Design Alive Mini Course assorted projects

the mini course

Murik

pr fessionalstandard Chaya design design

marketing

instructor

d elbatrofmoc leef smargorp eboda eht lc llams

Design alives mini course a project-based graphics design course that uses common designer projects to teach techniques in Adobe Illustrator, InDesign, and Photoshop. With hands-off guidance, students learn to research, plan, and execute their design using all the tools available to graphic artists both online and off. There is particular emphasis on brainstorming, research, and marketing. This learning experience enables students to become independent graphic designers with a clear understanding of marketing through print media. At the end of this project-based course, the student will have achieved basic proficiency in the Adobe programs together with a clear grasp of the design principles :and 73#four piT portfolio pieces of work.

“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.� __

fo roloc eht si wolleY detaicossa s’ tI .enihsnus ,ssenippah ,yoj htiw .ygrene dna ,tcelletni

Mark Twain

About the instructor Chaya studied design and marketing at Manchester College of Arts and Technology achieving one of the top five marks in the country. She worked as a Senior Graphic Designer in the marketing department of Oorah, an international non-profit organization and now designs magazines, logos and other print media. Chaya has given of her expertise to many students including conferences at the Massachusetts Institute of Technology, and cofounded Professional Standard School of Design in Lakewood, NJ.

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student work

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Each student was given an individual brief for their third project in Design Alive’s Mini Course. With guidance, students research, plan, and execute their brochure design using Adobe Indesign, Adobe Photoshop and Adobe Illustrator.

They study layout and design grids. They work with inspiration and disscuss what makes a successful brochure. Once this project is completed the students can create professional standard layout work.

a l y Ka

n a m f u a k Chaya

design

Murik

marketing

instructor

Inside Cover

a moment! g the Eurek

rin out discove mp is all ab SpaceIn Ca

large «the heavens» with all ages explore nts at ona, students of unique environtme s of Southern Ariz tory ntific inquiry. The rva scie of Obe ent mon Under the dark skie ietm Lem nt experience the exc Arizona, and Mou loration. telescopes and west of Tucson, and encourage exp l Observatory just ng views of the sky rati ope ding s; stan mer Kitt Peak Nationa out l astrono of Tucson, provide pers become rea immediately north racting with leading experience, cam ttime hours, inte an «immersion» , is nigh p ties ping Cam iosi cur kee ceIn gy, and Spa nolo stions scopes and tech ating their own que research-class tele ervations, investig ting their own obs rpre inte ts, ntis scie g so. ntly having fun doin and most importa

Student: Haddassa Leah Levene DENT APPL Brief: Two Page Stbrochure for STUSpaceIn ICATION FORM udent Informat io n: ( PL EA SE Na me: camp for kids.

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SpaceIn Camp is all about discovering the Eureka moment!

Under the dark skies of Southern Arizona, students of all ages explore «the heavens» with large telescopes and experience the excietment of scientific inquiry. The unique environtments at Kitt Peak National Observatory just west of Tucson, Arizona, and Mount Lemmon Obervatory immediately north of Tucson, provide outstanding views of the sky and encourage exploration.

SpaceIn Camp is an «immersion» experience, campers become real astronomers; operating research-class telescopes and technology, keeping nighttime hours, interacting with leading scientists, interpreting their own observations, investigating their own questions and curiosities, and most importantly having fun doing so.

Outcome: An exciting, brochure that brings outer space to life. Information is organized nicely, and the application is user friendly.

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it is a unique investigation into both science and engineering sponsored by the Travel program of The University of Arizona›s Alumni Association. This «science camp» is available internationally to both teenagers and adults. Our camps emphasize a hands-on learning approach and activities are driven by student involvment and interest. A prior background in astronomy is not required, neither is a connection with The University of Arizona. There are also opportunities available for educators, school groups, and Girl Scout trainers with an emphasis on how to inspire new generations of students to explore science, technology, engineering, and mathematics (STEM). Girl Scout leaders are supported through the NIRCam instrument program of the James Webb Space Telescope (JWST). To read personal accounts of SpaceIn Camp experiences, several have been recently published in The Reflector magazine of the Astronomical League, Universe Today, and on Astromart.

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Parents often ask why the teen SpaceIn Camps are so life-changing and inspiring to their children.

Educational research reveals several reasons: A youth-centered, personal approach by the entire SpaceIn Camp staff, treating youth as colleagues rather than children

The aesthetic qualities of the sky islands of Southern Arizona with dark skies

A fun attitude toward learning, exploring ideas, and searching for answers

Authentic scientific inquiry with realistic projects involving modern research telescopes, technology, & equipment

Student peers with a common interests in science and engineering

scholarship Real scientists as opportunities are mentors available for those students in need!

To encourage all interested students to come explore science and broaden their minds

1-800-astronomy

Dr. Don Lieter

Astronomer & Camp Director ory Steward Observat

The University y of Arizona 933 N. Cherry Ave. Tucson, AZ 85721-0065

Back page application

e stigation into tion. This «scienc on learning it is a unique inve ›s Alumni Associa hasize a handsversity of Arizona Our camps emp ound in lts. adu program of The Uni and rest. A prior backgr teenagers inte h and bot to ent lvm ally internation by student invo ona. There are also University of Ariz ivities are driven The with hasis tion emp an nec approach and act s with is a con Girl Scout trainer required, neither astronomy is not gy, engineering, , school groups, and science, technolo ilable for educators lore ava s ent exp to rum nitie s inst ent ortu opp of stud through the NIRCam SpaceIn new generations ders are supported ts of on how to inspire d personal accoun EM). Girl Scout lea rea (ST s To . atic the ST) of hem (JW ne azi and mat escope The Reflector mag es Webb Space Tel ently published in program of the Jam eral have been rec Astromart. sev s, nce erie Camp exp ay, and on gue, Universe Tod Astronomical Lea

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Authentic scientific inquiry with realistic g projects involvin modern research , pes telesco technology, & equipment

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So Sushi!

123 Any St re Anytown JH et 2 8AB Tel 012 345 6789 Fax 09 8 765 4321 info@sosu shi.con www.sosus hi.con

kankyou jiko

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rn Asian

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Edomae

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was first to the United St ates from To kyo in th e early 1960s.

The Ca lifornia Roll was soon born. It was origi nally cr eated to subs titute for a m aki roll made w ith toro (fatty tun). brought

So Sushi!

123 Any Stre et Anytown Tel 012 345 67 JH2 8AB 89 Fax 098 76 5 4321 info@sosushi.c on www.sosushi.c on

and

g a truly providin staurant re r ba ic. The i urban ch ern sush is a mod aurant is y but also . The rest So Sushi st ce ta en ly ri not on a ning expe od that is served in unique di ovides fo cuisine is kitchen pr y hour ve fusion ti pp va ha So Sushi no k thy. In after wor and heal ivity for lunch, nutritious of exclus ther it’s a feeling ing. Whe tt y se jo en us ed to gorgeo te an ar gu , you are or dinner e cence. ni ag m ne. We ar and an Cuisi ting ch to Asi s of exci n approa or er av od  m t is a you d vibran So Sushi . We hope distinct an cuisines share the ry Asian menu. g ra excited to in po lv em vo cont an ever-e tions of rience of combina this expe to enjoy ue in nt co

Student: Elisheva Hofstedter st as fir es shi w Stat ae-su nited he U t 0s. o t t ly 196 r gh a u e o br the o in n Toky s soo from ll wa ia Ro n ed r o creat Calif lly a The in ig as or ll ki ro It w a . n m r bo for a un). itute t st b y to su (fatt toro with made

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So Sush Street y n A 3 2 1 B n JH2 8A Anytow ax 098 765 4321 F 9 8 7 345 6 n Tel 012 sushi.co info@so con i. sh su o www.s

Brief: Trifold brochure for So Sushi; a Modern Colorful Restaurant in the heart of Greenfield Village offering traditional and modern Japanese dishes from Sushi and Sashimi through Noodles and our range of So Sushi classics cooked by our team of talented chefs.

Outcome: Use of fun colors from the logo with boxes and colorful pictures to convey the live, fun tone of the restaurant.

Cover Back

Inside

Harmonious Interiors.

of the inner spirit,

aily lives

Inspired.

This process ensures that all opƟons are explored and the nal plan is a true reecƟon of our client’s dream home. AddiƟonally, our process allows preliminary cost esƟmates to be tendered prior to nalizing the home plans.

creaƟve and provide both a r signed homes ual needs of ou ivid ind Our custom de the et ch to me gressive personalized tou m home is developed in a pro inary lim sto to hard-line pre clients. Each cu ceptual design, cuments. stage from con to working construcƟon do lly na  d an design, lored and opƟons are exp dream s sures that all This process en true reecƟon of our client’ ry cost ina is a the nal plan s allows prelim ces pro r ou , home ally to nalizing the home. AddiƟon tendered prior esƟmates to be plans.

By Design.

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design provides focus to our residenƟal plan service group and porƞolio design studio are available upon request.

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Our in-ho u Professio se plans are mark nal Build e er, Hom ted naƟonally thro Garlingh ou e u Plans, an se, Home Plann Design Alterna gh Ɵve ers d services Country Living M , Best Selling H s, for all ou a r plans a gazines. Custom ome re availab iz le upon re aƟon quest. phone 83 8 848 83 48 fax 838 8 48 8349 www.euro ’a.com

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Our custom designed homes provide both a creaƟve and personalized touch to meet the individual needs of our clients. Each custom home is developed in a progressive stage from conceptual design, to hard-line preliminary design, and nally to working construcƟon documents.

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Brief: Two page Brochure for Euroa, custom home design services that include plan development and design, site planning and consultation.

Designing homes with an imaginative blend of design style and modern convenience.

Outcome: Clean, neat, modern design that brings out the clients philosophy. The photos chosen match the layout.

student work

y t i t n e d I The ect Proj

Each student was given an individual brief for their second project in Design Alive’s Mini Course. With guidance, students research, plan, and execute their logo and letterheads using Adobe Illustrator and Adobe Indesign. They study color and font pairing in logo design. They disscuss what makes a successful logo and logo evolution.

Once this project is completed the students can create professional standard identity work.

a l y Ka

n a m f u a k Chaya

design

Murik

marketing

instructor

5 0931

ATFORD

212 STR

F 732 57 0 1240

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Student: Elisheva Hofstedter Brief: Identity design for George R Wright DMD Orthodontics 212 STRA TFORD PL .

Dr. Georg

LAKEWOO

D, NJ

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Style: To convey an artistic and proffessional image.

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Outcome: An original signature, gives it a custom feel and captures the professionalism

orthodontic

s

orthodontics

Student: Malki Bodner Brief: Identity design for Brushed to perfection, service of event makeup such as prom, wedding, and other special occasions Outcome: Design and colors convey a fun, yet classic look

YOUR FAVORITE ONLINE COOKIE STORE FREE DELIVERY ON YOUR FIRST ORDER

WWW.COOKIESHOPPE.COM

YOUR FAVORITE ONLINE COOKIE STORE

Student: Chana Liba Brody Brief: Identity Design for the Cookie Shoppe Outcome: Using gingerbread men cookie cutters in the logo makes this design fun.

Rounded corners give the letterhead and bussiness card a finished look.

PE.COM IESHOP K O O .C WWW

occasion

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6 t: 0044 24 NE2 7AA

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i: www.fl

Student: Katya Lewis Brief: Identity design for Flora’s Formals an elegant dress shop.

Flora Kings ton

t: 0044 246 878

8788

109 New Bond

Street London England NE2 i: www.flora’sf 7AA ormals.com

e: flora’sformal

s@styleminded .com

Outcome: Neat look with use of feminine colors.

Simple design with a hint of elegance.

student work

The t n e d n e p Inde t c e j Pro

The students assign themsevels their final major project. They create a timeline and stick to the deadlines. The student researches design and marketing theory needed in order to complete the project. They usethe tools and skills which they learnt while creating the other projects. Once this project is completed the students can have the confidence and ability to create professional standard design work.

a l y Ka

n a m f u a k Chaya

design

Murik

marketing

instructor

Day

Advertising

Welc om Spa at Re e to the f ined Cosm et

ics

REF Sorah

NED

Gottlie

COSM

b 73 2.37 sed E sthetic 0.14

Licen

Day S

We’re with lu here to p a x Ƈ Euro delig urious tre mper you : p ht atme Ƈ Swe ean facia nts ably, you with ls dis an un and relax Ƈ Frenc h massag ing e With e h xperi deniSara wax Ƈ Exfo e siona G liating ing l exp ottlieb’s p nce. e Ƈ Gly rofes peels and rtise, c lo y , o ou ok expe Ƈ Anti lic peels rienc your best will feel -a e a ments ging & w care the ultim s you rinkle a and treatƇ Eye cosm te in skin brow etics. & ey Ƈ Aro e m lash tinting Ƈ Para atherapy , , ff in tr eatm ents.

Licen ian, N sed Y&N Licen Massage J sed M T akeu herapist. p Art ist

E T IC

pa

Student: Leah Stienberg Brief: Logo and advertisement for Refined Cosmetics

S

21

Cosme

tics:

Ƈ The fines t in u Ƈ Ap psca plica le ma tion le Ƈ Brid keup sson al & s a ll Ƈ Lon occa g-las s ions ting S tions habb . os ap plica -

ics the smet o o t C e ed nd om nts a h Welc pa at Ref in it atme us tre rience. W k o ri u S x o ith lu xing expe el and lo Day ou w

Outcome: Two choices of ads. Both give a calming feeling which will make you want to take advantage of their services.

la ry ill fe and bly, re mpe ou w kin care to pa undenia pertise, y s in re e te n h x a a e We’re you with fessional e ultim ro ce th s. ht delig ottlieb’s p experien c ti e m u G ents cos Sara est as yo peels nkle treatm ri colic b g Ƈ Gly tintin g&w your

pac:ials Ƈ Anti-abgroinw & eye,lash DEuaroypeS an fa age Ƈ Eye atherapy ts m ss en Ƈ ma edish Ƈ Sw h waxing c n re F peels Ƈ liating Ƈ Exfo

Ƈ Aro in treatm ff Ƈ Para

up make tics: CThoesmfineest in upssscoanles

Great things are not done by impulse, but by a series of small things brought together.

__ Vincent Van Gogh

Ƈ s tion le sions ation plica occa pplic Ƈ Ap & all bos a l a d Shab Ƈ Bri g n ti g-las Ƈ Lon

ED REF N Sorah

ian, N

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Licen

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21 0.14 2.37 up Artist b 73 ke Gottlie censed Ma Li pist. Ƈ ra

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assag

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Licen

COSM

Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, and energy.

Student: Chana Leah Jacobowitz Brief: Packaging for Miam baby shampoo Outcome: Tear shaped label calls attention to the fact that it is safe for babies delicate eyes. Adorable, fresh baby makes the mom want to purchase it, imagening that her baby will look that way too if she uses the product.

Packaging

Marketing

: TOPICS S: IC RE P O ER CA RE FTOST AS: ONP&Y PICC ADOPTRA ER O E YSTT E H P O M A AR T T AUTISER F R C Y STE AR RT THON &INJURO A PTBRAIN & F S

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The Art Therapy an orga InstitPut SICK is’ nization HOW WE S HEL e of de MILE dicated RAITpr LP T E Son of THsi R O P ’ to Our art al LF e beISCOVERes th E ICioK S n IsLE y p Sat cr therapists ‘D lief th eative proc era or N h pl E P T x R at -e D rt trained in one are prof A es ILinvolv ea of selfEL a EpeSth e rsM H s n a C th c s ri of art is he both art an ed essiTon id in th Kns Amse n promote HncS he al IsitCion Sn HleeadTm t is the n of luin aling anId d therapy. knowledgea rt by: tio coak go obneILE’ ITte Poron a·t tfRulEL lifcaeRA ssocia tic use of a mission TheyAar ghE ble about en siV ha SrsM nc t H is to serve thtoat so e peu plD s.xg. me inO s ect E Y human de T psychologi lvein S It s nof y of ar ra p it e se s E H al T e m e R th e I it qu C s ouem th est cal theori stiione lopment, onb f-ReTaeff luage rael be RA blic;neral pu e high the puge A K Ive POabm ifeVl Eth TtIS and dto es, Icl srs spiritual, dfO CK th aging th R to ‘Drp nlocare·trov rs blic by riseoC soenra Osu ical SEY ofll LFFpr Encour y services leleaad x ov cop anop T S in membe P N n pr id e S g e multicultAur py d E in a ac I P on R ra ap g ti E of e n l am f ceth, er eth test si. onIsrt·asl lre profesSsi K EKN L R Nar‘iD an D s cth ef rd ulida t a t e d ation ELA traditions E ic al s f s un S m H on d al u t DalREco empe e lyll . fhnfecel eneb asal ofof ofa h e , and th TO IS LanDdSRIC artistic Facilitating couem s; L e h te l ns g I pl t e o e e i nt se te nemle. at ve l ceh aa ncog·tm veeroaf an e H al of art. the st I LinPg VEERN lleag ·s ionfsetrenc CCHHILIDt isstthceaniedbett o os th u s htbfut rts at and co Itl t.y he witoD iecnt They use ARCThe po mipy t pslyative effo thia ocman thhiee l ra r, aar s gf , tlveds.intgrafenfdde I gi a e . le to ECDOR Rtential n r t g art HREin assessmen t n y in d s h t e al plee i re e e usltege letaell an rt a ent a tme iffe h s vels; e ral uppo h S l ne o T ar r t e t and re TO I L trVea m a p ge ra a d E h f tment, Artand fehdeesr t e : t osuo etdhe y petop hele o e the l mve th t. sear H , anO ion to menta consultati taob uptris m aospitf reliadl t h andco o It·s yin te tthb format and related T n r ar o g a C d : ons to allie Cch e e a in d o . r t l proveid t iseseasmrinatbyerapists, ric asbu prtishe oafpy entiaefith aieltnh tloe,tely rorm en pA Dt RE d work with t th art als; and, e l Am tioa n soemofpublaicr,tarpr saurrt steher f m ret wl grhed sceodmp than t ofesasiron children of profession e s. al y of a re al, h u a t u . c W i ic n th u t a li o in t r i n al r T f c f cl b r a i e all ages: in sso eeutinc p e osthequ btliyco; families, as stee y, men arch h t e in art llebnc errssnal, and rese nt arp t t wiatreedien to, groups an mp io usighe e upauli gnciz; ing exce diA du ee muc e io sb bat t che h o tht q Recobli nongalm, eed raal d commun hvi eA provide se tetre prye,n bouple ingr used e ias, em h e h si t u i o t t s c es b m t e p s of m g. gt e itie e a rvices, indi T s.ssoW n e ag einuservicehigh o thaetioprnacativimtioes ifrf trepnet le ar e th urp de vidually an A of clinical tat e e e s tat he esmtunic na py ifofs peop d Enheceorraart teams, in dm t th e s g t iocm tio st settings th asthtpa ts a t th mental he gin inegrvc es; nica o r a o m u u ff ts a l ur at s at inclnud alth, reha co ilpity olleag omm tive e eraal r bi Facre a c fo gennertal l c g ; la e ef and forens litation, and medEic es is the e en ta thand ating ggule alcilitpoorltleinaral leveslsla;tive ation toroelathteedgdmmen ic institut i p c de ions. n t lat FaSu eg ls;orm s, ainod e g l veinf t t , re nd d f

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TREAT

O profes ur art si therap onals traine therapists y. They d are kn in both ar are human t and owledge ab eories developme www.artthth , nt, ps le about cl erapyiinns multicu ical ycholog titupracti.cceom ltural ical and ar te the he , spirit tist aling p otenti ic traditions, ual, art in al of ar and resear treatment, t. They ch, an use d prov assessme allied nt an id pr d childre ofessional e consultati s. W n e wor ons to groups of all ages : in k and co mmunit dividuals, fa with milies ies. ,

212 Strat ford

E TH G ET LKIN L A PY E T RA TH E O H T T ES D T THE HE AR UAR PY - LE LKINLGET T ING R E T H T ART PIC S DO THE TAAPY - TALK E E R PICTUR T THE DO TH AR RES TU PIC

CRAERTATT HEE RAPY ADOPT

TOPIC

Pl. Lakewoo d,

NJ 08701

BRAIN

Outcome: Brand identity carries through from the brochure to the flyer.

Vibrant colors bring the message to life.

ER CA RE

AUTIS M

EATIN

Brief: Marketing Materials for the Art Therapy Institute.

S:

ION & FOST

647 - 996 - 5324

COPE

DEVELOP

HEALStudent: Elisheva Hofstedter

INJU

RY

G DIS O

RDER

S

TREAT

6 www.a 47 996 53 2 rtther apyins 4 titute .co

COPEm

“Live and breathe design daily to an obnoxious level that causes you to mentally redesign every storefront/sign/logo you see as you walk through the street” __

Mike Nelson