Rochel Reich Portfolio

design ROCHEL REICH’S GRAPHIC DESIGN PORTFOLIO

ADVERTISING Project:

Aim of the project was to create an advertising campaign series for Stowaway.

Design and Outcome:

Creating an advertisement series with a defining underlying message and slogan involved a lot of researching and brainstorming. The adds portray how easy, convenient, space efficient and economical it is to use Stowaway makeup.

The series of adds are eye catching, with different scenarios portraying the point the Stowaway has to offer.

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BRANDING PROJECT:

Aim of the project was to design branding elements for a restaurant, including: a logo, menu design, stationary set, signage and branding products.

Design and Outcome:

Hickory Hollow is a grill house in New York City. The modern clean look gives off a sense of what the restaurant is about- an attractive, delicious and wholesome experience. Great for family get togethers and Sunday night dinners.

STATIONARY Project:

Aim of the project was to experiment with different color pallets and create an interesting pattern.

Design and Outcome:

The pretty, lively analogous colors are eye catching for children. The stationary set includes a binder, folder, notebook and mouse pad.

CORPORATE IDENTITY Project:

Aim of the project was to create a logo and stationary set for O’nallie and Designer Balloons.

Design and Outcome:

O’nallie - The typography and warm colours conveys a message as an inviting store for all of your hosiery needs located, in Manchester U.K. Designer Balloons - The vibrant colours conveys a message of fun and excitement.

The initials D&B are embedded into the logo, giving off a unique branding element.

MAGAZINE Project:

The aim of the project was to create a design and learn layout skills. We had to create a magazine layout for the new and thriving community magazine Landscape in Manchester U.K.

Design and Outcome:

A lot of thought and planning went into the typography and graphics in order to captivate the readers mind.

Landscape includes front cover, logo, editor note, table of contents and two articles.

PACKAGING Project:

The aim of the project was to learn the design skills needed to create a 3D box packaging.

Design and Outcome:

The fun and kid friendly typography with the warm, bright welcoming colors features an eyecatching packaging design for Gamez Galore, a series of dolls cradle and high chair.

BROCHURE PROJECT

Aim of the project was to create and design a brochure for ChaiIsrael- a tour group in Israel.

Design and Outcome:

I chose to use warm inviting colors, clear and readable font choices and engaging graphics to gives off the message of the fun and enjoyable services that ChaiIsrael has to offer.

TYPOGRAPHY

BOOK COVERS

PROJECT:

Project:

Aim of the project was to create a book cover that portrays what the book is about. This thrilling, emotional and captivating book is geared towards teenagers.

The aim of the project was to create a poster to advertise an upcoming art exhibition, featuring Saul Bass’s work.

Design and Outcome:

Design and Outcome:

With a lot of research on Bass’s work, I created a poster that portrays his unique style of art and typography.

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“ It’s just serious play.”

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Elements depicting where the story takes place are embedded into the cover, the Russian hammer and sickle and locked iron gates. The cover portrays the plot of what will transpire in the book.

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February 3, 2018 The Convention Center 213.728.8222

-SAUL BASS

rochel.reich@gmail.com 862.232.3442

design