2021 State Parks & Recreation Media Kits

2021

Hyper-Targeted State Park & Recreation Publications RATE CARDS

INSIDE: Ways to get in front of key park and rec buyers.

COLORADO | ILLINOIS | MINNESOTA | NEW YORK | SOUTH CAROLINA

2021

Hyper-Targeted State Park & Recreation Publications RATE CARDS

More than 58,660 copies printed annually for members in Colorado, Illinois, Minnesota, New York, and South Carolina!

Connecting you to municipal park and recreation buyers.

As you’re well aware, ways to connect with your buyers changed drastically in 2020. Nearly all companies had to do a full pivot to come up with socially-distanced sales techniques. One thing that hasn’t change is a trusted way to get (and stay) in front of your customers – in industry publications. When you want to reach key municipal park and recreation decisionmakers across the country, we can help!

Our hyper-targeted five state park and recreation magazines help you reach customers, giving you the ability to deliver extremely relevant messages in the places they’ll see them…both in their postal mailbox and online.

Who should partner with us? Anyone offering: • Accessible recreation (ADA-compliant) products and services • Aquatics supplies • Architecture, design, and engineering

• Landscaping services • Legal services • Lighting (arena & field) • Playground equipment • Printing and graphic design

• Concessions supplies

• Programming

• Dog park products

• Signage and wayfinding

• Entertainment and events

• Site furnishings, waste containers, and benches

• Field, turf, and golf equipment

• Sports equipment

• Group tour locations

• Sports surfacing services

• Health and safety products

• Technology and software innovations

• Insurance services

• Vans & buses

See past magazine and buyers’ guide issues at www.bit.ly/ParkRecMagazines.

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Who reads our publications?

The six state associations we represent champion and support parks and recreation professionals through enrichment, development, advocacy, grants, programs, research, publications and more.

In communities across the country, parks and recreation staff provide essential services and take on pressing issues — from advocating for mental and physical health to supporting equity a nd inclusion. By partnering with likeminded organizations, including non-profits, government agencies, academics and corporate leaders, they bring strength to their programs.

Park and recreation professionals seek out resources and opportunities to keep up with changing trends, grow as professionals, and take care of the communities they serve. As part of their state association, they gain valuable benefits including: • Access to state and national news and trends for their field.

• Education, certification, and conference programs to advance their career.

• Opportunities to interact with their peers and commercial entitites to find solutions for challenges and issues they face.

• Resources to help them advocate for the many benefits of parks and recreation.

• Solutions for programming and funding to help improve their communities.

Our readers oversee park sites, recreation programs, indoor facilities, athletic leagues, golf courses, trails and greenways, lakes and rivers, nature centers, and aquatic facilities.

Many of our more than 9,650 state association members play a role in purchasing services and equipment for their agencies.

Contact Todd Pernsteiner for more details at todd@pernsteiner.com or (952) 841-1111.

The official publication of Colorado Parks & Recreation Association (CPRA)

2021 MEDIA KIT MAGAZINE FAST FACTS:

1,500 20%

magazines printed

CPRA Industry Partner members receive up to 20% off advertising

4

NEW ad rates for 2020 – as low as

$375

New high-impact advertising opportunities

CPRA members can help you grow sales!

Reach Colorado park & recreation decision-makers!

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| Summer cpra-web.org

CPRA is a dynamic, proactive organization that creates healthy residents and livable communities by promoting excellence in parks and recreation. Our mission is to promote the parks and recreation profession and its growth throughout the state of Colorado.

Colorado Byline is a hyper-targeted magazine mailed to more than 1,400 CPRA members and affiliates. Published four times per year, the publication provides educational content focusing on current issues, industry updates, trends, advocacy, risk management, technology, staffing and leadership, programming, upcoming events, and best practices for Colorado’s parks and recreation industry.

By advertising in Colorado Byline, you’ll have the perfect opportunity to market directly to these highly influential professionals who need your products, services, classes and facilities to operate successfully serve their communities on a daily basis.

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Diverse reach:

2021-22 Commercial Buyer's Guide

PARKS & PLAYGROUNDS Park supervisors • Development managers Park board members • Groundskeepers

The stand-alone CPRA Commercial Buyer’s Guide will mail to all members with the Fall 2020 issue of Byline magazine.

Municipal buyers, decision makers, and influencers will have it in their hands when they are planning their 2022 budgets. It will also be distributed at in-person seminars and CPRA events.

YOUTH & ADULT RECREATION Recreation directors and coordinators Athletics coordinators • Group leaders Aquatics managers • Event planners Therapeutic recreation coordinators Senior Center managers • Trip organizers

CPRA Industry Partner members receive one free category listing and discounted advertising rates.

Buyer ’s Guide Yellow Pages by Category

FACILITIES Facility managers • Rink/arena managers Aquatic/water park directors • Rental staff

Asphalt & Paving Services Bituminous E Roadways Inc.

Heidi Sedlacek heidis@bitroads.com 1520 Commerce Dr. Mendota Heights, MN 55120 651.686.7001 bitroads.com

Fahrner Asphalt Sealers LLC

Donna Hayes donna.hayes@fahrnerasp halt.com 2800 Mecca Dr. Plover, WI 54467 715.874.6070 fahrnerasphalt.com

GOLF COURSES Course managers • League coordinators Facility rental staff • Event planners Golf instructors 12 MINNESOTA 12 MINNESOTA Recreation & Parks RECREation & Parks• www.mnrpa.o rg • www.scrpa.or g

NATURE CENTERS Nature center managers • Exhibit curators Environmental educators • Naturalists

www.cpra-web.org

Athletic Courts Sport Court North

Branding, Graphic Design & Publicati ons E

Craig Jones craig@sportcourtmn.com 680 E. Travelers Trail #600 Burnsville, MN 55337 952.746.4545 sportcourtnorth.com

Award Products Broadway Awards

Annette Coffin ac@broadwayawards.ne t 4025 W. Broadway Ave. Minneapolis, MN 55422 763.533.0979 broadwayawards.net

Pernsteiner Creative

Todd Pernsteiner todd@pernsteiner.com 5115 Excelsior Blvd. #433 St. Louis Park, MN 55416 952.841.1111 pernsteiner.com

Concrete Products Architectural, Structura l Gage Park Structures, LLC

E

Nick Bianco nbianco@gagebrothers.c om 509.979.5003

Buyer's Guide Yellow Page Category Listings: • Accessible recreation • Aquatics supplies & services • Architecture & engineering • Concessions • Entertainment & events • Group tours & lodging • Insurance & legal services • Landscaping products/services • Lighting (facility & sports) • Playground equipment

• Printing & graphic design • Programming • Signage & wayfinding • Site furnishings • Sports equipment • Surfacing • Technology & software • Vans & buses • Your specialty category

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Advertising Deadlines & Special Sections* S & R ECR

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Winter 2021 magazine issue

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Ad deadline: January 30, 2021 | Mails: March 2021

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Special sections: Aquatics staffing; facility design for social distancing; Park & Recreation scholarships and continuing education

Spring 2021 magazine issue

The Ad Sport aptive open s Center s a new chapte expandr of therap ed recrea eutic oppo tion for pertunities disab ople wit h ilities

Ad deadline: April 5, 2021 | Mails: May 2021

E APP T OUR STATE’S ROACH MSU DENVER WATER TO THE ’S NEW NEXT GENERA PROGRA TION M OF LEA FOR DERS

Special sections: CPRA awards; park maintenance; fire prevention; safety

Summer 2021 magazine issue Ad deadline: July 8, 2021 | Mails: September 2021

Advertising Formats

Special sections: 2021 CPRA Annual Conference preview; trends for outdoor spaces - sports fields, fitness, courts and trails

Email a print-ready PDF file (300 dpi, 10MB or smaller) to todd@pernsteiner.com. For larger files, contact Todd Pernsteiner for transfer instructions.

2021-22 Commercial Buyer’s Guide (Mailed with Summer Issue)

Production Services

Ad deadline: July 8, 2021 | Mails: September 2021

Ads must be print-ready. If you need design/writing assistance, we offer professional creative services.

Contact Todd at 952-841-1111.

Fall 2021 magazine issue Ad deadline: September 27, 2021 | Mails: November 2021 Special sections: New programming ideas; product innovations and product design; ADA and inclusive recreation

Advertising Content Publishers (Pernsteiner Creative Group and CPRA) reserve the right to decline or suggest alterations to submitted advertising.

* Editorial content subject to change and will be announced prior to each issue deadline. Contact Todd Pernsteiner for more information at todd@pernsteiner.com or (952) 841-1111 for more information.

Advertising Dimensions & Rates Rates listed are ad cost per issue.

Width x Height

Industry Partner Member Rates 1 issue

2 issues

3 issues

4 issues

Non-Member Rates 1-2x rate

3-4x rate

(A) Full page (with bleed)*

8.5" x 11" (+ .125" bleed)

$1,275 $1,125 $1,025 $975 $1,400 $1,275

(B) Full page (non-bleed)*

7.5" x 9"

$1,275

(C) Full page advertorial*

N/A (Photos & editorial text) $1,450 $1,425 $1,400 $1,375 $1,675 $1,575

$1,125

$1,025

$975

$1,400

$1,275

(D) 2-page center-spread (with bleed)* 17" x 11" (+ .125" bleed) $1,775 $1,625 $1,575 $1,525 $1,850 $1,775 (E) 1/2 page vertical*

3.625" x 9"

$675

$625

$575

$525

$780

$650

(F) 1/2 page horizontal*

7.5" x 4.25"

$675

$625

$575

$525

$780

$650

(G) 1/3 page banner (with bleed)*

8.5" x 3" (+ .125" bleed) $575 $500 $450 $400 $675 $650

(H) 1/4 page*

3.625" x 4.5"

(I) Magazine inside front cover**

8.5" x 11" (+ .125" bleed) $1,525 $1,475 $1,400 $1,300 $1,500 $1,400

(J) Magazine inside back cover**

8.5" x 11" (+ .125" bleed) $1,400 $1,300 $1,250 $1,100 $1,300 $1,100

(K) Magazine back cover**

8.5" x 8" (+ .125" bleed) $1,675 $1,525 $1,400 $1,325 $1,775 $1,400

$455

$400

$350

$375

$475

(L) Buyer's Guide inside front cover** 8.5" x 11" (+ .125" bleed) $1,100

$1,500

(M) Buyer's Guide inside back cover** 8.5" x 11" (+ .125" bleed) $1,000

$1,200

(N) Buyer's Guide back cover**

8.5" x 11" (+ .125" bleed) $1,275

$525

$1,475

(O) Buyer's Guide featured products N/A (Photo & 50 words) $150 w/Buyer's Guide ad; $275 w/out Buyer's Guide ad $350 (P) Buyer's Guide yellow pages listings N/A (Indicate category(ies) (Q) Buyer's Guide logo listing addition

N/A (Submit company logo)

First listing free; $25 for each additional listing $75 per category $50 for first category; $25 for each additional category N/A

*Ad size for both the Byline magazine and 2021 Buyer's Guide **Premium ad spaces available on a first-come, first served basis.

Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com

illinois

2021

ADVERTISING RATE CARD PA R K S A N D R E C R E AT I O N MAGAZINE FAST FACTS:

5,200 6 $425 4 magazines printed/mailed

issues published annually, in both print and online

NEW advertising rates – as low as

New high-impact advertising opportunities!

Hyper-Targeted Readership Base

PR e of the

The magazin

Our more than 18,000 readers are members of the Illinois Association of Park Districts or the Illinois Park and Recreation Association. They are the elected officials and recreation professionals who run the daily operations of the state’s park districts, forest preserves, conservation areas, recreation programs, and parks.

Impressive Purchasing Power

Our readers include more than 2,500 commissioners, executive directors and superintendents who have direct authority for park and recreation agency budgets across the state. That represents more than $1 billion of combined spending.

Surveys show that 95 percent of IAPD and IPRA members regularly read the magazine. More than 39 percent have contacted advertisers for more information, and 41 percent have purchased products or sought bids based on magazine advertisements. Illinois park and recreation decisionmakers WILL see your ad!

Our members are responsible for more than 54,500 park sites. They have direct purchasing authority for programming, products, and services needed for: • 337,620 acres of land • 4,312 baseball and softball fields • 3,740 playgrounds • 3,022 tennis & pickleball courts • 2,394 picnic areas • 1,684 volleyball courts • 1,642 soccer fields • 1,106 gardens & horticulture centers

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ILLINOIS PARK & REC AGENCIES BY THE NUMBERS

$337,000,000

Amount agencies spend annually on capital construction with in-state businesses

68,000

State agencies have paid IL businesses

$475,000,000 for agency operational budgets

Number of people our members employ

• 906 health clubs & recreation centers • 860 hiking, jogging & nature trails • 818 beach, boating & fishing areas • 377 swimming pools & waterparks • 376 ice rinks • 364 arts centers • 337 bike & BMX trails • 196 sled hills

IAPD and IPRA memberoriented websites receive more than 450,000 combined hits each month. www.ilparks.org www.ilpra.org

• 150 golf courses • 112 museums • 88 driving ranges • 87 skate parks • 67 dog parks • 22 zoos

www.ilparks.org • www.ilipra.org

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IP&R readers can help you grow sales!

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illinois

The official magazine of Illinois Association of Park Districts and Illinois Park and Recreation Association

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Advertising Formats

pril 2019

Email print-ready PDF file (300 dpi) or contact Todd Pernsteiner for larger files transfer instructions. If you need design assistance, contact (952) 841-1111 or todd@pernsteiner.com.

illinois

The magazine

of the Illinois

Association

N D RECREATIO PARKS AN s and the Illinois

of Park District

tion

tion Associa

Park and Recrea

Advertising Content

aquatics

Publishers reserve the right to decline or suggest alterations to all submitted advertising for any reason. Please inquire if you have questions about your ad.

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trends in go

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2021 IP&R Deadlines & Editorial Content*

Advertising Proportions

Jan/Feb 2021 Deadline: Nov. 30, 2020

• Historic & Iconic Parks & Facilities • Giving new life to playgrounds, trails and facilities

March/April 2021 Deadline: Jan. 30, 2021

• Trends: Playgrounds, Fields, Golf & Facilities • Photo Contest Winners

May/June 2021 Deadline: March 30, 2021

• Make a Splash through Aquatics The essential resource for aquatics products

July/Aug 2021 Deadline: May 30, 2021

• Forest & Nature Preserves; Outdoor Education • Pets in Parks

A, B C, D

A, B C, D

(With bleed) Size to 8.5"w x 11"h + add 1/8" bleed

(No bleed) Size to 7.5"w x 10"h

Sept/Oct 2021 • Leadership, Governance, Law Deadline: July 30, 2021 • Soaring to New Heights Pre-Conference Program Nov/Dec 2021 Deadline: Sept. 30, 2021

I

• Revenue Generation after COVID-19 • 2021 Best of the Best Gala Award Winners

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*Additional content may be announced prior to each issue deadline.

Contact Todd Pernsteiner for more information at todd@pernsteiner.com or (952) 841-1111.

Save up to $1,800 when you book at the 6x rate!

Advertising Dimensions & Rates All listed rates are the

2021 Magazine Ad Rates Width x Height

1 issue

(A) Back cover*

8.5" x 11" (+ .125" bleed)

$1,375 $1,300 $1,250 $1,200 $1,150 $1,075

(B) Inside front cover*

8.5" x 11" (+ .125" bleed)

$1,250 $1,200 $1,150 $1,125 $1,050 $1,000

(C) Inside back cover*

8.5" x 11" (+ .125" bleed)

$1,100 $1,075 $1,050 $1,025 $900 $875

(D) Full page

8.5" x 11" (+ .125" bleed)

$985 $950 $925 $900 $875 $850

(E) 1/2 page

3.625" x 10" or 7.5" x 4.88"

$700

(F) 1/3 page banner

8.5" x 3.25" (+ .125" bleed) $675 $625 $600 $575 $550 $500

(G) 1/4 page

3.625" x 4.5"

(H) Center Spread* (2 facing pages)

8.5" x 11" (+ .125" bleed)

(I) 4-page insert*

4 x 8.5" x 11" (+ .125" bleed) $3,700 $3,650 $3,600 $3,425 $3,275 $3,000

advertising fee per issue.

*Premium ad spaces available on a first come, first served basis.

$575

2 issues

$675 $525

3 issues

$625 $500

4 issues

$600 $475

5 Issue

$575 $450

6 Issues

$525 $425

$1,875 $1,800 $1,750 $1,700 $1,675 $1,600

All ads are full color.

Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com

MINNESOTA Recreation and Parks Magazine

MAGAZINE FAST FACTS:

4,000+ magazines printed annually

30%

4

Corporate MRPA members receive up to 30% off advertising rates!

Exposure for any budget, as low as

$275

New high-impact advertising opportunities

MRPA members can help you grow sales!

WHO ARE OUR READERS? PARKS & PLAYGROUNDS Park supervisors • Development managers Park board members • Groundskeepers YOUTH & ADULT RECREATION Recreation directors and coordinators Athletics coordinators • Group leaders Aquatics managers • Event planners Therapeutic recreation coordinators Senior Center managers • Trip organizers FACILITIES Facility managers • Rink/arena managers Aquatic/water park directors • Rental staff GOLF COURSES Course managers • League coordinators Facility rental staff • Event planners Golf instructors NATURE CENTERS Nature center managers • Exhibit curators Environmental educators • Naturalists

www.mnrrpa.org

Reach municipal park & recreation managers!

MINNESOTA is a hyper-targeted magazine mailed to more than 850 MRPA members and affiliates. It features industry-relevant content which is read and kept as a point of reference. Issues include: upcoming educational opportunities, plus content about parks, recreation, facilities, athletics, natural resources, and events. It’s a valuable resource read by municipal, county, park district, and state employees throughout Minnesota.

This magazine provides an opportunity to market directly to the people who need your products, services, trainings/classes, and facilities.

118

MRPA represents agencies throughout the state.

MINNESOTA magazine is mailed to every MRPA member. It includes content relevant to their industry – so it gets read and saved!

MINNESOTA Recreation and Parks Magazine

Advertising Formats

Advertising Deadlines & Special Sections*

MINNESOTA

Email a printed-ready PDF file (300 dpi print setting, 10MB or smaller) to todd@pernsteiner.com or contact Todd Pernsteiner for larger file transfer instructions.

Recreation and Park Volume 15, Issue

Winter 2021 magazine issue

s

Ad deadline: December 20, 2020 | Mails: February 2021

2 • Spring 2020

Content: Aquatics; online degree programs; CPRP; park and facility construction COMPETING

Spring 2021 magazine issue

FOR FACE TIME

Production Services

Ad deadline: March 6, 2021 | Mails: April 2021

How Minnesota and websites to communities use social media market and interact withto, communicate with, their residents

Ads must be print-ready. If you need design/writing assistance, we offer professional creative services. Contact Todd at 952-841-1111.

Content: MRPA member awards; turf, fields and grounds care; hiring summer staff, training (concussion, staff), RISE

Also Inside: MRPA Award Recipient s Designed with Commun ity in Mind Corporate Connecti ons: Parks & Playgroun ds

www.mnrpa.org

MINNESOTA

Official Publica

tion of Minneso

ta Recreat

ion and Park

Summer 2021 magazine issue

Association

Ad deadline: May 22, 2021 | Mails: July 2021

and Parks Recreation Volume 12,

The

Issue 3 • Summe

r 2017

Content: 2021 Annual Conference guide; sustainability; sponsorships; green memorial programs; pets in parks, therapeutic recreation & ADA products

Word Herd’s the

to are Doing What Cities ive Species Control Invas

Advertising Content Publishers (Pernsteiner Creative Group and MRPA) reserve the right to decline or suggest alterations to all submitted advertising.

lity MRPA Faci t Managemen Academy

Fall 2021 magazine issue

Building : BoFaciom lities &

Ad deadline: August 21, 2021 | Mails: October 2021

New e unds Tak e playgro OSS THE STAT Shape ACR

Content: Agency Awards of Excellence projects; group fitness programs; parks and natural resources replanting; geese management

www.mnrpa.org

*Content subject to change; final editorial will be announced prior to each issue deadline.

Contact Todd Pernsteiner for more information at (952) 841-1111 or todd@pernsteiner.com.

Advertising Dimensions & Rates Rates listed are ad cost per issue.

Width x Height

1 issue

8.5" x 11" (+ .125" bleed)

$875 $825 $800 $725 $1,100 $1,000

(B) Full page (non-bleed)

7.5" x 9"

$875

(C) 2-page center spread*

17" x 11" (+ .125" bleed) $1,475 $1,400 $1,375 $1,300 $1,850 $1,775

(A) Full page (with bleed)

Corporate Member/Non-Profit Rates Non-Member 2 issues

3 issues

$825

$800

4 issues $725

1-2 Issues $1,100

3-4 Issues $1,000

(D) 1/2 page vertical

3.625" x 9"

$550

$525

$500

$475

$775

$675

(E) 1/2 page horizontal

7.5" x 4.25"

$550

$525

$500

$475

$775

$675

(F) 1/3 page banner (with bleed)

8.5" x 3" (+ .125" bleed) $425 $400 $375 $325 $550 $650

(G) 1/4 page

3.625" x 4.5"

(H) Magazine inside front cover*

8.5" x 11" (+ .125" bleed) $1,100 $1,075 $1,000 $975 $1,500 $1,400

(I) Magazine inside back cover*

8.5" x 11" (+ .125" bleed) $1,000 $975

(J) Magazine back cover*

8.5" x 8" (+ .125" bleed) $1,275 $1,225 $1,175 $1,100 $1,575 $1,475

$385

$325

$300

$275

$475

$525

$925 $900 $1,300 $1,100

*Premium ad spaces available on a first come, first served basis.

A, C (x2) H, I

B J

D E

F

G

Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com

OFFICIAL PUBLICATION OF NEW YORK STATE RECREATION & PARK SOCIETY

New high-impact advertising opportunities!

THE VOICE is a hyper-targeted magazine mailed to more than 750 members of NYSRPS. It features industry-relevant content which is read and kept as a point of reference. Issues include: trends, upcoming educational opportunities, and content about parks, recreation, facilities, athletics, natural resources, and events. It’s a valuable resource read by municipal, county, and state employees throughout the state.

REC at

APR

eT her

Multi-Departmental Reach PARKS & PLAYGROUNDS Park supervisors • Development managers Equipment buyers • Grounds keepers YOUTH & ADULT RECREATION Recreation directors and coordinators Athletics coordinators • Camp leaders Aquatics managers • Event planners Therapeutic recreation coordinators Trip organizers • Bus/van buyers FACILITIES Facility managers • Rink/arena managers Aquatic/water park directors • Rental staff GOLF COURSES Course managers • League coordinators Facility rental staff • Event planners Golf instructors • Purchasing managers NATURE CENTERS Nature center managers • Exhibit curators Environmental educators & naturalists

www.nysrps.org

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Advertising Deadlines & Editorial*

Advertising Formats

Spring/Summer 2021 VOICE magazine

Email a printed-ready PDF file (print setting, 10MB or smaller) to todd@pernsteiner.com or contact Todd Pernsteiner for larger files transfer instructions.

Advertising deadline: January 15, 2021 | Mails: March 2021 Editorial topics:

• Complete 2021 NYSRPS Annual Conference Guide • Aquatics: splash pads, waterparks, maintenance, safety • Emergency response

Production Services Ads must be submitted print-ready. If you need design assistance, contact Todd Pernsteiner at (952) 841-1111 or todd@pernsteiner.com.

Fall 2021 VOICE magazine Advertising deadline: June 15, 2021 | Mails: August 2021

Advertising Content

Editorial topics:

Publishers (Pernsteiner Creative Group and NYSRPS) reserve the right to decline or suggest alterations to any and all submitted advertising.

• Industry trends: facilities, fields, turf, parks, trails • Maintenance and renovation, preserving historic parks and facilities • Leadership and management, career development

Winter 2021 VOICE magazine

NYSRPS Commercial Members

Advertising deadline: September 15, 2021 | Mails: November 2021

NYSRPS Commercial Members receive benefits that help them reach New York park and recreation professionals all year long including member discounts, exhibit booths, seminars and more. Learn more and join at www.nysrps.org.

Editorial topics:

• 2021 Downstate Conference • Natural resources and nature centers • Photo contest winners • Sport and fitness facilities, rec and community centers

*Editorial subject to change. Questions? Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.

Advertising Dimensions & Rates Rates listed are ad

Width x Height

cost per issue.

(A) Full page (with bleed)

BPP Member 1-2 issues

Commercial Member

3 issues

1 issues

2 issues

3 Issues

Non-Member Per issue

8.5" x 11" (+ .125" bleed)

$450 $425 $775 $725 $670 $975

(B) Full page (non-bleed)

7.5" x 9"

$450

(C) Full page advertorial

N/A (Photos & editorial text) $1,100 $1,000 $1,100 $1,000 $975 $1,225

$425

$775

$725

$670

$975

(D) 2-page facing spread

17" x 11" (+ .125" bleed) $1,275 $1,200 $1,375 $1,300 $1,200 $1,575

(E) 1/2 page vertical

3.625" x 9"

$250

$225

$575

$525

$475

$725

(F) 1/2 page horizontal

7.5" x 4.25"

$250

$225

$575

$525

$475

$725

(G) 1/3 page banner

8.5" x 3" (+ .125" bleed) $150 $100 $475 $400 $375 $550

(H) 1/4 page

3.625" x 4.5"

(I) THE VOICE inside front cover*

8.5" x 11" (+ .125" bleed) $925 $900

FREE

FREE

$325

$950 $925 $900 $1,200

$300

$285

$475

(J) THE VOICE inside back cover*

8.5" x 11" (+ .125" bleed) $900 $850

$925 $900 $875 $1,100

(K) THE VOICE back cover*

8.5" x 8" (+ .125" bleed) $1,000 $925 $1,075 $975 $950 $1,300

*Premium ad spaces available on a first-come, first served basis.

A, D (x2) I, J

B, C K

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Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com

SOUTH CAROLINA RECREATION & PARKS MAGAZINE

South Carolina Recreation and Parks Association (SCRPA) is a non-profit organization dedicated to the professional development of its members and advocacy for parks, recreation and tourism opportunities in South Carolina.

SOUTH CAROLINA magazine is a hyper-targeted publication that features editorial content related to parks, recreation, facilities, and aquatics – highlighting industry trends, upcoming association events, and agency member news. This is an amazing opportunity to market directly to the people who need your products, services, trainings, and expertise.

32

SUMMER 2020

FALL 2020

PARK & REC professionals AND GUESTS who go above-and-beyond the call of duty

PLUS: Making the most of Summer 2020 + Pets in Parks

SOUTH CAROLINA RECREATION & PARKS EDITION

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Coming Together Crisis

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Distribution that directly reaches your target customers!

More than

1,700

issues printed.

SCRPA magazine’s distribution/readership includes: • Park & recreation agency directors • Landscaping supervisors • Park planners • Site & facility managers • Golf course managers • Sports league coordinators

Publication DeadlinesI*CATION

AD SALES CLOSE

• Recreation supervisors & managers • Park operations & maintenance directors • Aquatics supervisors • Event planners & group tour organizers • Environmental educators & conservationists • Recreation programmers

The publication is also available online to read and download.

ADS & PAYMENT DUE

PUBLICATION

ADVERTISING DEADLINE

ADS & PAYMENTS DUE

PUBLICATION MAILS

January 22, 2021

January 29, 2021

March 2021

Summer 2021 SCRPA Magazine Content: Aquatics; ABCs of Special Events; Partnering with CVBs

April 16, 2021

April 23, 2021

June 2021

2021 SCRPA Member Directory / 2021-22 Commercial Buyer’s Guide*

June 18, 2021

June 25, 2021

August 2021

Fall 2021 SCRPA Magazine Content: Pre-Joint Conference issue; Conservation & Nature Centers

June 18, 2021

June 25, 2021

August 2021

October 15, 2021

October 22, 2021

December 2021

Spring 2021 SCRPA Magazine Content: Going Green Outdoors & In; Fields, Turf & Golf (turf care, artificial turf, lighting, greens, irrigation)

Winter 2021 SCRPA Magazine Content: SCRPA Award Winners; Product Innovations: Recreation, Technology & Accessibility/ADA

Editorial content subject to change; contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111 prior to issue deadline date to verify. *The SCRPA Member Directory & Commercial Buyer’s Guide mails to all SCRPA members with the fall 2021 magazine issue. It is also available online and distributed at SCRPA events.

www.scrpa.org

*SCRPA Corporate members take

10% off magazine rates!

2021 SOUTH CAROLINA Magazine Rates*

Width x Height 1 Issue 2 Issues 3 Issues 4 Issues Dimensions Rate (per issue) Rate (per issue) Rate (per issue) Rate (per issue) A) Inside Front Cover B) Inside Back Cover C) Back Cover D) Full Page (with bleed) E) 1/2 Page (horiz.)

E) 1/2 Page (vert.)

F) 1/4 Page

8.5” wide x 11” high (plus add .125” to bleed) $1,000 8.5” wide x 11” high (plus add .125” to bleed) $975 8.5" wide x 8.25" high (plus add .125” to bleed) $1,250 8.5” wide x 11” high (plus add .125” to bleed) $900 7.375” wide x 4.75”high $575 3.5” wide x 9.75” high $575 3.5” wide x 4.75” high $385

$975 $950 $1,200 $875 $550 $550 $375

$925 $925 $1,175 $850 $525 $525 $365

$900 $875 $1,100 $825 $495 $495 $355

2021 SCRPA Member Directory / Commercial Buyer’s Guide Rates

Width x Height Dimensions

G) Back Cover H) Inside Front Cover I) Inside Back Cover J) Full Page K) 1/2 Page L) 1/4 Page M) Yellow Pages Listings N) Logo in Yellow Pages

SCRPA Member Rate with an Ad Buyer’s Guide Rate in Fall ‘21 Issue

8.5” wide x 11” high (add .125” bleed) $900 8” wide x 10.25” high (plus add .125” to bleed) $850 8” wide x 10.25” high (plus add .125” to bleed) $800 7.5” wide x 10” high $675 7.375” wide x 4.75” high OR 3.5” wide x 9.75” high $475 3.5” wide x 4.75” high $300 First listing free for SCRPA Corporate Members $50 ea High resolution logo (300 dpi jpeg or eps format) $75 ea

Member Directory & Commercial Buyer’s Guide NEW! Buy a FULL-PAGE AD and get a FULL-PAGE COMPANY PROFILE free!

SOUT CAROLHIN A MBER

2020 ME DIRECTORY & 2020-21 IDE BUYER’S GU

Non-Member Ad Rate

$775 $1,300 $685 $1,175 $625 $975 $585 $825 $375 $625 $275 $475 $30 ea $100 ea $65 ea $125 ea

Ad File Specifications Accepted Formats

RECREA TIO PARKS ASS N & OCIATION

The stand-alone SCRPA Member Directory & Commercial Buyer’s Guide will be inserted with the Fall 2021 issue of SOUTH CAROLINA magazine. It mails to all SCRPA agency members and is also distributed at SCRPA events.

CORPORATE MEMBER PERKS All SCRPA commercial members receive one free directory, a yellow pages listing, and discounted advertising rates. Details on becoming an SCRPA Corporate member can be found at www.scrpa.org; click “Join Now” at the top right of the home page.

2021 MEMBER DIRECTORY / BUYER’S GUIDE DEADLINE: JUNE 18, 2021

Print-ready files – Illustrator eps (fonts outlined) or PDF (press setting with crop marks/bleeds if needed).

Email electronic files (10MB or less) to: info@pernsteiner.com. Or, you can directly upload larger ad files in the dropbox folder by going to www.bit.ly/SCRPAadvertising.

When finished uploading into that folder, please send us an email with the name of the ad file.

Design Services Available Digital ads must be print-ready and properly sized. If you need design/writing assistance, we offer professional creative services.

Contact Todd at 952-841-1111.

Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com

2021 Advertising Deadlines PUBLICATION

ARTWORK DUE

Illinois January/February 2021 Magazine

Ads due: December 1, 2020 Mails: January 2021

Illinois 2021 Buyers’ Guide

Ads due: December 1, 2020 Mails: January 2021

Minnesota Winter 2021 Magazine

Ads due: December 20, 2020 Mails: February 2021

South Carolina Spring 2021 Magazine

Ads due: January 22, 2021 Mails: March 2021

Colorado Winter 2021 Magazine

Ads due: January 30, 2021 Mails: March 2021

Illinois March/April 2021 Magazine

Ads due: January 30, 2021 Mails: March 2021

New York Spring/Summer 2021 Magazine

Ads due: February 1, 2021 Mails: March 2021

Minnesota Spring 2021 Magazine

Ads due: March 6, 2021 Mails: April 2021

Illinois May/June 2021 Magazine

Ads due: March 30, 2021 Mails: May 2021

Colorado Spring 2021 Magazine

Ads due: April 5, 2021 Mails: May 2021

South Carolina Summer 2021 Magazine

Ads due: April 15, 2021 Mails: June 2021

Minnesota Summer 2020 Magazine

Ads due: May 22, 2021 Mails: July 2021

Illinois July/August 2021 Magazine

Ads due: May 30, 2021 Mails: July 2021

New York Fall 2021 Magazine

Ads due: June 15, 2021 Mails: August 2021

South Carolina Fall 2021 Magazine

Ads due: June 18, 2021 Mails: August 2021

South Carolina 2021-22 Buyer’s Guide + 2021 Agency Member Directory

Ads due: June 18, 2021 Mails: August 2021

Colorado Summer 2021 Magazine

Ads due: July 8, 2021 Mails: September 2021

Colorado 2021-22 Buyer’s Guide

Ads due: July 25, 2021 Mails: September 2021

Illinois September/October 2021 Magazine

Ads due: July 30, 2021 Mails: September 2021

New York Winter 2021 Magazine

Ads due: September 15, 2021 Mails: November 2021

Minnesota Fall 2021 Magazine

Ads due: August 21, 2021 Mails: October 2021

Colorado Fall 2021 Magazine

Ads due: September 27, 2021 Mails: November 2021

Illinois November/December 2021 Magazine

Ads due: September 30, 2021 Mails: November 2021

South Carolina Winter 2020 Magazine

Ads due: October 15, 2021 Mails: December 2021

Illinois 2022 Buyers’ Guide

Ads due: December 1, 2021 Mails: January 2022

To advertise, contact Todd Pernsteiner at (952) 841-1111 or todd@pernsteiner.com

We can help you knock it out of the park (literally).

When it comes to hyper-targeted marketing, our state publications get into the hands of the people who purchase park, recreation, trail, aquatic, and athletic products and services. Repeated exposure to these publications helps keep you top-of-mind when it comes to making purchasing decisions.

Contact Todd Pernsteiner to discuss your advertising goals and to inquire about multi-state, value-added package options: Office: (952) 841-1111 | Email: todd@pernsteiner.com | Mobile: (952) 221-3030

COLORADO | ILLINOIS | MINNESOTA | NEW YORK | SOUTH CAROLINA

8350 Melrose Ave. Suite 203 West Hollywood, CA 90069

www.pernsteiner.com

2021

Hyper-Targeted State Park & Recreation Publication RATE CARDS

COLORADO | ILLINOIS | MINNESOTA | NEW YORK | SOUTH CAROLINA