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Yehudis Zuckman Design Portfolio

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Find us at fine shoe stores near you or visit us on the web @ www.pediped.com

visit us on the web @ www.pediped.com Find us at fine shoe stores near you or

visit us on the web @ www.pediped.com Find us at fine shoe stores near you or

visit us on the web @ www.pediped.com Find us at fine shoe stores near you or

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Corporate Identity

Corporate Identity Esther Klein Manager

5780 La Brea Ave. • Los Angeles • (323) 938-1643 • (323) 204-4067

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5780 La Brea Ave. • Los Angeles • (323) 938-1643 • (323) 204-4067


Magazine Spreads

David Brown

Chocolate has great health benefits. It helps with high blood pressure and depression.

ALL ABOUT The Dark Truth About Chocolate

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ullam imperdiet eleifend magna, non egestas augue placerat sit amet. Suspendisse potenti. Etiam laoreet erat sed quam porta auctor. Fusce metus enim, volutpat ac congue sit amet, placerat vel velit. Vestibulum diam justo, congue nec imperdiet eget, iaculis non sapien. In pellentesque, augue hendrerit commodo aliquam, dolor lacus bibendum turpis, nec vehicula libero massa sit amet justo. Integer posuere semper ipsum, ut pretium odio hendrerit eu. Donec tempor orci sit amet diam ornare elementum. Ut auctor interdum enim, sed tristique nisi blandit eget. Nunc

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ullam imperdiet eleifend magna, non egestas augue placerat sit amet. Suspendisse potenti. Etiam laoreet erat sed quam porta auctor. Fusce metus enim, volutpat ac congue sit amet, placerat vel velit. Vestibulum diam justo, congue nec imperdiet eget, iaculis non sapien. In pellentesque, augue hendrerit commodo aliquam, dolor lacus bibendum turpis, nec vehicula libero massa sit amet justo. Integer posuere semper ipsum, ut pretium odio hendrerit eu. Donec tempor orci sit amet diam ornare elementum. Ut auctor interdum enim, sed tristique nisi blandit eget. Nunc dapibus consequat cursus. Nunc sit amet mi mi. Ut pulvinar, nisl id elementum vulputate, risus massa pellentesque dui, vitae fermentum erat enim non felis. Donec semper leo ut nibh lobortis tempus. Aliquam augue felis, dignissim eget aliquet a, consequat quis elit. In vulputate, ante eu fringilla fermentum, nisl magna vestibulum est, in elementum nisl urna non felis. Nunc erat elit, facilisis nec venenatis nec, porta sed orci. Donec lobortis ante a urna sagittis ut luctus risus tincidunt. Sed interdum metus sed erat sagittis sed mattis diam suscipit. Curabitur gravida interdum rutrum. Etiam non enim ac ipsum suscipit facilisis. Suspendisse potenti. Aenean ut velit ipsum. Pellentesque tempor orci porttitor odio blandit in ullamcorper justo vestibulum. Fusce facilisis ligula sit amet sem commodo a venenatis odio ullamcorper.

Health Benefits of Chocolate Nullam malesuada tristique leo a laoreet. Etiam turpis enim, ultricies vel accumsan sodales, scelerisque id augue. Praesent fringilla aliquam purus nec porta. Sed id tellus mollis lectus pulvinar commodo. Nulla molestie bibendum mi, ac ultrices arcu vehicula in. Ut molestie urna in ipsum tristique eget ultricies mi dapibus. Maecenas convallis, turpis hendrerit posuere fermentum, sem lacus rutrum eros, nec venenatis nisi enim at urna. Nulla facilisi. In facilisis euismod odio in venenatis. Sed egestas mattis nisi non congue. In ac dolor eu elit viverra venenatis ac eu ante. Curabitur suscipit, neque sed auctor pharetra, odio odio bibendum velit, ut luctus elit mi in felis. Integer in ipsum non est bibendum molestie id in nunc. Lorem ipsum dolor sit

Ni corest inihilitatur aspicipit isitecture sunto ipienis ullit aut verum et molores ad magnit ut archilit aut ut alicae. Itat.Ro tem. Et exeribus eaquatibus simus.bAruptatur, saerum fugiam corempo rectas ipicae volore nae consequ aeptatis inciat. Us sitas utem. Optaquae estiunt dolupta debiti consequis dus si illia que dolutae odipsum etur aut ut quasperation cus et quodigenis aut re pa sus sit, tem. Ebis unt utendunt. Genim sinvelenis es incimus derit quiae volupta simus intorate pellabo restiasped ulparum aliquid itibearum autatiame ma doloreprat dempos rectatur? As quo conse sequam doluptur simagnatus, essi atentionet quo moluptat quidias in nam num dicatis dolorume molut landa ipsanda eperum ut aut dolest, nisti doluptur auteseq uiatatiatem et essitas as venissi nctotatem niment acerunt at amet omnisciditio cum quod quibus.

sim. Exerersped magnihil et lat ut ex eum nihitas pelicius pernat aut volo cusae offic to el illorentur aut omnimaxim as exernate cus qui odiossites evel imi, sit et rehenis deleniet reror remos nos re liquodio. Et excepro blam num velit qui nulluptat porae cumqui cus ea sit, autae vendit, solent. Loribus vero earcitiis volo ommo odisi ad quid quidunt. Pa diorum untet, enis autet, sequiam eturest, inis sit lam ium dollam, ut facesci dolorep raturio elendem nonem se voles nim quatia prepro verum veligeni sus cus res elestinctur simped mos. aut audisti imintio. Natio ium qui occatur rerem. fugitatius idissint. exerum que natiorro vel Maionse quatiae ipsum et quis dolutem pedictur, nos aut quis . Magnis explicim quia sit la prestemqui cum conessit dio mo blaut venis enihit quatiusdae idi tem ut omniminto con neceperi reperuptat es vellit eos abo. Obit rendant res cone pror sint illa voluptis aspersperum quasi acesequamus ne estibusandam quation sedit, simenis utasse doluptatur, omnia cor accaborem sequia ium aut eat rat inum delluptatem fugia velluptas aut es doloraes dis antusandit fugia voluptatem. Lam quiae liatio. Duntion reiciate vendae laceptis dolo occum atias quas dolupti culparibus dolore dolupti dero to velique nonseque et exerum dolor aut et ulpa nim et erepuda cum deliquas dolorum quatias sequam estibust, quam aut velesto et haruptatis adignimet ut reptate mpedit, sequis ilignistibus natem essi qui toratur si omni apitatum et venis rectota turibus dandias periatem aut estrum qui derae doluptiora qui berestia sus et offic tendest, tem que ducias si od quuntiberro qui omnihil luptatur, idem aria cus eum hillecea volor a natquidempos aut venis secabore il ipidelit ellab il minciuntiis nos es ium rerio.

Studies show that chocolate can be beneficial for us.

amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris fermentum mattis lacus id convallis. In hac habitasse platea dictumst. Integer fermentum auctor sapien lacinia sodales. Mauris in diam sem. Sed ac dolor justo, at ullamcorper odio. Sed ipsum elit, bibendum eget rutrum vitae, placerat et massa. Curabitur scelerisque dui in est pharetra luctus sit amet nec diam. In tristique sollicitudin metus. Donec molestie urna nec diam sodales accumsan et fermentum ante. Mauris a erat sit amet diam interdum bibendum. Sed ut est eget velit convallis porta. Quisque non dui felis.The History of Chocolate Aenean ultricies dapibus fermentum. Nullam viverra gravida ante, ultricies gravida libero tristique sed. Nulla volutpat lectus sit amet enim placerat fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Where Chocolate Comes From Sit ad mi, nis abo. Nequi officat ionsed mo essi dissi voloremqui audae occum undus aut alignima illit quuntemoles eatur arci omnihic ienessi taturiorro berfero beaqui ut molor audae consequas nonsequi omnis pos essitib usciis denis ere recus aligenem quias net fugitem ipsa dolorecte ma doluptat acerrovit fugit labor abori dipsum simet aturectem et quidigent, consequia verum as et, que voluptate ex esti audanim iliciis eum volupicatur siminim eum et que ni doluptusam quis exerum isque volenia conseces sim doluptasped millore ptatqui il incto. Nobitioribus magniet ommo eum la dolorehendio cus, nonsende nimusape venditist, sequo te con con re, ut acea nes ut audi dolor sintiantio blaccup tations equianihilis eate conectem int magnat undelignis et quam am ut pra cullaut aut fuga. Aquam quam voluptaquam faciendant facest, coribus daecabo riorporibus est, sequam et aut officid itatias aut as dolesti buscium doloribus. Custium fugiand iscidest eosam, omnim este conse destend itatiae pa quuntore quunto ducim reris etus sedist,

Chocolate Facts Mauris cursus interdum libero. Morbi lacinia semper risus, sed placerat turpis sodales in. Morbi commodo viverra felis id dapibus. Ut iaculis, quam vel porttitor sollicitudin, massa mi tempor nisi, vitae consequat est lacus nec lacus. Sed blandit rutrum purus, ut aliquam nibh congue lacinia. Aenean sapien tellus, porttitor consectetur accumsan non, pulvinar at risus. Sed vulputate eros sit amet magna laoreet rutrum. Pellentesque porttitor lectus sed velit malesuada accumsan. Ure num o noximis. Novid reconst factustuam nume consigilis confecre perus morum ellemorum re publicam nemus convo, quo ut vis tem inam publi simusci trimum intil hosside psedium diesedo, omniquit, Catus, conlost? Qua rei conicemus opublisquit, constor usquond acerevis.

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History of Chocolate Foribus hem et faciam publiam perdienterem iam. Mariaes nentra quitilieme publina, no. Orum ad atidinclate re, quonsupiors vitia? Quonvo, quo ustum hali, num diostio, notea es oc, sulostium noc, verae audem autus obunum publienam portem ad nit, mentebes ficauci defacip terdiene consultum. Etrei proreba tudervit ne cus inerfirte caecre ia pribemorunte nestant ictantiu manum publis senditi licia? Iris. Habunia vest

CHOCOLATE TIMES June 5, 2012

1½ sticks margarine ž cup boiling water 3 Tbsps. cocoa

1 tsp. coffee 1Âź cups sugar 2 capsful rum extract

Melt margarine in water, add rest of ingredients. Keep stirring until smooth. Refrigerate for 1-2 hours until firm. Form mixture into balls. Coat with melted chocolate and dip into sprinkles or ground nuts.

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CHOCOLATE TIMES June 5, 2012

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Magazine Spreads FEATURE

FEATURE

ALL WORK &NO PLAY

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s a nation of stressed-out workaholics, we need to shift our priorities, and be-dare I suggest it?-more like the Europeans, who down tools for weeks at a time without seeing their lives and economies fall apart.

Finding a balance between work, play, and other activities isn’t easy. Different people will give you very different advice. Some people say you should be spending eighty or ninety percent of your waking hours working on your thesis. Others (myself included) think that this is unrealistic and unhealthy, and that it’s important for your mental and physical health to have other active interests. If you have a family, you will have to balance your priorities even more carefully. Graduate school isn’t worth risking your personal relationships over; be sure that you save time and energy to focus on the people who matter to you. One of the keys to balancing your life is to develop a schedule that’s more or less consistent. You may decide that you will only work during the days, and that evenings are for your hobbies. Or you might decide that afternoons are for socializing and exercising, and work late at night. I decided very early on in graduate school that weekends were for me, not for my thesis, and I think it helped me to stay sane.

Spending Your Time

Many graduate students hit the doldrums around the end of the second or beginning of the third year, when they’re finishing up their coursework and trying to focus in on a thesis topic. Sometimes this process can take quite a while. Try to find useful, enjoyable activities that can take your mind off of the thesis. Sing in a choir, learn a foreign language, study the history of ancient Greece, garden, or knit. If you schedule regular activities (rehearsals, tennis lessons), you will probably find it easier to avoid drifting aimlessly from day to day.

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In the final push to finish your thesis, though, you will almost certainly have less time for social activities than you used to. Your friends may start to make you feel guilty, whether they intend to or not. Warn them in advance that you expect to turn down lots of invitations, and it’s nothing personal -- but you need to focus on your thesis for a while. Then you’ll be all done and free as a bird! (Until the next phase of your life starts...) In a world where (according to the Families and Work Institute) many Americans don’t take all of their vacation time, and where cell phones and laptops are packed before bathing suits and sunscreen, long spells away from the office for any reason other than serious ill-health are unheard of. It’s little wonder that stress rates are high and employees have a burnout rate reminiscent of a Silicon Valley dotcom. It’s a vicious cycle. With recent layoffs, the remaining employees work harder. The harder they work, the more they need a break. But with layoffs in their rearview mirrors and the fear of more ahead, the less likely they are to allow themselves to take one.

out,” Challenger says. And if the number of jobs available begins to increase, burnout will lead to turnover, something few companies would welcome during a business upswing. “No company can afford to lose its best people by running them so hard they ultimately move on to other places,” Challenger says. As the economy grows, companies will need to focus much of their attention on retaining employees. “That means giving them room to breathe,” he says. It would be great if that breathing room included more than the typical few weeks of paid vacation. My recent four-month “break” was just the right amount of time I needed to decompress, to shift my mental and physical energies away from the world of work.

The Mania for Work

Needless to say, an environment that emphasizes work without play is unhealthy. And anything that’s unhealthy has to be bad for business in the long run. As founder and CEO of outplacement consultancy Challenger, Gray & Christmas, John Challenger makes it his business to stay on top of workplace trends, and he sees a real danger in our culture of endless, pervasive work. “This has happened before in the tech industry. People burn 41 |

Spotlight

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I wouldn’t classify my maternity leave as downtime (I read a grand total of one book for fun), but when I returned to work I felt reenergized simply because I had experienced some sustained relief from the inherent stress involved in switching between work and home. A week’s vacation here and there over the course of the year doesn’t provide enough time to allow your mind to leave work behind-particularly for executives who can’t go to the can without taking their cell phones along (you know who you are).

And what’s the chance that sabbaticals, or something like them, would be accepted by corporate America? According to Challenger, it’s somewhat less than zero. He would be happy if people just started taking all the vacation time due to them. Yet even on that score, he’s not optimistic. When salaries are stagnant, Challenger says, “people don’t really want to spend the money to go somewhere. Sitting around at home doesn’t seem all that attractive, so a lot of people just forego taking a vacation.” And when salaries begin to grow, there’s another reason people find for not taking vacations: They’re too stressful. “You keep checking in, your work piles up, and you have a nightmare when you get back,” says Challenger. Talk about nightmares! It’s become too hard, too scary, to take a vacation. You leave the beach; you go back to your room; you start thinking about this project or that meeting. You try to call work-and you can’t get a line. Or the person who’s covering for you isn’t there. You try to check your e-mail, but you can’t log on. And you worry. Who’s covering? What’s happening? Hey, you might as well be in the office. It’s simpler. Challenger has seen the consequences: Executives who never distance themselves from work, never have the opportunity to recharge their batteries. For employees to feel entitled to take all their vacation time, managers and executives have to set an example. The boss should use up his vacation time every year. Leave contact info behind, but make sure people understand that it’s to be used only in an emergency. Right. Again, the prospects for that happening seem dim. If the boss can leave and cut the tether for two or three or even four weeks, the twisted message, the message he fears, may be that he’s not needed. A

Talk about nightmares! It’s become too hard, too scary, to take a vacation!

A Modest Proposal

Needless to say, an environment that emphasizes work without play is unhealthy. And anything that’s unhealthy has to be bad for business in the long run. As a nation of stressed-out workaholics, we need to shift our priorities, and be-dare I suggest it?-more like the Europeans, who down tools for weeks at a time without seeing their lives and economies fall apart. We should encourage sabbaticals with some sort of stipend that allows us weeks or even months away from the office. During our officially sanctioned absences, we’d be free to travel, take cooking classes, write that crime novel or do anything as long as it has nothing to do with work. If sabbaticals are accepted as the norm, careers won’t suffer. We’d be more balanced, less harried and probably a lot more interesting as individuals.

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Magazine Spreads

by John L. Park, Benjamin L. Campbell, Andres Silva, and Rodolfo M. Nayga, Jr. erhaps one of the most alarming trends plaguing our modern food system is the seemingly rampant increase in the prevalence of obesity across the United States. The Department of Health and Human Services reports that one in three adults is obese, and two out of three are considered overweight or obese. Even more alarming is the trend among children, where obesity rates have nearly tripled since 1980 (NCHS-CDC, 2006). Policy makers across the country have responded with efforts to drive foods of minimal nutritional value out of our schools and replace them with whole grains and fresh fruit and vegetables (Schmid, 2007; Zhang, 2007). The resulting policies and programs may represent opportunities for marketers and producers of fresh fruit and vegetables to reach a growing market segment within our schools. However, it is not enough to simply provide an appealing product to students. Instead, successful marketers will appeal to the needs, perceptions, and preferences of those responsible for wholesale purchasing (Park, 2001). They need insight into the mentality of the school foodservice director. The effectiveness of these programs to improve dietary quality and presumably health is currently being debated. Externalities such as the influence of school foodservice buying habits and constraints may impact the effectiveness of these programs to achieve their stated objectives.

operations on a global scale. Information is transmitted as quickly as ideas are developed. The widespread use of cell phones, text messaging, and the internet have compounded the amount of information available to an individual at any given point in time. Consequently, the modern consumer expects instant satisfaction and greatly values added services and conveniences. Not surprisingly, the food industry has shifted toward providing indulgent, value-added food products that are highly convenient (see Capps and Park, 2003, for further discussion of food marketing channels). When you put this together with the facts that U.S. consumers generally have

(Wang & McKay, 2006). However, the public outcry over the poor state of school foodservice offerings may signal an opportunity for increased sales of fresh fruit and vegetables. In support of this, the government offers programs intended to improve the dietary intakes of school children while simultaneously supporting agricultural producers.

Back to School

Most (if not all) school districts have a foodservice director that is in charge of purchasing food for the students within the district. Although their primary concern is providing lunch, many schools also offer breakfast and snacks. The foodservice director will combine funds available from state and local government as well as federal programs. In general, he/she can purchase products from whatever source he/she chooses; however, participation in certain government programs requires purchasing specific products through specific sources of distribution. A variety of programs are available to help foodservice directors procure food for their schools. Such programs include the National School Lunch Program (NSLP) and the National School Breakfast Program (NSBP) among others. The NSLP and NSBP differ from some food aid programs in that they are available, at a slightly higher cost, to children who may not qualify for poverty-based assistance. The spending of these program funds are typically administered by a state department of agriculture. The National School Lunch Program (NSLP) is the major government program that foodservice directors use to purchase their lunch foods. The NSLP provides nutritionally balanced low-cost, or sometimes free lunches to millions of children each school day. Since the inception in 1946, daily student participation in NSLP has grown from 7.1 million to 29.6 million in 2005, with approximately 100,000 schools participating. There are also other programs that exist to encourage the consumption of specific food products in school programs. The Fresh Fruit and Vegetable Program, instituted by the USDA, reimburses schools for their

“The Dep a Health a rtment of n Services d Human one in th reports that ree adu obese.” lts is

The Road to Obesity

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Fruit & Veg Go Back To Sch 2

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To understand our present situation, let’s step back and look at how we got to this point of a national health crisis. We believe that one major influence on our current predicament is the change that has occurred in our lifestyles. Think back fifty years ago—families generally consisted of two parents, and subsisted on one income. Family meals were prepared at home and enjoyed around the dinner table. The newspaper was a major avenue for the flow of information, and businesses competed with the guy across the street. Fast forward to the present—the composition of the family unit has changed, as well as the economic conditions in which it operates. Today, meals of convenience are the norm, and businesses conduct

less discretionary time, more discretionary income, and lead sedentary lifestyles, you get a recipe for obesity. In a continual effort to provide consumers with products they want, food marketers are watching these trends closely. Some recent new product trends emphasize the use of wholegrain ingredients, while others offer portion control like Nabisco’s “100 Calorie Packs.” Even so, marketers continue to struggle to increase per capita consumption of fresh fruit and vegetables, despite continued reports on the associated health benefits

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Spotlight 3

The methods school districts use to implement these programs go beyond putting nutritional foods on the menu. Some schools make these products available on demand, throughout the day. Finally, many states have initiated Farm-to-School programs in conjunction with federal programs by allowing schools to buy produce from local growers at subsidized prices, sometimes only paying the cost of delivery (TDA, 2006).

Program Effectiveness

As part of the Centers for Disease Control and Prevention, the National Center for Health Statistics collects data through various methods in an effort to document the health status of the U.S. population. The information they gather is also an important part of research efforts to evaluate health policies and programs. However, quality of health is a complex issue. It can be measured in many different ways and is impacted by many different factors. For that reason, there is an abundance of research examining the effectiveness of these programs to provide only selected groups of nutrients at any one time. Currently, we are examining data from the National Health and Nutrition Examination Survey (NHANES) to see if the NSLP and NSBP actually improve the consumption of fresh fruit and vegetables among school age children. Since obesity is rising and a large number of students eat at least one meal (lunch) and perhaps two meals (lunch and breakfast) at school each day, measuring the effectiveness of the NSLP and NSBP is extremely important in order to determine if the current guidelines are having an effect on healthy eating habits, particularly related to the consumption of fruits and vegetables. Some preliminary results suggest that student participation in only the NSLP has a positive impact on fresh fruit and vegetable consumption. However, student participation in the NSBP has a negative impact on fresh fruit and vegetable consumption (Campbell et al., 2007). Reasons behind these results are being investigated, but we need to remember that these results are influenced by the choices available to the students. For example, in the course of our research we were able to interview many different school foodservice directors. On one occasion, we ran across a reference to what foodservice personnel called “Hot Cheetos and cheese” that was sold to the students a la carte. The product involved taking a single serving bag of Flamin’ Hot Cheetos (a popular brand of spicy extruded corn snack from Frito-Lay), pouring

a scoop of melted nacho cheese over the contents, and putting a fork in it. This cheesy treat was a favorite among the students and provided the school district with sizeable revenue. Although the product was admittedly unhealthy, the income that it generated gave the school district greater freedom and flexibility in operations. Any profit from the sale of a la carte items of this nature goes back to the district office, in essence increasing its budget As a final note, researchers need to be aware of the Cheetos effect. Seemingly, conflicting results surrounding federal program initiatives may not be entirely due to the program, but also due to the conditions of its implementation. National surveys sometimes have difficulty in accounting for quality differences among the experiences of their respondents. In order to be more effective, policy makers and food marketers alike must be aware of the behavior of channel intermediaries like school administrators, in addition to the constraints they face.

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