Seller's guide for individual agent

YOUR NAME Presents your:

WELCOME! I realize that you have a choice when hiring an agent to help you sell your home and I truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients. Included in the following pages is an overview of the services and marketing that I offer when we work together to sell your home.

Please take a moment to go through this package and, as always, let me know if you have any questions at all!

Regardless of the price of your home when you hire me for all of your realty needs, both you - and your home will be prepared for a successful sale.

Warm Regards,

Your Name

MY MISSION: ADD YOUR MISSION

MY PROMISE TO YOU: My promise is to deliver the best service imaginable for every single one of my clients. I promise to focus on your individual needs in order to ensure the best possible outcome. I will be proactive in anticipating potential challenges and minimizing any surprises. I put all my focus on making this a five star experience that exceeds all expectations.

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WHY YOUR NAME? I am dedicated to providing you with the best service possible. That is why when you hire me to assist you in selling your home, I will work hand in hand with you and you will not be passed off to someone else, who is not the person you hired!

Personalized Offer Reviews Personalized Staging Service Personalized Marketing Plan Property Presentation Program Broker on call Proven Moving Specialists Proven Mortgage Specialists Vendors on call Attorney on call

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Scan to read what others have said about their experience with me, so you can feel assured you are making the right choice when you hire me to sell your home!!

I AM A RAMSEYTRUSTED ELP Endorsed local providers outperform other agents in the three most important factors of the home-selling process:

140%

230%

300%

FASTER

HIGHER

MORE

In selling homes

customer satisfaction

home closings

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IT'S ALL ABOUT

YOU! Personalized consultation to provide a tailored experience Full-time passionate Real Estate Specialist dedicated to you Personal concierge department at your fingertips Personalized and detailed property information Local experts with connections and knowledge Blocks of Showings to fit your schedule Knowledgeable guidance and experienced negotiator Personalized closing experience tailored to your needs

WHY HIRE A PERSONAL AGENT & NOT A TEAM

When you hire me I am your personal agent and you will not be working with someone you've never met. Many times, when consumers hire a real estate team they get passed around and end up working with someone they don't know! I assure you, that will never happen when we work together. I will be alongside you, personally making sure you have the best possible experience.

MORE ABOUT ME EXAMPLE BIO: Rachel is the Team Leader of The Davenport Group at Keller Williams Realty Partners and our lead listing specialist. She is a native Georgian and has personally been a Real Estate Agent for over 16 years, during which time she closed over 2,000 Real Estate transactions representing both Buyers & Sellers! Because of her experience she has a very thorough knowledge of today’s market & current values which

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she has passed on to all of her team. She has built a reputation of professionalism, integrity and placing her clients needs above all else. This reputation resonates through the entire Davenport Group.

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WHAT OTHERS SAY REVIEW POST

REVIEW POST

REVIEW POST

I AM A PROUD MEMBER OF

KW Land is where North America's most influential land professionals choose to do business. KW Land is the rural property division of Keller Williams Realty, the largest real estate franchise company in North America.

KW Land agents, like us, are local, influential, results-driven individuals backed by the most innovative company in the real estate industry.

When you work with KW Land, you aren't just working with a local real estate agent. You are hiring a vast network of dedicated land professionals. We are committed to your land legacy.

Official KW Luxury International, we are an exclusive, elite and sophisticated group of real estate consultants who absolutely raise the bar for service in the upper-tier home market. And as part of the Keller Williams Realty, Inc. family, our consultants have a powerful network of associates to help you sell or find your next home.

KW Luxury International offers opportunities to gain expertise, connections and marketing resources to assist in serving affluent clientele at the highest level.

INSERT NAME SERVICES What you can expect: Attentive one-on-one service, personally.

Managing the sale of your home is a big responsibility! You will have my dedicated attention you every step the way. I have over XXX years of knowledge and experience to make sure the sell of your home is done the right way!

Professional marketing and advertising including custom magazines placed in your home, large prominent sign, eye catching directionals, online virtual tour & custom website for your home

Regular communications regarding every aspect of our efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we need to re-position your property to remain competitive

Assistance negotiating offers and preparing contracts to maximize your hard earned profit

Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale

MARKETING Marketing plays a crucial role in the sale of a home. I pride myself on the extensive marketing services I offer my clients. From print and digital listing advertisements to social media campaigns and specialized property guides, I will cover all possible bases.

Professional Photography Services: I will pay to have your home photographed by a nationally recognized photographer. With 95% of buyers using the internet to search for homes, professional photography is essential to any effective marketing plan. More people will view your home online than will ever visit it personally. Getting and holding their attention online with professional photography is one way to increase the probability of an in-person showing.

“Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.”

PROFESSIONAL PHOTOGRAPHY A picture is worth a thousand words. My professional photographer will ensure that your home's best features are highlighted.

Average Agent's Photos

My Photos (same houses)

MARKETING Social Media

Your home will also be marketed extensively on Facebook and Instagram, the world’s leading social media sites.

I will market your home using several proven approaches, including highly-targeted ads, video, photos and more. These approaches will be utilized on both my personal pages and my professional pages.

A recent study showed that Facebook was the #1 most open app at any given time, which means that this is an opportunity to reach tens of thousands of buyers.

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MARKETING Print Buyers who view your home will leave with a professional made informational booklet including the professional photos, a personalized letter from you, an upgrade list, and all pertinent disclosures.

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Did you know that 6% of buyers bought their home because they heard about it from one of the neighbors?

To make sure that we reach those buyers, 60 of your closest neighbors will get a personal letter from you, letting them know your home just came on the market.

Those same 60 neighbors will also get a personal phone message from me letting them know the home is on the market and to ask if they know of anyone looking to purchase a home and if your home would be a good fit.

MARKETING Open House Taking Open Houses Beyond the Basics Holding an open house is a serious business. Below is a chart that shows you exactly how I can maximize your open house to sell your property.

During the open house you will want to make sure your home is in show ready condition. You will also want to be away during this time so the buyers who view your home can speak freely. You will be provided the feedback from the open house within 24 hours of the event.

MARKETING STEPS Marketing the Listing: 1. Have professional Photos of home taken.

2. Create print and Internet ads.

3. Enter listing into all XXXXXXXX of the MLS systems 4. Set up Showing time to coordinate showings with owners and other agents.

5. Install electronic lockbox.

6. Prepare mailing and contact list.

7. Generate mail-merge e-letters to contact list.

8. Order “Just Listed” Postcards or letters.

9. Prepare property marketing brochure.

10. Upload listing to company and agent internet sites.

11. Create and place Facebook paid for boosted ad 12. Create and post FaceBook post for personal page and repost every 2 weeks 13. Create and post FaceBook post for company page and repeat post every week 14. Create Virtual Tour (VT) 15. Place VT video on You Tube channel 16. Tweet VT video and property information on a weekly basis 17. Complete enhanced marketing on Zillow, Trulia & Realtor.

18. Advise Network Referral Program of listing.

19. Plan and organize a 7 level Open House.

20. Provide marketing data to buyers & buyers agents from relocation networks 21. Convey price changes promptly to all internet groups & reprint/supply brochures promptly if needed.

22. After each showing request feedback from the showing agent through emails, texts & calls.

23. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale.

24. Place regular weekly update calls to seller to discuss marketing and pricing.

25. Weekly marketing stats

MARKETING STEPS The Offer and the Contract : 26. Receive and review all offer to purchase contracts submitted by buyers or buyers’ agents.

27. Counsel seller on offers. Explain merits and weakness of each component of each offer.

28. Contact buyers’ agents to review buyer’s qualifications and discuss offer.

29. Confirm buyer is pre-qualified by calling loan officer and obtain prequalification letter on buyer from loan officer.

30. Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date.

31. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent.

32. Email copies of contract and all addendums to closing attorney, lender, co-op agent & all parties.

33. Record and promptly deposit buyer’s money into escrow account.

34. Advise seller in handling additional offers to purchase submitted between contract and closing.

35. Change MLS status to “Sale Pending.”

36. Coordinate all inspections, such as pest, termite, septic, survey, mold, radon, home inspection, etc.

37. Receive and review all inspections with seller and negotiate any items that may have an impact on sale.

38. Assist seller in identifying and negotiating with trustworthy contractors for required repairs.

39. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed.

MARKETING STEPS Tracking the Loan Process: 40. Follow loan processing through to the underwriter.

41. Contact lender weekly to ensure processing is on track.

42. Relay final approval of buyer’s loan application to seller.

43. Schedule appraisal.

44. Provide comparable sales used in market pricing to appraiser if needed.

45. Follow up on appraisal.

46. Assist seller in questioning appraisal report if it seems too low.

Closing Preparations and Duties: 47. Coordinate closing process with buyer’s agent and lender.

48. Ensure all parties have all forms and information needed to close the sale.

49. Select location for closing.

50. Confirm closing date and time and notify all parties.

51. Work along side the attorney in resolving any title, easement, boundrey issues if needed.

52. Work with buyer’s agent in scheduling and conducting buyer’s final walkthrough prior to closing.

53. Research all tax, HOA, utility and other applicable prorations.

54. Request final closing figures from closing agent (attorney or title company).

55. Receive and carefully review closing figures to ensure accuracy.

56. Provide “Home Owners Warranty” for availability at closing if applicable.

57. Provide earnest money deposit from escrow account to closing agent.

58. Coordinate closing with seller’s next purchase, resolving timing issues.

59. Have a “no surprises” closing so that seller receives a net proceeds check/wire at closing.

60. Refer sellers to one of the best agents at their destination, if applicable.

61. Change MLS status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc.

MARKETING STEPS I pay for your home to be prominently featured on the top buyer searched web site in the nation: Zillow.com. This allows for more advertising of your home over the other standard agent's listings. A few benefits of these showcase listings include: Maximum amount of oversized photos High-definition video tour Higher ranking in the search pages Detailed descriptions of your home Interactive maps Open house notices Lead follow up forms for potential buyers

Did you know that YouTube.com is the 2nd largest search site below Google? When I market your home it will not only be advertised heavily through Google, it will also have the professionally made virtual tour on YouTube.

• Our web network boasts 2.6 million unique visitors a month.

• Among the features specifically designed to give consumers all the real estate information they want are local featured listings on the landing page and a mobile optimized version of the site.

• Listings have increased open house visibility via a real time open house search

DO YOU NEED STAGING? You will want to "stage" your home to show off the best features.

A clean, well-lit home will be much more appealing to potential buyer's and will also enable our photographer to show your home in the best light possible.

Additionally, it can be difficult for potential buyers to see themselves in a space that is heavily cluttered with the owner's personal trinkets and belongings.

Following our list of tips and tricks will be a sure fire way to getting high quality photos of your home.

GETTING YOUR HOUSE READY TO BE PHOTOGRAPHED When your home is getting photographed you want it to look great! Below are some tips to help you prepare. When you are getting ready, look around the room like you have never been there before and notice things that are out of place or cluttered.

Before our photographer arrives to photograph your home please open all blinds, turn on all lights, and turn off all fans. If you are home when they arrive, they will plan on doing a short walk-through of the house with you and will ask you what you think are the home’s best features- like a huge yard, new appliances, a large pantry, etc. If there is a closet you want highlighted, please make sure it is straightened & cleaned!

Outside: Please have the cars out of the driveway and parked somewhere not in the front of the house.

Do some general yard work: trim overgrown plants, rake dead leaves, mow, and edge.

Do some general clean up: Arrange deck furniture neatly, pick up toys from the yard, sweep the patio/deck and walkway if needed.

If you can, hide your trashcans and roll up your hoses.

Inside: Make sure toys are picked up out of sight in every room.

Pick up any shoes, especially in the entry area.

Clean any French doors or glass front/back doors.

Clean windows that are streaked or dirty.

If you have a pet, make sure the dishes are hidden, and the litter box and crate too if possible.

Check for burned out light bulbs and replace them.

Hide the paper stacks- bills, mail, magazines.

Hide the trashcans.

GETTING YOUR HOUSE READY TO BE PHOTOGRAPHED (PT.2) Kitchen Clean off counters of most items- dishtowels, food, dishes, etc.

Wash and put away the dishes.

Make sure the table is cleared and push in the chairs around the table.

Remove everything from the outside of the refrigerator.

Bedrooms Make all beds. Pick up all laundry and neatly put toys where they go (preferably out of sight). Bathrooms: Clean up the bathrooms- no shampoos, razors, towels laying around, etc.

Put all toilet seats down.

Hang towels neatly on pegs or towel bars, but not thrown over the shower rod.

Clean off the counters. Nothing out except decorative items and a hand towel.

Clean out the shower- no shampoo bottles, face cloths, etc.

Living Room Pick up remote controls.

Straighten furniture and pillows.

Add some flowers or books to table

PRICE A property generates the most interest when it first hits the market.

The number of showings is greatest during this time if it is priced at a realistic market value.

Starting too high and dropping the price later misses the excitement and often fails to generate strong activity.

Many homes that start too high end up selling below market value.

HOME WARRANTY I will provide you a home warranty, at no cost to you, while your home is listed with me. It can easily be transferred to the buyer, for a cost, at closing to cover them for one year. This can potentially save you thousands if certain systems were to experience issues during the listing period.

A Home Warranty will give you the peace of mind that you will not have to be out excessive money while your home is on the market.

MORTGAGE SOLUTIONS Buy with cash Make a winning, all-cash offer today.

Real estate transactions can be really stressful. You're either competing with other buyers or worried about settling for the seller's terms and timeline. The thought of losing a home you love or being out-negotiated often leads to overpaying and bad decisions. But now there's an alternative.

I designed Buy with cash to strengthen your offer so that you can win the home you want on your terms.

Buy with cash for no cost Convenience fee Our standard convenience fee is 1.9%. But when you use our preferred lender, all of that is credited back to you at closing, reducing your cost to buy with cash to 0%.

Rent Deferred until closing We prorate your rent by day, so you only pay for the time you need.

WHY INSERT BROKERAGE

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WHY INSERT BROKERAGE

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Insert image with your brokerage or company stats

Insert image with your brokerage or company stats

SHOWING TIPS Turn on all the lights in your home.

Leave interior doors slightly ajar.

Crack or open the blinds.

Leave the home during the showing. Most buyers are uncomfortable when a seller is present. This may cause them to rush through your home and not notice all the small details that make your home unique.

Buyers can also feel uncomfortable expressing their thoughts about your home in front of you. Leaving the home gives them the opportunity to discuss your home with their agent during the viewing.

Not all agents will leave a card after showing your property. All agents must contact our office for showing instructions so we will already have the showing agent's contact information.

A representative from our team will not be present for showings. Again, it is very important that the buyer and their agent are able to discuss your home during the viewing and that they do not feel uncomfortable in any way.

POTENTIAL PRE-INSPECTIONS TO CONSIDER Appraisal: $350-$450 Home Inspection: $350-$600 Termite Inspection: $35-$50 or free if you have a bond HVAC Inspection: $125-$250 Radon Inspection: $150-$250 Survey: $1,200+ Septic Inspection: $450-$650 Well Inspection: $150 Roof Inspection: $250 Foundation Inspection: $400*

WHY GET THESE PRE-INSPECTIONS Appraisal: When you get a pre-appraisal done on your property is gives us advantage in being able to price the property accordingly, negotiate more fiercely with offers we receive and we are able to present the appraisal to the lender's appraiser when the time comes to support our purchase price.

Home Inspection: Look at a pre-home inspection as a checklist for you get your property in the absolute best possible shape to present to buyers. This is also a great tool to use as a reminder of any maintenance that could be needed that perhaps got overlooked.

Termite Inspection: If your home is not already under a termite bond, or termite coverage, then it is a very good idea to go ahead and have a professional termite company come and inspect your property. If no termites are found then this will allow us to present a free and clear letter to any potential buyers. And if it is discovered that there are termites, you can go ahead and treat and this will not come as a shock after we are under contract.

HVAC Inspection: It's always part of maintaining your home to get a yearly HVAC service and sometimes this is a step we overlook. So, before we start to market your property to buyers you will want to go ahead and have your HVAC system serviced to be able to give the buyers a clean bill of health so they can feel confident making an offer.

Radon Inspection: Georgia is one of the states with the highest radon, so even if you are on a slab it is recommenced that you go ahead and get a radon test so be sure that your home has safe levels of radon. When the safe level report comes back this will be made available to the buyers and will make your home more appealing.

WHY GET THESE PRE-INSPECTIONS Survey: Unless you have a recent, and legible, survey showing your lot lines and the locations of all structures on the property, it may be a good time to go ahead and have your property resurveyed. And of course a new survey is always appealing to buyers who look at your property because it takes away the fear of any encroachments or unknown property lines.

Septic Inspection: If your home is on a septic system it is recommenced that you have the septic tank pumped every 3-5 years. If you have not had your septic tank pumped and inspection in the last 3-5 years it would be a good idea to consider going ahead and completing this maintenance.

Well Inspection and water test: If your home is on well water you may want to go ahead and have it serviced and the water tested. Not only will many lenders require a clear water test but the CDC recommends that Wells should be checked and tested yearly for mechanical problems, cleanliness, and the presence of certain contaminants, such as coliform bacteria, nitrates/nitrites, and any other contaminants of local concern, (for example, arsenic and radon).

Roof Inspection: There are not many times that homeowners find themselves up on their roof! So it is a good idea to go ahead and have a roofer come out and make sure there are no missing shingles, no screws loose on a metal roof, and all the rubber boots and seals are in good shape. This cost effective inspection can prevent thousands in a roof leak.

Foundation Inspection: Most homes do not need a foundation inspection, but if your home is older or you have cracks in your foundation it may be a good idea to go ahead and have it looked it.

A LOOK BACK & AHEAD

A LOOK BACK & AHEAD

A LOOK BACK & AHEAD

A LOOK BACK & AHEAD

A LOOK BACK & AHEAD

2021 AT A GLANCE INSERT # Sellers helped Over INSERT # multiple offers Over INSERT # home sold with our 72 hour sold program INSERT # Buyers Helped INSERT # local charities helped Over INSERT # doors knocked

YOUR CUSTOMIZED PRICING STRATEGY

Interviewing other agents?

Yes

No

Here's your checklist to make sure you are hiring the right agent for you!

Do you place my home on 5 MLSs, including the International MLS?

Do you offer a 72 hour sold program?

Do you have a dedicated listing assistant?

Do you have a dedicated closing assistant?

Do you send personalized letters to my neighbors?

Do you include professional photography and drone photos?

Do you include a professional virtual tour?

Do you proactively contact the agents who's clients received my listing through the MLS? Do you offer free staging and do you feel my home needs it?

Do you pre-screen every buyer before each showing?

Do you have a large "arm hanging" sign?

Do you market my home on all social platforms?

Do you do a professional bound home presentation book?

Interviewing other agents?

Yes

No

Here's your checklist to make sure you are hiring the right agent for you!

Do you provide weekly activity reports?

Do you only work with sellers so you are 100% focused on my needs?

Do you market internationally?

Do you have a dedicated person(s) to answer buyers inquiring about my home so they don't move on to another listing?

Do you contact over 1,000 out of area agents per month about buyers looking in my area?

Do you offer to be present at all showings, if beneficial?

Do you offer an option for me to buy before I sell?

Are you in the top 3 within your office?

Do you have over 100 reviews that are at least 4 out of 5 stars?

Do you have a network of vendors that you coordinate any services I need to have completed?

Do you do customized appraisal packets for the appraiser?

Do you have the ability to do a net profit for me, right now?

Do you have a program if I want to sell off market?

MY SERVICE AREA

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Direct: 000-000-0000

Office: 000-000-0000

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