Fraydie Gurkow Portfolio

FRAYDIE GURKOW

CORPORATE IDENTITY Movement Integrity Personal Trainer Purpose: To create a visual identity using the color blue. Circular paint strokes were used to signify movement and an abstract person to show modern wellness. The contrasting gray color gives a professional feel.

Package: Logo, business card, letterhead, and envelope.

AD CAMPAIGN Euro Design Jewelry Purpose: To create a series of advertisements highlighting the point that Euro Design sells unique pieces and will custom make jewelry to satisfy any personal taste.

Adorable animals were were shown wearing jewelry pieces sold by Euro Design Jewelry to show unique jewelry being worn in a unique way.

Package: 3 billboard signs, magazine advertisement in color and black & white, and a double sided mailer postcard.

“image: Freepik.com�. This mockup has been designed using resources from Freepik.com

LOAVES OF LOVE Shaloh House Chabad Purpose: To create a visual identity for program delivering fresh challah every Friday to individuals who may need a little more love. A heart was designed within a challah to bring out the message of the program sharing love with a gift of challah.

BOOK COVER Israel Bookshop Package: Book cover design

MAGAZINE Purpose: To design a front cover, table of contents, and to layout the feature article for a fictitious magazine called Modern Baby Magazine.

RESTAURANT RE-BRANDING Sunflower Cafe Purpose: Redesign a restaurants branding and design a layout for their menu.

Package: Logo, business card, letterhead, envelope and menu.

TRAIN SET RE-PACKAGING Gamez Galore Package: Packaging design for a 40 piece train set and a 101 piece train set.

2 20. 0 mm

WOODEN TRAIN SET

WOODEN TRAIN SET

FIGURE FIGURE OF EIGHT

­ ­ ­ ­ ­

ins conta pieces

4 0 40

FIGURE FIGURE OF OF EIGHT EIGHT

s over contain pieces

0 1100

over containspieces

0 10 100

­ ­ ­ ­

­

COMPATIBLE WITH OTHER LEADING WOODEN RAIL SYSTEMS

3 00.0 m m

4 0 40

COMPATIBLE WITH OTHER LEADING WOODEN RAIL SYSTEMS COMPATIBLE WITH OTHER LEADING WOODEN RAIL SYSTEMS

FIGURE FIGURE OF OF EIGHT EIGHT

ains contpie ces

WOODEN TRAIN TRAIN SET SET

WOODEN WOODEN TRAIN TRAIN SET SET

ains contpie ces

over contains ces

pie 10 100

COMPATIBLE WITH OTHER LEADING WOODEN RAIL SYSTEMS

1 65.0 mm

4 0 40

FIGURE FIGURE OF OF EIGHT EIGHT FIGURE FIGURE OF OF EIGHT EIGHT

WOODEN TRAIN SET

26.5X9.5X18CM

BROCHURE Copacabana Landscaping Purpose: Create a brochure for Copacabana Landscaping highlighting their services and their personal goal to make their clients happy.

Package: Brochure

STATIONARY SET Purpose: Create a color theme and pattern to design a stationary set.

Package: Binder, notebook, and mouse pad.

TYPE PATTERNS Purpose: A typographical excersize using letters to create patterns.

TYPOGRAPHY POSTER Purpose: Design a typographical poster publicizing a lecture series on the works of Adrian Frutiger.