Rebrand for
The Design Library
GD 202 People, Settings, and Use
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Introduction Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
“Updating the College of Design Library is not merely about modernizing infrastructure; it’s about empowering our community to thrive in a rapidly evolving academic landscape. By leveraging digital transformation, fostering flexible spaces, and prioritizing inclusivity, we can envision a dynamic hub of learning and creativity that inspires generations of designers, researchers, and innovators.”
– Reenvisioning the Design Library by Sharon Joines, Karen DeWitt, and Marc Russo
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Process Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Identifying Problems The first thing we did was examine the space, and identified some basic problem areas as a student of what we think could be improved. True progress was made during the tour, when Karen Dewitt pointed out the many pain points and draws of the space. We used that to help further our research and aim our design solutions towards.
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Ideating After our tour of the library and reviewing the surveys on what people value in a library space, we discussed general thoughts and possible solutions for better utilizing the space, including implementing modern technology and adjusting the seating arrangements.
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
Preparing a proposal After completing initial ideation, we began to develop our proposal by refining our strongest concepts into more concise layout options for the library.
While preparing, we knew we wanted the flow of the space to be natural and intuitive for users and took into account factors like furniture placement, technology integration, easy access to materials, seating, volume, and more.
GD 202 Settings, People, and Use
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Design Proposal Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Design Statement A big question in our process was “What do you want the space to be” and it's hard to give just one answer. We want it to be a study space, a collaboration space, a one-stop shop.
But above all, we want it to be the hub for all design students, something previously lacking in the college. For those who want to meet, study, collaborate, shop and make.
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Floor Plan Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Current Floor plan prioritizes shelving space for books on either side of library
doesn't adequately accommodate both quiet and louder spaces
doesn’t utilize maximal space for student seating
contains one study room with TV
area for printer seating
has a central seating area for groups and individuals, and smaller seating area near the front
around 40 total student seats
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Proposed Floor plan Main Level
shelves moved to one end of the library (books can be accessed through a mechanic shelf operating system)
moved study room with TV
seating nook (offices wouldn't be compromised)
central seating would stay the same but moved down
more individual seating near window
“readers corner” near entrance
area for printer seating
design store (front desk would move to other side)
60 seats total
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Proposed Floor plan Loft Level
2 study rooms with TV’s (glass)
more individual seating along sides of study rooms and middle walkway of mezzanine
sound dampening panels on walls outside of upstairs offices (also partially decorative)
26 seats total
This creates 46 more seating options for a total of 86 seats
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Furniture & Lighting Scala ceiling/wall panels to go in empty space outside of office on second level
lighting integrated underneath for first floor if needed
sound proofing/ decorative L- shaped couch for seating nook on first level.
touch lamps on desks for additional lighting
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Users Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
User Pathways
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
User 1 getting book in stacks
enter library
go to bookshelves
look for section with needed books
enters talley store
retrieves item
goes to desk to pay
leaves store
walks back to brooks
purchasing item from the store
enter library
goes around desk to enter store
retrieves item
Jocelyn Heustis
leaves store and goes to desk to pay
pays for item
leaves library
purchasing item from the store
Jocelyn Heustis Jocelyn Heustis
has to browse both ends oft he library
checkout book
getting book in stacks
Jocelyn Heustis
enter library
retrieve book
leave isle and go back to desk
walk from brooks to talley
leave library
go to bookshelves
look for shelf with authors last name
press button to open bookshelf
wait till bookshelf fully opens then go down isle
retrieve book
leave isle and go back to desk
checkout book
leave library
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
User 2 going to meet study group
Jocelyn Heustis
going to meet study group
Jocelyn Heustis
renting study space
Jocelyn Heustis
enter library
pass front desk
begin studying
cant discuss as loud as they’d like
have to relocate as not to disturb others
enter library
pass desk
go up stairs
reach landing point
sees group through glass of study room
enters study room
go to design library website
select rent a room
rent out room for selected time
enter library at selected time
enter rented room
begin work
find group
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
User 3 going to get work done individually
enter library
pass desk
walk around library to find seating
Jocelyn Heustis
finds seating but only within group areas
sits down
feels watched and gets bothered by conversation
looks for individual seating but there is none
going to get work done individually
leaves library
enter library
pass desk
walk around library to find seating
finds individual seating
sits down
sets items on desk and works
Jocelyn Heustis
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
Brand System Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
The “why” When coming up with a brand for the library I thought back to what we wanted the space to be. I gathered the values we wanted the library to have and the students to recognize upon entering the space,
Calming
Refreshing
Revitalizing
Connected to nature
Flexible
Dynamic
Creative Flow
Qualities perfectly encompassed
by water.
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Logo
This logo is clean and simple.
I wanted something that was recognizable while still working within NC State’s brand.
Another benefit of this simple design is its ability to be recolored in any of the brand colors, while still maintaining consistency and recognizability.
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Typography Fonts within the approved Brand Guidelines
Roboto Light
Roboto Slab Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Color Story These bright colors help continue this theme of water and give the Design Library a unique color palette that stands out amongst the rest.
I thought it was important to have a color story that is not only vibrant and refreshing, but dynamic and diverse.
#2db597
#91f2cb
#f28c0d
#4156a1
#192668
#008473
#2db597
#e16408
#344891
#131443
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Brand Identity I also wanted to make a strong design choice that shows the precise and planned nature of design, by making all the assets, from murals to icons, grid based. By using this accompanied with a consistent color palette, you can make a variety of images that still align with the Library's brand.
I also wanted to drive home the Library's new ability to stay open 24 hours on weekdays by including motifs of the sun
and moon. Giving the space a brand with
an expansive and large feel including the deepest depths to the highest cloud.
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Experiential Design Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Experiential Design Experiential Design is bringing Graphic Design, most known for being in two dimensions, into the physical world. Through its use, we can not only have images and print media consistent with branding, but entire spaces too.
Open Night & Day
The Entrance
One major issue identified was the abundance of white walls in what is supposed to be a center for creative expression. I took every opportunity I could to transform the walls into murals or cohesive brand touchpoints.
I wanted to transform this otherwise black space, and turn it into an opportunity to grab the attention of students passing by.
The Design Library Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Experiential Design Wayfinding and Wall Decor
With a new space, theres a need for some subtle direction telling students where things are. Not only is this helpful for pointing out directions for new visitors, but also highlighting some features that might be missed, even by recurring ones.
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Marketing and Advertising Finally, once the brand is figured out, and the renovations are made, the only thing left to do is advertise.
This is one final way to help tie in branding and help reach out to those
who might have otherwise missed the Library’s placement. Something as simple as a well-placed poster and an Instagram post can help further the Library’s message and presence.
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Marketing and Advertising Finally, once the brand is figured out, and the renovations are made, the only thing left to do is advertise.
This is one final way to help tie in branding and help reach out to those
who might have otherwise missed the Library’s placement. Something as simple as a well-placed poster and an Instagram post can help further the Library’s message and presence.
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Design Store Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Why a design store? It fills a lot of gaps
A common issue for design majors, especially those outside of GXD, is the inconvenience of getting materials for a project when the closet supply store is a far walk away in Talley.
It serves as a way to bring people to the design library, helping fulfill the goal of creating a hub for design students.
The department has expressed interest in creating design shops in the past, and a design supplies store is more likely to be successful than a C-store.
We asked students
"A crucial part of the design process for students is often what materials they have access to. The presence of a nearby supply store would permit students to think of how they can best realize their project while in the planning stage. It would also be a quick save if anything was forgotten back at the dorm!" -Dane, Sophomore
I think having a supply store in Brooks would be beneficial for all design students, as the store in Talley is a long distance away and having to transport supplies to and from there is often inconvenient. I believe having a place to get supplies directly near studio spaces would allow students, especially those without cars on campus, to access what they need more easily.
-Lily, Sophomore
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Store Experience How does it work?
As seen in the floor plan, the existing multipurpose room would be turned into a store stocked with supplies aspiring designers need. These supplies include, but are not limited to, paper in a multitude of sizes, pens, pencils, rulers, and sketchbooks.
Students would enter the space, gather their purchase, then bring it to the librarian’s desk to be checked out. This prevents the need to hire another employee, and creates a hub for all material items in the design library.
Brand Personality
Creative
Motivating
Flexible
Inspiring
This space should inspire creativity within students to bring with them to their projects and assignments.
Heustis, Schmitz, Elam
Harrye B. Lyons Design Library Redesign
Name & Logotype When creating the name, I wanted to be considerate of all majors and minors within the college of design, wanting to pick an identity that could appeal to all.
First Draft was chosen as it positions the store as the first step in the design process, drawing in students to the space. Secondly, the concept of creating multiple drafts is inherently tied to all design majors, creating a wider appeal.
GD 202 Settings, People, and Use
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
Consistent Elements Roboto Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
#91f2cb
#2db597
#2db597
#008473
#4156a1
#344891
#192668
#131443
#f28c0d
#e16408
Harrye B. Lyons Design Library Redesign
Name & Logotype When creating the name, I wanted to be considerate of all majors and minors within the college of design, wanting to pick an identity that could appeal to all.
First Draft was chosen as it positions the store as the first step in the design process, drawing in students to the space. Secondly, the concept of creating multiple drafts is inherently tied to all design majors, creating a wider appeal.
GD 202 Settings, People, and Use
Harrye B. Lyons Design Library Redesign
Brand Elements Aiming to mimic the dot pattern of notebook/ sketchbook, the shapes from the library are reimagined as drawings in said notebook.
The outlines of the shapes are used to create a variety of messy and irregular patterns, which represent the early stages of the design process.
GD 202 Settings, People, and Use
Harrye B. Lyons Design Library Redesign
GD 202 Settings, People, and Use
THANK YOU