BRAND EDUCATION BOOK
OF CONTENTS
DESIGNME BRAND PUFF.ME GLOSS.ME BOUNCE.ME FAB.ME QUICKIE.ME HOLD.ME INFINITEMIST ALL PRODUCT COMPARISON625754463261708038
TABLE
WE DESIGN THE PRODUCT, YOU DESIGN THE BEAUTY.
Accountability — We are responsible for every product and message we put out in the market. We aim to move towards a more sustainable future starting with our formulas and packaging; every step counts.
PETAcrueltycertifiedfree
Creativity — Always pushing the envelope, we don’t shy away from innovating and disrupting the haircare industry.
Authenticity — We vow to remain authentic as we strive to democratize haircare, and to keep uplifting our community’s own individuality.
Performance From product formulas, to packaging and overall brand experience, we pride ourselves in creating the ultimate haircare experience for customers and professional alike.
BRAND VALUES
Empowerment — We admire all forms of beauty and encourage our community to spotlight their talent and creativity in a place where its culture enables diversity to thrive.
BRANDING SYMPHONY
The approach we’ve taken with our branding is much more like that of an orchestra. Discovering the right medley, to allow the user to enjoy each and every collection. Taking each note to create a masterpiece: persona, color, fragrance and packaging.
BRAND POSITIONING
For the ones who dare to stand out — we design clean innovative haircare so you can celebrate your individual style with one less thing to worry about. Design your own beauty.
curls definition& strengthen & protect hydration & shine hold control&volumetexture& quick refresh&
PUFF.ME VOLUME & TEXTURE
• Weightless
• Deep cleansing
• Straight, wavy & curly
before after
• Volumizing
AVAILABLE IN 300 ml | 1 L | 50 ml
HOW TO USE ME
• Rich lather
PUFF. ME
WHAT I DO
VOLUMIZING SHAMPOO & CONDITIONER
• Conditioning
Cleanse and condition to create weightless body & volume leaving hair looking healthy and feeling soft.
• Color safe BEST FOR
*IN CONDITIONER ONLY
Massage shampoo onto wet scalp and hair, rinse thoroughly. Follow with conditioner focusing on mid lengths to ends, allowing to absorb 1 2 minutes, detangle then rinse.
WHY I’M SPECIAL
• Fine & medium
WHAT I DO
PUFF. ME
before after
VOLUMIZING MOUSSE
HOW TO USE ME
Create long-lasting, voluminous, bounce with no crunch or frizz.
• Straight, wavy & curly
Apply a palm-sized dollop on hands and work through towel dried hair from root to ends for even distribution.
AVAILABLE IN 250 ml | 58ml
• Fine to medium
AVAILABLE IN 9.1 g
Add instant lift and lasting volume with just a puff! Magic for roots, updos; braids, buns and big, fluffy ponytails.
BEST FOR
before after
• Root-lift, buns, braids, updos & ponytails
VOLUMIZING POWDER ORIGINAL/LIGHT
• Instant volume
• Matte finish
• First ever volumizing powder in a pump
WHY I’M SPECIAL
• Light: fine to medium
• Straight, wavy & curly
HOW TO USE ME
• Medium strong grippy, lasting hold
WHAT I DO
• Talc free
• Original: medium to coarse
Lift hair in sections, aim the nozzle at the root or base of style. Massage with fingertips and work in to create desired volume.
PUFF. ME
• Straight & wavy
DRY TEXTURE SPRAY
HOW TO USE ME
• Fine to medium
WHY I’M SPECIAL
• UV protection
• Matte airy finish
before after
BEST FOR
Build instant volume, airy texture with a flexible, touchable hold
PUFF. ME
AVAILABLE IN 248 ml | 69 ml
WHAT I DO
Spray liberally on dry hair lifting sections for even distribution and added volume.
• Instant body
• ~94% natural ingredients
WHY I’M SPECIAL
• Learn more on page 51
WHAT I DO
• Velvety matte finish
• Provides pliable grit texture while gently conditioning
before after
• Made with natural sea salt
• 100% refillable
BEST FOR
PUFF. ME
• Straight, wavy & curly
• Sprayer 250 ml
• Create volume
• Refill carton box 250 ml
• Give a thicker and fuller look
• Continuous 360° sprayer for the most simplified application
• Fine to medium
Beach-hair, but better. Create a lived-in, tousled finish making hair look thicker and fuller.
AVAILABLE IN
Mist liberally on wet or dry hair, focusing on mid-lengths to ends. Scrunch and shape with hands for extra definition. Diffuse or air dry as desired.
INFINITE MIST SEA SALT SPRAY
HOW TO USE ME
BUILDABLE
PUFF.ME shampoovolumizing PUFF.ME conditionervolumizing PUFF.ME moussevolumizing PUFF.ME powdervolumizingoriginal PUFF.ME powdervolumizinglight PUFF.ME dry spraytexture PUFF.ME INFINITEMIST sea salt spray HAIR TYPE • Fine, medium • Straight, wavy • Fine, medium • Straight, wavy • Fine, medium • Straight,curlywavy, • Fine, medium • Straight, wavy • Fine, medium • Straight, wavy • Fine, medium • Straight, wavy • Fine, medium • Straight,curlywavy, VOLUME •••• ••• •••• ••••• •••• •••• ••• HOLD ••• ••••• •••• ••• •••• HYDRATION • •• •• •• SHINE • •• • •• UV PROTECTION ü ü ü HEAT PROTECTION ü
Use on damp or dry hair.
Use on dry hair.
ME
ü ü ü ü ü
In straighter hair lift hair at the roots with fingers or brush when blowdrying to encourage major volume and body.
Use on dry hair.
PRO TIP
Volume and grip for root lift, ponytails, buns, braids and updos.
Apply a heaping handful to damp hair from roots to ends and comb through for even distribution before blowdrying or diffusing.
PUFF.
PRODUCT COMPARISON
Ultimate volume and grip for root lift, ponytails, buns, braids and updos.
Can be used together for maximum volume or mixed and matched with other balanceConditionersShampoosDESIGNME&tospecifichairneeds.
Mist, scrunch and go be a mermaid.
Can be used together for maximum volume or mixed and matched with other balanceConditionersShampoosDESIGNME&tospecifichairneeds.
Spray throughout mid lengths and ends for Spraytouchabletousledtexture.ontodryhair.
GLOSS.ME HYDRATION & SHINE
GLOSS. ME
WHAT I DO
HOW TO USE ME
before after
Replenish your hair’s hydration and shine with a rich lathered cleanse and smooth conditioning.
WHY I’M SPECIAL
• Cannabis sativa seed oil
• Argan oil
• Straight, wavy, curly AVAILABLE IN 300 ml | 1 L | 50 ml
Apply shampoo to wet hair, massage gently from scalp to ends, rinse thoroughly. Follow with conditioner on freshly washed hair, focusing on mid lengths to ends, allow to absorb 1 2 min, then rinse.
BEST FOR
• Color-safe
HYDRATING SHAMPOO & CONDITIONER
• Medium & coarse
• Adds shine
• Straight, wavy, curly, coily
before after
Restore hydration and elasticity, detangle and strengthen for soft, shiny, invigorated locks.
HYDRATING TREATMENT MASK
GLOSS. ME
Start with a dollop in hand, massage into damp mid lengths and ends. Leave in for 3 to 5 minutes, then rinse.
BEST FOR
WHY I’M SPECIAL
AVAILABLE IN 250 ml | 500 ml | 90 ml
HOW TO USE ME
• Recyclable tube made of sugar cane
WHAT I DO
• Color-safe
• Rich hydrator
• Add shine
Winner of best treatment mask
• Medium to coarse
• Conditioning
Weightlessly add high shine, hydration & eliminates frizz.
• Recyclable glass bottle
WHAT I DO
• Colorless
• Hydrating
WHY I’M SPECIAL
• Made from the perfect blend of oils & & proteins
• All hair types
HAIR SERUM
GLOSS. ME
• UV protection
HOW TO USE ME
Apply a small amount to damp or dry hair focusing on mid lengths to ends, style as desired.
• Enhances manageability
• Silky finish
BEST FOR
AVAILABLE IN 80 ml | 25 ml before after
• Weightless
• ~92% natural ingredients
• Lock in moisture
• Refill carton box 250 ml
WHY I’M SPECIAL
• Mend split ends
• Strengthen hair
INFINITE MIST SHINE & HEAT PROTECTANT
Apply evenly throughout damp hair and blow-dry or mist onto dry hair and let absorb to the touch before using heat.
• Enhance smoothness
• Add shine
BEST FOR
before after
Protect from heat styling, add shine, and nourish your strands. Revitalize hair and mend split ends.
• 100% refillable
AVAILABLE IN
• Continuous 360° sprayer for the most simplified application
• All hair types
• Sprayer 250 ml
• Heat & UV protection
GLOSS. ME
HOW TO USE ME
• Learn more on page 51
WHAT I DO
GLOSS.ME hydrating shampoo GLOSS.ME hydrating conditioner
GLOSS.ME hydrating treatment mask MIST shine heat protectant serum
Leave on for 2 5 minutes and rinse.
GLOSS. COMPARISON
If using a blow-dryer or diffuser; save your hair from heat damage and lock in the shine.
HAIR TYPE • Medium, coarse • Straight, wavy, curly • Fine, medium, coarse • Straight, wavy, curly • Medium, coarse • Straight, wavy, curly, coily • All • All HYDRATION ••• •••• ••••• •• •• SHINE •••• •••• •••• ••• ••••• HEAT PROTECTION ü UV PROTECTION ü HOLD •
Saturate the hair with water and blot shampoo around the scalp and roots, emulsify to create a rich lather and massage scalp area for 1 2 minutes. Rinse clean.
&
For impeccable shine, smoothness and softness.
After shampoo, squeeze excess water from the hair, then apply to mid lengths and ends before detangling. Leave on for 1 2 minutes and rinse well.
Mist all throughout damp hair as the last product before adding heat.
1 2 pumps massaged or scrunched into sections of hair focusing on mid lengths to ends.
After shampoo squeeze excess water from the hair, then apply the mask with hands to mid lengths and ends before detangling.
GLOSS.ME INFINITE
GLOSS.ME hair
ME PRODUCT
When hair is dry or parched.
Apply on damp or dry hair.
When hair is dry or parched.
When major hydration is needed.
PRO TIP
BOUNCE.ME CURL & DEFINITION
• 3 A/B/C
AVAILABLE IN 300 ml | 1 L | 50 ml
• Add shine
BOUNCE. ME
• 2 A/B/C
HOW TO USE ME
WHY I’M SPECIAL
• Condition BEST FOR
before after
Enhance and define waves and curls with a blend of buriti oil and shea butter while perfectly cleansing strands.
• 4 A/B/C
*IN CONDITIONER ONLY
Apply to wet hair, massage from scalp to ends, rinse thoroughly. Follow with conditioner focusing on mid lengths to ends, allowing to absorb 1 2 minutes, detangle then rinse.
• Cleanse build-up
• Medium to coarse
WHAT I DO
CURL SHAMPOO & CONDITIONER
• Wavy, curly & coily
• Hydrate
• Hydrate
AVAILABLE IN 250 ml | 90 ml
BOUNCE. ME
BEST FOR
HOW TO USE ME
• Medium to coarse
WHY I’M SPECIAL
• 2 B/C
Start by rubbing a quarter size dollop between palms, then rake/brush through and scrunch curls upwards to define.
WHAT I DO
• Non crunchy
Add definition and shine with a non-crunchy buildable hold. A lotion-gel hybrid, enriched with argan oil, for big bouncy waves and curls.
• CGM friendly
before after
CURL BALM
• Define and enhance curls
• 4 A/B/C
• Wavy, curly, coily
• 3 A/B/C
• Buildable hold
Define waves & curls with weightless control for an even curl pattern and lasting touchable hold.
• Define
• All hair types
• 2 A/B/C
BEST FOR
• Wavy, curly, coily
• Hydrate
Spray evenly throughout damp hair, brush/twist/coil/scrunch, diffuse/air-dry or style as desired.
• 3 A/B/C
WHY I’M SPECIAL
AVAILABLE IN 230 ml | 50 ml
HOW TO USE ME
• 4 A/B/C
BOUNCE. ME
before after
WHAT I DO
SPRAY GEL
• Healthy hair growth
• Tame frizz and fly aways
• Refresh and define curls
AVAILABLE IN
BOUNCE. ME
• Prevent breakage
WHAT I DO
WHY I’M SPECIAL
• Strengthen follicles
• Learn more on page 51
Refresh and softly define curl or waves. Prevent breakage, strengthen and promote healthy hair growth.
• Sprayer 250 ml
Mist evenly throughout damp or dry waves and curls, mid-lengths to ends. Diffuse, air dry or style as desired
• ~94% natural ingredients
• Wavy, curly, coily
INFINITE MIST CURL ENHANCER
before after
• Promote healthy hair growth
• 3 A/B/C
• 4 A/B/C
• Rich in antioxidants
• Continuous 360° sprayer for the most simplified application
• 100% refillable
• All hair types
• Refill carton box 250 ml
• 2 A/B/C
• CGM friendly
HOW TO USE ME
BEST FOR
• Control frizz
BOUNCE.ME curl spray gel
HAIR TYPE
HYDRATION ••• •••• ••• ••• ••• HOLD ••• •••• •
Can be used together for rich hydration or mixed and matched with other DESIGNME Shampoos & Conditioners to balance specific hair needs.
Damp or dry hair.
UV PROTECTION ü ü ü
To prime or refresh, day 1 or any day in between wash days.
BOUNCE.
ME
BOUNCE.ME INFINITEMIST curl enhancer
Light weight hydrator and curl activator.
• Wavy, curly, coily
• Wavy, curly, coily
For hydration, bounce & amountCanDampdefinition.ordryhair.alsoapplyasmallertodamphairandblow-drysmooth.
•
CURL CARE COMPARISON
• Fine, medium, coarse
BOUNCE.ME curl balm
• Wavy, curly, coily
• Fine medium, coarse Wavy, curly, coily
• Medium, coarse
HEAT PROTECTION ü ü ü
• Straight, wavy, curly, coily
• Fine, medium
CGM FRIENDLY ü ü
PRO TIP
• Medium, coarse
BOUNCE.ME curl shampoo
Can be used together for rich hydration or mixed and matched with other DESIGNME Shampoos & Conditioners to balance specific hair needs.
Best for taming static, surface frizz & Dampdetailing.definition/ordryhair.
BOUNCE.ME curl conditioner
2
CURL
mousse
BOUNCE. ME GUIDE PATTERN A,B,C
BOUNCE. ME GUIDE PATTERN 3 A,B,C
CURL
BOUNCE. ME
CURL GUIDE PATTERN mousse 4 A/B/C Volume, Hold, UV & Heat Protection
FAB.ME REPAIR & PROTECT
FAB.ME REPAIR & PROTECT
SUNFLOWER SEED OIL EXTRACT
Stimulative effect that promotes overall scalp health.
EDELWEISS
Conditions while maintaining elasticity. Rich in Vitamin A & E.
GINGER ROOT
Helps fight against dandruff.
REPAIR & PROTECT
LEAVE-ININGREDIENTSTREATMENT
Rich in antioxidants. Protects against future damage.
VEGAN HYUALURONIC ACID
MANGO FRUIT
Improves scalp health, eliminates frizz and locks in moisture.
FAB.ME
Gently exfoliates and strengthens.
QUINOA
RADISH ROOT
FORTIFYINGINGREDIENTSSHAMPOO
Forms a protective barrier and enhances definition.
Can hold 20x its weight in water to plump the hair strand with hydration.
BAMBOO EXTRACT
purplefortifyingshampoo treatmentleave-in
FAB.ME
REPAIR & PROTECT
BEST FOR
• Helps combat premature ageing and hair fall
FORTIFYING PURPLE SHAMPOO
• Restore protein loss to strengthen & repair
WHAT I DO
• Antioxidants protect against environmental aggressors
edelweissbamboo extract anti-frizzstrengthening
• Increase water retention to plump hair strands
WHY I’M SPECIAL
Neutralize and tone yellow hues to brighten blonde and silver grey hair. Help restore elasticity and repair damage over time for stronger, shinier and revitalized hair.
• All blonde, white or grey hair trying to neutralize yellow tones
AVAILABLE IN 250 ml before (level 8) after
1 4 times per month for blonde, white, grey maintenance (in liu of other shampoo), leave on for 1 5 minutes, rinse and follow-up with conditioner or GLOSS.ME hydrating treatment mask.
FAB. ME blonde
HOW TO USE ME – AT HOME
• Neutralize yellow tones to brighten blonde, white and grey hair
• Improve scalp circulation for healthy hair growth
4 Saturate hair and wash with FAB.ME blonde fortifying shampoo for 5 minutes (instead of toner), rinse.
6 Style with FAB. and GLOSS.ME hair serum
6 GLOSS.ME hydrating treatment mask for 5 minutes to hydrate and seal the cuticle then rinse.
3 Lightener + 20 vol for 40 minutes
• To support lightening services to wash out highlights or toners.
3 Pre-tone: FAB. sprayed into hair and combed through.
FAB. ME blonde
4 Toner: 1/2 clear + 1/2 pearl
5 Shampoo with FAB.ME blonde fortifying shampoo
Colour by Sandy Lefebvre & Amy Stollmeyer
Style by Steven Turpin
HOW TO USE ME – IN SALON
2 Rinse & saturate with FAB.ME blonde fortifying shampoo x 2
before (Afterlevel 9 10 )
2 Rinse & saturate with FAB.ME blonde fortifying shampoo x 2
PRO FACING
5 Saturate hair with GLOSS.ME hydrating treatment mask for 5 minutes to hydrate and seal the cuticle, rinse.
Style by Amy Stollmeyer 1 and slices)
• To neutralize and brighten blonde, white or grey clients before haircuts, deep treatments, smoothing treatments, extension applications or blowdry services
QUEENIE'S BLONDE TRANSFORMATION
NICK'S BLONDE TRANSFORMATION
1 Lightener + 20 vol for 40 minutes
Colour by Sandy Lefebvre
b leach session 1 (level 7 8) a fter ( level 10 12)(levelafter 10 11) before before
• Protects hair color from fading
• Porosity balancing
• Breakage & split end prevention
FAB. ME
before after
• Frizz & static control
Strengthen, protect and nourish with a lightweight multi-tasking formula. Bonus: Detangle and speeds up dry time.
• Antioxidant protection against environmental damage
MULTI - BENEFIT LEAVE
Spray lightly throughout damp hair prior to brushing and/or styling.
WHAT I DO
WHY I’M SPECIAL
• Hydration
• Strengthening
• Shine
• Reduce blow-drying time
HOW TO USE ME
• Detangle
• Heat & UV protection
FAB.ME
• Blonde, white or grey hair types 6.2 5.0
Leave in treatment
TYPE
• Fine, medium and coarse
• All hair
HYDRATION •••• •••• VOLUME • SHINE •• ••• COLOR SAFE ü ü PH LEVEL 5.4
• Straight, curly and coily
HAIR
4.50
At home, use 1-2 times per month to brighten, strengthen, and fortify blonde, white or grey hair. Optimal results in levels 8-10 when trying to neutralize yellow tones
A pre treat, a primer, a refresher just does it all. Epic detangler.
Damp or dry hair (before or after shower).
FAB.ME
PRO TIP
Fortifying purple shampoo
FAB. ME PRODUCT COMPARISON
QUICKIE.ME INSTANT REFRESH
This replenishing fragrance will reinvigorate your senses with fresh, fruity aromas of cut herbs, blackcurrant, cocktailed with delicious lychee.
40
Absorb oils, build up and odors no matter how many days it's been! An instant waterless refresh with a matte finish, for blonde and light tones.
• Blondes & light tones
WHAT I DO
• Blend seamlessly into light toned hair
HOW TO USE ME
WHY I’M SPECIAL
AVAILABLE IN 339 ml | 96 ml
• Absorb oils, build up and odors
• Instant waterless refresh
DRY SHAMPOO LIGHT
• Invisible
• Restore hair’s natural volume
Shake well, section hair and spray roots in a sweeping motion. Massage to bring back natural volume. Brush through to remove any excess.
BEST FOR
QUICKIE. ME
before after
before after
• Instant waterless refresh
Absorb oils, build up and odors no matter how many days it's been. An instant water-less refresh with a matte finish, for brunette and dark tones.
DRY SHAMPOO DARK
QUICKIE. ME
WHAT I DO
HOW TO USE ME
AVAILABLE IN 339 ml | 96 ml
• Brunette & dark tones
• Restore hair’s natural volume
BEST FOR
Shake well, section hair and spray roots in a sweeping motion. Massage to bring back natural volume. Brush through to remove any excess.
• Absorb oils, build up and odors
WHY I’M SPECIAL
• Blend seamlessly with a translucent pigment into dark toned hair
• Invisible
QUICKIE. ME
Absorb oils, build up and odors with a non-sticky foam that dissipates instantly leaving your hair lightly conditioned- no water required. For all hair types & hair colors.
• Straight, wavy and curly textures
WHY I’M SPECIAL
HOW TO USE ME
• Dissipate instantly no water required
AVAILABLE IN 189 ml
Start with a palm full size in hand, massage evenly into roots, until dry to the touch. Brush through to remove any excess.
• All hair types & colors, including fashion colors & redheads
Winner of best dry shampoo before after
DRY SHAMPOO FOAM
WHAT I DO
BEST FOR
• Restore hair’s natural volume
• Non sticky foam
• Absorb oils, build up and odors
QUICKIE.ME
Apply 1 3 palmfuls onto dry hair.
• Oil prone scalp
Spray onto dry hair.
PRO TIP
• Medium, coarse
• Fine, medium, coarse
QUICKIE.ME dry shampoo foam
• Straight, wavy, curly
• For brunettes
It’s your quickest scalp refresh. Shake the bottle, spray 6 10 inches from the roots. Massage with fingertips and brush or comb through any excess.
Dissipate oils & buildup by massaging foam all throughout scalp until dry to the touch.
FINISH Matte Matte Semi matte
• For Blondes
QUICKIE.ME
• Fine, medium, coarse
• Straight, wavy, curly
dry shampoo light
• Oil & build up prone scalp
• Oil prone scalp
• Straight, wavy, curly
Blow dry with a brush for quicker timing.
QUICKIE. ME PRODUCT COMPARISON
• All hair colors
VOLUME ••• ••• ••• SHINE •• HYDRATION •
HAIR TYPE
dry shampoo dark
It’s your quickest scalp refresh. Shake the bottle, spray 6 10 inches from the roots. Massage with fingertips and brush or comb through any excess.
Spray onto dry hair.
HOLD.ME CONTROL & STYLE
WHY I’M SPECIAL
BEST FOR
WHAT I DO
Provide 3 levels of hold: light, medium, high hold in 1 can - without the crunch.
• Light 2/10
AVAILABLE IN 330 ml | 69 ml
HOLD. ME
• Medium 5/10
HOW TO USE ME
• Heat & UV protection
• All hair types
• 3 levels of hold in 1 can: low, medium, and high
Twist nozzle to desired hold, shake well and spray onto dry hair.
• High 8/10
• Flake-free flexible formula
THREE - WAY HAIRSPRAY
HOLD LEVEL
• Customizable hold factor – thanks to its innovative nozzle system
INFINITEMIST REFILL, REUSE, RENEW PUFF.ME SEA SALT SPRAY / GLOSS.ME SHINE & HEAT PROTECTANT / BOUNCE.ME CURL ENHANCER
Sustainability is one of the greatest undertakings of our lifetimes. We are making an ongoing commitment to the environment, which is why the INFINITEMIST collection is so fitting for the climate of today.
INFINITE MIT SHINE & HEAT PROTECTANT BOUNCE. ME
INFINITE MIST SEA SALT SPRAY GLOSS. ME
INFINITE MIST CURL ENHANCER
PUFF. ME
• Ergonomic design
• Flawless distribution everytime with an ultra-fine even mist
mist & control spray pattern
• Control spray pattern (light, medium, high)
• As powerful as an aerosol
• 3 second spray, allowing full coverage
• Avoid random areas of over application
INFINITE MIST
• Mist in any position, even upside down
3 SECOND SPRAY allowing full coverage
ERGONOMIC design
• Collection of formulas specially formulated for this specific sprayer what was typically used by stylists for water only, now has hair product inside for the first time!
FLAWLESS
ultra fine CONTINUOUS MIST spray & flip: works 360°
WHY I’M SPECIAL
distributionPickyour
REFILLABLE SPRAYER
as POWERFUL as an aerosol
Made in FSC certified mills: responsibly managed forests that provide
Mist all throughout damp hair as the last product before blow drying.
Light weight hydrator and curl activator.
PRO TIP
INFINITE MIST PRODUCT COMPARISON
UV PROTECTION ü ü
BOUNCE.ME INFINITEMIST curl enhancer
HAIR TYPE • Fine, medium • Straight, wavy, curly • All • Fine medium, coarse • Wavy, curly, coily HYDRATION • •• ••••• VOLUME ••• •• HOLD •••• • •• HEAT PROTECTION ü ü
GLOSS.ME INFINITEMIST shine & heat protectant
Mist, scrunch, and go be a mermaid.
Apply to damp or dry hair.
If using a blow dryer or diffuser this will save your hair from heat damage and lock in the shine.
PUFF.ME INFINITEMIST sea salt spray
To prime or refresh, day 1 or any day in between wash days.
Apply to damp or dry hair.
PUFF.ME / GLOSS.ME / BOUNCE.ME / QUICKIE.ME / FAB.ME / HOLD.ME
PRODUCT COMPARISONS
BOUNCE.ME curl shampoo FAB. fortifyingME purple shampoo QUICKIE.ME dry shampoo light QUICKIE.ME dry shampoo dark QUICKIE.ME dry shampoo foam
• Oil prone scalp
For blonde hair can be used once a week or or twice a month as needed to lighten to lighten and strengthen blonde hair, white or grey hair of level 7 and above.
• Medium, coarse
If scalp/hair has more build up do two washes.
• Medium, coarse
PRO TIP
• For blondes
• Oil & build up prone scalp
• Blonde or grey hair
PH LEVEL 4.5 6.1 4.5 6.1 5.0 6.0 5.4 6.2
• For brunettes
• Oil prone scalp
• Straight,curlywavy,
When BlotApplyvolumemaximumisneeded.to100%wethair.throughoutrootsandmassagescalpwellbeforerinsingclean.Ifscalp/hairhasmorebuildupdotwowashes.
• Straight,curlywavy,
When waves, curls and coils need extra TLC.
Apply to 100% wet hair
When hair is dry or Saturateparched.thehair with water and blot shampoo around the scalp and roots, emulsify to create a rich lather and massage scalp area for 12 minutes. Rinse clean.
• Fine,coarsemedium,
Apply onto dry hair, Its your quickest scalp orfingertipssprayShakerefresh.thebottle,610inchesfromtheroots.Massagewithandbrushcombthroughanyexcess.Sprayontodryhair.
• Fine,coarsemedium,
PUFF. shampooVolumizingME GLOSS. hydratingMEshampoo
Apply onto dry hair, Dissipate oils & buildup by massaging foam all throughout scalp until dry to the Blowdrytouch.with a brush for quicker timing.
• Straight,curlywavy,
PRODUCT COMPARISON
• Medium, coarse
Apply onto dry hair, its your quickest scalp orfingertipssprayShakerefresh.thebottle,610inchesfromtheroots.Massagewithandbrushcombthroughanyexcess.Sprayontodryhair.
HYDRATION •• ••• •••• •••• • • • VOLUME •••• •• •• ••• ••• •• SHINE •• •••• •••• •• •• COLOUR SAFE ü ü ü ü ü ü ü
Blot throughout roots and massage scalp well beforeclean.rinsing
• Straight,curlywavy,
• Fine, medium
SHAMPOO & DRY SHAMPOO
HAIR TYPE
• Fine, medium and coarse
• Straight, curly and coily
• Straight,curlywavy,
• Wavy, curly, coily
Apply 1 3 palmfuls onto dry hair.
• All hair colors
After shampoo squeeze excess water from the hair, then apply to mid lengths and ends before detangling.
When waves, curls and coils need TLC.
PRO TIP
Leave on for 2 5 minutes and rinse.
When light hydration and maximum volume is needed.
CONDITIONERS & TREATMENTS PRODUCT COMPARISON PUFF. volumizingME conditioner GLOSS. hydratingMEconditioner BOUNCE.ME curl conditioner GLOSS. hydratingMEtreatment mask FAB. leaveMEin treatment HAIR TYPE • Fine, medium • Straight, wavy, curly • Medium, coarse • Straight, wavy, curly • Medium, coarse • Wavy, Curly, Coily • All • All HYDRATION •• •••• •••• ••••• •••• VOLUME ••• •• •• • • SHINE •• •••• ••• ••• ••• COLOR SAFE ü ü ü ü ü PH LEVEL 4.5 6.0 4.5 6.0 4.50 5.50 3.50 4.50 4.5 5.0
Leave on for 1 2 minutes and rinse well.
When hair is dry or parched
A pre treat, a primer, a refresher just does it all.
Epic detangler.
Damp or dry hair (before or after shower).
Leave on for 1 2 minutes and rinse well.
After shampoo squeeze excess water from the hair, then apply to mid lengths and ends before detangling.
After shampoo, squeeze excess water from the hair, then apply to mid lengths and ends before detangling.
When major hydration is needed.
Multi benefits leave in treatment.
Leave on for 1-2 minutes and rinse well.
After shampoo squeeze excess water from the hair, then apply to mid lengths and ends before detangling.
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WAVE, CURL & COIL
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If using a blow dryer or diffuser this will save your hair from heat damage and lock in productdampthroughoutMistshine.theallhairasthelastbeforeblowdrying.
Mist, scrunch and go be a Dampmermaid.ordryhair.
HAIR TYPE • All •
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Best for taming static,Drydefinition/frizzsurface&detailing.ordamphair.
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For those extra highDampdays.humidityordryhair.
To prime or refresh, day 1 or any day in between curlhydratorLightdays.washweightandactivator.Dampordryhair.
For optionsectionspumpssmoothnessimpeccableshine,andsoftness.12massagedorscrunchedintoofhairfocusingonmidlengthstoends.Also,agreattobreakupacastifdesired. Apply diffusing,damphandfulheapingatohairfromrootstoendsandcombthroughforevendistributionbeforeblowdryingorifyouhavealotofhaircontinueapplyingmoreasneededtoworkthroughsectionsallover.
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HYDRATION •••• ••• ••• •• •• •• •• •• SHINE ••• ••• ••• ••• ••••• • •• VOLUME •• •••• ••••• •••• •••• ••• PROTECTIONHEAT ü ü ü ü ü UV PROTECTION ü ü ü ü ü ü HOLD ••• •••• • • ••••• •••• ••• •••• ••••• CGM FRIENDLY ü
PRO TIP Multi EpicrefresherAtreatment.leavebenefitsinpretreat,aprimer,ajustdoesitall.detangler.Dampordryhair(beforeoraftershower).
STYLING PRODUCT COMPARISON
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GLOSS.ME INFINITEMIST shine & protectantheat GLOSS.ME hair serum
FAB. treatmentleaveMEin BOUNCE.ME curl balm BOUNCE.ME Spray gel
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Uselift,gripvolumeUltimateandforrootponytails,buns,braidsandupdos.ondryhair.
BOUNCE.ME INFINITEMIST curl enhancer
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PUFF. moussevolumizingME PUFF. powdervolumizingME PUFF. powdervolumizingMElight PUFF.ME dry spraytexture PUFF.ME INFINITEMIST sea salt spray HOLD.ME three hairsprayway Medium,Fine,Coarse Wavy,Curly,Coily Medium,Fine,Coarse Wavy,Curly,Coily medium,Finecoarse Wavy,curly,coily All All MediumFine, Straight,wavy MediumFine, Straight,wavy MediumFine, Straight,wavy MediumFine, Straight,wavy mediumFine, Straight,wavy,curly All ü
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For *CanDampdefinition.bouncehydration,&ordryhair.alsoapplyasmalleramounttodamphairandblowdrysmooth.
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Volume and grip for root lift, Usebuns,ponytails,braidsandupdos.ondryhair. SprayandmidthroughoutSpraylengthsendsfortousledtouchabletexture.ontodryhair.
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