

FREQUENT STYLERS Club
FREQUENT STYLERS Club

From: DESIGN ME




A city-hopping education journey built for every stylist, every texture, every chair. Pack curiosity, we’ll handle the map: bite-size techniques, business takeaways, and salonready results. Collect stamps as you go, grow your craft nonstop, and bring that big-trip energy home to your clients.



KNOWLEDGE ROUTE
CHECK-IN AND CARRY-ON: PRODUCT KNOWLEDGE

CUTTING JOURNEY
CALIFORNIA LAYERS: MOVEMENT WITHOUT TURBULENCE Layers for Straight to Curly Hair
PARISIAN BOBS: SYMMETRY YOU CAN SET YOUR WATCH TO Bobs for Straight to Curly Hair
LONDON PIXIES: SOFT NAPES, MODERN TEXTURE Pixies for Straight to Curly Hair

STYLING TRIP
UPTOWN UPDOS: FROM PIN-LESS PANIC TO PIN-POINT CONTROL Updos for Straight to Curly Hair
KNOWLEDGE
ROUTE:
PRODUCT KNOWLEDGE

FROM:


CHECK IN AND CARRY-ON

PRODUCT KNOWLEDGE
A good trip starts with good prep! Smooth, friendly, zero gatekeeping product knowledge.
WHAT YOU’LL LEARN:
• Decode every DESIGN ME collection with real chair-side scenarios
• Build “carry-on” regimens by hair type and lifestyle.
• Upsell ethically with trust-first language
Length: 2 hours
Free with the purchase of a large intro!

CUTTING JOURNEY: CALIFORNIA LAYERS FROM:











MOVEMENT WITHOUT TURBULENCE
CALIFORNIA LAYERS
LAYERS FOR STRAIGHT TO CURLY HAIR

Struggling with weight lines that feel like unexpected detours? Discover how to cut with the ease and flow of a California road trip. Learn to navigate elevation, body position and finger angle so that your layers fall smoothly into place the first time - no circling back required.
You’ll explore two techniques - straight and curly - and break down the “why” behind each turn, helping you remove weight efficiently while keeping shape and movement intentional. With stronger fundamentals comes faster refining, quicker services and greater confidence behind the chair.
Collect your next stamp on the path to the Frequent Stylers Clubwhere skill and confidence take off.

D M EDUCATION AIRLINES

DESTINATION:
California Layers

FLIGHT ROUTE:
Back to Basics
Straight and Curly Hair

TRIP DURATION AND FARES:
3h Look and Learn > $1,500
5h Hands-On > $3,000
BOOKING REFERENCE
FREQUENTSTYLERS01





CUTTING JOURNEY:
PARISIAN BOBS FROM:












SYMMETRY YOU CAN SET YOUR WATCH TO
PARISIAN BOBS
BOBS FOR STRAIGHT TO CURLY HAIR

Struggling with bob symmetry or volume placement? This class simplifies the why behind the shape. Learn how alignment, shear angle, density, elevation, and direction control movement—so you cut with precision and balance every time.
Explore two techniques - straight and curly - and return to the essentials of balance and density control so every bob arrives with that refined, precise Parisian finish. With stronger fundamentals comes faster refining, quicker services and greater confidence behind the chair.
Collect your next stamp on the path to the Frequent Stylers Clubwhere skill and confidence take off.

D M EDUCATION AIRLINES

DESTINATION:
Parisian Bobs

FLIGHT ROUTE:
Confidence and Precision
Straight and Curly Hair

TRIP DURATION AND FARES:
3h Look and Learn > $1,500
5h Hands-On > $3,000
BOOKING REFERENCE
FREQUENTSTYLERS02





CUTTING
JOURNEY:
LONDON
PIXIE

FROM:












SOFT NAPES, MODERN TEXTURE
LONDON PIXIES
PIXIES FOR STRAIGHT TO CURLY HAIR

Struggling with soft napes, uneven volume or making your pixies feel modern?
Bring a touch of London’s sharp, confident character into your pixie cuts. Learn how to refine soft hairlines, balance density and create on-trend texture inspired by the city’s blend of heritage and edge.
You’ll navigate two techniques - straight and curly - while understanding how elevation and density shape movement, texture and balance for short hair that looks impeccably tailored. With stronger fundamentals comes faster refining, quicker services and greater confidence behind the chair.
Collect your next stamp on the path to the Frequent Stylers Clubwhere skill and confidence take off.

D M EDUCATION AIRLINES

DESTINATION:
London Pixies
FLIGHT ROUTE:
Modern Texture, Short-Cut Confidence
Straight and Curly Hair

TRIP DURATION AND FARES:
3h Look and Learn > $1,500
5h Hands-On > $3,000
BOOKING REFERENCE
FREQUENTSTYLERS03






STYLING
TRIP:
UPTOWN
UPDOS

FROM:












FROM PIN-LESS PANIC TO PIN-POINT CONTROL
UPTOWN UPDOS
UPDOS FOR STRAIGHT TO CURLY HAIR
Struggling to map out an updo or keep control from start to finish?

Tap into true New York efficiency as you identify your Point A and Point Z, section with intention, and place pins with precision - not excess. Build strong, polished updos while keeping your pace fast, and your finish flawless.
You’ll explore two approaches - one on straight hair and one on curlswhile learning the “why” behind every lift, twist and placement. With smart sectioning and the right tools, you’ll work faster, stress less and create updos that take off quickly and land photo-ready every time.
Collect your next stamp on the path to the Frequent Stylers Clubwhere skill and confidence take off.

D M EDUCATION AIRLINES

DESTINATION:
Uptown Updos

FLIGHT ROUTE:
Point A > Point Z
Straight and Curly Hair

TRIP DURATION AND FARES:
3h Look and Learn > $1,500
5h Hands-On > $3,000
BOOKING REFERENCE
FREQUENTSTYLERS04





MEET THE ARTISTS
Meet the artists shaping your journey. Our DESIGN ME Artists build every curriculum and design every class. Each one brings their own knowledge suitcase packed with unique specialities, perspectives and behind-the-chair experience - ensuring every course reflects real-world skill and creativity.
Together they map out the techniques, structure and strategy behind DESIGN ME education - helping you skip common detours, refine your craft and keep moving forward with confidence.






IN-FLIGHT AMENITIES
Everything you need for a smooth, supported education journey.

PASSPORT:
Collect custom stamps per class, initialed by your educator.


HOTEL KEY CARD: POSTCARDS
Includes a mini pamphlet inside with class list and QR code to landing page.


Referral postcards.

KEY CHAIN: BOARDING PASS
For Frequent Stylers Club members. Attendees receive email class confirmations.


Send a personalized postcard to a stylist friend to share your class experience and gift them a D M product coupon valued at $50. $50 D M PRODUCTS

EDUCATION FLIGHT Plan
HOW TO BOOK YOUR DESIGN ME EDUCATION JOURNEY

FROM TAKE-OFF TO LANDING

CHECK-IN
Distributor partner completes Education Request Form

DESTINATION:
PRODUCT KNOWLEDGE / SALES SUPPORT

FLIGHT CLEARANCE
D M review and approves the request.

GATE ASSIGNMENT
• Educator contacts salon within 72 hours
• Makes 2 contact attempts over 14 days
• If no response return request to distributing partner

DESTINATION:
CUTTING OR STYLING CLASS

BOARDING CALL
D M books call with distributor partner.

PASSENGER MANIFEST
Distributor partner submits attendee emails via form.

IN-FLIGHT EXPERIENCE
Educator executes class.


IN-FLIGHT EXPERIENCE
Educator executes class. LANDING
• Follow-up call between distributor partner and D M team
• Invoice sent
