White space

White space refers to any unused or space around an object, in this case your branding White space is vital in separating your logo from other elements to ensure it does not become chaotic or crowded Using white space helps your clients quickly identify and easily understand what it is they're seeing.

Despite the name, white space does not have to be white and can be any colour. It can also be referred to as 'negative space'.

White space is a great way to balance your new design elements It has the ability to calm us and allows us to 'breathe'

So please keep this in mind when implementing and using your new branding.

Spacing

To maintain the integrity of your branding It is vital that you ensure there is always a minimum clear space around all edges of any of your logos. In your case, this should be at least the width and height of the letter 'X'.

It is important you adhere to this spacing to ensure the branding does not interfere with elements surrounding the logo such as other logos, copy, graphics, patterns etc.

To preserve the readability of the logo it should never be sized below certain dimensions The minimum 20mm when used in print or 220px in digital environments.

Logo Reminders

It is vital that you do not alter the logo in any way, to ensure the integrity of the brand stays intact.

Please do not stretch or skew the logo in any direction.

Please do not tilt or rotate the logo to any angle

Please do not put a logo on a nonbrand colour background. Please do not use the logo in any other colour than the ones provided.

Social Media Posts

To ensure brand consistency across your online platforms, always try to use the social media templates provided to you. If you need to create more, ensure that you use your colour palette and typography as laid out within these guidelines