Tzeri Brown Portfolio

Design

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f t r o

o i l o

Tzeri Brown tzerib@gmail.com 347.677.4889

Corporate Identity

PRISM Photography Studio

PRISM Photogr aphy Studio

Esther Green 325 Hicksville Rd Far Rockaway, NY 11691 www.prismstudio. com 1800.photo.now

PRISM P h ot o g r a p h y S t u d i o

325 Hicksville Rd Far Rockaway, NY 11691-www.prismstudio. com-1800.photo.now

325 Hicksville Rd Far Rockaway, NY 11691www.prismstudio.com-1800.photo.now

Corporate Identity Dynamic Definition Fitness Training

Dynamic Definition

Abigail Felsenstein

Fitness Training

Tel: 07 952 564 003 Facebook: Dynamic-Definition-Fitness-Training Email: abigail.dynamicdefinition@gmail.com

Dynamic Definition Fitness Training

Abigail Felsenstein 07 952 564 003 Facebook: Dynamic-DefinitionFitness-Training abigail.dynamicdefinition@gmail.com

07 952 564 003 Facebook: Dynamic-Definition-Fitness-Training abigail.dynamicdefinition@gmail.com

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A life is shattered

YOU CAN STOP IT.

Stop the bullies today.

It could be YOU who faces it every day

PUT A STOP TO IT NOW!

Bullying awareness for kids

Cruelty

Kills.

YOU’RE IN CONTROL. Don’t stand by and watch.

Stick up for the bullied kids today.

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Magazine Layout Editor and Vice President Jay Damer Associate Publisher Saun Williams Special Projects Director Nancy Dicker

INside

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27. Additives or Negatives

Are oranges really that orange and are blueberries really blue?

46. Campaign

Associate Editor Cathy Williams

Ron Drew reveals some of the secrets behind the making of the supermom each server? A special look at the small print.

Art Director John Berlmor Writers Dave Rogers Fred Ciceros Greg Tolstoy Sue Berkley

All Work and No Play...

The magazine for the modern career parent.

News Editor Susan Rivers

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33. All work and no Play Stress at the workplace effects everyone... even the family.

Copy Editor Caren Deal Designers Linda Weld Roy Held Accounts Executives Ryan Moyhu Kelly Unders Business Coordinator Lisa Garcia Production Manager Matt Philips Secretary Barbara Tools Directors Patricia Alards Gerald Wilford

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Contacts

10. In my view

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11. Opinion 14. What’s new in technology?

A

s a nation of stressed-out workaholics, we need to shift our priorities, and be-dare I suggest it?more like the Europeans, who down tools for weeks at a time without seeing their lives and economies fall apart.

Finding a balance between work, play, and other activities isn’t easy.

Different people will give you very different advice.

Some people say you should be spending eighty or ninety percent of your waking hours working on your thesis. Others (myself included) think that this is unrealistic and unhealthy, and that it’s important for your mental and physical health to have other active interests.

If you have a family, you will have to balance your priorities even more carefully. Graduate school isn’t worth risking your personal relationships over; be sure that you save time and energy to focus on the people who matter to you.

One of the keys to balancing your life is to develop a schedule that’s more or less consistent.

You may decide that you will only work during the days, and that evenings are for your hobbies. Or you might decide that afternoons are for socializing and exercising, and work late at night. I decided very early on in graduate school that weekends were for

me, not for my thesis, and I think it helped me to stay sane.

Spending Your Time

Many graduate students hit the doldrums around the end of the second or beginning of the third year, when they’re finishing up their coursework and trying to focus in on a thesis topic. Sometimes this process can take quite a

Talk about nightmares!

It’s become too hard, too scary, to take a vacation! while.

Try to fi n d useful, enjoyable activities that can take your mind off of the thesis.

Sing in a choir, learn a foreign language, study the history of ancient Greece, garden, or knit.

If you schedule regular activities (rehearsals, tennis lessons), you will probably find it

easier to avoid drifting aimlessly from day to day.

In the final push to finish your thesis, though, you will almost certainly have less time for social activities than you used to. Your friends may start to make you feel guilty, whether they intend to or not. Warn them in advance that you expect to turn down lots of invitations, and it’s nothing personal -- but you need to focus on your thesis for a while. Then you’ll be all done and free as a bird! (Until the next phase of your life starts...)

In a world where (according to the Families and Work Institute) many Americans don’t take all of their vacation time, and where cell phones and laptops are packed before bathing suits and sunscreen, long spells away from the office for any reason other than serious ill-health are unheard of. It’s little wonder that stress rates are high a n d employe e s have a burnout rate reminiscent of a Silicon Valley dotcom. It’s a vicious cycle.

With recent layoffs, the remaining employees work harder. The harder they work, the more they need a break. But with layoffs in their

rearview mirrors and the fear of more ahead, the less likely they are to allow themselves to take one.

The Mania for Work

Needless to say, an environment that emphasizes work without play is unhealthy. And anything that’s unhealthy has to be bad for business in the long run.

As founder and CEO of outplacement consultancy Challenger, Gray & Christmas, John Challenger makes it his business to stay on top of workplace trends, and he sees a real danger in our culture of endless, pervasive work. “This has happened before in the tech industry. People burn out,” Challenger says. And if the number of jobs available begins to increase, burnout will lead to turnover, something few companies would welcome during a business upswing. “No company can afford to lose its best people by running them so hard they ultimately move on to other places,” Challenger says. As the economy grows, companies will need to focus much of their attention on retaining employees. “That means giving them room to breathe,” he says.

It would be great if that breathing room included more than the typical few weeks of paid vacation. My recent four-month “break” was just the right amount of time I needed to decompress, to shift my mental and

physical energies away from the world of work. True, I wouldn’t classify my maternity leave as downtime (I read a grand total of one book for fun), but when I returned to work I felt reenergized simply because I had experienced some sus

leave work behind-particularly for executives who can’t go to the can without taking their cell phones along (you know who you are).

A Modest Proposal

Needless to say, an environment that emphasizes work without play is unhealthy. And anything that’s unhealthy has to be bad for business in the long run.

As a nation of stressed-out workaholics, we need to shift our priorities, and be-dare I suggest it?more like the Europeans, who down tools for weeks at a time without seeing their lives and economies fall apart. We should

encourage sabbaticals with some sort of stipend that allows us weeks or even months away from the office. During our officially sanctioned absences, we’d be free to travel, take cooking classes, write that crime novel or do anything as long as it has nothing to do with work. If sabbaticals

tained r e l i e f from the inhere n t stress involved in switching between work and home.

A week’s vacation here and there over the course of the year doesn’t provide enough time to allow your mind to

are accepted as the norm, careers won’t suffer. We’d be more balanced, less harried and probably a lot more interesting as individuals.

And what’s the chance that sabbaticals, or something like them, would be accepted by corporate America?

According to Challenger, it’s somewhat less than zero.

He would be happy if people just started taking all the vacation time due to them. Yet even on that score, he’s not optimistic. When salaries are stagnant, Challenger says, “people don’t really want to spend the money to go somewhere.

Sitting around at home doesn’t seem all that attractive, so a lot of people just forego taking a vacation.”

And when salaries begin to grow, there’s another reason people find for not taking vacations: They’re too stressful. “You keep checking in, your work piles up, and you have a nightmare when you get back,” says Challenger.

Talk about nightmares! It’s become too hard, too scary, to take a vacation.

You leave the beach; you go back to your room; you start thinking about this project or that meeting.

You try to call workand you can’t get a line. Or

the person who’s covering for you isn’t there. You try to check your e-mail, but you can’t log on. And you worry.

Who’s covering? What’s happening? Hey, you might as well be in the office. It’s simpler.

Challenger has seen the consequences: Executives who never distance themselves from work, never have the opportunity to recharge their batteries.

For employees to feel entitled to take all their vacation time, managers and executives have to set an example. The boss should use up his vacation time every year.

Leave contact info behind, but make sure people understand that it’s to be used only in an emergency.

Right. Again, the prospects for that happening seem dim.

If the boss can leave and cut the tether for two or three or even four weeks, the twisted message, the message he fears, may be that he’s not needed.

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17. News

22. Pick of the Month

New special offers that you must grab immediately

37. Surveys

A extensive survey of global internet providers, what are the pros and cons of each server? A special look at the small print.

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45. Customer Opinions

A worldwide selection of facts and figures from our subscribers from far-flung countries.

Fruit and Veg Go Back to School

INside

is a magazine that talks, teaches, entertains, enlightens and connects with the readers in all matters that concern the family. It is an exciting advisory and educative publication which helps you juggle work and home life succesfully and how to give the maximum to your kids in the time you have..

by John L. Park, Benjamin L. Campbell, Andres Silva, and Rodolfo M. Nayga, Jr.

P

erhaps one of the most alarming trends plaguing our modern food system is the se e m i n gl y

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rampant increase in the prevalence of obesity across the United States. The Department of Health and Human Services reports that one in three adults is obese, and two out of three are considered overweight or obese. Even m o r e alarming is the trend a m o n g children, w h e r e obesity rates have n e a r l y tripled since 1980 (NCHSCDC, 2006).

Policy makers across the country h a v e

responded with efforts to drive foods of minimal nutritional value out of our schools and replace them with whole grains and fresh fruit and vegetables (Schmid, 2007; Zhang, 2007).

The resulting policies and programs may represent opportunities for marketers and producers of fresh fruit and vegetables to reach a growing market segment within our schools. However, it is not enough to simply provide an appealing product to students. Instead, successful marketers will appeal to the needs, perceptions, and preferences of those responsible for wholesale purchasing (Park, 2001). They need insight into the mentality of the school foodservice director. The effectiveness of these programs to improve dietary quality and

presumably health is currently being debated. Externalities such as the influence of school foodservice buying habits and constraints may impact the effectiveness of these programs to achieve their stated objectives.

The Road to Obesity

To understand our present situation, let’s step back and look at how we got to this point of a national health crisis. We believe that one major influence on our current predicament is the change that has occurred in our lifestyles. Think back fifty years ago—families generally consisted of two parents, and subsisted on one income.

Family meals were prepared at home and enjoyed around the dinner table. The newspaper was a major avenue for the

f l o w of information, and businesses competed with the guy across the street.

Fast forward to the present—the composition of the family unit has changed, as well as the economic conditions in which it operates. Today, meals of convenience are the norm, and businesses conduct operations on a global scale.

Information is transmitted as quickly as ideas are developed.

The widespread use of cell phones, text messaging, and the internet have compounded the amount of information available to an individual at any given point

in time. Consequently, the modern consumer expects instant satisfaction and greatly values added services and conveniences.

N o t surprisingly, the food i n d u s t r y has shifted toward providing indulgent, value-added food products that are highly convenient (see Capps and Park, 2003, for further discussion of food marketing channels). When you put this together with the facts that U.S. consumers generally have less discretionary time, more discretionary income, and lead sedentary lifestyles, you get a recipe for obesity.

In a continual effort to provide consumers with products they want, food marketers are watching these trends closely. Some recent new product trends emphasize the use of wholegrain ingredients, while others offer portion control like Nabisco’s “100 Calorie Packs.”

Even so, marketers continue to struggle to increase per capita consumption of fresh fruit and vegetables, despite continued reports on the associated health benefits (Wang & McKay, 2006).

However, the public outcry over the poor state of school foodservice offerings may signal an opportunity for increased sales of fresh fruit and vegetables. In support of this, the government offers programs intended to improve the dietary intakes of school children while simultaneously supporting agricultural producers.

Back to School

Most (if not all) school districts have a foodservice director that is in charge of purchasing food for the students within the district.

Although their primary concern is providing lunch, many schools also offer breakfast and snacks. The foodservice director will combine funds available from state and local government as well as federal

programs. In general, he/ she can purchase products from whatever source he/ she chooses; however, participation in certain government programs requires purchasing specific products through specific sources of distribution.

A variety of programs are available to help foodservice directors procure food for their schools. Such programs include the National School Lunch Program (NSLP) and the National School Breakfast Program (NSBP) among others. The NSLP and NSBP differ from some food aid programs in that they are available, at a slightly higher cost, to children who may not qualify for poverty-based assistance.

The spending of these program funds are typically administered by a state department of agriculture.

The National School Lunch Program (NSLP) is the major government program that foodservice

directors use to purchase their lunch foods. The NSLP provides nutritionally balanced low-cost, or sometimes free lunches to millions of children each school day. Since the inception in 1946, daily student participation in NSLP has grown from 7.1 million to 29.6 million in 2005, with approximately 100,000 schools participating.

There are also other programs that exist to encourage the consumption of specific food products in school programs. The Fresh Fruit and Vegetable Program, instituted by the USDA, reimburses schools for their The methods school districts use to implement these programs go beyond putting nutritional foods on the menu. Some schools make these products available on demand, throughout the day. Finally, many states have initiated Farm-to-School programs in conjunction with federal programs by allowing schools to buy produce from l o c a l

The widespread use of cell phones, text messaging, and the internet have compounded the amount of information available to an individual at any given point in time.

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Magazine Layout

“H

Fitness Magazine/ Issue 20

ow the computer can help the designer”, New Scientist, 1964. Like most designers, I have bundles of old magazines littering the place up - ‘50s Life; ‘60s Punch; copies of the The Face, The Wire and iD from the early ‘80s, some early Neo2’s from the ‘90s, etc and so on. Leafing through a copy of New Scientist from 1964, so old that the staples had corroded and vanished leaving only ferrous brown smears, I chanced upon the following article.

Walking and Biking

“Even kids can have fun while doing exercise”, he said.

“It’s good to get them trained while they are young.”

Written by D. F. Walker of Ferranti Limited, “How the computer can help the designer” was surrounded by other pieces asking “What price cosmic conversation?” or taking us through “The cephalosporin story”, and further surrounded by the glorious period context of the adverts. These give a sense of a British manufacturing industry still in full bloom, the sheer technical power of an empire still present at background trace levels, such as in the central London addresses for companies now long gone.

on the

Run

Making Exercise Part of your Day

It’s a fascinating, sometimes unpredictable read. On one hand, there’s no real sense of what a computer might be for a designer; on the other, some of the statements and suggestions concern developments we’re still working towards. Leaving aside the anachronistic elements (large computers, operated by men, deployed mainly in industrial machine control context) much of the article is revealing. There’s little sense of the eventual ubiquity of computers in design practice, or to the range of tasks that we expect them to perform. However, Walker notes that it’s natural that computers should impact design, given the development thus far (emerging from clerical and scientific arena; from arithmetic to logical decision-taking) and he does state that “almost unlimited scope exists for computers in the drawing office”. I wonder how that statement was received at the time?

That scope described here seems relatively limited, at first. But perhaps we should

Fitness tips to keeping a healthy body

“keeping a healthy body takes concentration”, says senator smith. “constant work has to be done in order to stay fit. whether it is running one enjoys, biking, or any other type of exercise, they all are a big benefit to everyone.” read up on some friendly tips, suggestions, and interesting facts about exercise.

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remember how design itself has diversified - and I don’t just mean in the Herbert Simon “everyone designs” sense, as that was always true - but as professional practice. At this point, graphic design was still arguably hatching from the shell of ‘commercial art’, for instance, and design as a trade seemed most closely allied to engineering. Perhaps this is New Scientist showing its roots, but just as the scope of the computer in design seems attenuated here, so does the implied scope of design itself. However, we still can find a vivid description of the computer’s possibilities in Walker’s words.

Exercise for Children

Three-dimensional visualisation is “the most difficult job the designer or draughtsman faces”, and hence much of the article focuses on possibilities here. The likes of SketchUp aside, it’s an area which is still a relatively advanced skill for designers. Is that to do with the development of software, hardware or industry? It was clearly a priority here, but perhaps this is the difference between the designer as Walker has it close to engineering, where CAD/CAM has made significant inroads - and the designer as we see it now.

I found the reflections on time interesting. Computers of that era often worked on a time-sharing basis, the operator’s calculations jostling against many others for the attention of the beleagured processors.

This mean you submitted your instructions ... and waited. I’m almost feeling a longing for this kind of therapeutic reflection - what the article describes as “thinking time versus computer time” - given how our raw thinking is of ten articulated through computers (as I write, I’m writing in atoms, thinking on the screen, recombining and editing in real time). Of course, the articulation via the contemporary computer is also an extension of capability, arguably. But I’m somewhat in favour of

this ‘slow design’ even, in a fractal sense, at the level of the commands themselves.

Fitness Magazine/ Issue 20

The Internet has become such a fundamental part of our work and personal lives that 56Kbps analog modem connections just don’t cut it anymore. Push technology requires a full-time connection to the Internet, and audio and video files are too large to fit through dialup funnels. With the right broadband solution, you can feed a single pipe from the Internet into your home network and provide fast access for all your PCs.

Healthy Habits

In response to customer demand, telephone companies, ISPs, and network hardware vendors are lining up to bring you DSL, cable, and satellite-based services. We’ll give you the straight scoop so you’ll be prepared to make the right choices as broadband service offers begin making their way into your mailbox.

Although fast Internet access sounds promising,

“exercise is the key to health”, he stated at the conference there’s a roadblock: Few cities, if any, offer much variety in the way of services. You need to make choices based on your needs and on what’s actually available..

DSL Digital Subscriber Line service uses the existing phone lines in your home. The technology is similar to ISDN; both have distance limitations between the end user and the telephone company’s central offices (less than 20,000 feet or so). DSL leaves ISDN in the dust in terms of speed, however--anywhere from 640Kbps to

7Mbps, compared with 128Kbps.

Asynchronous DSL (ADSL) is the most common variety.

With it, most of the bandwidth is allocated for the incoming stream, with only a small amount used for outgoing data.

It’s good for Web surfing and file downloads, but not for twoway communication like videoconferencing or Web hosting.

Synchronous DSL (SDSL) offers the same bandwidth, often about 1Mbps, in both directions.

Cable You probably know that it’s possible to deliver a high-speed Internet connection over the same coaxial cable that brings you TV. Designed principally for home users, cable modem service offers a lot of bandwidth, sometimes as much as 10Mbps. But because cable companies divide total capacity among all the users in a designated area, your data rate depends on how many of your neighbors are online when you are.

Cable companies claim speed won’t be a problem as the number of users increases. “We can add channels to deal with capacity, and do other tricks for dealing with additional users, like using signal modulation to pack more data onto existing channels,” says Stuart Caffell, communications data product manager at Cox Communications.

“Lots of customers is a good problem to have,” he adds.

Satellite For households in North America below a latitude of about 85 degrees, satellite service is an option. Hughes operates a constellation of satellites that provide 400Kbps downstream Internet access via its DirecPC service. The service relies on an 18-inch dish that faces south and isn’t obstructed by buildings or trees.Your modem to transmit dataAt the moment, many broadbanproviders supply their own proprietary.etworking hardware, but emerging standards will soon make cable and DSL modems one-size-fits-all.

If you purchase a G.Lite-compatible DSL modem, you can be sure it will work with any. DSL provider that supports the G.Lite protocol. G.Lite supports a variety.

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CD Design

For children aged 3 to 8

aged 3 to 8 For children

entertain designed to s for children, Pukeko.

21 original song around the swamp with s, collection of the jazzy worm Your clown and bop An exciting r.

Wriggle with Pop up with and educate. a Cool Cat leade ment, dance and sing. be ts, or umen band instr h in the and set move Move, play mn leaves, marc Action songs, creative easy to still. float with autu Manual has ren’s be able to keep fun songs. The Teacher’s t child won’ of s feet renced to stage activities and are cross-refe instrumental er’s notes that follow teach developmen , and run this ed, developed t: creat About the Artis t Channon have . en and Jane last 20 years Wendy Jens ion music and ess for the ive contribut successful busin mentally, see the posit t and Wendy growth and development; selves Jane year results for themto g child’s Year after s to a youn g the positive t and Wendy who movement make and emotionally. Seein lly encouraged Jane Adults physically, socia ents from parents, has resources for children. comm original hand how easily more first d and hearing see recor ren write and their child continue to riences with musical expe having fun. share these t and Wendy when they are experience, Jane Carl Orff in the children learn best through loped by c g children learn This was deve field of musi Knowing youn of teaching. world in the style Orff around the work with Orff advocate the e and course well respected rienc now these is expe and ing teach have carried 1930’s a wealth of t and Wendy From Jane . d ation worl educ ing. the from around their song writ practitioners principals into whole-brain whole-body

Running Time: 2 Hours

cock-a-doodle-doodle doo (repeat chorus)

All Around The

Kitchen

(Chorus) kitchen All around the doodle doo cock-a-doodlekitchen All around the doodle doo cock-a-doodlestill Now stop right le doo dood hips cock-a-doodlehands on your And put your doodle doo cock-a-doodleright foot slip chorus) And let your doo (repeat le dood cock-a-doodlestill Now stop right le doo dood cock-a-doodleyour head on hand And put your doodle doo toe cock-a-doodleon e on your your other us) And nd put (repeat chor doodle doo cock-a-doodlestill Now stop right le doo dood knee cock-a-doodlehand on your And put your doodle doo high cock-a-doodleother hand us) And wave your (repeat chor doodle doo cock-a-doodlestill Now stop right

LET’S MOVE IT!

1. All Around the Kitchen 2. Fancy dance 3. Jingle Hop 4. Silly Monkey

Now stop right still cock-a-doodle-doodle doo And put your hands on your shoulders cock-a-doodle-doodle doo And put your foot up in the air cock-a-doodle-doodle doo (repeat chorus) A great song for getting up and dancing around the kitchen or anywhere!

FANCY DANCE I can stamp my feet, (echo), I can wriggle my thumb, (echo), I can pat my cheeks, (echo), I can rub my tum, (echo), I can reach up high, (echo), I can clap my hands, (echo), I can wink one eye, (echo), And do the fancy dance, (echo).

Fancy dance wriggle, Fancy dance move, Fancy dance squiggle, Fancy dance groove, Wriggle from the bottom, Wriggle to the top, Fancy dance wriggle and Fancy dance stop!

An exciting collec tion of 21 origin educate. Pop up al songs for childr with clown and en, designed to instruments, dance bop around the entertain and swam and sing. Wrigg leaves, march le with the jazzy p with Pukeko. Move, play in the band or worms, float with be a keep still. Actio autumn n songs, creative Cool Cat leader. Your feet won’t be able fun songs. The and set movement to Teacher’s Manu , instrumental al has easy to referenced to activi ties and follow teacher’s stages of childr en’s developmen notes that are crossAbout the Artis t: Wendy Jensen and Janet Chann on have created, business for the last 20 years. developed, and run this successful Year after year Janet and Wend movement make y s to a young child’ see the positive contributio n music and socially and emot s growth and development; ionally. Seeing ment the comments from parents, has encou positive results for themselves ally, physically, and record more raged Janet and and original resources Wendy to contin hearing experiences with for children. Adult ue their children s who share these to write see first hand are having fun. musical how easily childr en learn when they Knowing young children learn best through exper the Orff style of teaching. This ience, Janet and now well respe was developed Wendy advocate cted around the

by Carl Orff in the 1930’s and world in the field of teaching exper is ience and cours of music educa e work with Orff tion. From a wealt world Janet and Wendy have carrie pract h their song writin d these whole-body itioners from around the g. whole-brain princi pals into

JINGLE HOP Put your right arm up Put your right arm down Put your right arm up Don’t let it drop It’s time to do the Jingle Hop! Hop around (hop, hop, hop, hop) Up and down (hop, hop, hop, hop) Keep your right arm up don’t let it drop While we do the Jingle Hop now….STOP! Put your left arm up Put your left arm down Put your left arm up Don’t let it drop It’s time to do the Jingle Hop!

Monkey with a coc onut was Monkey wit sitting in I told him h a coconut was a making fun tree. that I’d He said if you wan like to have a coc of me. onut too t it this . is what He said you’ve got clap clap clap. ta do.

He said clap clap clap.

Monkey with a coc onu And the silly monke t was sitting way I said I wan y had a twinkle in up high, t a coconu He said his t, I’m hun eye. if you wan gry don’t t it, the you see n you’ve He said stomp sto got to foll ? mp stomp ow me.

He said stomp sto . mp stomp .

Monkey with a coc onut was Monkey wit sitting on I said don h a coconut had a limb. made me ’t try to He said mad sto p at him. me, I’ll wait a min leave no ute if you He said want a coc matter what. jump jum onut. p He said jump jum jump. p jump.

Monkey with a coc onut was Monkey wit sitting in I told him h a coconut had a tree. got that I’m He said leaving and the best of me. ‘fore you I’ve mad leave me won’t you e up my mind, He said clap clap try it one clap.

He said more tim clap clap e. clap.

Bookcover