Yael Tobias Portfolio

GRAPHIC DESIGN PORTFOLIO

Branding

Branding I created a sophisticated, modern looking design for Cafe Fino, an italian dairy restaurant.

I used a lot of hand drawn images to make it look attractive and artsy.

Menu Design For the front cover of the menu, I went for an image with a very strong italian feel.

With the ingredients used for a lot of their foods, and very vibrant colors, it was the perfect image for the menu. I repeated these colors for the titles as well. I added a mix of hand drawn images and real ones to the bottom for a fresh, interesting look.

Vehicle Branding I created this design for a local construction company called Afristruc. They wanted a very clean, professional look. I used the same colors as the logo to give a cohesive, earthy feel to the design.

Brochure Design

Brochure Design Chay Israel is an organisation that provides personalized trip planning in Israel. I created a different layout and color for each page. I used circles with overlapping images throughout the brochure to create a unified look and an attractive design.

Corporate Identity I wanted to create a logo for my client that really represents who she is and what she does. She is a certified life coach so I designed a logo of two hands holding a heart, representing the care and warmth she conveys to her clients. I chose the colors blue and purple because blue represents trust and purple represents wisdom.

Corporate Identity

Brochure design For this logo, I created a design with the image of a shield which corresponds to the name of the company and the service they provide. Green is an earthy, natural color so it works well for a pest control company.

Advertising Campaign For this advertising campaign I wanted to come up with something humorous and eye-catching.

I over exaggerated how one feels when there are pests aroundtrapped, exhausted and stuck. The aim is to make the person seeing the ad want to get rid of their pests straight away and call this company to do so.

Advertising Campaign

Logo Design

Typography For this project, only letters and numbers were used to create these interesting designs. The contrast between black and white makes it very striking.

Book Cover The book “Among the stars� is about two teenage boys who travel to space on a spaceship. I photographed two young boys and incorporated them into the design to make the cover more attractive and relatable to the teenage readers. My design was chosen and has been published by Israel Bookshop.

Magazine Layout For the front cover of “Lanscape magazine” I created a design that represents one of the main articles in the magazine: “kids in the kitchen” The font I used for the title is fun and youthfulperfect for a family magazine. I used a lot of bright colors and images throughout the magazine to make it more enjoyable to read.

Typographic poster I designed this poster for an art exhibition as a tribute to David Carson, one of the world’s most influencial graphic designers.

His style is very unique and intriguing. He uses a lot of graffiti-like typography as a central element in his designs. This poster is inspired by his style. One of his famous quotes is “Don’t mistake legibility for communication” so I wanted to include that in my design.

Packaging Design I created a packaging design for three different flavors of tea; black, green and oolong. For each flavour, I used a different scenic background as well as a different color to clearly distinguish one from the other. This tea is for a 14 day detox so I subtly added a measuring tape to the design.

Packaging Design For this design, I created a feminine label for creams, cleansers and bath salts. For the logo, I designed a simplistic icon of berries.

The font that I chose for the titles conveys a pure, gentle feel.