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ITALY IS AN EXTRAORDINARY COUNTRY FOR JUST AN ORDINARY HOLIDAY!

PAGE 3 | DESIGN YOUR ITALY

BENVENUTI! Hello, I am Vanya, the founder of Design Your Italy, and if you are reading this, it means we already have something in common - our love for Italy.

In this brochure, you'll not find any travel packages or any ready-to-go itineraries, yet many reasons to visit any of the twenty Italian regions and get inspired.

I want to ask you only one favour. Please, do not underrate any of the regions! They are all superb, and each one contributes to make from Italy the extraordinary country it is.

Sending you greetings from Milan, Vanya

ITALY ITALY ITALY

PAGE 5 | DESIGN YOUR ITALY

CONTENT NORTHERN ITALY Page 6 - Page 21 Aosta Valley Piedmont Liguria Lombardy Veneto Trentino Alto Adige Friuli Venezia Giulia Emilia-Romagna CENTRAL ITALY Page 22 - Page 29 Tuscany Umbria Le Marche Lazio SOUTHERN ITALY Page 30 - Page 41 Abruzzo Campania Basilicata Calabria Apulia Molise ISLANDS Page 42 -Page 45 Sardinia Sicily

PAGE 6 | DESIGN YOUR ITALY

Situated in the northern part of the country, Aosta Valley is the smallest of all twenty Italian regions. Snuggled at the feet of grand mountains, this tiny region has a rich natural heritage to discover.

Predominantly a mountainous terrain, here, The Alps sketch a breath-taking vista, and have sculpted Europe's highest peak, the uniquely beautiful Mont Blancthe roof of the Old Continent. The impressive mountain passes, together with larch and fir woods, form a remarkable backdrop for the glacial rivers flows and wild grasslands. A mountain region par excellence, the unique alpine environment of Aosta Valley combines various fascinating flora and fauna biodiversity with picturesque mountain villages scattered through its territory. With small rural houses made of stone and wood, the quiet atmosphere here melts perfectly with the relaxing surrounding. In the same striking setting of exquisite natural landscapes, culture, history, and art coexist in harmony. Many historical and archaeological sites testify to the passage of the Roman conquerors. From crumbling theatres and aqueducts to city walls and old crypts, all provide evidence of a glorious past. Aosta Valley keeps traces of the Medieval Ages, too. Surrounded by greenery, the numerous castles and towers rise on rocky elevations to dominate the vast alpine meadows below.

Amid scenic mountains and wrapped in centuries of history, the tiny region of Aosta Valley is an opportunity to discover incomparable beauty and the uniqueness of the local culture and artistic heritage, while enjoying the pure air and natural wonders.

AOSTA VALLEY: LAND OF MOUNTAINS, LAND OF CASTLES NORTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Road and Mountain biking Summer skiing Mountaineering Climbing Rafting Horseback riding Paragliding Sports Fishing Winter Sports Golf

Roman architecture Castles Hamlets Museums

Piedmont France Switzerland

ENO-GASTRONOMY Food and Wine tours and tastings

WELLNESS Thermal spas

NATURE Naturalistic excursions Botanical gardens Nature Reserves Lakes Mountains

PAGE 8 | DESIGN YOUR ITALY

Surrounded on three sides by the Alps, the northern region of Piedmont with its incredibly diverse landscapes, lives and breathes nature all year long.

Everyone can enjoy the outstanding environmental heritage of the region.

From the highest and majestic Alpine peaks and gentle slopes to the limestone canyons and high-altitude lakes, the region is an invaluable source of outdoor activities. Down in the valley, the plains are alluring in all their beauty while the narrow strip of rice paddies creates an exceptional vista. Of additional interest, Piedmont is also about the finest wines.

The vineyard-covered verdant rolling hills are among the most renowned and are celebrated for the ancient varieties of grapes. Immersed in a magical atmosphere, the small hilltop medieval towns with cobbled streets and rusty-hued cottages add sublime charm to the landscape. Matching the powerful, tanninheavy wines of Piedmont are the precious white truffles and genuine cuisine based on locally grown products.

This northwestern corner of Italy was once a stronghold of the Royal House of Savoy that has left an incredible architectural heritage. Castles with vast fairy tale gardens, splendid villas and hunting lodges are spread over the region. Turin, the capital of Piedmont, with its the notable residential buildings with richly decorated interiors, are witness to the wealth and power of the dynasty.

Piedmont is a region that excels with its colourful versatility. It is notable for everything from pastoral landscapes to the beautiful and elegant Renaissance and Baroque architecture. The region is dominated by the Alps and riven by deep valleys: it's one of the most memorable experiences that Italy offers.

PIEDMONT: AT THE FOOT OF THE MOUNTAIN NORTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Hiking and Nordic walking Road and Mountain biking Canyoning Kayak Rafting Horseback riding Hydrospeed Rowing Motorcycling Hang-gliding Paragliding Hot-Air Baloon Winter Sports Golf

The Royal Residences Essentially Baroque Castles Villas Museums Hamlets

Aosta Valley Lombardy Emilia-Romagna Liguria France Switzerland

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Truffle hunting Harvest experience Chocolate experiences

Naturalistic excursions Gardens Nature Reserves Mountains Lakes

PAGE 10 | DESIGN YOUR ITALY

Situated in northwest Italy, the tiny and colourful region of Liguria, washed by the deep blue sea and overlooked by the gorgeous and impressive Ligurian Alps, will wonder you with its cultural and gastronomic richness.

The narrow coastal strip is home to the astonishing Italian Riviera, where cliffy rocks descend into limpid waters and sea coves, and small fishermen’s villages with brightly coloured houses create enchanted sceneries. With its captivating and unique charm, this land full of traditions has inspired many world-famous writers and poets throughout the centuries. This marvellous sunny region also offers postcard-perfect landscapes.

Majestic terraced vineyards framed between the liquid sea and blue sky are celebrated for the best Italian wines. The aromas and flavours wrapped up in a glass of Ligurian wine pair perfectly with the authentic cuisine laden with tasty sea and farmland products plus a dash of creativity.

Liguria isn't all about the sea. Hilly and wooded, the inner part of the region preserves small medieval villages nestled among vast olive groves, all waiting to be discovered any time of the year. Ancient castles of some of the most powerful families, a maze of steep alleys and outstanding villas are all deeply linked to the history of the territory.

The small region of Liguria reflects the many fascinating cultures that thrive in this land. History, art, and natural landscapes all arouse the senses and bring unbridled joy.

LIGURIA: COAST OF MANY COLOURS NORTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Hiking Road and Mountain biking Canyoning Kayak Rafting Horseback riding Motorcycling Scuba diving Surf, Windsurf, Kite surf Winter Sports Golf

Castles Villas Museums Hamlets Historic Palaces

Piedmont Emilia-Romagna Tuscany Ligurian Sea France

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Olive oil tours and tastings Harvest experience

Naturalistic excursions Gardens Nature Reserves Caves Coast Mountains

PAGE 12 | DESIGN YOUR ITALY

Set amid the stunning Po Valley and the majestic Alps, the northern Italian region of Lombardy is well-known because of its glamorous and lively capital - the city of Milan.

As a fashion and design hub, Milan is a symbol of elegance and sophistication. In this vibrant city, urban grit meets old traditions, and beautiful architecture shares an  illustrious history. Its quaint little streets, picturesque historic neighbourhoods with hidden corners and small shops, meld in with the modern face of the metropolis, creating an eclectic vibe.

However, the Lombard territory is not only about a big crowded city. The region, dominated by gently terraced plains, freshwater streams, and towering mountains, is lush with beauty. One can make contact with nature and discover the world around at a calm pace. Surrounded by the slopes of the Alps, the lake region is a unique mix of superb villas with fairy tale gardens, small colourful towns perched on the lakeshore and dramatic landscapes that have no doubt inspired dozens of celebrated personages.

Besides the outstanding lakeside, the region of Lombardy isn't short on small historic towns filled with art, cultural heritage and architectural splendour. From massive castles built during the Middle Ages to Renaissance buildings decorated with frescos dating back centuries, the numerous hidden gems throughout the region will leave you marvelled Every part of the northern Italian region of Lombardy is distinctive and full of charm.

With a plethora of natural splendours, large cities and small hamlets, this corner of the country will chase away the expected from any trip.

LOMBARDY: WHERE SOARING MOUNTAINS MEET UNDULATING PLAINS NORTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Road and Mountain biking Fishing Golf Climbing Horseback riding Rafting and canoeing Sailing Water skiing Winter Sports Windsurf and Kitesurf

Castles Villas Museums Hamlets Historic Palaces Archaeological Parks

WELLNESS Thermal spas

Piedmont Emilia-Romagna Veneto Trentino-Alto Adige Switzerland

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience

Naturalistic excursions Mountains Lakes Gardens Parks

PAGE 14 | DESIGN YOUR ITALY

Veneto, the outstanding northern Italian region and land of water mazes is home to one of the country’s gem’s Venice.

Embraced by the Adriatic Sea, with romantic canals crisscrossing the town and unique landscapes of the fisherman islands through the lagoon, Venice has become a symbol of the region.

Besides the famed water whose charm has endured for centuries, the city is a rich depository of art and historical treasures.

Its architectural wonders are scattered throughout the territory. Then there are the natural treasures. With gorgeous spiked peaks, emerald-green valleys, and picturesque lakes with a thousand reflections, the Dolomites in Veneto boast a crisp alpine atmosphere and scenic panoramas. Down from the high and prominent mountains, the rolling Prosecco hills and fertile valleys covered with vineyards are a unique corner where beauty, taste and a slow pace of life coexist in perfect harmony.

Veneto is about history. Filled with medieval walled hamlets steeped in past times and ancient traditions, it bears witness to the rich and prosperous Venetian heritage. Evidence is seen in the Palladian noble villas. Richly decorated and furnished, with fairy-tale gardens replete with superb green labyrinths and geometric forms, they have always been a symbol of wealth and nobility of Venetian families through the centuries.

The region of Veneto is unique. With redolent beauty, in this corner of Italy, sky, land and water create a winning combination that keeps the visitor excited and surprised.

VENETO: LAND OF WATER MAZES AND SPIKED PEAKS NORTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Hiking Nordic walking Road and Mountain biking Horseback riding Golf Paragliding Climbing Canyoning Kayaking Canoeing Sailing Rafting Windsurfing Water skiing Fishing Scuba Diving Winter Sports

Castles Villas Museums Hamlets

Trentino-Alto Adige Lombardy Emilia-Romagna Friuli-Venezia Giulia Austria Adriatic Sea

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience

Naturalistic excursions Lakes Botanical Gardens Mountains Nature Reserves Wildlife Parks Coast Birdwatching

WELLNESS Thermal spas

PAGE 16 | DESIGN YOUR ITALY

Situated in the north of Italy, the region of Trentino-Alto Adige is a picturesque corner, a mix of different cultures and rooted traditions. Dominated by Alpine stature and the grandeur of the Dolomites, nature here runs at a slow pace all four seasons.

The allure of Trentino-Alto Adige lies in its extraordinary landscapes that never fail to stir wonder. Vertical mountain walls crowned with scenic peaks spring up and dive into the sky to become a highly distinctive regional symbol. Here, the soft color of the mountains harmoniously connect with the lush green meadows and valleys bellow, together creating sweeping and endless panoramas. Moreover, nestled among the sheer cliffs and surrounded by a magical atmosphere, the pristine mountain lakes shimmer in stunning blue and green colours while the picture-perfect waterfronts invite to take a rest. The pure alpine territory of Trentino Alto Adige with all its gems of nature is dotted with picturesque mountain villages that melt into the surrounding beauty. Amid jewels of rural architecture, here the local warmth of the population and ancient traditions coexist and can be readily perceived.

Enriching the area in history, the Middle Ages has left its memorable trace. Framed by charmingly spectacular scenery, Trentino Alto Adige abounds in ancient castles with imposing fortified walls that show off their timeless charm to recall the legacy two different cultures - German and Italian.

As a land of landscape opposites and a mix of intriguing traditions, the northern region of Trentino-Alto Adige knows how to grab the visitor’s attention and not let it go.

TRENTINOALTO ADIGE: A LAND OF MOUNTAINS AND INTENSE FASCINATION NORTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Hiking Road and Mountain biking Horseback riding Golf Paragliding Climbing Canyoning Kayaking Canoeing Sailing SUP Rafting Windsurfing Water skiing Winter Sports

Castles Museums Hamlets World War One Forts Land Art

Veneto Lombardy Austria Switzerland

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings

Naturalistic excursions Lakes Gardens Mountains Nature Reserves Wildlife Parks Beaches

WELLNESS Thermal spas Barefoot walks Forest bathing

PAGE 18 | DESIGN YOUR ITALY

With enchanting mountain sceneries and a coast overlooking the Adriatic Sea, the region of Friuli-Venezia Giulia is one of the less travelled tourist Italian regions yet is a real treasure chest.

Situated in northern Italy, this small region is a unique land and a crossroad of Italian, German and Slavic cultures that have shaped its rich history and artistic wonders.

From the significant archaeological sites that are part of the ancient Roman Empire to World War I monuments and military forts, Friuli Venezia Giulia offers a fascinating journey into the past. The unexpected corners of the region include astonishing natural landscapes like the majestic Carnic Alps with its vast wildlife areas, spectacular lush valleys and beautiful lakes of glacial origin that lend a magic touch in both wintertime and summer. To add even more charm to the panorama are rural villages with their rich cultural heritage spread over the mountains. When it comes to wine production, the region merits a mention.

It's home to world-famous fresh and fruity wines grown on rolling hillside vineyards that perfectly complement the delectable and distinctive local cuisine.

This north Italian region is never short of beautiful places to explore. From the powerful presence of the mountains to the beautiful beaches, it is a land of contrasts and different cultures, a land where one goes by choice, not by chance.

FRIULI-VENEZIA GIULIA: THE LAND OF BORDERS NORTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking and dog trekking Hiking Road and Mountain biking Horseback riding Golf Paragliding Climbing Canyoning Kayaking Canoeing Sailing SUP Rafting Windsurf and Kitesurf Water skiing Scuba diving Winter Sports

Castles Museums Ecomuseums Hamlets Villas World War One Sites

Veneto Slovenia Austria Adriatic Sea

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Historic cellars

Naturalistic excursions Lakes Mountains Coast Nature Reserves Historic gardens Wildlife Parks Caves

WELLNESS Thermal spas

PAGE 20 | DESIGN YOUR ITALY

Situated in Northern Italy, EmiliaRomagna is a region with a thousand soul. Stretching along the ancient Roman road of Via Emilia and extending to the Adriatic, here past times are still well-preserved and perfectly blended with the vivid coastal life.

Home to fertile and productive terrain, the heart of the region, the Food Valley of Emilia- Romagna, reflects the culture of the land. Its authentic food production brings pride to Italy worldwide with exquisite products of local origin. Bologna is the gastronomic capital of Italy known for its remarkable culinary tradition. Not only is it among the best food ambassadors, but it is also a lively city where medieval towers and a mazy network of porticos tell a fascinating story.

But art, history and impressive architecture are all over the region.

Renaissance splendours and winding medieval streets dominate the small historic towns that populate the entire landscape of the Emilia hinterland. Here, while time stands still, the local identity and heritage haven't lost any of their charm. In fact, the traditions go for generations. Moreover, the land of EmiliaRomagna has written the pages of another story - the modern one. Motor Valley, where some of the most renewed Italian cars and motorcycles have their factories and where speed lovers go to feel the thrill of it all, has become a new legend.

There is something special about EmiliaRomagna; it touches the heart and lights up the eyes with wonder. It's a region where endless natural beauties together with the magnificent art and cultural richness make for a journey of a lifetime.

EMILIA-ROMAGNA: THE FINEST ITALIAN FOOD TRADITION NORTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Hiking Road and Mountain biking Horseback riding Golf Paragliding Climbing Canyoning Kayaking Canoeing Rafting Scuba diving Winter Sports

Castles Museums Hamlets Motor Valley

Veneto Lombardy Piedmont Liguria Tuscany Le Marche Republic of San Marino Adriatic Sea

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Food Valley Truffle Hunting

Naturalistic excursions Lakes Mountains Coast Nature Reserves Wildlife Parks

WELLNESS Thermal spas Forest bathing

PAGE 22 | DESIGN YOUR ITALY

The homeland of the Etruscans, a gorgeous and deeply inspiring land of great poetry and prose and the cradle of the Renaissance, is undeniably a thrilling destination to discover. With a vast wealth of treasures, the central Italian region of Tuscany is a wonderful place to return over and over again.

A clear symbol of Tuscany is the enchanting scenery - rolling hills wrapped in total silence, olive groves as far as the eye can see, breath-taking views and charming hamlets, the legacy of a glorious past.

The Tuscan countryside is particularly remarkable and sometimes impossible to describe. The emotions one feels when visiting are beyond words. Here it is easy to slow down, relax and get connected with the local rural life and warm farmhouse hospitality. You will want to explore the meadows, hedgerows and abandoned fields and discover the purity of the spontaneous vegetation and wildlife.

In Tuscany, one can feel the gift of time and not time itself. The secular tradition of dashing events and an immense artistic heritage have remained untouched through the centuries. It is home to countless art treasures, astonishing Renaissance paintings and breath-taking masterpieces of gleaming white marble. The region offers an enchanting experience all year round. Even when the temperatures drop, the snowy peaks, tiny mountain villages and medieval castles bring a magic touch to the visitor’s journey with yet another evocative side of Tuscany.

An exceptional land with an outstanding heritage, Tuscany creates a divine and flawless harmony between glorious architecture and magnificent natural settings where one can savour the authentic atmosphere of a distinguished region.

TUSCANY: OUTSTANDING ART BLENDS WITH SPECTACULAR NATURAL SETTINGS CENTRAL ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Hiking and River Hiking Road and Mountain biking Horseback riding Golf Paragliding Climbing Kayaking Canoeing Rafting Scuba diving Winter Sports

Renaissance Art Etruscan sites Museums EcoMuseums Hamlets Castles Historical Villas

WELLNESS Thermal spas

Liguria Emilia-Romagna Le Marche Umbria Lazio Tyrrhenian Sea

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience Olive oil tasting Truffle hunting

Naturalistic excursions Mountains Coast Nature Reserves Historical Gardens

PAGE 24 | DESIGN YOUR ITALY

Umbria is blessed with extraordinary natural beauty. It is the green and spiritual heart of Italy. This central region is the only one without sea borders.

Instead, its territory dominated by dense oak forests, gorgeous flowered meadows in a thousand hues and soft rolling hills that change colours each season.

Amid the majestic Apennines and fertile valleys, Umbria greets visitors with its magnificent unspoiled natural panoramas, laden with peace and calm. Here, rugged rocky slopes with astonishing peaks overlook parks displaying numerous shades of green and iridescent olive groves. It creates a remarkable setting for a slow pace of life. And in direct touch with this resplendent nature are medieval hamlets perched on the hills. The intact walls and narrow stone lanes are testimony  to the area’s long-established connection between ancient times and modern traditions. Preserving its cosy and intimate charm, the picturesque historical centres reveal the unfurling of the authentic life of Umbria.

Filled with architectural wonders and religious treasures that maintain their original bewitchery, the region of Umbria is a mystical corner and sacred land from centuries past. As the native soil of many saints, it is home to multiple abbeys, tiny churches with outstanding frescos and hermitages where one can rediscover the beauty of simplicity.

In a serene atmosphere, one can find peace in Umbria: it provides a connection for personal growth and transformation.

Umbria, immersed in the tranquillity and of delightful landscapes, the spiritual history of the area blends harmoniously with the natural splendours that nurture both heart and soul. It makes for a remarkable journey.

UMBRIA: THE GREEN AND SPIRITUAL HEART OF ITALY CENTRAL ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Hiking Road and Mountain biking Motorcycle Horseback riding Golf Paragliding Canyoning Climbing and Potholing Rafting Fishing Winter Sports

Spiritual sites Museums Hamlets Etruscan sites Roman ruins Weaving and lace Ceramics

WELLNESS Thermal spas

Tuscany Le Marche Lazio

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience Olive oil tasting Truffle hunting Saffron harvest

Naturalistic excursions Mountains Nature Reserves Birdwatching Lakes and waterfalls

PAGE 26 | DESIGN YOUR ITALY

Lying on the eastern side of Central Italy, Le Marche is a captivating region blessed with natural wonders from wild, uncharted mountains to the beautiful aquamarine Adriatic Sea with all its charming seaside landscapes.

Here, rocky cliffs with mesmerizing views of the Riviera alternate with sandy beaches affording scenic treks amid still uncontaminated nature. A sunny day makes a dip in the warm sea even sweeter. And to make everything even more enchanting are the gorgeous bays surrounded by reefs and coves. The coast of Le Marche is a locale that amazes with its diversity. Moreover, the splendid seafront against a backdrop of idyllic mountains formed by limestones makes for a multitude of suggestive landscapes filled with magical treasures such as monasteries, towers and abbeys complete with legends.

But Le Marche is not just about nature.

This lesser-known corner of Italy boasts an incredible appeal stemming from the harmony of its rich and varied historical legacy, traditions and culture that have survived for centenaries. Inland, the small stone-built ancient towns standing on windswept plains surrounded by a verdant countryside and olive groves echo the slow rhythm of daily life. Take a stroll around the paved alleys and elegant piazzas and see it for yourself. These hamlets are small paradises of the great Italian art and architecture surviving since the Renaissance, recalling the fascinating past with pride.

Travelling to Le Marche is an immersive journey into one of Italy’s most authentic regions. Always ready to show off and stun with its multi-faceted beauty, it is a destination where culture, history and nature merge indissolubly.

LE MARCHE: HARMONIOUS MIX OF ART, HISTORY AND NATURE CENTRAL ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Hiking Road and Mountain biking Motorcycle Horseback riding Golf Paragliding Hand gliding Canyoning Climbing Canoeing Kayaking Rafting Fishing Winter Sports

Spiritual sites Museums Hamlets Paper production Archaeological sites

Tuscany Emilia-Romagna Umbria Lazio Abruzzo Republic of San Marino Adriatic Sea

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience Olive oil tasting Truffle hunting

Naturalistic excursions Mountains Nature Reserves Wildlife Parks Caves Coast

WELLNESS Thermal spas

PAGE 28 | DESIGN YOUR ITALY

Situated in the central part of Italy, Lazio is home to the marvellous city of Rome. The Eternal City and capital of Italy needs no introduction. The land brims with history, covering twenty-eight centuries. It is full of treasures and world masterpieces that witness its glorious past – with the wealth and power of one of the greatest known civilizations.

But beyond Rome, Lazio also claims unsuspected hidden gems that dot its territory. Facing the Tyrrhenian Sea, the region boasts of picturesque seaside towns with ancient roots where narrow alleys, steep stairs and century-old watchtowers create magnificent, picturesque postcard scenes. Visitors feel as if they are jumping back in time. The massive cliffs embracing the sea, the stunning golden beaches and all the pretty little buys make the seashore even more enchanting. To top it all off, it's possible to make a quick getaway to one of the tiny, astonishing Pontine Islands where the deep-blue sea and marine landscape serve up an authentic atmosphere.

Lazio is also a region of lakes. Truly unique landscape wonders – the lakes have volcanic origins – are surrounded by verdant hills, captivating medieval hamlets with extraordinary architecture, wellpreserved ancient fortified castles and unspoiled natural environment. They all meld with the Etruscan history of this great land. The dreamy landscapes continue with numerous magnificent villas, featuring the best examples of Italian Renaissance gardens.

With beautiful fountains, gorgeous sculptures, and grottoes, the area is rich in decoration.

The relaxing gardens are resplendent with a magical atmosphere.

Lazio is the corner of Italy where one can plunge into history. As the cradle of the Roman civilisation and Christian culture, the land stands proud as a witness the world's cultural memory, making for a trip here a remarkable experience.

LAZIO: THE CRADLE OF ANCIENT CIVILISATIONS CENTRAL ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Hiking Road and Mountain biking Horseback riding Golf Paragliding Canyoning Climbing Sailing Water skiing Canoeing Kayaking Rafting Fishing Winter Sports

Spiritual sites Museums Hamlets Roman sites Etruscan sites

Tuscany Umbria Le Marche Abruzzo Molise Campania Tyrrhenian Sea

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience Olive oil tasting

Naturalistic excursions Mountains Nature Reserves Lakes Coast

WELLNESS Thermal spas

PAGE 30 | DESIGN YOUR ITALY

Stretching from the heart of the Apennines to the Adriatic Sea, Abruzzo takes you from golden sandy beaches shaded by pine trees to unexplored wild terrain with exceptional mountain areas.

This magnificent Italian region ensures you both a fascinating sunny summer and a magical snowy winter.

With swathes of stunning natural landscapes and uncontaminated vistas, Abruzzo is well-known as one of greenest of all twenty Italian regions. The national parks and many protected areas with a plethora of trails and thrilling wildlife offer an opportunity to discover the majestic outdoors of the region. At the bottom of curvy hills are high plains overlooking the valleys, where olive and vine flora mix with violet-tinged saffron fields to create picturesque landscapes as a backdrop for the authentic rural slowpaced life. Here, people continue to respect familial traditions, making Abruzzo a region of preservation. The area is crawling with beautiful medieval hamlets where folklore still lives, while impressive and glorious fortified castles and remote hermitages set in the rocky mountainside have all survived through the centuries.

You will take a step back in time to see what authenticity is.

This small region in the central part of Italy, kissed by the sea and the mountains, never ceases to surprise. Abruzzo will stun you with its endless beauty and will always keep you on your toes with anticipation.

ABRUZZO: GET CLOSER TO ONE OF THE GREENEST ITALIAN REGIONS SOUTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Hiking Road and Mountain biking Horseback riding Golf Paragliding Canyoning Climbing Sailing Canoeing Kayaking Rafting Fishing Winter Sports

Spiritual sites Museums Hamlets Trabocchi Castle and Forts Archaelogical sites

Le Marche Lazio Molise Adriatic Sea

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience Olive oil tasting

Naturalistic excursions Mountains Nature Reserves Parks Coast Lakes Caves

WELLNESS Thermal spas

PAGE 32 | DESIGN YOUR ITALY

Stretching along the Tyrrhenian Sea, the region of Campania is renowned for its breath-taking scenery, stunning coastline and mild climate. Situated at the door of southern Italy, Campania is also the homeland of some of the oldest wine-producing areas in the country with a long, tumultuous history.

A trip to Campania makes for a deep cultural experience that takes you back in time. Some of the world’s greatest civilisations have left their traces. Greek temples and Roman ruins are scattered all throughout the region.

Rediscovered during the 18th century, the magnificent town of Pompeii rests beneath the slopes of Italy’s infamous and still-active volcano, Vesuvius, which provides an impressive backdrop for the city of Naples. Sitting on the Bay of Naples, Campania’s vivid capital is known for its warm and passionate people who are proud of their traditions and history. The cobbled city streets lined with vibrantly coloured clotheslines amid the pleasant confusion narrate authentic life with all its intensity, making any stay unforgettable.

Undoubtedly, the highlight of Campania is the stunning Amalfi Coast. The intense colour of the water, flourishing Mediterranean vegetation, secluded beaches, astonishing landscapes, and splendid panoramas give a paradisiacal touch to the coastline. The captivating small fishing villages are treasures that offer picturesque and unique panoramas.

Favoured spots include the beautiful island of Capri, a place of legend and mythical mermaids, along with the delightful islands of Procida and Ischia.

The southwestern region of Campania truly wakes the senses. It is a winning combination of delectable and genuine cuisine, a rich historical legacy, and warm hospitality that leave memories for a lifetime.

CAMPANIA: A MIX OF COLOURS, PASSION AND WARM HOSPITALITY SOUTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Acqua Trekking Canyoning Rafting Hiking Winter hiking Road and Mountain biking Fishing Hydrospeed Canoeing Golf Climbing Water Sports Paragliding Horseback riding

Spiritual sites Museums Hamlets Castles Villas Archaelogical sites

Basilicata Lazio Molise Apulia Tyrrhenian Sea

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience Olive oil tasting

Naturalistic excursions Snowshoe excursions Mountains Nature Reserves Caves Parks Coast Lakes Marine protected areas

PAGE 34 | DESIGN YOUR ITALY

Basilicata, a small region in the deep south, embedded between Italy's "heel" and "toe", has plenty of hidden gems to discover. With a past rooted in prehistoric times, many civilisations have passed through this land, leaving a rich legacy. The mountain sceneries of the region create a stunning historical setting.

In the ancient Byzantine rock-hewn churches, the silence and sublime frescoes exist in perfect harmony with wellpreserved magical Medieval castles in which the past still resounds. The unusual and memorable city of Matera, Basilicata's jewel, is testimony to the fact that time stands still. To add even more charm, the picturesque tiny hamlets with houses leaning on each other cling to hillsides, facing plain valleys. Their architectural and historical features will amaze any visitor.

In sharp contrast to this unique atmosphere, the majestic mountainous panoramas of the Lucanian Dolomites, covered with pine and oak trees, form a scenic background for the evocative Tyrrhenian and Ionian coastlines washed by transparent turquoise water. With astonishing vast stretches of pebbly beaches, secluded coves, and vibrant colours, the coastal region, merging perfectly with the century-old history and the ancient Greek ruins dotting the land, provides a paradisiacal framework for a relaxing holiday surrounded by natural wonders.

In Basilicata, one can soak up the history and immerse oneself in a glorious past while enjoying a pristine sandy seaside. This land of mythological heroes, gods and warriors is home to countless beautiful places; the richness of its cultural heritage turn any journey here into one full of excitement.

BASILICATA: LAND OF STUNNING TIMELESS LANDSCAPES SOUTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking River Trekking Hiking Road and Mountain biking Horseback riding Canyoning Rafting River Tubing Canoeing Kayaking Paragliding Golf Climbing Scuba Diving Winter Sports

Museums Hamlets Castles and Towers Archaeological sites

Calabria Apulia Campania Ionian Sea Tyrrhenian Sea

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience Olive oil tasting

Naturalistic excursions Mountains Nature Reserves Wildlife Parks Caves Coast Marine protected areas

PAGE 36 | DESIGN YOUR ITALY

To experience the quintessential adventure, head to Italy's "toe" and explore the southernmost region of the peninsula: Calabria.

Sunny and savoury, this undiscovered corner of Italy is an unusual yet marvellous destination to explore.

Lapped by the Ionian and Tyrrhenian Seas, the Calabrian rocky coastline stretches for miles with fine sandy beaches lining turquoise water that perfectly contrast with the wild landscapes and plentiful natural splendours.

Calabria is distinguished for its richness and beauty.

But Calabria is also about great history.

Known as the Cradle of Magna Graecia, for millennia it was a crossroad of different civilisations and cultures that have left a rich historical legacy behind. From numerous settlements with ancient origins lying in the hinterland to Roman ruins and splendid churches and monasteries, the region preserves its age-old culture. The beauty of this unspoiled region goes beyond the imagination. Shaped by soaring mountains crowned with jagged peaks, dramatic waterfalls and gorgeous national parks teeming with wildlife and skyscraping trees, the region is an incredible place to discover and enjoy.

The southern Italian region of Calabria has many faces. It reveals a world notable for its timeless past and long traditions that still survive in perfect synergy with the idyllic and scenic landscapes. It's a piece of Italy's seductive south - land where a journey turns into a story that endures.

CALABRIA: UNHURRIED BEAUTY, DAZZLING COASTLINES AND ANCIENT HISTORY SOUTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Snow Trekking Nordic walking Sled dog Hiking Road and Mountain biking Horseback riding Canyoning Rafting Kayaking Paragliding Golf Climbing Scuba Diving Snorkelling Surf Winter Sports

Museums Hamlets Castles Archaeological sites Spiritual sites

Basilicata Ionian Sea Tyrrhenian Sea The Strait of Messina separates it from Sicily

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience Olive oil tasting

Naturalistic excursions Mountains Nature Reserves Wildlife Parks Coast Marine protected areas

WELLNESS Thermal spas

PAGE 38 | DESIGN YOUR ITALY

Head to Italy’s "heel" and discover Apulia. Located in the country’s southeast, the region of Apulia features sandy beaches and crystal-clear water, stretching over 800 km of stunning coastline across the Adriatic and the Ionian Sea. This extraordinary land boasts various scenic landscapes.

Here, the blue hues of the sea perfectly contrast the green of the lush woods and olive groves that cover its extensive valleys and gently rolling hills.

This lesser-known corner of Italy is also about the great civilisations that have left their rich historical legacy. Apulia is a treasure chest that takes you by surprise.

It is laden with many Greek and Roman archaeological remains and is home to the “Baroque Jewel”- the city of Lecce, where the splendid architecture dominates and reminds of a timeless artistic past.

While talking about architecture, it is impossible not to mention one of the most recognisable symbols of the region, the fairy tale-like authentic drystone huts with conical roofs, called Trulli. Scattered throughout the region, they are star attractions.

Apulia offers even more spectacular sceneries. Its small picturesque medieval hamlets such as the White City of Ostuni take you back to ancient long-gone times as you stroll through a maze of narrow streets and typical piazzas, where one can get lost. The charm of Apulia delights every sense. It is a land of captivating authentic traditions, a land of sun and warm Italian hospitality, a land always worth a trip - for many reasons.

APULIA: LAND OF CONTRASTS SOUTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking River Trekking Hiking Road and Mountain biking Horseback riding Canyoning Rafting Kayaking Paragliding Golf Climbing Scuba Diving Snorkelling Surf

Museums Hamlets Castles and Towers Archaeological sites Spiritual sites Trulli and Masserie Oil Mills

Basilicata Molise Campania Ionian Sea Adriatic Sea

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience Olive oil tasting

Naturalistic excursions Nature Reserves Wildlife Parks Coast Coves and sea caves Marine protected areas

WELLNESS Thermal spas

PAGE 40 | DESIGN YOUR ITALY

Set in the central south of Italy, amid the Apennine ridge and the Adriatic Sea, Molise is the newest region of Italy.

Mainly mountainous and hilly, it is a land where mass tourism has not invaded its untouched essence.

The undiscovered vast green areas and historical trails winding up the mountains along with the astonishing countryside make from the region an off-the-beatentrack destination for slow and sustainable tourism. Nature has created radiant landscapes with beech forests, pristine woods, and fascinating flora. flourishing with amazing wildlife. In the heart of this uncontaminated nature, one can soak in the long history and age-old traditions.

Admire the imposing beauty of the countless fortified castles, the small picturesque medieval villages with their labyrinths of broken cobble streets and the archaeological excavations that remind of the many civilisations that lived and conquered the land over the centuries.

But this tiny Italian region offers even more. Home to enchanting beaches lapped by the limpid water of the Adriatic coast lined with fascinating wooden fishermen hubs - Molise reveals an incredible and genuine beauty that blends in perfect harmony with authentic Italian life.

Molise is a gorgeous and intriguing region, an unexplored land suspended in time that evokes the sounds and traditions of yesteryear. It's a place where customs are still alive and one can feel the essence of authenticity.

MOLISE: ITALY’S HIDDEN GEM SOUTHERN ITALY

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Hiking Road and Mountain biking Horseback riding Canyoning Rafting Kayaking Paragliding Golf Climbing Winter Sports

Museums Hamlets Castles and Towers Archaeological sites Spiritual sites

Abruzzo Apulia Campania Lazio Adriatic Sea

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience Olive oil tasting Truffle Hunting

Naturalistic excursions Nature Reserves Wildlife Parks Coast Mountains Lakes

WELLNESS Thermal spas

PAGE 42 | DESIGN YOUR ITALY

At the eternal crossroad of Italy and the cradle of many outstanding different cultures, Sicily is the country’s largest island. Located in southern Italy, Sicily is a harmonious mixture of centuries of history. It’s dazzling diversity it is a love affair any visitor is powerless to resist.

Nestled amid three seas, the island’s dramatic swirl of limestone rocks and marble cliffs overlook the crystal-clear water, creating a seducing and striking coastal setting.

Enriching the marvellous seaside landscapes are secluded inlets with powdery white sand that contrast strikingly with volcanic beaches and black lava stone pillars. Sicily and the small islands around its coast are a fascinating array of fire giants. Home to active volcanos that create lunar sceneries, Sicily is a witness to myths and ancient history. With century-old unique salt reserves, the region also has an outstanding natural heritage.

In reality, Sicily is an open-air museum.

Stepping onto the island means stepping back in time and savouring many cultures. Greeks, Romans, Byzantines, Normans, Arabs, and the Spanish have conquered this land through the centuries. All of have left an indelible mark, age-old archaeological stratification and a rich cultural legacy. To witness the past, just visit the beautifully preserved historic towns and small hamlets where daily life still follows a slow rhythm and offers a glimpse into the heart and soul of Sicily.

The sun-kissed island is a land of many colours from the intense white of shimmering salt heaps, the vivid and exquisite blue shades of the sea, the bright red of the windmill roofs, the sunny yellow of the cultivation fields, the dusky black of the volcanos, and the emerald green of the pistachios. This rainbow prism makes treasured memories effortless.

SICILY: ETERNAL CULTURAL CROSSROAD AND LAND OF COLOURS ISLANDS

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Hiking Road and Mountain biking Horseback riding Windsurf Surf Kitesurf Scuba diving Sailing Parasailing Rafting Canyoning Sky Diving Paragliding Golf Climbing Winter Sports

Museums Hamlets Archaeological sites Arab-Norman Heritage Byzantine Mosaics

Tyrrhenian Sea Ionian Sea The Strait of Messina separates it from Calabria

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience Olive oil tasting Street Food tours

Naturalistic excursions Nature Reserves Wildlife Parks Coast Mountains Marine protected areas

WELLNESS Thermal spas

PAGE 44 | DESIGN YOUR ITALY

When it comes to the islands of Italy, undoubtedly Sardinia is on the top of the list of picturesque favourites. Situated in the middle of the Mediterranean Sea, the biggest draw of this region is the exquisite meandering coastline with pristine beaches.

Sardinia has a strong individual identity.

The shimmering, deep seas of infinite blue shades, idyllic beaches with snow-white sand meet vertiginous sheer cliffs and silky-smooth bays. Sardinia resembles no other place. Washed by the ocean and cuddled by the millennia of history, the island stands virtually untouched. But it has been invaded countless times by different civilisations and the remains of many cultural influences can still be seen.

The rugged and wild inland with lush vegetation is scattered with thousands of nuraghi - stone towers - dating back to the Bronze age that together with Roman and Carthaginian ruins, and outstanding Spanish Baroque architecture leave an extraordinary mark on the land.

From north to south and from east to west, the unedited beauty of Sardinia lies in its evocative and delightful tiny villages surrounded by majestic mountains and sweeping forests, where tradition and authentic life have not lost their rare charm. Wonderful culinary flavours, artistic handicrafts, and colourful folkloristic festivals bear witness to the age-old link between the people and the territory.

Every visitor must take the opportunity to get in close contact to the region's culture take the time to savour the slow pace of local life.

The sunny island of Sardinia has endless facets to discover. It’s second-to-none-divine beauty promises an extraordinary experience.

SARDINIA: WASHED BY THE OCEAN CUDDLED BY MILLENNIA HISTORY ISLANDS

REASONS TO GO

BORDERS

SPORT

CULTURE

Trekking Hiking Road and Mountain biking Climbing Horseback riding Fishing Windsurf Surf Kitesurf Scuba diving Snorkelling Sailing Rafting Canyoning Sky Diving Paragliding Golf

Museums Hamlets Archaeological sites Nuraghi

Tyrrhenian Sea Sea of Sardinia The Strait of Bonifacio separates it from Corsica

ENO-GASTRONOMY

NATURE

Food and Wine tours and tastings Harvest experience Olive oil tasting Cooking Workshops

Naturalistic excursions Nature Reserves Wildlife Parks Coast Mountains Marine protected areas

WELLNESS Thermal spas

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