Staging & Design | Marketing Strategies for Success

taging & DESIGN S MARKETING S T R AT E G I E S FOR SUCCESS

Setting the

Stage for

SOLD!

optimizing spaces & connecting with buyers

SETTING THE

STAGE FOR

SOLD!

ican Dream, the Great Amer of teresting or at ur C r Dea be the most in to er id ns co I t serve in wha It is an honor to urces to world. r time and reso ou industry in the te ca di de d an to square one. about our craft are going back e w , We We care deeply ch su s A level. t and imagery. xt en ne nt e co th t to ea it gr taking ted with w listing. arketing is crea story is your ne Extraordinary m r ou of t ec bj t update . The su utter. We mus cl de are storytellers d an e liz e of ra y we must neut pture the essenc or ca st t st us m be e e W th . ll To te t of sizzle onal elements plus mix in a bi gital and traditi di ne bi and showcase om C y. artistic imager sells. the home with ng magic that ti ke ar m e ak m e w a little and together and e are bragging W . io ol rtf po r put our perusing ou e opportunity to th to d ar Thank you for rw fo e job. We look applying for th k for you. expertise to wor Sincerely,

Lori

4 80.460.0996 rketing.com a Lori@DLPm

STAGING & VIRTUAL STAGING

PHOTOGRAPHY

& VIDEO

make your property shine

after

before

tell your story with images

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One team, multiple services – integrated into a singular, extraordinary marketing experience.

And it’s all under one roof.

DLP has long provided the expertise and sales tools in the Valley that real estate professionals have come to rely upon. With an ongoing appreciation of an agent’s valuable time and their client’s financial objectives, it was a natural progression to include staging, design, photography and videography to our already extensive portfolio of services. By working with

the agent and the seller, our team of experts will showcase the prime features of a home, present it in the optimum light, and get it in front of the right buyers.

With our one-stop marketing machine you will get properties from Just Listed to Sold! – faster, smoother, and for more money per square foot. Take a look at these exceptional services and give us a call – it’s the only one you’ll need to make!

BETTER

INTEGRATED REAL ESTATE

MARKETING

STAGING PHOTOS RESULTS

SUCCESS

reach your target audience

get it sold!

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STAGING While an agent may suggest a good cleaning and decluttering, it’s sometimes critical to convey the true potential of the home through staging and design.

Over 90 percent of home buyers start their search online, and photos of newly staged homes will not only attract buyers to information about the home, but bring them to the front door. One way is to stage the space by playing on emotional connection points that will appeal to buyers and stand out in their minds when it is time to make an offer, according to US News and World Report.

A Coldwell Banker Real Estate Corp. survey found that STAGED homes spent half the time of unstaged homes on the market, and sold for more than 6% above asking price!

The US Housing and Urban Development reports that a STAGED house sells for, on average, 17% higher than an unstaged house.

Buyers will stay in a vacant home an average of 5 minutes, but will linger in a furnished home an average of 40 minutes.

Studies show that the longer a buyer remains in the home, the more likely they are to make an offer.

LET THE

NUMBERS

DO THE TALKING

HOME STAGING CASE STUDY MLS #5704534

11459 N 56th St

Scottsdale, AZ | 85254 3 Beds | 3 Baths | 2,158 SQFT

Sold too quickly to get staged photos!

Listed new on 1/4/18 for $550,000. Sat on market with no activity for just over 60 days. Staged on 3/7/2018, went under contract in 16 days on 3/23/18, closed on 4/6/18 for $525,000 cash.

DLP 480.460.0996 DID YOU

KNOW? According to the National Association of Realtors Survey: * Over 81% of buyers find it “easier to visualize the property as their future home” when it is staged. * A staged home sells 67% faster than a vacant home and on average for 6% more than asking price. * The longer a home stays on the market, the further below list price it drops. * Almost a third (28%) of buyers are more willing to “overlook property faults” when the home is staged. * 71% of seller’s agents said that STAGING increases the dollar value.

Buyers spend an average of

6 minutes

in a home but form an opinion in the first

15 seconds

* 96% of buyers agents said that staging affects the way buyers view a property. * Over 70% of STAGED homes sell at or above list price.

According to study conducted

by Trulia: * Within 78 days, the average seller has discounted their home 8% in price reductions, while hiring a home stager typically costs 1.5% or less. * $200,000 home 8% = $16,000 in reductions

HOME STAGING CASE STUDY MLS #5684986

16420 N Thompson Peak Pkwy

Scottsdale, AZ | 85260 2 Beds | 2 Baths | 1,338 SQFT

Listed new on 11/7/2017 for $295,000. Sat vacant with no activity for a little over 2 months. Staged on 1/17/18 and went under contract in 14 days on 2/1/18 and closed on 3/5/18 for $280,000.

* 1.5% = $3,000 or less for staging * $13,000 saved! * Add to that the added months of carrying costs. * To stage a vacant home usually costs less than 1 mortgage payment, but on average will save more than 3 payments.

VIRTUAL STAGING

before

after

Sometimes a listing requires more imagination than furniture. Virtual staging can create warm, livable spaces from empty canvases when it’s called for.

Virtual staging makes your listing photos look great and attracts buyers that would possibly otherwise skip listings that are not so photogenic.

Vacant listings are a great candidate, so the buyer can visualize how furniture would best lay out in the property and improve the overall presentation.

Also, listings that have tenants with outdated or badly laid out furniture are great candidates for virtual staging. Perhaps it’s a short time frame or a luxury, custom-built home that would benefit from this cutting-edge technology.

before after

DLP Staging Services offers a number of plans to suit your seller’s needs and budget, starting at $250. We work with both occupied and vacant properties and are committed to getting them from listed to sold, quickly and for more money. We can help the buyer envision the endless design possibilities of their future home!

DLP 480.460.0996 STAGING & VIRTUAL STAGING PRI CI NG

Listing Consultation A two-hour, in-home appointment with one of our certified home staging experts, during which we will walk room-by-room along with your seller, making suggestions on getting the property ready to list, de-cluttering and depersonalizing, addressing minor repairs and enhancements, and maximizing curb appeal. We will follow up with a checklist of our recommendations to ensure the property is photo ready.

Based on the individual property needs, a list of service contractors will be provided along with paint color suggestions and a proposal for optional staging services.

Two hour in-home appointment - $300

before after

before

after

before

after

$125 for each additional hour

Occupied Home Staging Our team will come into your seller’s home and make suggestions on getting the property list and photo ready. Existing furniture will be used to highlight its best features while deflecting from its flaws. A perfect service for the busy homeowner or someone needing assistance in implementing our checklist of recommendations. The option of additional furniture and accessory rental is also available.

Starting at $550

Vacant Home Staging Our team offers staging for key rooms to personalize your seller’s unique property. We will bring in furniture and home accents to transform your listing into a decorated dream home. We have staging services available for every budget! Choose between a partial staging which includes the living, dining, and master or staging of the entire home.

Starting at $950 for 3 spaces

Virtual staging is inherently scalable, so it can expand with more sophisticated properties. This translates into a huge value for sellers and can make a great first impression for buyers -- through MLS photos and getting them to schedule a showing.

• Fast staging for short time frames • Add furnishings, accessories and personality to a lifeless room • Perfect for clean and maintained – but empty – properties • Makes great first impression with online buyers and helps schedule showings

Virtual Staging & Accessories Package A buyer’s first impression of a listing online may determine whether they schedule a showing or not.

Virtual staging of the seller’s home creates a warm, livable space from an empty canvas and is great for any size property. Adding accessories to the home along with virtual staging gives the home a personalized touch when potential buyers do walk through the door. This package is a DLP exclusive and is sure to give your listing a fresh and lively feel.

Starting from $450

Accessories Only Looking for the extra touch? Our accessories only package provides all the little things that make a big difference! From fresh towels in the bathroom to pillows by the pool, accessories embellish the home, showing off its true potential.

Starting from $250

PHOTOGRAPHY & Real estate isn’t one dimensional – photography shouldn’t be either. After the seller has invested in staging and design, be sure they reap the benefits with stunning, professional photography of their listing. By utilizing light and an intrinsic understanding of architectural spaces, our team of visual professionals can tell the story that buyers want to see.

Some properties benefit from the virtual tour and vision that video will provide. Our videographers can tell the story of the home with breathtaking imagery, inviting buyers in without leaving their chair.

• Photography & video professionals familiar with the industry • A perfect presentation for the target market • Competitively priced for all budgets • Drone services available We know that a majority of buyers will look online first so we make sure your listings stand out from the rest with stunning images. Is it time to take your marketing to the next level? DLP Photography & Video Services will add the polished touch necessary to get your seller from Just Listed to Sold!

SHOW YOUR

LISTING

IN THE BEST POSSIBLE LIGHT

VIDEO

DLP 480.460.0996 PHOTOGRAPHY & VIDEO PRI CI NG

Photography Home or Video Both Size* Price Price 0-1400

$120

$200

1400-2300

$135

$235

2300-3000

$175

$270

3000-4000

$215

$335

4000-5000

$270

$430

5000+

Call for Call for Pricing Pricing

Sunset / Night Additional $135 Acreage Call for Pricing Drone Photo & Video

Additional $100

Amenities**

$55

* All Homes by SQFT – No Limit ** Amenities package includes imaging of pool areas/ community features, gated community front gates, tennis courts, etc.

MARKETING Everything coming together...Isn’t that what everyone wants?

DLP Marketing combines branding, content and relationships, as well as a myriad of innovative marketing tools to successfully market yourself and your business.

We create a professional, memorable product that provides continuity, name recognition and top-of-mind awareness.

Crafting only the best, our campaigns are designed to inform, inspire and indulge. Whether print or digital, our marketing along with your branding, are the perfect package.

JUST LISTED POSTCARDS Maximize your marketing investment and fine-tune your targeted outreach. Full color postcards printed on quality card stock, available in several sizes, standard presort or EDDM, we have you covered.

TURN UP THE

VOLUME

GET RESULTS

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DLP 480.460.0996 MARKETING PRI CI NG

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Just Listed Postcards**

$205

$260

4-Page Listing Brochure***

$110

$213

Listing Flyers†

$85

$120

R2R eBlast

FREE*

$125

Total

$399

$717

*

With all of the above to one area

** Presort of 200 pieces, 6.25x8.5 *** 50 pieces on 11x17 cardstock, finished 8.5x11

LISTING FLYERS & DIGITAL R2R Affordable, flexible and timely. Full color listing flyers are a great way to connect with buyers while summarizing the key information on your property and generating results.

4-PAGE LISTING BROCHURES Announce your new listing or open house with a high quality, memorable presentation. Full color listing brochures are the ideal way to showcase your prized properties and make an impression with buyers.

†

50 pieces on premium paper 8.5x11

CASE STUDIES 111 E OREGON AVE PHOENIX, AZ | 85013

4 Beds | 3 Baths | 4,080 SQFT

LISTED AT $850,000 $208.33 PER SQFT

2402 E ESPLANADE LN 504 PHOENIX, AZ | 85016 2 Beds | 2 Baths | 2,417 SQFT

SOLD FOR $827,000 | $342.15 PER SQFT DAYS ON MARKET

MLS# 5618741

Before Staging: 171 After Staging: 79 (Under Contract) /12 (Closed)

P ROF ESS I O NA L ST AGING T I P

SIMPLE KEEP IT

Helping the buyer envision how the space can become theirs is an important aspect of staging.

Simply removing distractions made a dramatic improvement in the overall presentation of this fabulous property.

before

after

DLP 480.460.0996 4206 E CLAXTON AVE GILBERT, AZ | 85297 5 Beds | 3 Baths | 4,068 SQFT

SOLD FOR 99% OF LISTING PRICE! $444,000 | $109.14 PER SQFT

5118 N 32ND PL PHOENIX, AZ | 85018 3 Beds | 2 Baths | 1,991 SQFT

SOLD FOR 97% OF LISTING PRICE! $630,000 | $316.42 PER SQFT

8101 E Del Tiburon Dr | Scottsdale, AZ 85258 4 Beds | 4 Baths | 3,215 SQFT | $775,000

DAYS ON MARKET MLS# 5689985

before

after

Staged New: 5/57 (Under Contract/Closed)

SOLD IN ONLY 5 DAYS FOR 99% OF LISTING PRICE

CASE STUDIES 5769 N 25TH PL PHOENIX, AZ | 85016

2 Beds | 2.5 Baths | 2,640 SQFT

SOLD IN ONLY 39 DAYS FOR 98% OF ASKING! $830,000 | $314.39 PER SQFT

8041 E DEL TORNASOL DR SCOTTSDALE, AZ | 85258 3 Beds | 2 Baths | 2,159 SQFT

SOLD FOR 97% OF ASKING! $499,000 | $231.12 PER SQFT DAYS ON MARKET

MLS# 57363492

Staged New: 6 (Under Contract) /40 (Closed)

P ROF ESS I O NA L ST AGING T I P

FIND

BALANCE

This professionally remodeled home immediately benefited from the addition of carefully chosen furniture and accents, boosting visual appeal and helping it sell quickly.

before

after

DLP 480.460.0996 8216 N 18TH ST PHOENIX, AZ | 85020 5 Beds | 4.5 Baths | 3,798 SQFT

SOLD IN ONLY 53 DAYS FOR 97% OF ASKING! $605,000 | $159.97 PER SQFT

10655 N 9TH ST #131 PHOENIX, AZ | 85020 2 Beds | 2 Baths | 1,383 SQFT

SOLD IN ONLY 25 DAYS FOR 98% OF ASKING! $240,000 | $173.54 PER SQFT

8220 E Mitchell Dr | Scottsdale, AZ 85251 3 Beds | 2 Baths | 1,471 SQFT | $405,000

DAYS ON MARKET MLS# 5684467

before

after

Before Staging: 121 After Staging: 9/18 (Under Contract/Closed)

SOLD FOR 99% OF LISTING PRICE AT OVER $275 PER SQFT

DLP Marketing 5635 N Scottsdale RD Suite 170 Scottsdale, AZ 85250

MEET THE DLP TEAM

Lori Anna Harrison President

Randy Omdahl Art Director

Eduardo Meraz Lead Graphic Designer

Maria Rodriguez Executive Assistant

Amanda Betts

Bethany Smith Graphic Designer

Susan Richards Copy Writer

Bonnie Stevens Media Coordinator

Kelly Hester Staging Expert

Emily Alimusa

Anna Sample Virtual Staging

Lisa Klarich Event Coordinator

Photography Services

Eric Day

Alex Day

Delaney Davin

Lis Harrison

Andrew DeCarlo

Sherry Hall

Website Master

John Han

Jena Krehnbrink

Director of First Impressions

Video Production

Social Media Guru

Video Specialist

Marketing Assistant

Marketing Assistant

Marketing Intern

Copy Writer

Turn Your Just Listed into Sold with DLP

Contact us today!

Staging & Design by DLP Marketing | 480.460.0996 | info@DLPmarketing.com | DLPmarketing.com