Delivering for Delaware

How the power of partnership shapes our business and enhances community relationships

CONTRIBUTED BY BARCLAYS US CONSUMER BANK

AS THE NATION works to overcome the challenges of the past three years, Barclays US Consumer Bank is demonstrating that the power of partnerships is the key to our success. Across the country and right here in Delaware, partnerships drive everything we do— it’s our business ethos and our blueprint for being a good corporate citizen. We understand the power of partnership can lead to greater success for all.

During 2022, Barclays doubled our customer base by forging partnerships with America’s best-known brands and we partnered with nonprofit organizations across Delaware to make the First State a better place to live and work.

“Being a good partner means making sure our community, our customers, and our colleagues grow with us,” said Denny Nealon, CEO. “In business, we tailor our approach, innovations, and investments to serve clients’ needs, while also investing our skills, time, and resources into helping our colleagues and neighbors build a stronger Delaware.”

Giving Back to Delaware

This spring, we partnered with ChristianaCare to advance their mission of making a positive impact on the health in our community by rolling out two mobile health services vans to underserved and undertreated individuals.

We recently renewed our 20-year relationship with EastSide Charter School with a $1 million donation to support the school’s mentorship program, started by Barclays in 2002, and expand the school with a new state-of-the-art STEM Hub.

In 2022, we provided significant support for Barclays LifeSkills community partners. These are organizations that help people develop skills to secure work and build a better future, like the Challenge Program, which offers teens and young adults construction training and real-world experiences building furniture. We also worked with Tech Impact to launch its CXWorks customer service training program at Baylor Women’s Correctional Institution, and continued to support Delaware State University’s Technology & Training Center. We bolstered the efforts of the NERDiT Foundation and continued support for REACH Riverside, Kingswood Community Center, and the Teen Warehouse in Wilmington.

Succeeding with Business Partners

In 2022 we doubled our total cardmember base to more than 20 million when we added Gap Inc.’s credit card portfolio, including Gap, Old Navy, Banana Republic, and Athleta retail brands. In addition to offering excellent reward features, the new card program also touts a “Do Good” component, allowing cardmembers to donate rewards points to vital social causes.

This year we also renewed two of our longest business partnerships: our 16-year relationship with Barnes & Noble, the number one book retailer in the U.S., and 18-year relationship with Carnival Corporation, the world’s largest cruise company.

Our Future Is Bright

We continue to innovate and explore new ways to enhance products and services for customers while diversifying our portfolio to foster continued growth in the U.S. consumer market.

We’re not only optimistic about the future of our business partners, but for the work in the community that we’ll be able to continue in Delaware to keep the First State in first-rate shape.