DESIGNME BRAND PUFF.ME GLOSS.ME BOUNCE.ME FAB.ME QUICKIE.ME HOLD.ME28242016120804TABLE OF CONTENTS
04 WE DESIGN THE PRODUCT, YOU DESIGN THE BEAUTY.
Creativity — Always pushing the envelope, we don’t shy away from innovating and disrupting the haircare industry.
BRAND VALUES PETAcrueltycertifiedfree 05
Performance From product formulas, to packaging and overall brand experience, we pride ourselves in creating the ultimate haircare experience for customers and professional alike.
Empowerment — We admire all forms of beauty and encourage our community to spotlight their talent and creativity in a place where its culture enables diversity to thrive.
Accountability — We are responsible for every product and message we put out in the market. We aim to move towards a more sustainable future starting with our formulas and packaging; every step counts.
Authenticity — We vow to remain authentic as we strive to democratize haircare, and to keep uplifting our community’s own individuality.
The approach we’ve taken with our branding is much more like that of an orchestra. Discovering the right medley, to allow the user to enjoy each and every collection. Taking each note to create a masterpiece: persona, color, fragrance and packaging.
BRANDING SYMPHONY
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For the ones who dare to stand out — we design clean innovative haircare so you can celebrate your individual style with one less thing to worry about. Design your own beauty. BRAND POSITIONING 07
PUFF.ME VOLUME & TEXTURE
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GLOSS.ME HYDRATION & SHINE
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14 hydratingshampoo conditionerhydrating treatmenthydratingmask hair serum GLOSS.ME HYDRATION & SHINE
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BOUNCE.ME CURL & DEFINITION
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18 curl conditionercurl shampoo curl balm curl gel spray BOUNCE.ME CURLS & DEFINITION
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FAB.ME REPAIR & PROTECT
FAB.ME REPAIR & PROTECT 21
FAB.ME REPAIR & PROTECT purplefortifyingshampoo treatmentleave-in 22
MANGO FRUIT Conditions while maintaining elasticity. Rich in Vitamin A & E.
INGREDIENTSSHAMPOO
SUNFLOWER SEED OIL EXTRACT
FORTIFYING
Can hold 20x its weight in water to plump the hair strand with hydration. EDELWEISS Rich in antioxidants. Protects against future damage. BAMBOO EXTRACT
Gently exfoliates and strengthens. QUINOA Forms a protective barrier and enhances definition.
LEAVE-ININGREDIENTSTREATMENT
Improves scalp health, eliminates frizz and locks in moisture.
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Stimulative effect that promotes overall scalp health. RADISH ROOT Helps fight against dandruff.
FAB.ME REPAIR & PROTECT
GINGER ROOT
VEGAN HYUALURONIC ACID
QUICKIE.ME INSTANT REFRESH
This replenishing fragrance will reinvigorate your senses with fresh, fruity aromas of cut herbs, blackcurrant, cocktailed with lychee.delicious 40 25
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HOLD.ME CONTROL & STYLE
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