The Experience Economy

The

EXPERIENCE Economy

Heritage Hotels

3. INTERACTION BETWEEN CULTURAL INSTITUTIONS AND COMMERCIAL ENTERPRISES 3.1 THE CHALLENGES Although many in Denmark still tend to interject the prejudices of the past between the arts and the corporate sector barriers are being dismantled, albeit slowly.

Design Providence

In spite of the rising number of favourable results ensuing from new models of interaction and cooperation, many companies and cultural institutions insist on cooperating along conventional sponsorship lines, or else ignore The Tote Sustainable Shopping Trolley cooperation altogether.

Welcome to the experience economy experience = memorable and personal

THE PROGRESSION OF ECONOMIC VALUE

EXPERIENCES SERVICES

GOODS

COMMODITIES

Ref: Group 7. Course 5082.

Media Management

Absorption

Entertainment

Educational

Active participation

Passive participation Aesthetic

Escapist

Immersion

4 categories of experience ENTERTAINMENT - EDUCATIONAL - ESCAPIST - AESTHETIC

5 key experience-design principles

• THEME THE EXPERIENCE • HARMONIZE IMPRESSIONS WITH POSITIVE CUES • ELIMINATE NEGATIVE CUES • MIX IN MEMORABILIA • ENGAGE ALL FIVE SENSES

Indiatimes | The Times of India Heritage structures in a shambles Rachna Singh, TNN | Mar 26, 2011 JAIPUR: City Palace Alwar, the insignia of the royal memorabilia, is now in a shambles. The situation is no better at other nazool properties, including the heritage building housing the Jodhpur collectorate and the Sajjangarh Fort among others.

While the City Palace houses a museum and is supposed to be a heritage building, it has been used as government offices with over 15 departments -- the police and the courts. And the damage is for all to see.

The 18th century structure is littered all over with paan stains on the walls, graffiti in the staircases and seepages from overhead water tanks making the walls weak. The museum in the Palace is also in a pitiable condition.

The government seemed to have turned a blind eye when this heritage structure is the USP of the state and the tourism department, one of the largest revenue earning industry.

At the Jodhpur collectorate and the Sajjangarh Fort, the walls are drilled to fix cloth lines and other modern amenities such as air conditioners, geysers and water coolers.

“These heritage buildings are not made for housing offices�

Because the rooms are large they have to be partitioned which not only defaces the historic ambience but in the long run causes immense damage to the original structure," a conservation specialist lamented.

Sadly, the Government hostel', the oldest heritage hotel that would now be renovated to house the police commissionerate, suffers the same fate.

The Khasa Kothi, historically a guest house for the royal family, fared no better and it that would be made operational for over 150 tourism officials.

Design Providence

Design Providence

Winner - World travel Awards : 2007, 2008, 2009, 2010

Old Melbourne Gaol Crime & Justice Experience Winner & Hall of Fame Heritage & Cultural Tourism

Brambuk National Park & Cultural Centre Indigenous Tourism

2010 Victorian Tourism Awards

Wool Museum Geelong

Mia Mia Gallery Melbourne

Design Providence

Mansion hotel & spa accommodation

So what do you want?

Experience by numbers?

“IHG and Duet India Hotels Group to Develop 19 Holiday Inn Express Hotels…

IHG signs 20-year management contracts with Duet India Hotels Group to develop

19 Holiday Inn Express hotels by 2016.

First hotel opening expected by mid-2012”

or‌

2015 W Mumbai

Design Providence

Corporate Social Responsibility ‌is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment‌ to improve the quality of life for employees and their families as well as for the local community and society at large.

or….