Magazine
THE
Healthcare ISSUE
Year in Review
Winter 2020
2020 at the Design Museum
Issue 017
Page 10
US $20
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04521 51195
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Modern Midwifery
Bespoke Bodies Book Preview
The Hospitals of Tomorrow
Tiffany Townsend tackles systemic racism in the delivery room
Dr. Shriya Srinivasan and team design new surgical technique
Stamford, CT hospital takes empathetic design to the next level
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Page 76
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Magazine STAFF
MISSION
Sam Aquillano, Executive Director
Bring the transformative power of design everywhere.
Liz Pawlak, Vice President Diana Navarrete-Rackauckas, Director of Learning and Interpretation Maria Villafranca, Director of Marketing Jennifer Jackson, Executive Associate Journee Harris, We Design Program Coordinator Ryan Pflaum, Design Producer Sophia Richardson, Graphic Designer Amor Yates, Podcast Writer and Producer
Gaby Mier Leila Mitchell Larry Rodgers Alan Scott Roxane Spears Scott Stropkay Tracy Swyst Matt Templeton Ashley Welch George White Amy Winterowd
We transform, using design to take action and make change, demonstrating its impact.
IMPACT AREAS
Civic Innovation Data Visualization Diversity Education Entrepreneurship Healthcare Play Social Impact Sustainability Vibrant Cities
ADVISORY COUNCIL Meghan Allen Hilary Alter Joe Baldwin Philip Barash Corinne Barthelemy Leah Ben-Ami Megan Campbell Jess Charlap Sarah Drew Katie Gallagher Adam Gesuero Ruwan Jayaweera
We educate people to become creative problem solvers using design thinking & process.
Business
BOARD OF DIRECTORS Austen Angell Jennifer Bryan Tom Di Lillo Ashley Dunn Matt Edlen Jessica Ekong Sana Gebarin Robin Glasco Josephine Holmboe Amy Lalezari Elizabeth Lowrey Kathy McMahon
We inspire people by showing what’s possible through public exhibitions, events, & content.
Lauren Jezienicki Emily Klein David Lemus Sarah Merion Sascha Momartz James Newman Tom Remmers Jamie Scheu Adam Stoltz Jana Stone Shannon Sullivan Shawn Torkelson
Workplace Innovation CONNECT Give • Contribute Expertise • Volunteer Learn more: designmuseumeverywhere.org Reach out: info@designmuseumfoundation.org @designmuseumeverywhere @design_museum
Copyright © 2020 Design Museum Everywhere
Contents. DEPARTMENTS 6
Contributors
20 Recommendations
8
From the Editor
22 Q&A
10
Year in Review
24 Design Activity
18
Shop for Design
FEATURES 28
The Art of Designing for Behavior Change By Amy Bucher, Ph.D., Vice President of Behavior Change Design, Mad*Pow
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UnitedHealth Group and Optum Emphasize the Care in Healthcare By Jen Shaffer, Director of User Experience, Optum and Thomas DiJulio, Senior Content Strategist, Optum
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Modern Midwifery: Designing Equitable Birthing Care An Interview with Tiffany Townsend, Certified Professional Midwife, Doula, and Certified Lactation Counselor Interviewed by Sara Magalio
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FRONT COVER DESIGNED BY SOPHIA RICHARDSON
Winter 2020 • Issue 017
The Healthcare Issue
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Smarter Healthcare Expanding Patient Engagement By Bill Hartman, Head of Innovation Strategy/Essential Design, part of PA Consulting
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Community As Medicine Re-Designing Healthcare By Dr. Elizabeth Markle, Co-Founder of Open Source Wellness
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How Will COVID-19 Change Healthcare Design? By Diana Anderson, MD, MArch, Jacobs, Principal and Matthew Holmes, ARB, RIBA Jacobs, Global Solutions Director: Health Infrastructure
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At the Interface Between Man and Machine A Sneak Peak of Bespoke Bodies: The Design & Craft of Prosthetics By Dr. Shriya Srinivasan, PhD, Co-written by Sabaat Kareem
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Designing With EvidenceBased Empathy The New Stamford Hospital By Tushar Gupta, FAIA, NCARB, Design Principal
Have a great design impact story? editor@designmuseumfoundation.org
Interested in advertising opportunities? advertise@designmuseumfoundation.org
DESIGN MUSEUM MAGAZINE ISSUE 017 WINTER 2020 (ISSN 2573-9204) IS PUBLISHED QUARTERLY BY DESIGN MUSEUM FOUNDATION. 100 SUMMER STREET, SUITE 1925, BOSTON, MA 02110. POSTMASTER: SEND ADDRESS CHANGES TO DESIGN MUSEUM FOUNDATION, 100 SUMMER STREET, SUITE 1925, BOSTON, MA 02110.
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Contributors. Diana Anderson, MD, M.Arch Diana is a healthcare architect and a board-certified internist. As a “dochitect,” she combines educational and professional experience in both medicine and architecture. Diana recently completed a geriatric medicine fellowship at the University of California, San Francisco and is currently a research fellow in geriatric neurology at the VA Boston Healthcare System.
Amy Bucher, Ph.D. Amy Bucher, Ph.D., is Vice President of Behavior Change Design at Mad*Pow and author of Engaged: Designing for Behavior Change. Amy designs engaging and motivating solutions that help people achieve personal goals. Amy received her BA magna cum laude in psychology from Harvard University, and her MA and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor.
Thomas DiJulio Tom brings strategic insight and considerable creative and copywriting skills to the development of digital solutions, internal communications and branding materials for Optum. A semi-professional road and track cyclist, Tom regularly competes in USA Cyling events and has proudly raised thousands of dollars riding for the UnitedHealthcare Children’s Foundation.
Tushar Gupta, FAIA, NCARB As Managing Principal, Tushar strategically leverages EYP’s business development, and is an award-winning designer specializing in healthcare. Tushar is currently serving on the board of directors for the AIA Academy of Architecture for Health and served as President of the organization in 2019.
Bill Hartman Bill Hartman is a Partner and senior consultant who leads Essential’s innovation strategy team in product and service discovery and definition. Bill offers a broad background in user-centered design and has led multi-disciplinary, international programs across a range of industries.
Matthew Holmes Matthew is a chartered UK and French registered architect who leads Jacobs’ Global Health infrastructure business. His more recent work includes new facilities supporting the delivery of health services in rural locations across Australia, New Zealand, and Kiribati through to the planning and design of major tertiary facilities such as the new Women’s and Children’s Hospital in Adelaide.
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Monet Elena Levalley-Garcia Monet is an Indigenous Queer nurturer, activist, activator, and guide. As a health coach and Program Manager of Open Source Wellness, with a BA in sociology from the University of California Berkeley, she has dedicated her life to combating health disparities and transforming healthcare.
Sara Magalio Sara is the Editorial Production Apprentice at Design Museum Everywhere, pursuing a Master of Science in journalism at Boston University. Sara graduated from Southern Methodist University in Dallas, Texas with a BA in journalism and BFA in dance performance. Through working with local publications and her background in performance, Sara connects her love for the arts with a passion for sharing impactful stories.
Elizabeth Markle, Ph.D. Elizabeth is a licensed psychologist, speaker, writer, researcher, and Associate Professor of Community Mental Health at the California Institute of Integral Studies. She is the Co-founder of Open Source Wellness, a nonprofit initiative offering experiential behavioral health and wellness via "Community As Medicine," in collaboration with healthcare providers and insurers.
Jen Shaffer Jen is a Director of User Experience at Optum. She has over 18 years of experience designing and developing digital applications. A problem solver at heart, Jen tackles creative challenges by starting with user research, discovering insights that inform effective solutions.
Dr. Shriya Srinivasan Shriya is a Fellow at the Harvard Society of Fellows. She graduated from Case Western Reserve University, and received her doctoral degree in medical engineering and medical physics through the Harvard-MIT Health Sciences and Technology program. In her spare time, she dances Bharatanatyam, a south Indian classical dance form, and co-directs Anubhava Dance Company.
Tiffany Townsend, LM, CPM, CLC Tiffany is committed to educating families about their options and doing all that she can to remove the fears associated with the process of natural physiologic birth. She has served her community as a birth worker, support group facilitator and lactation counselor for over five years, and operates De La Flor Midwifery in Grand Rapids, Michigan. 9
Year in Review. It’s been a big year for Design Museum Everywhere, utilizing our nomadic structure and responding to the COVID-19 pandemic by creating new programs, bringing the We Design exhibition online, starting the Design is Everywhere podcast, and launching a Diversity in Action training program. We are now more true to our mission than ever before: Design Museum brings the transformative power of design everywhere.
$50k+ in Design Impact Society Gifts
$52,368 Fundraising Events
$145,657 Individual Donors Thank you to all of our individual donors, including our Board of Directors, Advisory Council members, and the Design Impact Society, whose support makes an incredible impact year after year.
$22,399 Ticket Sales
Membership
Other
$242,249 in grants received
REVENUE
$183,811
$5,330
Design Museum received more grants in 2020, from funders like: The Boston Cultural Council, The City of Boston Arts and Culture COVID-19 Fund, The Cambridge Community Foundation, The LovettWoodsum Foundation, and The Barr Klarman Massachusetts Arts Initiative.
$262,400 Program Sponsorship
Thank you to everyone who participated, contributed, and designed with Design Museum Everywhere in 2020. This was a year of growth and gratitude in many ways. From new programs for our virtual reality to new staff members, we didn’t let 2020 stop us. 12
ORGANIZATIONAL GROWTH
Growing Team This is the team working to make everything at Design Museum happen, and we could not do it without each and every one of them.
10% increase in Board of Directors and Advisory Council members Remote interns and apprentices from 10 states
3 new full-time staff members Maria Villafranca Director of Marketing
$42,192 Printing
$8,914 Rent
Journee Harris
Amor Yates
We Design Program Coordinator
Podcast Writer and Producer
$26,591 Hospitality
$13,466 Marketing
Finances Without traditional overhead, like a building, Design Museum invests primarily in our team and in our programming. Particularly in a time like 2020, this model allows us to continue delivering on our mission.
$76,716 Supplies
EXPENSES
$134,180 Operations
$587,670 People 13
THE POWER OF DESIGN
Exhibitions Toured We Design and Bespoke Bodies exhibitions to 5 venues across the U.S. and online! Our exhibitions are always free and open to the public, in places people already go.
Design Museum is Everywhere Despite the world slowing down, membership at Design Museum expanded globally. With more virtual events and ways to connect, our community comes from all over the world to celebrate design. Members are able to attend events for free and receive Design Museum Magazine.
10,000
copies of Design Museum Magazine were read in...
44 states
100+ students and recent grads provided with free membership 14
19
countries
In 2020, even when we couldn’t continue in-person events, Design Museum delivered...
DATA
TRANSPORATION
LANDSCAPE ARCHITECTURE
JOURNALISM
CIVIC
SOCIAL IMPACT
PLAY
UBIQUITY OF DESIGN
SUSTAINABILITY BRAND & BUSINESS
BULDING & SKETCHING
WORKPLACE INNOVATION
EDUCATION
DIVERSITY, EQUITY, & INCLUSION
HEALTH & WELLNESS
Content that highlights...
Our events were attended by over 3,207 people from around the world!
ENGINEERING
PSYCHOLOGY & SOCIOLOGY
COMMUNITY IMPACT & ADVOCACY
DIVERSITY, EQUITY, & INCLUSION
URBAN PLANNING
EDUCATION
TECHNOLOIGY
SUSTAINABILITY HEALTHCARE
BUSINESS
ARCHITECTURE & PRODUCT DESIGN
from experts in the fields of...
Design Museum has been a consistent source of thought-provoking and inspiring ideas for me. Even throughout 2020, the opportunities for learning, gathering in community, and making connections has continued… even increased! I’m grateful to have this wonderful spark of light in the world. – Amy Winterowd, VP of Client Solutions, JE Dunn
21,000 downloads of our podcast, Design is Everywhere, available for free wherever you stream your podcasts. 15
DIVERSITY, EQUITY, AND INCLUSION
We Design People. Practice. Progress. We Design brings together creatives from a wide array of backgrounds to examine and celebrate a range of career paths, applications, and impact areas in design. The collaborative, evolving exhibition features career stories showcasing how people have forged their unique paths into different creative professions, emphasizing the need for more racial and gender diversity in design and innovation fields.
This design exhibition is taking a head-on look at representation... Design Museum Everywhere organizes an important show.
Virtual exhibition celebrates BIPOC and women designers while confronting the the lack of professional diversity.
– Architectural Digest
– The Architect’s Newspaper
1st-of-its-kind publication Bespoke Bodies: The Design & Craft of Prosthetics Features the stories of 44 individuals and companies making change in the lives of people living with limb loss and limb difference, plus 7 original accompanying essays.
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Black Lives Matter and Anti-Racism Resources 106 anti-racism resources spanning design specific and general selfeducation books, podcasts, and organizations to follow, hosted on a continuously updated webpage.
Diversity in Action Launched courses for individuals and organizations to live up to their diversity, equity, and inclusion statements, by designing a culture of diversity in action.
300+ hours
dedicated to consistent anti-racism work, diversity, equity, and inclusion training, and facilitated conversations across the entire Design Museum team.
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The Roobrik dashboard shown here displays care needs and settings based on data inputted by the user.
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This screengrab shows one of the pages that users see when working through a six-week sleep improvement program through My-Coach Sleep Workshop.
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Personalized Care Humanizing, personalizing, and demystifying the healthcare experience, the main elements of the Planetree philosophy, are at the core of Stamford Hospital’s design. For example, when a patient comes to Stamford’s ED, they are immediately welcomed, triaged, and assigned a “track” (designated by color, such as red for someone in need of emergent care). The same care providers stay with them for their journey. Continuity of care, familiar faces, and family involvement are key healing elements that help to personalize the patient experience. Ready access to information, including a patient’s own medical charts, is paramount. At Stamford Hospital, patients and families can use the Resource Center/Medical Library, which has a wealth of information on specific illnesses and diseases, medicines, and treatments. This allows patients and families to be their own advocates and demystifies what can be an intimidating process. This personalized care pays off through improved health outcomes, lower readmission rates, and shorter stays. The unwavering constant is that each person who comes through the doors—patient, family member, staff, or visitor—is treated with respect, dignity, and compassion. •
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PHOTO BY ANTON GRASSL/ESTO
Intensive Care rooms offer a place for families, and access to nature.
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