Education Offering-English

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INTRODUCING THE DESIGN ME EDUCATION

FREQUENT STYLERS Club

FREQUENT STYLERS Club

A city-hopping education journey built for every stylist, every texture, every chair. Pack curiosity, we’ll handle the map: bite-size techniques, business takeaways, and salonready results. Collect stamps as you go, grow your craft nonstop, and bring that big-trip energy home to your clients.

KNOWLEDGE ROUTE

CHECK-IN AND CARRY-ON: PRODUCT KNOWLEDGE

CUTTING JOURNEY

CALIFORNIA LAYERS: MOVEMENT WITHOUT TURBULENCE Layers for Straight to Curly Hair

PARISIAN BOBS: SYMMETRY YOU CAN SET YOUR WATCH TO Bobs for Straight to Curly Hair

LONDON PIXIES: SOFT NAPES, MODERN TEXTURE Pixies for Straight to Curly Hair

STYLING TRIP

UPTOWN UPDOS: FROM PIN-LESS PANIC TO PIN-POINT CONTROL Updos for Straight to Curly Hair

KNOWLEDGE

ROUTE:

PRODUCT KNOWLEDGE

FROM:

CHECK IN AND CARRY-ON

PRODUCT KNOWLEDGE

A good trip starts with good prep! Smooth, friendly, zero gatekeeping product knowledge.

WHAT YOU’LL LEARN:

• Decode every DESIGN ME collection with real chair-side scenarios

• Build “carry-on” regimens by hair type and lifestyle.

• Upsell ethically with trust-first language

Length: 2 hours

Free with the purchase of a large intro!

CUTTING JOURNEY: CALIFORNIA LAYERS FROM:

MOVEMENT WITHOUT TURBULENCE

CALIFORNIA LAYERS

LAYERS FOR STRAIGHT TO CURLY HAIR

Struggling with weight lines that feel like unexpected detours? Discover how to cut with the ease and flow of a California road trip. Learn to navigate elevation, body position and finger angle so that your layers fall smoothly into place the first time - no circling back required.

You’ll explore two techniques - straight and curly - and break down the “why” behind each turn, helping you remove weight efficiently while keeping shape and movement intentional. With stronger fundamentals comes faster refining, quicker services and greater confidence behind the chair.

Collect your next stamp on the path to the Frequent Stylers Clubwhere skill and confidence take off.

D M EDUCATION AIRLINES

DESTINATION:

California Layers

FLIGHT ROUTE:

Back to Basics

Straight and Curly Hair

TRIP DURATION AND FARES:

3h Look and Learn > $1,500

5h Hands-On > $3,000

BOOKING REFERENCE

FREQUENTSTYLERS01

CUTTING JOURNEY:

PARISIAN BOBS FROM:

SYMMETRY YOU CAN SET YOUR WATCH TO

PARISIAN BOBS

BOBS FOR STRAIGHT TO CURLY HAIR

Struggling with bob symmetry or volume placement? This class simplifies the why behind the shape. Learn how alignment, shear angle, density, elevation, and direction control movement—so you cut with precision and balance every time.

Explore two techniques - straight and curly - and return to the essentials of balance and density control so every bob arrives with that refined, precise Parisian finish. With stronger fundamentals comes faster refining, quicker services and greater confidence behind the chair.

Collect your next stamp on the path to the Frequent Stylers Clubwhere skill and confidence take off.

D M EDUCATION AIRLINES

DESTINATION:

Parisian Bobs

FLIGHT ROUTE:

Confidence and Precision

Straight and Curly Hair

TRIP DURATION AND FARES:

3h Look and Learn > $1,500

5h Hands-On > $3,000

BOOKING REFERENCE

FREQUENTSTYLERS02

CUTTING

JOURNEY:

LONDON

PIXIE

FROM:

SOFT NAPES, MODERN TEXTURE

LONDON PIXIES

PIXIES FOR STRAIGHT TO CURLY HAIR

Struggling with soft napes, uneven volume or making your pixies feel modern?

Bring a touch of London’s sharp, confident character into your pixie cuts. Learn how to refine soft hairlines, balance density and create on-trend texture inspired by the city’s blend of heritage and edge.

You’ll navigate two techniques - straight and curly - while understanding how elevation and density shape movement, texture and balance for short hair that looks impeccably tailored. With stronger fundamentals comes faster refining, quicker services and greater confidence behind the chair.

Collect your next stamp on the path to the Frequent Stylers Clubwhere skill and confidence take off.

D M EDUCATION AIRLINES

DESTINATION:

London Pixies

FLIGHT ROUTE:

Modern Texture, Short-Cut Confidence

Straight and Curly Hair

TRIP DURATION AND FARES:

3h Look and Learn > $1,500

5h Hands-On > $3,000

BOOKING REFERENCE

FREQUENTSTYLERS03

STYLING

TRIP:

UPTOWN

UPDOS

FROM:

FROM PIN-LESS PANIC TO PIN-POINT CONTROL

UPTOWN UPDOS

UPDOS FOR STRAIGHT TO CURLY HAIR

Struggling to map out an updo or keep control from start to finish?

Tap into true New York efficiency as you identify your Point A and Point Z, section with intention, and place pins with precision - not excess. Build strong, polished updos while keeping your pace fast, and your finish flawless.

You’ll explore two approaches - one on straight hair and one on curlswhile learning the “why” behind every lift, twist and placement. With smart sectioning and the right tools, you’ll work faster, stress less and create updos that take off quickly and land photo-ready every time.

Collect your next stamp on the path to the Frequent Stylers Clubwhere skill and confidence take off.

D M EDUCATION AIRLINES

DESTINATION:

Uptown Updos

FLIGHT ROUTE:

Point A > Point Z

Straight and Curly Hair

TRIP DURATION AND FARES:

3h Look and Learn > $1,500

5h Hands-On > $3,000

BOOKING REFERENCE

FREQUENTSTYLERS04

MEET THE ARTISTS

Meet the artists shaping your journey. Our DESIGN ME Artists build every curriculum and design every class. Each one brings their own knowledge suitcase packed with unique specialities, perspectives and behind-the-chair experience - ensuring every course reflects real-world skill and creativity.

Together they map out the techniques, structure and strategy behind DESIGN ME education - helping you skip common detours, refine your craft and keep moving forward with confidence.

IN-FLIGHT AMENITIES

Everything you need for a smooth, supported education journey.

PASSPORT:

Collect custom stamps per class, initialed by your educator.

HOTEL KEY CARD: POSTCARDS

Includes a mini pamphlet inside with class list and QR code to landing page.

Referral postcards.

KEY CHAIN: BOARDING PASS

For Frequent Stylers Club members. Attendees receive email class confirmations.

Send a personalized postcard to a stylist friend to share your class experience and gift them a D M product coupon valued at $50. $50 D M PRODUCTS

EDUCATION FLIGHT Plan

HOW TO BOOK YOUR DESIGN ME EDUCATION JOURNEY

FROM TAKE-OFF TO LANDING

CHECK-IN

Distributor partner completes Education Request Form

DESTINATION:

PRODUCT KNOWLEDGE / SALES SUPPORT

FLIGHT CLEARANCE

D M review and approves the request.

GATE ASSIGNMENT

• Educator contacts salon within 72 hours

• Makes 2 contact attempts over 14 days

• If no response return request to distributing partner

DESTINATION:

CUTTING OR STYLING CLASS

BOARDING CALL

D M books call with distributor partner.

PASSENGER MANIFEST

Distributor partner submits attendee emails via form.

IN-FLIGHT EXPERIENCE

Educator executes class.

IN-FLIGHT EXPERIENCE

Educator executes class. LANDING

• Follow-up call between distributor partner and D M team

• Invoice sent

INTRODUCING THE DESIGN ME EDUCATION

FREQUENT STYLERS Club

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