/concept_group4B

CONCEPT: MIN BIL DIN BIL There is a New Way Of Transportation

PEOPLE SHARE THEIR COSTS

UNIQUE SELLING POINTS

developed for Kolding and the surronding

- For each ride the passenger pays a little

- Simple and easy to use system.

areas. It helps collegues,to connect, meet

amount (cheaper than the public transport)

through work and share a ride to or from

to the account of the driver. We can con-

the office.

clude that this way of transporation is

- Flexability in selection of rides and individuals.

- Lowbudget.

cheaper for the driver and the passenger.

TARGET GROUP

The price is automatically calculated by the

EMOTIONAL SELLING POINTS

- People that are willing to share a car/ride

system on the number of passengers and

- Connect with more people.

the amount of kilometers.

- Fun driving with colleagues.

to the same destination.

- Companies or buildings with a minimum

- Taxdiscount (optional).

VALUABLE SELLING POINTS

of 50 employees.

SIMPLE AND EASY IN USE - People have the ability to give one another a ride by sharing their cars to reach the same destinations.

IMPLEMENTATION

- Easy way to travel.

- The implementation is a succes through

- Social networking.

a lot of employees going the same way or to the same destination.

- Advertisement / Campaign.

- People can be a driver or passenger - To sign in at the entrance, or by a

.

COMMUNITY

personal computer (optional iphone).

- Travel in a more secure environment.

- When a passenger checks in for a ride,

- Make new friendships and contacts.

a pop-up window shows on the drivers computer. When a driver checks in for a journey, a little pop-up window shows up at the computer of all employees. This shows the journey details, destination and time.

YOU ARE SIGNED IN AS

YOU HAVE SIGNED IN FOR

CURRENT AMOUNT

TIME

NEXT RIDE

LARS PETERSEN

EJSTRUP AT 18:15

20,54 KR.

16:02

KØBENHAVN AT 16:15

YOU ARE SIGNED IN AS

YOU HAVE SIGNED IN FOR

CURRENT AMOUNT

TIME

NEXT RIDE

LARS PETERSEN

EJSTRUP AT 18:15

20,54 KR.

16:02

KØBENHAVN AT 16:15

KOLDING SCHOOL OF DESIGN PRESENTS: THE NEW WAY OF TRANSPORTATION; MIN BIL DIN BIL INCORPORATES COMPANIES EXISITING SYSTEMS FOR EMPLOYEE ACCESSIBILITY.

AN EMPLOYE NAMED LARS IS AT WORK. LARS IS EXCITED TO TRY A CHEAPER AND FASTER WAY TO GET AROUND. HE LOOK AT THE SCREEN. IT’S A MAP FROM THE AREA AROUND KOLDING.

LARS WANT TO JOIN A RIDE TO STRANDHUSE. HE SEES STRANDHUSE IS A RED DOT. RED DOTS MEAN PLACES ARE ACTIVE DESTINATIONS. HE CLICKS IT AND LENES’ DETAILS POP UP. LENE IS ALREADY OFFERING A RIDE.

LARS TOUCHES HIS CARD TO THE SCREEN. THE SYSTEM SIGNS HIM IN AUTOMATICALLY AND SHOW HIS EMPLOYEE DETAILS (NAME & CURRENT AMOUNT).

ONCE LARS IS IN THE SYSTEM, HE SIGNS UP FOR A RIDE. HE PRESSES THE RED DOT (PLACE) TO SHARE A RIDE WITH LENE TO THE SAME DESTINATION.

LARS AND LENE LARSSØN SHARE HER CAR AT 17.30 TO STRANDHUSE. WHILE DRIVING TOGETHER THEY SAVE MONEY, DRIVE GREEN AND ENJOY EACH OTHERS COMPANY.

OU ARE SIGNED IN AS

YOU HAVE SIGNED IN FOR

ARS PETERSEN

EJSTRUP AT 18:15

HE TRANSFERS THE AGREED SHARED COSTS FROM HIS EMPLOYEE CARD-ACCOUNT INTO LENES’. COSTS ARE CURRENT AMOUNT AGREED

BY AN AUTOMATIVE CALCULATED SYSTEM.

20,54 KR.

TIME

NEXT RIDE

16:02

KØBENHAVN A