatthe righttime.
JOINUS
AffiliateMembershipInvestment
Yourmembershipinvestmentisbasedonthenumberofemployeesinyour organizationandcoverseverymemberofyourstaff:
OrganizationSize AnnualInvestment
1–5Employees $550
6–20Employees $700
21+Employees $850
JoinUs
Together,wecanelevateTexasdestinations andtheorganizationsthat supportthem.
BecomeamemberofDestinationsTexastodayandconnectwitha statewidecommunitycommittedtoadvancingthetravelandtourism industry.
WINTERCONFERENCE
January28–30,2026|Boerne,TX
EstimatedAttendance:140–180destinationprofessionals
TheWinterConferenceisahighlyinteractive,small-groupgathering featuringamasterclassformat.Fortwofulldays,attendeescommittoa focusedtrack—Leadership,Marketing,orSales—wheretheydivedeepinto workshops,role-playing,andappliededucation.Thisimmersiveformat encouragesactiveparticipation,peer-to-peercollaboration,andactionable takeaways.
WINTERCONFERENCE
GoldSponsor–$6,000
Opportunitytowelcomeattendeesonstageduringopeningorlunch
Sponsorrecognitiononstageandacrossalleventsignage
Hostoneeducationalsession(subjecttotopicapproval)
Twocomplimentaryregistrations
PremiumPartnerHallplacement
RecognitioninDestinationsTexasemailandsocialmediapromotions
Attendeelistprovidedelectronicallypre-andpost-event
SilverSponsor–$5,000
Opportunitytointroduceormoderateaneducationalsession
Sponsorrecognitiononstageandacrossalleventsignage
Onecomplimentaryregistration
TableinthePartnerHall
RecognitioninDestinationsTexasemailandsocialmediapromotions
Attendeelistprovidedelectronicallypre-andpost-event
BronzeSponsor–$4,000
Sponsorrecognitiononstageandacrossalleventsignage
Onecomplimentaryregistration
TableinthePartnerHall
RecognitioninDestinationsTexasemailandsocialmediapromotions
Attendeelistprovidedelectronicallypost-event
BoardDinnerSponsor–$3,000
ExclusiveopportunitytohostanddinewiththeDestinationsTexasBoardof Directors
SupportingSponsor(DMOsonly)–$1,500
Logorecognitiononeventsignage
RecognitioninDestinationsTexasemailandsocialmediapromotions
INNOVATIONSUMMIT
April14-16,2026
CollegeStation,TX
EstimatedAttendance:~100in 2025;projectedgrowthin2026 withattendeesfromTexasand beyond.
AbouttheEvent:TheInnovation Summitistheonlyconferenceof itskinddedicatedtoArtificial Intelligence(AI)fordestination organizationprofessionals.
Thisforward-lookingevent unitesinnovators,technology leaders,andtourism professionalstoexplorehowAI cantransformmarketing, visitorengagement,and organizationalstrategies. Attendeesengageindynamic sessions,interactive discussions,andhands-on learning,makingthisamustattendforthosereadyto embracethefutureoftourism.
SupportingSponsor(DMOsonly)–$1
Logorecognitiononeventsignage
INNOVATIONSUMMIT
RecognitioninDestinationsTexase
WOMEN’SLEADERSHIP CONFERENCE
September1-2,2026|Plano,TX
EstimatedAttendance:80–100femaledestinationprofessionals
TheWomen’sLeadershipConferenceisanempoweringone-daygathering designedexclusivelyforfemaledestinationorganizationprofessionals. Throughinspiringspeakers,collaborativeworkshops,andpeernetworking, attendeesgaintoolsandinsightstonavigatetheuniqueleadershipchallenges andopportunitieswomenfaceinthetourismindustry.
ReceptionSponsor–$5,000
Opportunitytowelcomeattendeesonstageduringthereception
Recognitiononstageandacrossalleventsignage
HosttheWomen’sConferencereceptionwithbriefremarks
Twocomplimentaryregistrations
RecognitioninDestinationsTexasemailandsocialmediapromotions
Attendeelistprovidedelectronicallypre-andpost-event
SupportingSponsor–$2,000
Sponsorrecognitiononstageandacrossalleventsignage
Onecomplimentaryregistration
RecognitioninDestinationsTexasemailandsocialmediapromotions
Attendeelistprovidedelectronicallypost-event
ANNUAL CONFERENCE
September2–4,2026|Plano,TX
EstimatedAttendance:Nearly400destination professionals
OurAnnualConferenceisthelargestDestinationsTexaseventof theyear,attractingnearly400professionalsfromacrossTexas andbeyond.Thismulti-daygatheringfeaturesinspiringgeneral sessions,workshops,receptions,abustlingPartnerHall,and signatureactivitiesliketheConferenceQuestScavengerHunt.It’s wheretheentireTexastourismcommunitycomestogetherto exchangeideas,buildpartnerships,andcelebratethetourism industry.
ANNUAL CONFERENCE
GoldSponsor–$7,000
OpportunitytointroduceaKeynotespeakerandplaya30-secondvideo
Hostaneducationalsession(withtopicapproval)
PremiumPartnerHallplacement
Twocomplimentaryregistrations
Recognitiononstageandacrossalleventsignage
RecognitioninDestinationsTexasemailandsocialmediapromotions
Attendeelistprovidedelectronicallypre-andpost-event
InclusionintheScavengerHunt
SilverSponsor–$6,000
Opportunitytoproduceandhostaneducationalsession
PremiumPartnerHallplacement·
Onecomplimentaryregistration
Recognitiononstageandacrossalleventsignage
RecognitioninDestinationsTexasemailandsocialmediapromotions
Attendeelistprovidedelectronicallypre-andpost-event
InclusionintheScavengerHunt
LunchSponsor–$5,000
Opportunitytowelcomeattendeesatlunchandplaya30-secondvideo
Logofeaturedinpromotionalmaterials
PremiumPartnerHalltable
Onecomplimentaryregistration
Recognitiononstageandacrossalleventsignage
ANNUAL CONFERENCE
