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ABOUTME

Heidi Yukari van den Berg +818_468_3647 Designsbyvdb@gmail.com www.Designsbyvdb.com

2009

2010

2011

Oak Park High school

2012

2013

2014 Fine Arts at Moorpark College

CONTENTS2018 FROM THREAT TO THREAD

01 02 03 04

Adidas X Parley Event Student Work

PULSE

Ultimate Ears: Beach Retail Store x Soundscape Student Work

Chill by coolhaus

Ice creamry x Community Center Student Work

HIVE

Sanction: LA Emergency Housing Student Work: Government Funded Project

2015

2016

2017 Environmental Design at Art Center College of Design

2018

HEIDI VAN DEN BERG

Contact Info Heidi van den Berg me@hivdb.co 818.468.3647

Spatial x Experience designer

PROFILE Hello! My Name is Heidi van den Berg and I am a curious and enthusiastic spatial designer. I was born and raised in a little town near Malibu, California. I am currently working to get my Bachelor of Science degree in Environmental Design at Art Center College of Design. My work mainly focuses on user experience, spatial branding and exhibit design. I am a flexible, positive and social person that works well in a team. I love keeping things organized and the 3D modeling programs I am most fluent in are Rhinoceros5, and Solidworks. I am motivated to never stop improving and love to problem solve.

EDUCATION

SOFTWARE SKILLS Illustrator Indesign Photoshop Rhino Sketch up Pepakura Unreal Solidworks

01/2005-06/2012

PASSED J-3 JAPANESE CREDIT TEST

09/2012-2014

Japanese Institute of Sawtelle

2011 Summer

California Summer School for the Arts Calarts

2012 FALL

Ryman Arts Otis College of Art and Design

Fine Arts Moorpark College

09/2015- SPRING 2020

Environmental Design Graduated Art Center College of Design

WORK EXPERIENCE 2018

TACTICAL MY WoRK IS CURRENTLY BEING Displayed PROFESSIONALLY In a Museum: END TO HomelessNESS PROJECT The Main Museum, Los Angeles, CA.

2014 Summer

Teachers Assistant Art Center College of Design Art Center For Kids, Architecture, Sketching, Visualizing Ideas, Understanding Scale, Tool demonstrations.

2012-2014 Summer

Dance Instructor Camp Keystone

2012-2015

Sales Representative Cost Plus World Market

2011 -2014

Teacherâ€™s Aid/ Substitute Teacher

Woodworking Resin Illustration Graphic Design Model Making Bookbinding Set Design Digital Fabrication 3D Modeling

California Dance Theatre

PASSION ACCOLADES 2019

PAVE DESIGN SCHOLARSHIP

2012

Scholarship Awarded.

Ryman Arts Certificate of Achievement The Scholastic Art & Writing Awards of 2012 California Arts Project,

2015

Honorable Mention in Visual Arts California Art Scholars Award.

Art Center College of Design Scholarship Awarded.

2012

Art Center College of Design Saturday High Program

Tamima Al Awar Visual Arts Memorial Scholarship Program Honorable Mention in Visual Arts.

Music

Dance

Movies

Photography

LANGUAGES 2011

The California State Summer School for the Arts Certificate of Recognition by Ventura County Council.

Scholarship Awarded and participation In Mentoring Program.

2012

Sketching

2011

California Art Scholar 2011

English & Japanese Come visit me at:

heidi van den berg

LEAP OF FAITH PERSONAL WORK/ DEGREE PROJECT EXCLUSIVE SPIDERMAN INTO THE SPIDER-VERSE EVENT SONY PICTURES ROW DTLA MAY 2020

CONCEPT A World Premiere movie event for Spiderman into the Spider-verse for fans to celebrate bravery and test their courage. Through a series of twists and turns that take courage inorder to proceed, Comic book Fans, thrill seekers and closet vigilanties can, like superheroes, can test their bravery in hopes that when we need a hero, they will be ready.

EXPERIENCE

We open up the doors to an evening of suspense and spectacle beyond any film-lovers imagination!

About the movie Spider-man into the Spider-verse

With the goal of creating an Over the top, explosion of captivating experiences, we invite our guests to participate and test their bravery through a series of fully immersive sets, directors panels, and scenarios that take courage inorder to proceed. This event was designed to test your courage and break boundaries, however I wanted to focus on the viewer and have them live the movie again through the eyes of Miles Morales, to better understand what it means to become Spiderman.

KEY POINT Gathered insights

FINAL MODEL

courage is the core of a superhero

but courage needs to be practiced

After going to this event, when a hero is needed, you will be ready

Project 01 / 7

Visiting our Site 02

0 1 . G I v i n g At t e n t i o n Skid Row Tour w/ Danny Park

One of the key points that we observed through touring skid row with Danny, was that there is a lack of attention and opportunities towards homeless people. So, giving hope to them acts as an important role in giving motivation to them.

02. PRIDE OF HOME The Star Apt Tour w/ Tim and Jennifer

The design philosophy of The Star Apartments, places importance on pride because the residents would also gain confidence of living there. Plus, the elevation of where they are compared to the street gives an emotional impact too.

01 03

03. Communal Activities Mosaic Workshop w/ Piece by Piece

The Star Apartments do not only provide a residence but also different activities, such as a music room, workout area, and even through mosaic art. Activities like these not only enhance interaction skills but act as therapy

04. Shared experience Serving food at the Downtown Womenâ€™s Center

exchanging their experiences of pain and hardship help people to sympathize with each other. It not only is a conversational sharing experience but also a healing time for them.

Site Visits & Insights

STORYBOARDING

So since i wanted to recreate scenes from the movie, i’ve listed out every location that was relevant to the film in chronological order.

The imporant scenes choosen for the event: 6.BROOKLYN SUBWAY STATION Miles meets with his Uncle to escape his intense school life

7. SECRET SPRAY PAINT LOCATION Miles expresses himself through graffiti art and is truely able to be himself. Freedom. At the end of his spray painting session, a spider bites him, giving him superpowers.

13. ALCHEMEMAX LABS He stumbles across an underground testing site for the Evil Alchememax Labs

10. EVIL PARTICLE MACHINE Miles is then zapped by a dangerous particle beam, transending his body, calling all spiderman from diifferent dimensions to his universe. This is also where Miles witnesses the real Spiderman’s death, in attempt to try to save him.

8. MILES DORM ROOM Miles discovers his superpowers and climbs a wall for the first time on accident. He then meets his alter-Spidermen, form a team and set off to defeat the bad guys

20.BROOKLYN CITY The finale where Miles accepts his responsibility and role as being the new Spiderman. Taking the Leap of Faith.

15. SPIDERMAN’S SECRET LAIR At the end of the event we will all gather here for a Director’s Panel and celebrate our journey to heroism.

how to create community support system,

Project 01 / 9

SITE MAP AREA1:

01. VR Bus Ride 05

04 06

ENT

RAN

01 02 03 04 05 06

VR Bus Ride Subway Station Secret Entrance Recap tunnel Subway Freight Grafitti room

SITE MAP 02. Subway Station

04. Recap Tunnel 05. Subway Freight

06. Graffiti Room

flat pack solution

03. Secret Entrance Project 01 / 11

PARTICLE ACCELERATOR You start by walking on a narrow bridge and the machine turns on peltin gyou with these giant glowing balloons

PARTICLE ACCELERATOR

08. Wall Climber

WALL CLIMBER Here like spiderman youâ€™ll be able to discover your own powers

8. MILES DORM ROOM Miles discovers his superpowers and climbs a wall for the first time on accident. He then meets his alter-Spidermen, form a team and set off to defeat the bad guys

Project 01 / 13

MULTI-VERSE Escape room Series of Escape rooms based off of the character in the film.

Project 01 / 14

Taking the leap Guests will be asked to take the leap and jump into a giant foam pit city scape. Youâ€™ll be able to hear the sounds of the city, cars driving by, music in the distance.

20.BROOKLYN CITY The finale where Miles accepts his responsibility and role as being the new Spiderman. Taking the Leap of Faith.

heidi van den berg

FROM THREAT TO THREAD PERSONAL WORK EXHIBIT DESIGN CONCEPT ADIDAS x PARLEY BARKER HANGAR, SANTA MONICA, CA MARCH 2018

CONCEPT Adidas x Parley event proposal, for an upcoming shoe release, in hopes of inspiring young designers to create products using materials that do not harm our world.

BARKER HANGAR,SANTA MONICA, CA

RESEARCH About the Adidas and Parley Collaboration

Current estimates show there are roughly 80,000 tons of plastic polluting the Pacific Ocean. Thatâ€™s an area roughly three times the size of France, and itâ€™s only getting bigger, which is cause for grave concern. Together, Adidas and Parley have come up with creative footwear solutions which utilize Parley Ocean Plastic, a proprietary textile made from recycled plastic retrieved from our oceans, proving that footwear companies are able to adopt sustainable manufacturing practices at scale so long as they have the will to do so.

For my research I visited 4 aquariums, and also signed up for an oceanology class to learn more about how we can do our part to save our oceans.

02. EXHIBIT HALL

Art is the great connector of all cultures and its with art that will be the best way to reach our demographic of young entrepeurs and designers.

Adidas and Parley are influencing a younger and more vibrant demographic into making healthier choices at an earlier age. Clothing is self expression, is class and has become lifestyle.

Project 02 / 19

heidi van den berg “We’re not simply headed toward a crisis of Global proportions, We’re already in one.”

01. meeting the wave 04

t Exi

RAN

ENT

01 02 03 04 05

Entrance- Meeting the Wave Exhibit hall - Fish Meets net Projection Mapping Tunnel Calling all Creators

04. AR Tunnel: Walk with Whales

05. Calling All Creators

Design lab is a space to try out alternative methods and materials that can be used to replace plastic all together.

03. Projection Mapping

Project 02/ 21

PULSE PERSONAL WORK BRANDING and RETAIL CONCEPT ULTIMATE EARS SPEAKERS ABBOT KINNEY, CA MARCH 2018

CONCEPT A community driven multi-sensory soundscape for Ultimate Ears’ first retail store. Using color changing visuals, inspired by the stretching of pigments in a cuttlefish’s skin, the environment changes colors based on music requests taken through an app. This creates a reflection of the user’s emotion which helps you to engage and share a moment with the people around you.

RESEARCH AN IMMERSIVE SPACE TO EXPERIENCE, PURCHASE OR PERFORM MUSIC, SOUND AND STORIES.

Ultimate Ears Speakers was founded in 1995 by Jerry Harvey, a sound engineer that worked for Eddie Van Halen. Their brand mainly focuses on creating a portable wireless speaker that could keep up with their very active, and athletic demographic. Abbot Kinney blvd is famously known for being the gracious host of First Fridays; an event where food trucks and other entertainment come to occupy the street every first friday of the month, to create a shared experience with locals and tourists.

“Keep AbBott Kinney Weird!”

Project 03/ 23

With Ue’s Roll2 speakers, you can sync up to over 120 rolls at a time and create your very own block party. This technology will be demonstrated in their stores ‘Sound Canopy’ to create the ultimate immersive experience.

Facade

Overview of the space

outdoor picnic area

Project 03 / 25

CHILL PERSONAL WORK RETAIL CONCEPT COOLHAUS AWESOME ICECREAM LA RIVER, Los angeles, CA MARCH 2018

CONCEPT I wanted to create a space where cyclists can make a quick detour, relax and enjoy the cooling environment in our Ice Creamery/ Cafe. A place where you can lounge and do home work and talk with friends, but also a social hub that helps to excite locals and promote community projects.

LA River

RESEARCH Site Location History: In March 1938, a devasting flood overtook the Los Angeles River killing between 113â€“115 people. The flood had caused $78 million in damages, making it one of the costliest natural disasters in Los Angelesâ€™ history. In a time of crisis, a group of angelino architects and engineers came to our aid. They created an infrastructure for the river and were able to create ledges high enough that this event could never happen again. Brand Research: Cool Haus is a Los Angeles based Ice creamery which uses their business to share their love of architecture. In a city full of incredible buildings, buzzing urbanism, and art; Coolhaus hopes to inspire Angelinos to explore where they live, and be proud to call it home. I wanted to create a space that celebrates the city of LA and its community.

02. EXHIBIT HALL

Coming fro design backgrounds, the co owners named their ice cream after famous architects and other architectural movements that impact

The ice creamery was inspired by a dutch architect named Kool Haas whos work has also influencedthe design of my canopy.

The team of engineers that helped to fix the Los Angeles River. Project 04 / 27

EXPERIENCE

Chromatherapy, ETFE, and Bike path.

First idea was inspired by ice caves, and the scooping of ice cream. I wanted to create something that rang true to Los Angelesâ€™s thematicism and also the science behind chromatherapy. Using similar stategy to the uses in jodhpur, India to cool down their city.

Jodhpur, India. Also known as the Sun City.

ALong the LA River, there is a thriving bike culture within the locals. I was inspired to find an interesting way to welcome the community into the design.

An outdoor agoura space for locals to connect witht he community, share with the public about upcoming projects and host neighborly events.

Project 04 / 31

heidi van den berg

HIVE: Emergency Homeless shelter PERSONAL WORK PUBLIC PROPOSAL TO THE 2018 LOS ANGELES HOMELESSNESS CRISIS A BRIDGE HOUSE 682 SOUTH VERMONT AVE, LOSANGELES, CA 90005 MARCH 2018

GROWING AS ONE

CONCEPT A public proposal to the 2018 Los Angeles homelessness crisis which aims to build community, reclaim identity, and help others rejoin society. Each home recognises the individualâ€™s uniqueness and need to self express, and is designed to bring balance between self expression and the importance of working together.

THREE MAIN Focuses

User Experience

Efficiency

Kit of Part

682 SOUTH VERMONT AVE, LOSANGELES, CA 90005

EXPERIENCE

A bridge home that puts angelenos on a path out of homelessness and into supportive housing.

USER EXPERIENCE: It was important for me to create a space that someone would be proud to live in. I wanted the client to be in love with their new home, enough to want to fight to keep it, or afford something similar to it. The space is applicable for couples or two people, and also can accommodate pets. EFFICIENCY: I became enamored by the quality of Geodesic dome structures. They are earthquake safe, diffuse heat evenly, and are wind and storm resistant. KIT OF PART: These structures would be deployed all around Los Angeles, so the act of constructing and transporting easily is crucial.

location

RESEARCH Gathered insights

FINAL MODEL

over 4 sites visited and 12 interviews conducted

Ideations of possible housing

$100 dwelling challenge Project 05 / 33

Visiting our Site 02

0 1 . G I v i n g At t e n t i o n Skid Row Tour w/ Danny Park

02. PRIDE OF HOME The Star Apt Tour w/ Tim and Jennifer

01 03

03. Communal Activities Mosaic Workshop w/ Piece by Piece

04. Shared experience Serving food at the Downtown Womenâ€™s Center

exchanging their experiences of pain and hardship help people to sympathize with each other. It not only is a conversational sharing experience but also a healing time for them.

Site Visits & Insights

Some Sketches

Focusing mainly on what it means to be a part of Los Angeles. I wanted the space to feel warm and cozy, while fitting in with the LA aesthetic which is artsy, a little daring, yet efficient.

INSPirations: LA ARCHITECTURE

how to create community support system,

Project 05 / 35

SKETCH MODEL Welcome to the Neighborhood.

Sketch Model Ideations

flat pack solution

$100 DWELL CHALLENGE

03 02

01 02 03 04 05 06

Natural Light Customizable Panels Stack Ventilation Solar Panels Community projects Storage

HOUSING CORRIDOR

PROCESS OF GETTING THE PANE LS

a. b. c.

HOUSING ULTILITIES SITTING AREAS / PET FRIENDLY AREAS Project 05 / 41

Thank you