malky salzer portfolio

Graphic Design

Portfolio

Created by Malky Salzer ( nee’ Berko)

Brand Identity & Menu Design

Goal: Re-brand an old Texan pizza shop,and turn it into a snazzy,up to date cafe, with a subtle, timeless vibe.

Outcome: The use of a decorative,almost child-like font brings out the mod and cool factor; yet the rustic feel introduced by the wooden backgrounds, and use of a warm, burgundy color, tone down that aspect and bring out a contemporary feel to the cafe.

In addition, I implemented a sprinkle of f lour on the wooden background of the menu to bring out a fresh brick-oven pizza, vibe.

Brand Identity & Menu Design

Kidz Korner “Chik’n” Nuggets .............................$7.99 6 pieces

Homemade Kidz Cheese Calzone .$7.99 Mac & Cheese .................................$7.99 Spaghetti OR Ziti.............................$7.99 Served with homemade marinara sauce

Grilled Cheese.................................$7.99 Fish Shtix ........................................$7.99 6 pieces

Cheese Quesidilla ...........................$7.99

Desserts & Beverages Canned Soft Drinks ........................$1.50 Bottled Water ..................................$1.50 Snapple ...........................................$2.00 Milk ..................................................$1.50 Hot Chocolate .................................$1.95 with whipped cream

Homemade Milkshakes .................$4.50 Chocolate, Strawberry, Vanilla

Can of Dr. Browns ...........................$2.50 Apple Juice .....................................$1.50 Hot Tea............................................$1.95 Chocolate Milk ................................$1.75 Homemade Smoothies ..................$3.75 Strawberry, Banana, Mango, Peach

Cinnamon Balls ..............................$5.99

6 Per Order- Tossed in cinnamon and sugar, then drizzled with chocolate and dusted with powdered sugar

Sunday: 12:00 PM – 8:00 PM Monday thru Thursday: 11:00 AM – 9:00 PM Friday: 11:00 AM – 3:00 PM

Brand Identity & Menu Design

Appetizers Homemade French Onion Soup ....$5.00 Eggplant Sticks ...............................$6.00 House made & served with marinara

Hush Puppies .................................$6.00 House made & served with jalapeno ranch

Pizza Sticks.................................. $10.00 Onion Rings.....................................$5.00 Hummus Plate ................................$9.00 Mozzarella Sticks ...........................$6.00 Served with marinara

Fried Pickles ....................................$6.00

House made, double battered & served with ranch

Falafel Balls .......................... $0.55 each

Pizza Sticks.................................. $10.00 Garlic Strips ................................. $10.00 Pizza by the Slice............................$3.49

Mushroom $4.29 | Black Olives & Onions $4.49 Veggie $4.99 | Extra Cheese $2.00

Cheese Calzone ..............................$9.59 Veggie Calzone ............................ $11.49 Mushroom Calzone ..................... $10.49 Fino Fry Calzone .......................... $12.00 Salmon Deluxe Calzone .............. $15.00 Build Your Own Calzone .............. $12.00 Up to 5 toppings

House made, family recipe and served with tahini

Garlic Cheese Strips .................... $10.00 Hummus Side .................................$6.00

CRUST CHOICES: regular, thin, white, whole wheat

Hummus Platter .............................$12.00

Regular Toppings ....................$1.00 each

Includes 4 falafel balls, pita and tahini

Salads Garden Salad .............................. $10.00

Crisp Iceberg Lettuce, Tomatoes, Cucumbers, Mushrooms, Green Peppers & Black Olives Add Tuna or Egg - $13.49

Greek Feta Salad ......................... $12.00

Crisp Romaine Lettuce, Tomatoes, Black Olives, Feta, Red Onions Add Tuna or Egg - $14.99

Salmon Garden Salad.................. $15.00 Salmon Greek Salad .................... &15.49 Tuna Salad ......................................$5.00 Caesar Salad................................ $10.00 Crisp Romaine Lettuce, Homemade Garlic Croutons, Parmesan Cheese Add Tuna or Egg - $13.49

“Chik’n” Caesar Salad .................. $14.00 Salmon Caesar Salad .................. $15.00

Wraps

Pizza & Calzones

Build Your Own Pizza Small 12” $13.99 | Large 18” $17.99

Mushrooms, Onions, Green Peppers, Garlic, Black Olives, Green Olives, Tomato, Jalapeño

Specialty Toppings.................$2.00 each Extra Cheese, Feta, Anchovies, Eggplant, Falafel, Artichoke Hearts, Hearts of Palm, Pineapple, Sun Dried Tomatos

Pasta Cheese Lasagna .......................... $13.29 Homemade Eggplant Parmesan $14.00 Fino Favorite for 15 years

Fettuccini Alfredo ........................ $13.49 Salmon Fettuccini Alfredo .......... $17.00 Spaghetti with Mushrooms ........ $13.00 Baked Ziti ..................................... $13.49 Potato Gnocchi ............................ $13.00 Cheese Ravioli ............................. $14.00

Egg Salad Wrap ..............................$8.00 Greek Feta Wrap .............................$8.59 Salmon Caesar Wrap......................$8.59 Tuna Salad Wrap ............................$8.49 Salmon Greek Wrap........................$9.00 “Chick’n” Ranch Wrap .....................$8.59 “Chick’n” Fajita Wrap ......................$8.99 Sweet n Sour “Chick’n” Wrap .........$8.99 Warm

Tuna Melt on Pita ...........................$8.99 Warm

Falafel Pita ......................................$8.00 Salmon and Saute’ed veggie Wrap $8.99

Hoagies & Burgers Meatball Hoagie .............................$9.99 Eggpant Parmesan Hoagie ............$9.99 Grilled Vegetable Hoagie ...............$9.99 “Chik’n” Parmesan Hoagie .............$9.99 Tuna Melt Hoagie ...........................$9.99 Veggie “Beef” Burger ......................$8.99 Black Bean Burger ..........................$8.99 Veggie “Chik’n” Patty ......................$8.99 *Add Grilled Vegetables ..........$2.00 *Add Cheese to Any Burger ...... $1.00

Advertising

Goal : Create an ad for an experienced, personal trainer and fitness instructor.

Outcome: The client requested an up to date,bold eyecatching ad that will attract todays 2019 audience. For the color scheme I used black as

the main color since that was the clients request, based on that I went with a neon yellow-green. Firstly, because it’s striking; secondly, green is associated with health, and yellow with excitement and youthful so mixing all that together we got the perfect color scheme.

#New Year

#NewYOU Personal Training and Fitness classes by Esther

INDIVIDUALIZED AND CUSTOMIZED PROGRAMS TO SUIT YOUR NEEDS AVOID INJURY BY LEARNING HOW TO DO THE MOVES CORRECTLY CLASSES COMBINING YOGA, PILATES, AND STRENGTH TRAINING TO BUILD FLEXIBILITY AND MUSCLE ASSISTANCE IN POST PHYSICAL THERAPY ASSIS MANY SATISFIED REFERENCES AGES 5585

CONVENIENTLY LOCATED IN WEST GATE CENTRAL AREA

Start YOUR workout.

TODAY. CALL NOW: 848.525.5246

CRE8ITGRAPHICS@GMAIL.COM

Advertisement

Inspiration

DECADES OF EXPERIENCE

Advertising Campaign

Goal : Create an advertising campaign for the Aviva Insurance Company.

Outcome: We wanted to portray Aviva as an insurance company that pays those who claim insurance. I came up with the idea of using children, blatantly lying, comparing them to other insurance companies who claim to pay though really do not. In contrast to Aviva, whom you can trust 100% to cash your insurance claims.

Cathy dear, did you see my lipstick anywhere?!

Lipstick?

No, mom!

Michael, did you just take another donut?!

Um, no mom!

Sarah dear, did you just eat chocolate?

Me?!

No way, Mom!

Logo and Business Card Design

Goal: Create a logo for T designs, An interior design

company, looking for a clean look and a modern vibe.

Outcome: The use of a sansserif font creates the modern clean feel the client is looking for. And incorporating a door and window into the logo displays the interior design aspect.

Goal: Re-brand an old Texan pizza shop,and turn it into a snazzy,up to date cafe, with a subtle, timeless vibe.

Outcome: The use of a decorative handwritten,font,brings out the funkiness in the cafe; yet the rustic feel introduced by the wooden backgrounds, and the use of a warm, burgundy color, tone down that aspect and bring out a contemporary feel to the cafe.

Fin Fin

Goal: Create a logo for Dynamic Speech Therapy, a speech therapy company catering to nursing homes and rehab centers.

Outcom e: Incorporating a silhouette with visual echoes into the D shows the speech aspect of the company. In addition, the client requested there be limited use of vibrant colors, so we went with gray and a periwinkle blue color which gave it some life, but was not too overpowering.

SPEECH THERAPY

SPEECH THERAPY

Corporate Identity

Goal: Create a corporate identity package for an interior designer, including a logo, letterhead,business card and envelope.

Outcome: For the business card, we used the window which

was used to dot the “i� in the logo, as a secondary icon, and implemented it as a focal point.

The letterhead and envelope, we kept them clean and simple, only stating important information besides for the use of a strip of purple as a design element.

Die-cut A

uality

Dried Fruit

Packaging

7.0

Net wt. 5 oz

Goal: Create a packaging design for Fruit Fusion Dried Fruit in three different flavors.

Outcom e: For this product, I decided to brand it as a natural and high quality, dried fruit, with its target audience being the young and trendy, 2019 diet- ers.

Cherry

4.0

Net wt. 5 oz

Packaging

7.0

7.0

Net wt. 5 oz

Net wt. 5 oz

4.0

Die-cut C

Kiwi Kiwi

uality uality Dried Fruit Dried Fruit

uality Dried ualityFruit Dried Fruit

Die-cut B

7.0 7.0

4.0

Net wt. 5 oz

Net wt. 5 oz

Net wt. 5 oz

Net wt. 5 oz

Apricot Apricot

4.0 4.0 Net wt. 5 oz

Net wt. 5 oz

Brochures

Goal : Outcome:

Brochures

Create a brochure for Carnival Cruise Line, a cruise line specifically geared to upscale, family o riented vacations.

I chose a theme that portrayed fantasy, dreams and imagination which targets the family and kid-friendly aspect. In addition,the use of a warm color scheme using, deep yellows,reds and blues, introduced an upscale vibe to the cruise line making it appealing to adults as well.

family

fantasy Experience

with

Experience your dreams w

www.carnival.com

1800.764.7419 t e info@carnivalcruises.com

cover Fun for all. All for fun.

back cover

Brochures Carnival Cruises. experience fantasy with family.

In a nutshell… we’re all about fun vacations at sea and ashore! A Carnival cruise features day and nighttime entertainment like stage shows, musical performances, deck parties, casinos and more. (Like what? Like waterslides!) We invite our guests to come as they are, and we make everyone feel right at home with comfy staterooms, attentive service, casual and elegant dining, plus a variety of bars and gathering places indoors and out.

Guests enjoy this unique experience against the backdrop of some of the world’s most beautiful seaports

If you’re thinking of cruising, there’s a very good chance you’re considering a Carnival

cruise. Growing since our founding in 1972, Carnival Cruise Line — “The World’s Most Popular Cruise Line®” — now carries millions of passengers every year.Carnival Cruise Line is proud to be part of a family of companies owned by Carnival Corporation, which includes sister lines Princess Cruises, Holland America Line and Cunard Line, among others.

Carnival Cruises. experience fantasy with family.

Destinations

“

”

Brochures

Lucky Bowl

COFFEE BAR

Burrito Bar BlueIguana Cherfs Choice

“

Experience

CINDYS BEST

Our Award

THE SHAKE SHOP

Winning

Casinos Spa & Fitness Center

Shopping

Could we really build a French Quarter into Mardi Gras without an Emeril restaurant? It would be tough. So we went to the man himself and he was like “Sure Carnival, kick it up a notch”… and that was pretty much that!

”

....and lots more mouthwatering options!

Bars Pools Entertainment

Book your tour now @ www.Carnival.com

Spread three

Some of our most popular attractions

SOMETHING SWEET

Activities for All

SWIRL

Thrill Theatre

Seuss At Sea

Sky Zone

3D Imax

Sky Ride

Kids

BLUE JAVA Emerils Bistro 1396

Dine in Style

Carnival Cruises. experience fantasy with family.

Splash Park

& Teens

Invitations

Whether it ’s a Vort, Bris, Sheva Brachos or a Bas Mitzva, these custom made invitations will invite your guests in style.

Goal : Outcome:

Create a poster advertising a school production.

Since the setting of the play was the Ottoman Empire, we used a famous Turkish structure as the focal point of the design. In addition, the client requested we literally portray the title, by having a palm tree overlooking the castle. We implemented this request and added some extra greenery to the poster to tie it all together.

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Posters

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cre8itgraphics@gmail.com

: ‫פ א ר ש ט ע ל ן‬

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For more information visit www.davidcarson/lectures/nyc.com

Create a poster advertising a lecture series by legendary typist, David Carson.

Monday, 3.11 .19 Wednesday, 3.13.19 Magen David Auditorium 2130 McDonald Avenue, Brooklyn, NY 11223 For ticket inquiries call TDHS at

Goal : Outcome:

718.633.3193

I used David Carson’s signature grunge, faded, blurred yet eye catching style of type, to state his famous quote “Never mistake legibility for communication”.

In addition, when choosing a font, I went with sans serif to portray a 2019, modern style.

Magazine

Goal : Outcome:

Create a magazine cover, table of contents and a spread mimicking the Architectural Digest style.

Since the assignment was to create a September issue; for the cover I gravitated to the browns which I incorporated into the design with a rustic style home. Then for some color, I added that small pop of fuchsia, which will catch anyones eye when passing the newsstand.

For the spread, I went with a geometric style,which complements the architectural theme, and the usage of the signature AB font, for the body text, offered a sophisticated, modern style throughout.

Magazine

AB ARCHITECTURAL BEST

Cover

THE INTERNATIONAL DESIGN AUTHORITY

SEPTEMBER 2019

WITH A WORLD REKNOWN ARTIST ON HOW YOUR HOME CAN

Table of Contents

Magazine 121

September 2019

The World’s Most

“

122

H

enderson Waves Bridge

....nothing is more utilitarian than a bridge

“

Beautiful

B RI DG ES

By Nick Mafi

In the world of architecture, perhaps nothing is more utilitarian

than a bridge. Indeed, not only do these spanning structures allow us to safely pass over a gap, but unlike some skyscrapers and homes, everyone has access to using a bridge. And just because they are functional does not mean they have to be ordinary in design. In fact, it’s in bridges that some of the world’s biggest architects show what their creative minds are capable of. From the Zaha Hadid–designed bridge in Abu Dhabi, to perhaps the lesser known Khaju Bridge in Isfahan, Iran, AB rounds up some of the world’s most beautiful bridges. In function, they allow us to reach the other side of the divide. In form, however, they do something else entirely.

Singapore

At it’s highest point Henderson Waves bridge is just over 118 feet, making it Singapore’s tallest bridge. The modern pedestrian bridge is surrounded by the regions lush natural foliage. Designed by the U.S.-based firm RSP Architects, Henderson Waves bridge connects Mount Faber Park and Telok Blangah Hill Park.

September 2019

Juscelino Kubitschek Bridge Brasilia, Brazil

Located in Brasilia, Brazil, the Juscelino Kubitschek Bridge (also referred to as the JK Bridge) was designed by the architect Alexandre Chan and the structural engineer Mário Vila Verde. When it was completed in 2002, the total cost of the bridge was roughly $57 million.

Charles Bridge

Prague, Czech Republic

P

uente de la Mujer Buenos Aires, Argentina

Designed by starchitect Santiago Calatrava, Puente de la Mujer, which was completed in 2001, is located in the commercial district of Buenos Aires.

N

escio Bridge

Amsterdam, Netherlands

Completed in 2006, Amsterdam’s Nescio Bridge was so breathtaking in beauty and form that it won three major awards in a two-year span. Designed by the London-based WilkinsonEyre, the total length of the structure spans almost 2,600 feet, carrying pedestrians and cyclists over the Amsterdam–Rhine Canal.

Manhattan Bridge New York City, U.S.A.

When the Manhattan Bridge was completed in 1912, it took the Brooklyn Bridge’s place for the longest bridge in the city. Spanning some 6,855 feet across the East River, the Manhattan Bridge was designed by Leon Moisseiff. Today, hundreds of thousands of commuters use the bridge, crossing by automobile, subway train, bicycle, or on foot.

Golden Gate Bridge San Francisco, U.S.A.

Among the most recognizable structures in the world, San Francisco’s Golden Gate Bridge was completed in 1937. Conceived by architect Irving Morrow, the Art Deco-designed building was named one of the Wonders of the Modern World by the American Society of Civil Engineers.

Spread

The Charles Bridge, which was completed in the early 1400s, is a historic bridge that crosses the Vltava river in Prague, Czech Republic.

Built entirely of stone, the bridge nearly stretches 1,700 feet and is decorated with dozens of statues on both sides.

Millau Viaduct Creissels, France

Running through the valley of the River Tarn near Millau in southern France, the Millau Viaduct is the world’s tallest bridge, with a summit that rises some 1,125 feet above the base of the structure. Designed by architect Sir Norman Foster and structural engineer Michel Virlogeux, the bridge opened in 2004.u

Famous Bridge Designers, Architects and Engineers

1

Thomas Telford

Will be remembered in history as one of the most accomplished Scottish civil engineers, road and canal builders of the 19th century. His reputation for fast and reliable work gave the birth of nickname “The Colossus of Roads”. He is best known today as the designer and builder of The Menai Suspension Bridge (417 m), one of the first long-span suspension bridges that were ever made.

2

Santiago Calatrava

Spanish architect and structural engineer Santiago Calatrava is one of the most famous bridge designers of all time. His notable claim to fame is unique bridge designing style that involved supporting bridge decks using single-leaning pylons. Bridges and other structures he designed (such as stadiums, railway stadiums, and museums) often have a form that resembles living organisms. His most famous bridge is cable-stayed Margaret Hunt Hill Bridge in Dallas, Texas.

3

Joseph Strauss

Many bridge builders claim that Joseph Strauss got presented with the perfect opportunity, he was tasked to build a bridge that will be remembered forever.

He designed the stunning Golden Gate Bridge in San Francisco.

4

Ralph Modjeski

This Polish civil engineer has built his career as one of the most famous bridge designers in early 20th century United States. In total, he built 14 bridges between 1896 and 1938 and consulted on several more.

5

William Christopher Brown

Career of this famous structural engineer and bridge designer remains remembered today because of his numerous contributions in the field of suspension bridges. He introduced the first bridges with an aerofoil-shaped cross section that greatly improves the stability of bridges in strong wind conditions.

Spread Cont ’d

Vector Illustrations

Goal : Outcome:

Create a postcard for the chessed heads of BYHS, which they mail out before the school year, getting the girls excited to begin the school year and encouraging them to sign up for the schools fabulous chessed program.

For the overall design we decided on an illustrative, cartoon look which I did primarily using the pen tool in Illustrator. For the color scheme we went with bright, eye-catching turquoise and green with pops of reds, giving off an exciting and colorful impression. In addition, for the characters, I drew them wearing the schools’ mandatory uniform, giving the card a unique and personal flavor.

PROUD BYHS

CHESSED MEMBERS!

join the club

The BYHS

Chaya, Faigy, Malky & Yocheved

Love,

CHESSED CLUB

Book Cover

Song of theSea

“I love singing.

I love so many things too, like science experiments and just plain thinking. But you love singing best. I know because of your eyes; you tilt your head back and close your eyes halfway down over the fiery sparks inside. And sometimes there are tears too.�

Song of the

Sea VKA

Book Cover

Goal : Outcome:

Create a book cover for Israel Bookshop publishers, with its target audience being teenage girls.

For the color scheme, I went with different shades of purple, turquoise, pink and gold, coming together in a soft, beautiful style, attractive to girls.

Since, one of the themes seen throughout the book is the power of song, and the title is “ Song of the Sea� I color burned musical notes into the waves to give the effect of a singing sea.

In addition, the concept of a singing sea comes from whales, so I implemented that too, into the design.

Thank you for viewing Looking forward to working together!

Created by Malky Salzer Cre8itgraphics@gmail.com