2027
MEDIA KIT The Official Marketing Tools of Colorado Parks & Recreation Association (CPRA)
Colorado Byline Magazine
Reach Important Park & Recreation Decision-makers! Colorado Parks & Recreation Association (CPRA) helps build healthy, livable communities by promoting excellence in parks and recreation. CPRA is proud to advance the profession throughout Colorado. Colorado Byline is a targeted magazine mailed to nearly 1,800 CPRA members and affiliates and available online. Each issue reaches an estimated combined readership of 4,250. Published quarterly, it covers current issues, industry trends, advocacy, risk management, technology, leadership, programming, events, and best practices. Advertising in Byline is an effective way to connect with influential park and recreation professionals seeking trusted products and services.
CPRA Website
93.3%
of member read two or more issues of Byline per year.* Based on a readership survey Sept. 2023
CPRA’s website is a go-to resource for members looking to register for professional development programs, search for jobs, learn about upcoming events, and participate in section blogs. CPRA’s Technical Tuesday emails are sent directly to members twice a month. They feature targeted survey responses from members and information about CPRA Industry Partners.
CPRA Email Marketing
www.cpra-web.org
Colorado Byline Magazine 2027 Editorial* & Deadlines Winter 2027 Editorial topics: • Marketing & Promotion • CPRA Conference in Review & Awards • Strategic Planning, Community Engagement & Comprehensive Plans
Summer 2027 Editorial topics: • 2027 CPRA Conference Preview • Innovative Aquatic Programs & Facilities • Creative Play for All – Spaces, Programs, & Out-of-the-Box Ideas
Issue deadline....................... January 29, 2027 Mails to members.......................... March 2027
Issue deadline..............................June 11, 2027 Mails to members.......................... August 2027
Spring 2027 Editorial topics: • Tech4Rec – Technology Innovations for Parks, Recreation, & Sports • Event Planning • Staffing & Volunteers
Fall 2027 Editorial topics: • Playgrounds & Parks – Partnership Formulas for Successful Communities • Destination Playgrounds • Project Grants & Funding • 2027-28 Buyer’s Guide
Issue deadline......................... March 26, 2027 Mails to members..............................May 2027
Advertising Formats Email a print-ready PDF file (300 dpi) to todd@pernsteiner.com. For larger files, ask about transfer instructions.
Design Services Ads must be submitted print-ready. If you need design assistance, contact Todd Pernsteiner at (952) 841-1111 or todd@pernsteiner.com.
Issue deadline......................... August 20, 2027 Mails to members....................... October 2027
Advertising Content The publishers (Pernsteiner Creative Group and Colorado Parks & Recreation Association - CPRA) reserve the right to decline or suggest alterations to any and all submitted advertising.
*Tentative editorial themes and content Contact Todd Pernsteiner for more information at todd@pernsteiner.com or (952) 841-1111 for more information.
Advertising Dimensions & Rates Rates listed are ad cost per issue.
Industry Partner Member Rates Width x Height
Sponsored issue packages available! See page 3 for details.
1 issue
2 issues
3 issues
4 issues
Non-Member Rates 1-2x rate
3-4x rate
(A) Full page (with bleed)
8.5" x 11" (+ .125" bleed)
$1,375
$1,225
$1,125
$995
$1,510
$1,395
(A) Full page (non-bleed)
7.5" x 9"
$1,375
$1,225
$1,125
$995
$1,510
$1,395
(B) 2-page advertorial
N/A (Photos & editorial text)
$2,190
$2,100
$1,970
$1,905
$2,775
$2,575
(C) 2-page center-spread*
17" x 11" (+ .125" bleed)
$1,975
$1,825
$1,725
$1,645
$2,200
$2,075
(D) 1/2 page vertical
3.625" x 9"
$815
$785
$695
$565
$905
$795
(E) 1/2 page horizontal
7.5" x 4.25"
$775
$715
$625
$585
$905
$795
(F) 1/3 page banner
8.5” x 3” (+ .125” bleed)
$595
$560
$505
$485
$715
$690
(G) 1/3 page double banner
17” x 3” (+ .125” bleed)
$875
$805
$765
$690
$995
$880
(H) 1/4 page
3.625" x 4.5"
$555
$505
$485
$455
$615
$585
(I) Byline inside front cover**
8.5" x 11" (+ .125" bleed)
$1,625
$1,575
$1,500
$1,405
$1,895
$1,780
(J) Byline inside back cover**
8.5" x 11" (+ .125" bleed)
$1,500
$1,400
$1,375
$1,290
$1,600
$1,505
(K) Byline back cover**
8.5” x 8” (+ .125” bleed)
$1,775
$1,625
$1,500
$1,425
$1,985
$1,810
(L) Buyer’s Guide Inside Front Cover
8.5” x 11” (+ .125” bleed)
$1,275 $1,580
(M) Buyer’s Guide Inside Back Cover
8.5” x 11” (+ .125” bleed)
$1,095 $1,290
(N) Buyer’s Guide additional category listings N/A (O) Buyer’s Guide logo listings
N/A (Submit company logo)
First listing free; $75 each for each additional listing
N/A
$125 per category
N/A
**Premium ad spaces available on a first-come, first served basis.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com
CPRA Themed Byline Integrated Packages CPRA Print & Digital Integrated Packages Offer Expansive Exposure CPRA Integrated Packages get you in front of members in numerous ways throughout the year. Packaged sponsorships are limited to one company per issue, on a first-come, first-serve basis.
2027 Themes Winter 2027 Byline
Spring 2027 Byline
Summer 2027 Byline
Fall 2027 Byline
Themes: • Marketing & Promotion • Conference in Review • Strategic Planning, Community Engagement & Comprehensive Plans • Event Planning
Themes: • Tech4Rec – Technology Innovations for Parks, Recreation, & Sports
Themes: • 2027 CPRA Annual Conference Preview • Innovative Aquatic Programs & Facilities • Creative Play for All
Themes: • Play & Parks – Partnerships & Formulas for Successful Communities • Destination Playgrounds • Project Grants & Funding • 2027-28 Buyer’s Guide
• Event Planning • Staffing & Volunteers
Package benefits: Company logo on the Byline issue cover – ex. “Winter 2027 Issue sponsored by XYZ Company” Company logo at the start of the themed section in Byline 2-page article about your company, product or service – 500 words plus 3-4 photos (you supply article and images)
Sponsored Issue Sample
1 full page (far front) ad in the sponsored issue of Byline 2 full page ads in 2027 Byline issues (2 issues of your choice) 1 Technical Tuesday email sponsorship 1 large home page banner ad (running for 1 month) on cpra-web.org Logo and name mention on CPRA’s Facebook page when the Byline issue mails Logo and link featured in email announcement to members announcing the Byline issue
Sponsorship package value: $10,550 Your total sponsorship investment:
$6,750
To secure your sponsorship, contact Todd Pernsteiner at todd@pernsteiner.com or 952-841-1111.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com
CPRA Website & Email Marketing CPRA Technical Tuesdays Email Advertising Technical Tuesday emails feature up to six Industry Partners and are sent to members on the 1st and 3rd Tuesday of every month. Members are guaranteed inclusion in two Technical Tuesday emails per year. Technical Tuesday Sponsor: Be the first and most prominent Industry Partner that our members see. You get a large banner ad at the top, and another banner ad at the bottom. Technical Tuesday - Additional listing: You may purchase an additional Industry Partner Highlights in Technical Tuesday emails throughout the year when space allows. Technical Tuesday sponsorships/advertising open to IP members only. To become a member, visit www.cpra-web.org/membership
Technical Tuesday Dimensions & Rates Placement Deliverables/Dimensions
Rate
(per email)
P. Sponsored Technical Tuesday Email
Banner 1: 640 pixels w x 350 pixels h Banner 2: 640 pixels w x 100 pixels h Company logo, Photo, 100 words of text, Web link URL
$525
Q. Additional Technical Tuesday Listing
Company logo, Company photo, 100 words of text, Web link URL
$285
CPRA Website Advertising www.cpra-web.org
Website Advertising Dimensions & Rates Reach Colorado parks and recreation professionals while they visit CPRA’s website to seek professional development opportunities, jobs, and upcoming events. Your ad keeps your brand visible as members connect with the resources and information they use throughout the year.
R. Home Page Banner (Max 2 per mo.)
1920 pixels w x 500 pixels h (png or jpg)
Home Page Large Banner
•Keep your brand in view alongside CPRA programs, events, and member resources.
Non-Member Rate: $875 (per month)
S. Home Page Rectangle
•Reach a focused audience of parks and recreation professionals. •Build awareness of your products and services.
Industry Partner Member Rate: $550 (per month)
(max 3 per mo.)
400 pixels w x 200 pixels h (png or jpg)
Home Page Rectangle
Industry Partner Member Rate: $325 (per month) Non-Member Rate: $555 (per month)
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com
2027 CPRA Advertising Agreement
Please reserve the following advertising opportunities for us in 2027: BYLINE MAGAZINE (A) Full page
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(B) 2-page advertorial*
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(C) 2-page center spread
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(D) 1/2 page vertical
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(E) 1/2 page horizontal
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(F) 1/3 page banner
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(G) 1/3 page double banner
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(H) 1/4 page
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(I) Byline Inside front cover
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(J) Byline Inside back cover
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(K) Byline Back cover
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
(L) Buyer’s Guide Inside Front Cov
Qty:
x$
=$
(M) Buyer’s Guide Inside Back Cov
Qty:
x$
=$
(N) Buyer’s Guide Yellow Page Listing
Qty:
x$
=$
(O) Buyer’s Guide Logo Listing
Qty:
x$
=$
2027 Issue Sponsor Package
n Winter
n Spring
n Summer
n Fall
Qty:
x$
=$
CPRA EMAIL MARKETING (P) Technical Tuesday Sponsor
n Jan n Jul
n Feb n Aug
n Mar n Sep
n Apr n Oct
n May n Nov
n Jun n Dec
Qty:
x$
=$
(Q) Technical Tuesday Additional Listing
n Jan n Jul
n Feb n Aug
n Mar n Sep
n Apr n Oct
n May n Nov
n Jun n Dec
Qty:
x$
=$
(R) Home Page Large Banner
n Jan n Jul
n Feb n Aug
n Mar n Sep
n Apr n Oct
n May n Nov
n Jun n Dec
Qty:
x$
=$
(S) Home Page Rectangle
n Jan n Jul
n Feb n Aug
n Mar n Sep
n Apr n Oct
n May n Nov
n Jun n Dec
Qty:
x$
=$
CPRA WEBSITE
Total 2027 Advertising Space Reservation: $ * Submit up to five (5) high resolution photos and a 500-700 word company bio to Todd at todd@pernsteiner.com by ad deadline(s).
Advertiser Information Company_________________________________________________
Contact Name________________________________________________
Street _________________________________________________________________________________________________________________ City_____________________________________________________
State_________________ Zip___________________________________
Phone (
Fax (
)_____________________________________________
Email____________________________________________________
)__________________________________________________
Website_____________________________________________________
All payments are due by advertising deadline. Make checks payable to: Pernsteiner Creative Group 5115 Excelsior Blvd., #433, St. Louis Park, MN 55416
Credit cards accepted, call Todd at (952) 841-1111 for details.
All payments for advertising are due by each issue's deadline to secure placement in the publication. Pernsteiner Creative Group and CPRA reserve the right to assign advertising space. Premium space placement based on chronology of date purchased. Ads must be submitted in formats as listed on specifications page and must be received no later than the due dates. Advertising requests received after the deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and CPRA. Pernsteiner Creative Group and CPRA reserve the right to refuse advertisements for any reason. Advertising space reservations are final and may not be cancelled.
Advertiser Signature_______________________________________________
Printed Name ________________________________________
Title ____________________________________________________________
Date ________________________________________________
Return completed agreement to Todd Pernsteiner at todd@pernsteiner.com. THANK YOU!