Design Alive prospectus 2014 2015

DESIGN ALIVE 2014-15 PROSPECTUS

718-312-8658 (US)

0208-123-8658 (UK) 02-374 1124 (IS) info@designalive.net

www.DesignAlive.com

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About Design Alive

D

esign Alive is at the forefront of design education in the Jewish world today.

Our four years of successful graduates numbering in the hundreds, attest to the success of our innovative teaching and our devoted instructors. Our students enter their chosen fields with outstanding portfolios and more impressively, the skills used to create those pieces of work. And they refer their success onward. We are proud that close to 80% of our student body is the result of the warm recommendations of our previous students.

Design Alive has become a well-known name in the field, and has created an exciting way to learn new skills from the convenience of your own computer. With Design Alive, becoming a professional designer is brought into everyone’s reach. Your internet connection can become a tool of professional development and career inauguration, as classes are brought to you. Experience the classroom feel of seeing and hearing the instructor, asking questions and receiving prompt answers, following the give and take of your classmates, and the mutual benefit of viewing and critiquing each other’s work…all without leaving your home.

The History of the School

ABOUT

F

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ounded in 2009 by Mrs. Zippy Thumim, Design Alive has grown in leaps and bounds and now runs over 15 sessions each week in a wide range of skills. She has drawn upon her 18 years’ experience in the graphic design field to assemble the best possible courses for todays designers. She trained in a London Design School for 3 years of full-time study and has continued her education gaining a Bachelors Degree. She runs a successful freelance Graphic Design business and is well known for her book jacket designs and layout work for publishers such as Feldheim, Targum, Hamodia, Oz Vehodor and Israel Bookshop. She has been teaching Graphic Design for over 18 years in different schools on a variety of courses.

She is now directing Design Alive to provide the best possible internet-based courses for tomorrow’s designers. Well-known in the field, clients constantly are in touch with her to recommend students for potential jobs.

A world of design only a click away.

• Track record of 5 successful years of courses • Proven results! Judge our graduate portfolios just as your employers will judge you • Learn from the comfort of your own home from anywhere in the world • Scheduled live classes in real-time • All classes are recorded in case of absence • Job forum for graduate students • Courses built around the Jewish calendar • Experienced instructors • Teacher support via email out of class

“Our 5 years of successful graduates attest to the success of our innovative teaching and our devoted instructors.”

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Students interested in a graphic design career can best get started with simultaneous enrolment in both Graphic Design & Portfolio (Design Theory with multiple graphic projects) and Computer Graphics (Adobe Photoshop, Illustrator and Indesign). One can only join Graphic Design if you are learning or have learned the Computer Graphics . Alternatively one can first learn Computer Graphics followed by Graphic Design the next year.

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Design Alive’s Fastrack Extensive offers the opportunity to become acquainted with the main concepts of graphic design and gain a good familiarity with the programs used by graphic designers without the need to commit to a year’s worth of study.

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Students who only wish to master the graphics design programs can join the Computer Graphics course only.

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Students who have had previous experience at using the Adobe software and need a review can join the Fastrack Computer Graphics course.

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The comprehensive Web Design course is suited for students with background in Photoshop as a minimum, although a design background is preferred. For those with no background, the winning combination of the Fastrack Extensive followed by the Web Design course has proved very successful. The web course trains students from the basics to the advanced, enabling them to independently design complete static and dynamic websites.

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Students who complete the comprehensive module are encouraged to continue to our Web Design Advanced module which covers CMS (Wordpress), e-commerce, and social networking utilization as well as direction on keeping skills current is the objective of this course.

Interior Design

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The Interior Design is an intensive full-year course that provides the models, the practical application, and the tools needed to become professional interior designers. The course includes Interior Decorating although it is not solely an Interior Decorating course. It is necessary to enrol on all 3 classes simultaneously, although it is possible to learn Autocad (first) as this course can be joined as a standalone course for those interested in learning drafting and how to create construction drawings.

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Motion Graphics includeds video editing, audio-visual presentations, web banners, and animation, through learning Adobe Premiere and After Effects. Knowledge of Photoshop and Illustrator is a pre-requisite for this course. We offer a Fastrack option to learn these 2 programs, for $600 together.

Web Design

Graphic Design

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Motion Graphics

WHICH COURSES ARE FOR ME?

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Info pack and Registration pack This Info Pack was assembled to give you a brief synopsis of each course that we offer, the basic schedule and times and prices of the classes. Students who have registered for a course will receive an additional Welcoming Pack, which details the full structure and content of each course, provides payment instructions, course calender, together with technical information about our courses and any supplies needed.

Classes •

Classes/meetings are 2-2.5 hour duration. Classes may go overtime if necessary although we try to keep to the hours allotted.

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Most courses run twice a week with a Monday & Wednesday or Tuesday & Thursday combination and we generally offer US eve or Israel evening courses.

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The class times in this pack may be subject to change and flexibility according to general demand and requests. If you are interested in a course and do not have a flexible schedule, please let us know so we can try to accommodate you.

Internet •

All students require internet access to join the courses.

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If you are ordering internet for the purposes of joining the course and are not sure if your connection is adequate, or want advice about filtered internet, please be in touch with the Design Alive office so we can advise you about this.

Software Purchase •

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Design Alive students are eligible to purchase a subscription to Adobe Creative Cloud at the reduced student rate. The price is $29.99 per month although Adobe sometimes has offers for $19.99. Students will have to request a student letter to submit as proof of academic status.

AutoCAD and Sketchup can be downloaded with no charge.

718-312-8658 (US)

02 374 1124 (Israel)

When do I have to apply?

• The deadline for the Interior Design course is Wednesday 3 September, 2014.

Course commences Monday 8 September, 2014 • Registration for all other courses is open till Wednesday October 21 2014, on a first come, first served basis and are limited to a maximum number of applicants.

Courses commence the week of October 27, 2014 Since we coordinate an individual training-in session with each student, and do not want to turn students away through lack of space, it is advised not to leave registration till the last minute.

0208-123-8658 (UK)

info@designalive.com

www.DesignAlive.com

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GRAPHIC DESIGN & PORTFOLIO I

n this exciting project-based course students will learn HOW to design with creativity, using professional type and colour application, and apply successful layout skills to produce professional-looking documents. In culmination of the course, students will have built an impressive graphic design portfolio that will demonstrate their design and technical skills which will have improved in leaps and bounds as the year progressed.

COURSES

The course begins with introductory studies covering the areas of composition, colour theory, in-depth typography, hand-sketching techniques and idea development. In this early stage of the course students are encouraged to sketch and experiment by hand, to explore materials and textures, to use a range of media and to use their basic computer skills.

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Students will further receive comprehensive instruction in the areas of corporate identity, book jacket design, magazine layout, brochure and flier design, cd design, menu design, advertising, label design and packaging and pre-press management. Students will be taught via theory, practical examples and project based homeworks. Following lessons, students will be expected to complete assignments and will receive feedback and constructive criticism during the next class.

Students may be requested to research topics on the internet and to search for printed examples of relevant topics in the media.

The portfolios produced by graduates of this course are outstanding.

We advise you to check them out, as you can also produce a portfolio of that level by joining Design Alive on the road to a successful graphic design career.

ENTRANCE CRITERIA This course is geared to the complete beginner, as well as those who have some previous experience in graphic design.

NOTE: Students can only join this course if they are learning Computer Graphics simultaneously or have prior knowledge of the graphic programs.

COURSE INCLUDES: Composition Typography Colour Theory Idea Development Corporate Identity Book Jacket Design Magazine Layout Brochure Design CD Design Menu Design Advertising Packaging Design Prepress management.

Course Instructor: Zippy Thumim

“Besides for the great teaching, it is most pleasing to have acquired a network of friends the world-over, all with a passion for design that matches my own�

CD Design

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Job Finding Center

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Course Details Dates

October-June

Schedule

25 weeks, 2 meetings per week.

Teaching hours

Approx 120 hours teaching

USA hours

Afternoon course: Mon & Wed: 2:00-4:00pm Evening course: Mon & Wed: 7:00-9:00pm

Israeli hours (European and South African -1 or -2 hours)

Evening course: Mon & Wed: 9.00-11.00pm

Homework time

From 1-6 hrs per class

Expected Level of Achievement

Each student will have built an impressive and creative portfolio of their own designs in a variety of different projects

Cost

$2195

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COMPUTER GRAPHICS Course Instructors: Adina Cahn Sari Weber

T

his course will teach students to master the 3 core graphic programs; Adobe Illustrator, Photoshop and InDesign. Photoshop is used for image manipulation, Adobe Illustrator for drawing and Indesign for layout. Students have the option of learning any of the programs individually.

Clear step-by-step instruction and demonstration is followed up by regular homework assignments, quizzes, and tests and final projects ensure all students have grasped the material sufficiently.

Students will learn to harness the power of these programs to produce cutting-edge documents and graphics.

The comprehensive knowledge of our graduates is due to the immense amount of instruction they received. Students will spend almost 30 hours learning Photoshop alone, and the same amount of hours will be devoted to Adobe Illustrator. This ensures that students have covered each and every aspect of the program which gives them the confidence to work in the field.

COURSES

As with all our courses, Design Alive also offers the opportunity to email teachers your questions or requests for project feedback or a little extra help. This course is geared to the complete beginner, and for those who have some graphic design skills.

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We also offer Computer Graphics as a Self-Paced Course that can be started at any time and a NEW fastrack option for the student with previous background in the software. (see page 14)

ENTRANCE CRITERIA This course is geared to the complete beginner, as well as those who have some previous experience in using the software. Students must have a good level of computer competence before joining the course.

“I’m thrilled at my decision for choosing Design Alive. Our teacher was fantastic, her email response was quick, and best of all are the recorded lessons that I could go back and re listen too.”

Course Details: Self-Paced Schedule

36 classes

Teaching hours

Approx 70-80 hours teaching

Homework time

Average 1-2 hr per class

Expected Level of Achievement

Proficiency in the Adobe programs.

Cost

$1500

Course Details Dates (bi-annual)

February-July and October-February

Schedule

17-18 weeks, 2 meetings per week.

Teaching hours

Approx 70-80 hours teaching

USA hours

(Morning course: Mon & Wed: 8:30am-11:00pm) Afternoon course: Tues & Thurs: 2:00-4:30pm Evening course: Tues & Thurs: 8:30-11.00pm

(European and South African -1 or -2 hours Australian + 9 hours)

Morning course: Sun & Tues: 10:00am-12:30pm (Afternoon course: Tues & Thurs: 3:30-6:00pm) Evening course: Tues & Thurs: 9.00-11.30pm

Homework time

Average 1-2 hrs per class

Expected Level of Achievement

Proficiency in the Adobe programs and will produce a creative design project to demonstrate their skill.

Cost

$1500 for all 3 programs or $550 per program

Israeli hours Course Details: Computer Graphics Fastrack Schedule

30 classes

Teaching hours

30-45 hrs of teaching

Homework time

Average 1 hr per class

Expected Level of Achievement

Comfortable level knowledge of the Adobe programs.

Cost

$750

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WEBSITE DESIGN HTML CSS Dreamweaver Fireworks Design Theory Flash Banners Animated Gifs JQuery Email Marketing Responsive Social Media WordPress E-Commerce Portfolio: Static site CMS site Ecommerce site 10

B

ecome a successful Web Designer with a full range of comfort in the basics, the intermediate and the advanced. Comprehensive coverage of HTML and CSS and Dreamweaver will give you the ability to create pages simple and fancy. Design guidance and criteria with best practices in web usability issues, cross platform compatibility, and frontend user-interface creation put you at the forefront of the hot issues of the field and teach you to make your design match your client’s needs. High-level extras such as Flash Banners and animated gifs, JQuery (to produce sizzling slide shows and other cool effects), Responsive, Social Media and Email Marketing will hone your skills to a high level. In addition to techniques and methods, the classes focus on teaching you to utilize resources to keep your skills upto-date with the constant changes in the field. Besides for instructor feedback, a dedicated web tutor is also available to ease the learning curve and for that added extra support.

We constantly have our fingers on the pulse of the web industry and advise students to continue to the advanced module covering Advanced Web Design Techniques. This comprehensive module will cover E-Commerce (shopping carts and accepting payments) and CMS (Content Management Systems) design, with a focus on WordPress, a leader in the CMS field. We consider our mission complete when you have the knowledge and confidence to enter the design market with competency and proficiency and keep your skills ever fresh in the changing markets. Students can choose to take the Advanced Module at a later date or as a standalone course further along in their career.

Students will finish the course having built 4 sites, for a real client projects, starting of with a static site, a fully functional dynamic website, a WordPress site and an E-commerce site.

ENTRANCE CRITERIA Students can only join this course if they have prior good knowledge of Photoshop or have a design background.

Completion of the Fastrack Course has become a popular track for those seeking a suitable foundation in design.

Current web designers and graduate web students can join the advanced module as a standalone unit as it relies on proficient knowledge of coding and a significant comfort level in basic web design. Students can also decide not to continue to the advanced module.

Course Details Dates (bi-annual)

October-March and February-July

Schedule

24 weeks, 2 meetings per week. (2 hr classes) Monday and Wednesday

Teaching hours

Approx 70 hours teaching + tutor time

USA hours

Afternoon course: 1:45-3:45pm approx Evening course: 8:30-10.30pm

Israeli hours (European and South African -1 or -2 hours Australian + 9 hours)

Course Instructors: Leah Rubin Beena Sklare Rivky Teplitz

Morning course: 10:00am-12:00pm Evening course: 8:30-10.30pm

Homework time

Computer homework: Approx 1-3 hrs per class Final Website Design: Approx 20 hrs

Expected Level of Achievement

Produce 4 websites: 1. Static Site 2. Dynamic Site 3. Wordpress site (CMS) 4. E-commerce site (shopping carts)

Cost

$2350 or $1800 for students who do not wish to continue to the advanced module

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INTERIOR DESIGN Course Instructors:

Rivkah Albinder Tovit Kelly Shifra Bender

I

n this intensive 1-year course, students will learn to evaluate, formulate and implement creative design solutions to meet the functional and aesthetic needs of the client. They will also explore the relationship of interior design to decorative styles, materials and finishes, crafts, technology, international standards and professional practice. Students will be introduced to both traditional and computer aided drafting skills using Auto CAD, which introduces students to basic information, skills, and concepts related to drafting and design. Special attention is given to sketching, measurement, room planning, auxiliary views.

Students receive a through grounding in the practical and technical aspects of the subject. They will be equipped to draw plans, create models and work with contractors in the market.

The Fundamentals of Design The aim of this unit is to provide the student with the theoretical and practical skills necessary to be a successful interior designer. This includes all stages of the interior design (project) process - including the importance of research, how to find initial ideas, developing an idea, documenting work, all the way to presenting your final design scheme. In addition, we will explore the basic interior design principles and how they apply to everyday interiors. Colours, textiles and lighting in interiors will also be covered. During (and outside) class, mini projects will be produced which will help to apply the skills learned to real-life projects.

The Fundamentals of Construction It is crucial for Interior Designers to be knowledgeable in construction methods and techniques in order to effectively communicate and collaborate with builders, contractors, and vendors, as well as to create viable solutions for the clients. In this class various building systems will be introduced and explained. Along with the lecture material, the students will be asked to explore their local building codes and practices, and will be given assignments accordingly. By the completion of this course, the students will feel confident in taking up various [text removed here] renovation and interior design projects.

Auto Cad, Sketchup and Photoshop The aim of this course is to arm you with necessary technical drafting and presentation skills, and to prepare you to create sets of construction documents (plans, elevations, sections, and details) using AutoCAD. In addition, we will explore effective 2-D and 3-D presentation methods using Sketchup and Photoshop. In the light of abbreviated time frame in comparison to a traditional Interior Design program, we will make the most of the time we have in this class by applying the skills learned to a real-life project. Each student will select and complete a project that is local, and will end up at the end with a portfolio worthy material.

ENTRANCE CRITERIA 12

Students do not need any background to join this course, although a healthy interest in Interior Design is important as is a good level of computer competence.

Hotel Suite – Floor Plan

Program: Entry hallway: Approx.: 90 sq. ft.

Living room: Approx.: 300 sq. ft.

Master bedroom: Approx.: 400 sq. ft.

Bedroom: Approx.: 300 sq. ft.

Bathroom: (full) approx.: 70 sq. ft.

Kitchenette: approx.: 126 sq. ft.

Program

Overall area is 116 sq. m Entry hallway

Welcoming large entrance way with console table and appropriate lighting

builtǦin closet Living room

Oversized couch and loungers/chairs

TV/DVD entertainment center

Fireplace

Coffee tables and romantic lighting Dining area

with table seating 6 to 10 people Bar area

Small refrigerator/freezer

One sink

Microwave oven

Wine rack Bedroom

Large king sized bed with canopy

Dressing area with a closet and a large mirror

TV/DVD setup Bathroom Bathro

LLarge whirlpool tub

LLuxury spray shower

two sink vanity tw

SSauna

“I found work thanks to Design Alive working for a molding company. I also work part time for an architect doing Auto Cad drawings, I’ve also been able to design fish tanks for Aqua Creations!

Thank you! Your course really helped me find work!”

Baila Bick Interior Design Course

Course Details Dates

September-July

Schedule

38 weeks, 3 meetings per week.

Each meeting 2-2.5 hrs

Teaching hours

Approx 230 hours teaching

USA hours

Afternoon course: btwn 1:30-4.00pm approx

Israeli hours

Evening course: btwn 8:30-11.00pm (approx)

Homework time

Approx 1-3 hrs per class - (There will be a alot of hwk) Autocad: Approx 2 hrs per class

Expected Level of Achievement

Demonstrate skills by producing a professional portfolio of work and to be accepted in entry job positions.

Proficiency in AutoCAD, Sketchup.

Cost

$4975 for complete course or Autocad: $1800 Design and Construction: $3450

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MOTION GRAPHICS Course Instructors: Adina Cahn

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earn the technical aspects of video editing using Adobe Premiere - a widely-used video and multimedia editing and post production software, highly recommended by the industry experts in film-making and broadcasting. In this course you will learn how to master the art of editing, interface design and DVD authoring, and produce professional looking videos, as well as the finer points of creating feeling and mood.

You will learn video production techniques including combining video, audio, and imagestills, timelines, assembling video clips, controlling sequences and enhancing them with transitions such as wipes and fades, introducing title sequences, fading and combining multiple audio tracks, and outputting to different formats for high, medium and lower quality requirements. This course will cover basic event editing (weddings, bar/bas mitzvahs, parties) as well as an introduction to storyboarding and concept creation, video montages and modifying audio.

The course then continues, to teach you in-depth knowledge of Adobe After Effects - a immensely powerful piece of software used for motion graphic manipulation and editing.

Created to add special effects to make your video more interesting, this course will give you a great opportunity to design motion graphics or cinematic visual effects., customize the interface until you achieve the look you covet, add text strings, solid colours camera, lights, various layers. and sizzling audio-visual effects. .

Portfolio: Edited Video After Effects samples

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ENTRANCE CRITERIA Students can only join this course if they have prior good knowledge of Photoshop or Illustrator. We advise the Fastrack Computer Graphics course for those with none or inaequate knowledge.

Course Details

Virtually every performance, school show or charity event nowadays, demands an impressive audio-visual presentation.

Due to great demand, we have created this course to fill this unique field

Dates

October-February, or February- July

Schedule

15-16 weeks, 2 meetings per week.

Each meeting 2-2.5 hrs

Teaching hours

Approx 60 hours teaching

USA hours

Afternoon course: btwn 1.30- 4.00pm approx

Israeli hours

Evening course: btwn 8:30-11.00pm (approx)

Homework time

Approx 1-3 hrs per class

Expected Level of Achievement

Demonstrate skills by producing a professional video using Adobe Premiere and a series of advertisements using After Effects.

Cost

$1800

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FASTRACK COURSES Fastrack Extensive (combined course) COURSE INCLUDES: Adobe Photoshop Homework: Adobe Indesign Adobe Illustrator

Course Instructor: Chaya Murik

Formally known as The Mini Course, this 12 week course is ideal for the graphics enthusiast who wishes to achieve a good grounding in the basic elements of graphics, without committing themselves to an intensive year of study. This is a project-based course, where students will produce 3-4 portfolio pieces of work. They will achieve a basic level of proficiency in the Adobe programs together with a clear grasp of the basic design principles, marketing and research.

This course is also ideal for the student with previous graphic background who lacks confidence to work in the field, for the students who needs a refresher course, and for potential Web Design students to give them good design and computer skills before embarking on a Web Design Course.

Design Theory Marketing & Research Corporate Identity Tests/Quizzes: Layout Design Final Independent project

Contact:

Computer Graphics Fastrack Course Instructor: Adina Cahn This course teaches Adobe Photoshop, Illustrator and Indesign in 30 short stimulating classes.

This course is offered as a self-paced option so can be started at any time and learned at any pace.

This course is suitable for people with previous knowledge of the Adobe programs yet could benefit with a review, or for students with no background who intend to join the Fastrack Graphic Design course. This course is not suitable for students with no experience using the Adobe software who wish to join the full year Graphic Design and Portfolio course.

Graphic Design Fastrack This course teaches the fundamentals of design, layout, colour and type and is followed by 3 Portfolio projects, consisting of Corporate Identity, Layout Design and an Independent project.

This course is suitable for students who wish to gain design skills before continuing to Web Design or for students who know the Adobe programs yet want a shorter less thorough course to gain design skills.

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“Thanks so much for providing such a professional and enjoyable course, well worth the investment.

I learnt how to think out of the box and work with confidence.”

K.L Extensive Fastrack

Course Details: The Mini Course- combined fastrack courses Dates (biannual)

October-January February-June

Schedule

12 weeks, 2 meetings per week, 2 hr classes

Teaching hours

Approx 48 teaching hours Morning course: Mon & Wed: 9.00-11.00am

USA hours

Israeli hours

Afternoon course: Tues & Thurs: 2:00-4:00pm Afternoon course: Mon & Wed: 4.00-6.00pm Evening course: Tues & Thurs: 9.00-11.00pm

Homework time

Approx 2 hrs per class and more

Expected Level of Achievement

A comfortable level of proficiency in the Adobe programs and 3-4 design projects.

Cost

$1250

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Course Details: Computer Graphics Fastrack Schedule

30 classes

Teaching hours

30+ hrs of teaching

Method of delivery

Self-paced learning, any time/pace

Homework time

Average 1 hr per class

Expected Level of Achievement

Comfortable level knowledge of the Adobe programs.

Cost

$750

Course Details: Graphics Design Fastrack Schedule

18 classes

Teaching hours

36 hrs of teaching

USA hours

Days to be decided : 8.30-10.30pm

Homework time

Average 2 hrs per class but usually more

Expected Level of Achievement

A good understanding of design in general and 3 portfolio pieces of work.

Cost

$800

17

POST GRADUATION

18

Job Opportunities

www. JewishDesignForum.com

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Most of the graduates from our design courses gain fulltime positions as they graduate.

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We offer live jobs as part of the course curriculum so the students have the opportunity to create real live pieces of work, have a portfolio that contains actual jobs, gain experience at working with a client and bringing work to print ready stage.

Alumnae can ask questions about their work, post comments and stay in touch with other quality designers via our NEW www.JewishDesignforum.com

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We post regular job alerts to hundreds of our graduates.

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Students can contact their former instructors for feedback and questions long after graduation.

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Many companies contact us directly asking us to send them designers.

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We post regular job offers on our website and via our Linked-In group

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We have been told by many employers and graduates that Design Alive students have skills and portfolios of a exceptionally high level and cannot be matched anywhere.

So what are you waiting for? Register NOW 718-312-8658 (US) 02-374-1124 (Israel) 0208-123-8658 (UK)

info@designalive.com

www.DesignAlive.com