BOOK COVER: PROJECT: To design a cover
for a book about basic beliefs and Emunah PROCESS: The client was
presented with several options of striking book covers. Symbolism is incorporated to reflect the content of the book. It is combined with a clean white background and conspicuous sharp lettering to create an irresistible tease for the seeking person.
ADVERTISING: PROJECT: To create a series
of ads for Interflora, an international flower company based in UK. PROCESS: A slogan of â€œWe
arrive as fresh as we were sentâ€? conveys the international access of the Interflora floral products and lets the public know that freshness will not be compromised. The curiosity factor is aroused by the bold statements, yet the message is presented in a quick-toprocess fashion thus targeting the fast-moving vehicles and pedestrians.
BRANDING: PROJECT: To brand Kaifan,
a traditional Asian cuisine restaurant located in the Bronx. PROCESS: Ancient Chinese
traditional handmade painted symbols are joined with a modern and sleek look. The grouping of these two elements creates the ideal background for the sophisticated millennium costumer, who is looking for a taste of the authentic Asian experience in an up-to-date fashionable setting.
BROCHURE: PROJECT: To design a
brochure for Huntergreen, a landscaping company committed to connecting people to nature. PROCESS: â€˜Nature at its
bestâ€™ is displayed at its best when design concepts such as continuity, layout principles, and careful color and shape choices are used as presented in this beautiful brochure.
STATIONARY SET: PROJECT: To design a
stationary set PROCESS: The analogous
pallet of floral purples and soft blues create a serene and delicate feel, drawing in potential female consumers.
TYPE PATTERNS: PROJECT: To design
postcards for letraset, a font company. PROCESS: In each pattern,
a single letter of the alphabet is ingeniously displayed creating vivid and eyecatching designs.
TYPOGRAPHY POSTER: PROJECT: To design a
tribute to Paul Rand through incorporating his design style into an exhibition poster PROCESS: Paul Rand and
his forward-thinking styles are exhibited in every aspect of this poster. From the handwriting look to the Futura font to the cut-outs to the logo style; memorability and simplicity are the look of this poster.
PACKAGING: PROJECT: To design a
packaging label for a variety of instant soup cups. PROCESS: A picnic pattern
resonates with the “Out to Lunch” logo informing of the product’s quick and easy appeal. Simultaneously, the details in the packaging tells the story of an instant soup that is richer, healthier and tastier than other options.
LOGO DESIGN: PROJECT: Dynasty, an
upscale boutique in London catering to children and young adults, needed a new logo to rebrand their company. PROCESS: Modernity and
upper-class is the imprint of the logo. The signature look, impressing the uniqueness of the boutique, was created through subtle manipulation of the letters and the crown symbol.