Stakeholder Map
STAKEHOLDER MAP
WHY
Stakeholder analysis is a key part of stakeholder management. When dealing with a challenge many internal and external actors have an effect on how a new service is developed and launched. Use the information to assess how the interests of those stakeholders should be addressed in your project.
HOW
influence on your company and challenge; 4. Engage: decide on how to engage as a team with the stakeholders about the challenge and the possible solution. This is one possible of using the Stakeholder Map. It is used to map out all relevant stakeholders concerning the challenge in order to identify the people that can be interviewed and observed during the Research phase.
Use the Stakeholder Map Canvas as a team to create an overview of stakeholders and their impact and interplay in three steps: 1. Focus: decide on a focus of your map, will it be about scoping the challenge (internal stakeholders) or exploring the persona (stakeholders surrounding the persona); 2. Identify: think of all possible stakeholders surrounding the focus; 3. Categorise: map stakeholders on the basis of their
EXAMPLE A team felt stuck and tired of talking about their challenge. By creating a mind map they felt re-energised and refreshed, and were able to take their challenge in new directions.