Message From The Executive Director

When we embarked on this project, our ambition was very clear.

1. Act as a beacon for Philippine MSMEs and shine our design light to white space opportunities that have opened up due to the profound changes in consumer behavior triggered by the pandemic.

2. Show how to use data to inform design strategies particularly in developing the consumer personas that will influence the market tomorrow and far into the future.

class with the objective of localizing the three global consumer personas into the Philippine setting through WGSN’s method of analyses and vision or math and magic.

Rhea Matute Executive Director Design Center of the Philippines

So together with the WGSN team, Design Center gathered 36 designers, creatives, and design-led entrepreneurs in a master-

Better Normal by Design shows how design anticipates the needs and requirements of these emerging lifestyles while being mindful of the consumer shift towards responsible consumerism. Guided by three design vanguards, we have developed c ollections that will resonate with the new consumer values, behaviors and priorities. More than merely new products, we have elevated them into solutions addressing the lifestyle and social changes we globally experience:

All throughout history, times of crisis has ushered a period when creativity has flourished that has taken us down paths of immense growth and opportunities. We offer Better Normal by Design to Philippine MSMEs to inspire them into action to rethink products, processes, including business plans and even reasons for existing to resonate with the future of business.