Get, & Love Listings Through Systems

Get, & Love Listings Through Systems Rachel Davenport - The Davenport Group www.DavenportGroupGA.com

Who am I? • Started as a single agent in 2006 (Great timing!)

• Worked as a single agent until end of 2016, hitting a ceiling for about 3 years in a row of 60-70 transactions. The last year as a single agent (74 transactions) I had a part time admin that did not make calls, two major surgeries, got married, sold a home, bought and moved into a new home, and changed brokers. Be intentional with your minutes • Joined KW in October 2016. Started The Davenport Group and brought on a full time admin and a buyer’s agent.

• 2021: • Took 144 listings • Closed 258 units = 153 listings and 105 buyers • As of last week we have 11 pending listings, 38 active listings, 11 pre-signed listings • On the team we have myself, 3 listing specialist, 4 buyer’s specialist, 1 showing partner, 1 admin designated to lead buyer’s specialist, 2 contract to close, 1 listing coordinator, 2 runners, 1 office manager, 1 director of operations, 1 EA, 3 ISAs Openings: ISAs and OSAs - $50,000-$70,000 income potential a year

YTD - 2022

The Pre-list b. Immediately add to 33 Touch.

The Pre-list Package c. Before appointment: Drop off pre-list package (we pay the currier $15 per trip or $15 per hour, whichever one is more) In each bag are the following items (Branded bags cost $3.28 per through Nashville Wraps) • Listing Presentation – Seller’s Guide ($9.95 a book through DesignedByDavenport.com) • Branded Key Chain ($1.32 per keychain through 4imprintcom) • Drinks with Branded Koozie (about $0.25 per koozie through Discountmugs.com) • Magnet (about $0.37 per magnet through promotionsnow.com) • Snacks (Costco) • Personalized Letter

44 Page Selling Guide, Agent - Branded, Color Coded, Printed, and Shipped DesignedByDavenport.com $499 annual setup fee and $199 for your 1st order of 20 Presentation Books $199 for reorders - includes Printing & Shipping of 20 Presentation Books

44 Page Selling Guide, Agent - Branded, Color Coded, Printed, and Shipped DesignedByDavenport.com $499 annual setup fee and $199 for your 1st order of 20 Presentation Books $199 for reorders - includes Printing & Shipping of 20 Presentation Books

Scan QR code to order the Seller’s Guide

The Pre-list d. Listing agent calls to introduce themselves, since ISA most likely set the listing appointment. e. Two days before the appointment, add to opportunities in command, prepare CMA/listing contract and create a packet for the listing appointment. f. One day before the appointment, listing agent calls and confirms the appointment and reviews the pre-qual questions the ISA had completed.

The Listing Appointment a. Five minutes early is on time, on time is late, late is unacceptable. b. Packet prepared two days earlier with contract, CMA is ready to go. c. Gauge their motivation at a table, not during the walkthrough. d. Tour the home, if a buy/sell have BA give presentation while I tour the home e. Go over the CMA at the table. f. Sign the contract or discuss when the listing will go live and discuss next steps. g. Love them enough to let them go now and not let them down in the future, if necessary.

28 Page Property Magazine, Agent - Branded, Colored Coded, Printed, and Shipped DesignedByDavenport.com $499 annual setup fee and $149 for your 1st order of 20 Magazines $149 for all new orders - includes Printing & Shipping of 20 Magazines

28 Page Property Magazine, Agent - Branded, Colored Coded, Printed, and Shipped DesignedByDavenport.com $499 annual setup fee and $149 for your 1st order of 20 Magazines $149 for all new orders - includes Printing & Shipping of 20 Magazines

28 Page Property Magazine, Agent - Letter to Seller if Directly Shipped to Seller DesignedByDavenport.com

Scan QR code to order the Property Magazines

The Post-list f. One day after listing appointment, send out “Your Listing is in Good Hands” card. – www.SendOutCards.com About $2 per card

The Post-list g. One day after, listing agent calls to check in if listing agreement has not been signed. This task repeats each week. h. Five days after ISA/OSA calls to check in and make sure the appointment held and that the seller is good. i. One month out, listing agent sends an updated CMA and repeats every month.

If cancelled or missed

Active Listing a.

Start the 33 Touch if they are not already on it.

b.

Send the listing documents: GAR, disclosure, and office documents to client through DocuSign then add to the opportunity in Command.

c.

Upload the signed listing contract into DocuSign and share with the client.

d.

Connect on Facebook through personal page and invite them to like the business page.

e.

Complete the pass the baton Google sheet

f.

Sign runner installs sign and lockbox then sends serial number to administrative assistant.

g.

Administrative assistant assigns the lockbox in Supra.

h.

Consistently update CRM throughout the process.

Active Listing i.

Listing agent saves the listing as inactive in FMLS for listing manager to complete and transfer to all other MLSs and KWLS.

j.

Send “Thank you for Listing with Us”. - www.SendOutCards.com

k.

Email Seller “1st email – Active Seller” for them to watch video:

l.

Schedule professional photographer to shoot the house and inform sellers of date and time.

Active Listing l.

Send active listing approval email to seller for nearest neighbors.

m.

Notify sellers on how to prep home for photography.

n.

Call Sellers to make sure they have received all correspondence and are good to go with the photo-shoot, letter to neighbors, documents in Dotloop and Command, and sending over the love letter.

o.

Listing goes live – Finalize FMLS, NEGA MLS and then GAMLS. Input into KWLS and submit. Upload docs into all MLSs. If land or luxury update there.

p.

Update ShowingTime in GAMLS & FMLS with seller information and listing agent.

Add docs

q.

Send MLS links to listing agent for review and approval.

r.

Update as needed then send FMLS link to seller to review and give approval.

s.

Put listing into CTE.

Active Listing

Active Listing t.

Log into www.ListReports.com and prepare a free promotional flyer.

u.

Post listing to KW intranet/buyer’s agents. Post on TDG Facebook and to online yard sale sites.

v.

Submit to office for approval.

w.

Create and order house books

x.

Host a 7-Level Open House: Door knock the closest 60 doors with invitation and to collect donations. Open house signs go up 1-2 days before.

Completed feedback forms. Circle prospect & reverse FMLS prospect by texting and emailing through Remine the Issuu Link.

y.

Provide feedback from the open house to seller and present any offers that were submitted.

Active Listing z.

Administrative assistant to call weekly and provide Zillow numbers, FMLS reverse prospecting numbers, and feedback until under contract. Listing agent to provide a monthly CMA

Facebook Marketplace (goldmine)

Active Listing – giving back

Under Contract to Close a.

Congratulate seller on home under contract and ask if they know anyone else looking to sell their home. Send Closing Manager introduction email and video.

b.

Notify all parties of important dates with contract attached.

c.

Remind Seller to “Under Contract” rider to sign and take selfie.

d.

Update status in all MLSs.

e.

Update CTE.

f.

Review Dotloop file and then submit through Command for approval.

g.

Send seller info sheet to closing attorney.

h.

Call closing attorney/lender and confirm they have received contract.

i.

Post on TDG insiders Facebook Page.

Under Contract to Close - Get Reviews

Under Contract to Close j.

l.

Send seller the following emails with videos at the correct times: • Home inspection • Appraisal • What happens when the appraisal comes back • What to bring to closing • Buyer’s walkthrough • Have you done?

• Coat drive Confirm buyer’s inspection and notify sellers.

m.

Follow up with buyer’s agent on inspection and negotiate on seller’s behalf for any inspection items. Send seller “Celebration Brownies” once past DD

n.

Inform buyer’s agent you don’t want the inspection report!

o.

Book most preferred closing time (for seller) with attorney and notify all parties.

p.

Pay at close if KW is holding earnest money.

q.

Confirm walkthrough with sellers

Under Contract to Close r. Confirm sellers have provided all information to closing attorney. r.

Notify buyer’s agent to pick up key at walkthrough to present to buyers at closing.

s.

Day before closing: call sellers to make sure they are ok with closing, go over closing disclosure, make sure utilities are transferred, and any necessary wire information.

t.

Confirm attorney has disbursement authorization.

u. At closing table: get picture of seller and blast to all social media.

After Closing a.

Scan closing disclosure and checks into Command and put originals in work room.

b.

Remove sign and lockbox.

c.

Update all MLSs.

d.

Send out card with house and closing photos to seller thanking them for allowing us to help them.

e.

Do social media blast

f.

Send sold postcard to neighborhood with market update for either the SD or the county

After Closing

After Closing g.

Start “orphaned buyer” workflow if other agent is not KW.

After Closing h.

Get reviews (at closing table, call if not, email if not, text if not)

i.

Ask for personal/agent referral.

j.

Get updated mailing address.

k.

Follow up on reviews.

l.

Print closing disclosure/tax time letter for January.

m.

Follow up 21 days after to see if there is anyone else you can help!

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