Marketing Outlook WEDNESDAY, SEPT. 2
SPEAKERS
Muriel E. Bowser Mayor District of Columbia
Elliott L. Ferguson, II President and CEO Destination DC
Ellen M. Granberg, Ph. D. President George Washington University
Julissa Marenco
Didio Pequeno
Assistant Secretary for Communications and External Affairs & Chief Marketing Officer Smithsonian Institution
Director of Hospitality Market Analytics – Northeast & Midwestern US CoStar Group
MARKETING OUTLOOK MEETING
2026 Program
Hosted at: George Washington University Lisner Auditorium
8 a.m.
Registration, breakfast and networking
9:15 a.m.
Program start
11:30 a.m.
Event conclusion
DOOR PRIZES
DC Festival of Magic 4 tickets Sept. 4-6
Encore Décor Event Design Production 4 floral deliveries
DC JazzFest
Washington Nationals
2 VIP tickets Sunday, Sept. 6 at The Wharf
2 Terra Club tickets Sunday, Sept. 13 vs. Los Angeles Angels
Advertise in Destination DC’s Official Publications
Reach hundreds of thousands of travelers before and during their trip to Washington, DC.
advertise@washington.org
LEARN HOW
George Washington University Located in the heart of Washington, DC, GW offers premier event spaces just steps from the White House, federal agencies, embassies, restaurants, and Metro access. From the 250-seat Jack Morton Auditorium with advanced multimedia and broadcast capabilities to the 1,400-seat Lisner Auditorium for performances and keynote events, GW has a venue for every occasion. The City View & State Rooms provide elegant, flexible meeting and reception space, while the Cafritz Conference Center features ballrooms, a theater, breakout rooms, and an amphitheater—ideal for conferences of any size.
Expedia Group Advertising is the travel media network that puts advertisers’ brands in front of travelers everywhere they are. We help inspire, engage, and convert hundreds of millions of travelers worldwide across their booking journeys. We offer a variety of solutions to help advertisers reach the right audience at the right time, both onsite across our brands and offsite through other channels. Go beyond your marketing goals with rich first-party data, precise targeting and measurement, and award-winning creative and media services.
Fever is the leading live-entertainment discovery platform, combining technology and data-driven insights to connect people around the world with the best experiences. Our ecosystem empowers creators, venues, and cities to turn great ideas into sold-out events. By partnering with leading IP owners and local stakeholders, we help activate venues, drive tourism, and create memorable cultural and economic impact. From live music and sports to nightlife, arts, and immersive experiences, we are the tech and growth engine that drives discovery, demand, and revenue at scale. To learn more, visit business.feverup.com
A Century of Celebration The 2027 National Cherry Blossom Festival will mark a century of celebrating the beloved cherry trees. Next March 20–April 11, be part of DC’s longest-running festival by joining a month of cultural programming, live entertainment, and signature events such as Petalpalooza®, Blossom Kite Festival, the Parade, and BloomFest at the Tidal Basin. Drawing an average of 1.5 million attendees and major media attention each year, the Festival is one of the world’s great celebrations of spring, driving tourism and showcasing DC’s spirit. Thanks to our partners, events remain primarily free and open to the public. Connect with us to learn how you can be part of the century of celebration: communications@ncbfdc.org
Scan the QR code or visit NationalCherryBlossomFestival.org @CherryBlossomFestival
@CherryBlossFest
Monumental Sports & Entertainment (MSE) is one of the nation’s leading integrated sports and entertainment companies, bringing together world-class teams, iconic venues, and dynamic live events. MSE owns and operates Capital One Arena, hosts hundreds of concerts, sporting events, and special events annually, and is home to the NHL’s Washington Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G League’s Capital City Go-Go, and Monumental Sports Network. Through unforgettable fan experiences and a commitment to innovation, MSE plays a vital role in driving tourism, economic impact, and entertainment in Washington, D.C.
To learn more, visit monumentalsports.com.
Encore is the leading global event production partner for event technology and production.
Hargrove from Encore specializes in meticulous execution for trade shows, corporate conferences, brand activations, and exhibits. Together, we offer comprehensive services and an experienced team invested in your event’s success.
More than a ballpark, Nationals Park is a dynamic event destination in the District. Delivering memorable experiences ranging from corporate meetings and galas to festivals and private celebrations, the Nationals Park Events team is on deck to support your next milestone moment every step of the way. Now booking for the 2027 season at Nationals.com/Events.
One room, a dozen kitchens. The Square brings together some of DC’s most ambitious independent concepts under a single roof at 1850 K Street NW — Spanish open-fire cooking, Mexico City-style tacos, Japanese omakase, authentic artisanal pizza, Honduran coffee, fonio bowls — plus a full bar. Come for lunch, stay for a drink.
TENDEES NOTICETo learn more, visit dcthesquare.com.
MEETINGSIGNS.COM Meeting Signs Banners
YOUR ATTENDEES NOTICE
EVERYTHING.
Decals Displays Promotional Products
The right graphics partner makes sure every sign, display, and branded touchpoint reflects the experience you worked so hard to create. From registration to general session, Madison Avenue helps meeting planners deliver events that look polished, feel intentional, and leave a lasting impression.
SCAN TO LEARN MORE
Reach hundreds of thousands of travelers before and during their trip to Washington, DC. Digital & print publications include Washington, DC Official Visitors Guide; Event Planning Guide; Official DC Visitors Map; digital newsletters; dedicated emails and web advertising on washington.org.
To learn more, visit milespartnership.com/advertising/destination-dc.
Cvent is an industry-leading meetings, events, and hospitality technology provider. We bring the entire meetings and events ecosystem together to streamline processes, increase collaboration, and deliver more impactful experiences. Official Registration Partner
To learn more, visit cvent.com.
Ticket proceeds benefit NEXTDC, FEVER 501(c)(3 3) charity. DEstination DC’s partner 501 Scan the QR for more on their programs.
theNEXTDC.org
MARKETING OUTLOOK MEETING
2026 Sponsors FEVER
MARKETING OUTLOOK MEETING 2026
The survey link will open at the beginning of the program. Complete the survey by Friday, Sept. 18, for a chance to win 2 tickets to a September Washington Nationals home game in the Terra Club*! *Includes access to a private lounge with an all-inclusive gourmet buffet including beverages, premium seats from the batter’s box and in-seat food and beverage service.
TAKE THE SURVEY
Visit washington.org. Explore today’s presentations and more on the Member Extranet: members.washington.org.