Rochel Kraus - Montreal, Canada

Ruchel Kraus

Design Portfolio

Looking forward doing business with you.

Contact me at ruchelkraus@gmail.com or 450.437.7645

packaging This exciting looking packaging is or a mouth-watering drink named Jolt. It was created to attract the youth,so it is very invigorating and sugary looking. I designed it specifically unique and tempting with the heart shaped fruits to attract the teens and make them stand out as a “cool� drink.

Wine packaging

A series of 3 types of wines.

Since the brand is Discovery, I brought in the grungy looking hole so it looks just as “recently discovered wine�, accompanying 3 different countries, and made them stand out in different monotones.

brochure / cover

Seeing this inviting cover makes you want to flip through this 8 page brochure for a design school.

The theme is: Art combined with modern technology. The pages are color coded and laid out in a up-to-date style, with powerful pictures and interesting quotes.

inside pages on next page

brochure inside

The recently released 2010 Ontario Provincial Budget contained many

International Relations

sector specific statistics. Not surprisingly, Ontario is the leading province

Our syllabus and overall study programs were built according to the European Union of

Mission Statement

Universities and UNESCO demands. This was done to enable our students to receive the

activities. Despite the global recession, creative industry jobs increased by nearly 3% while most other industries

required credits for a full B.A. degree by completing the forth year of studying at a European/

experienced serious declines. The industry spent

American institute. Our graduates get 90 credits on the basis of their studies in Tiltan and

Athens Design School

in Canada for film and TV production, as well as sound recording

complete the other 30 credits for the Degree in E-learning or participating in courses as

The ultimate goal of Athens College is to prepare skilled

required at each institution.We have a successful contractual agreement with the NBU,

professionals in the various fields of design. The College

The New Bulgarian University in Sofia, and have students who received their B.A. in Graphic

is open to all who desire to learn, and those with a

Design and Multimedia.

passion and posess the appropriate talents. This has

We also have an agreement with Mercy College New York, for students studying for B.A.

been our mission since the founding of the College and

Fine Art and Animation Studies.

is still the guiding force which intensifies an individual’s

$1 billion last year in Ontario alone, which is a 40% increase over the last year. It’s clearly a good time to enter the graphic design industry.

aspirations to participate in College life, be that individual

About Us

a student, a lecturer, a graduate, a client, a supplier or a

Athens College for Design and Visual Communication was founded in 1994 because of an

staff member.

increasing demand for trained professionals in the various fields of Design such as Graphic

This same aspiration reaches beyond the College and

Design, Interior Design, 3D Animation, Web Design and Post Production, Commercial

motivates firms to prefer our graduates.

Every year the quality of the students rises, along with the demands that the students place on themselves.

Photography, Copywriting and Marketing Communication.

The College offers a large variety of unique courses, built by experienced professionals from V`` f\Y ĂŽY`Xe WcbWYdbYX# I\Y efgXYbfe VdY Ă°]hYb f\Y cĂľf]cb cZ XVk cd YhYb]bĂ° efgX]Ye cd V combination of both. Compulsory fundamental introduction courses start periodically. Also available, is a professional library, cafeteria, lockers and recreation area.

All first year students take part in all Fundamental Design courses, such as History of Art, History of Design, Basic Drawing, 2D&3D Composition, Typography, Color Theory, Concept in

"The graphic design industry is growing."

Design and Project Presentation, insure they acquire fundamental knowledge of Design and the most updated Computing Programs used.

Program Highlights With each passing year, the quality and variety increases in the projects submitted by the students in Environmental

So you want to get into graphic design?

Design, specializing in Interior Decorating and Commercial Space Design, in Interactive Design, specializing in Web

Graphic design and digital media is a well established high growth

Design, Animation and Post Production, the students of

industry. Getting your graphic design career started is as simple as

Graphic Design, specializing in Illustration and Packaging, and

knowing where to go get the best graphic design training. There

of Copywriting and Advertising. Our graduates go on to work in pivotal positions among the country’s leading advertising firms and studios.

When choosing a graphic design school, it is important

so it is important to find the best fit for you.

to do your research given the significant investment you will be making. Visit the design schools that

Technology – EdcðdVaaYd 6bV`kef – 9VfVóVeY 6Xa]b]efdVf]cb – CYficd_ 6Xa]b]efdVf]cb – B]WdcWcaþgfYd CYficd_]bð Systems

Design

are some excellent graphic design schools through-out the world,

you think will help you develop the graphic design skills you will need to succeed. Ask questions. Expect concrete answers from the schools. Find out about the facilities, visit the design schools, talk to the teachers VbX dYh]Yi f\Y Wgdd]Wg`ga# Acc_ Zcd f\Y ĂłYef ĂŽf fc aYYf your needs. Choosing the best graphic design school is a big decision. Take your time, it is in your best interest to do your research.

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Graphic design is a great career, with plenty of opportunity and potential

corporate identity

A company named BSD providing Services and Products based on Naturopathic approach, wanted their name to stand out as top.

Although health is a solid and continuous matter, They wanted it to stand out with a modern, attractive style without spoiling the message.

your expressway to health

your expressway to health :[LPULY *[ :\P[L ) )VPZIYPHUK 8\LILJ 1 , /

your way to health

450.979.0522 544B Steiner Ct. Boisbriand Quebec J7E 4H4 mail@bsdhealthinc.com

:[LPULY *[ :\P[L ) )VPZIYPHUK 8\LILJ 1 , / THPS'IZKOLHS[OPUJ JVT

corporate identity

This logo was redesigned to become more sophisticated looking and to appeal women to buy cosmetics at this particular shop. We gave over the natural feel to it as well,with the logo element on top which is the two S’ -initials of the name, brought into a soft looking leaf. cosmetics s Nin car e per s onal car e hair car e

36 Bet h Halevy Ave. Boisbr iand, Quebec J7E 4H4

cosmetics sN in car e per s onal car e hair car e

36 Beth Halevy Ave. Boisbriand, Quebec J7E 4H4 tel: 450.434.6842 fax: 450.434.6888 thesoftspot1@gmail.com

36 Bet h Halevy Ave. Boisbr iand, Quebec J7E 4H4 t el: 450.434.6842 fax: 450.434.6888 t hesof tspot1@gmail.com

bookcovers

A soon to be published bookcover for a novel, where the concept of chess is compared to the ups and downs of Libbyâ&#x20AC;&#x2122;s -main character in the story- life.

bookcovers

Advertising campaign

Advertising campaign for public awareness. Geared to kids.

A new look at fruit, to make it cool for kids to eat.

The fruit is turned into friendly characters so that the kids are convinced that fruit is indeed something to look up to.

Hey Kids: Do you want to find out more about these cool new buddies? Ask your parents to get you into this exciting club, geared to all ages from toddler

Hey Kids: Do you want to find out more about these cool new buddies? Ask your parents to get you into this exciting club, geared to all ages from toddler

Hey Kids: Do you want to find out more about these cool new buddies? Ask your parents to get you into this exciting club, geared to all ages from toddler

to high school. We have a programs which can work along with your school for healthy snacks and lunch too! Along with an exciting program and treats.

to high school. We have a programs which can work along with your school for healthy snacks and lunch too! Along with an exciting program and treats.

to high school. We have a programs which can work along with your school for healthy snacks and lunch too! Along with an exciting program and treats.

Bring a friend and get a special bonus! Don’t be late, because you will be missing out, Sign up now. call: 541.268.5964.

Bring a friend and get a special bonus! Don’t be late, because you will be missing out, Sign up now. call: 541.268.5964.

Bring a friend and get a special bonus! Don’t be late, because you will be missing out, Sign up now. call: 541.268.5964.

Parents: You know that it's important for your children to eat fruits and vegetables, but getting to do it can be a challenge. We offer some great tips and

Parents: You know that it's important for your children to eat fruits and vegetables, but getting to do it can be a challenge. We offer some great tips and

Parents: You know that it's important for your children to eat fruits and vegetables, but getting to do it can be a challenge. We offer some great tips and

tricks to help you get those nutritious fruits and veggies into your child’s diet. To find out more about us visit us at www.tastebuddies.com

tricks to help you get those nutritious fruits and veggies into your child’s diet. To find out more about us visit us at www.tastebuddies.com

tricks to help you get those nutritious fruits and veggies into your child’s diet. To find out more about us visit us at www.tastebuddies.com

Advertising campaign

CD design

A Dynamic CD jacket was successfully designed to get you into the classic music mode. The accompanying small-sized booklet matches the concept of the title â&#x20AC;&#x153;Heaven touches Earthâ&#x20AC;? and is brought out in many ways.

Magazine spreads

Family Fun is a article in a magazine. The title is appealing and exciting, along with the fun looking pictures. Typesetting is done on a professional level. The pages are not crowded so its fun and readable.

Mum&Dad Magazine Mum&Dad magazine was done from scratch. I designed a logo, grid, a masthead and a health alerts page to match this specific title.

Mum&Dad Magazine

Menu design

This menu brochure is for a Oriental type of restaurant. The combination of its colors, the palm trees and font choice were successfully combined to bring in the feel of Far Eastern.

I focused mainly on the typography, so that it should be neat and easy to read.

typography poster

Research on former graphic designers.

I acquainted Saul Bassâ&#x20AC;&#x2122; style and created a sample of his supposed typography poster, which had to match his style, so anyone being familiar with his work should right away recognize and put a name to it.

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