San Diego Lifestyle | DLP Marketing

We Know Marketing.

We Know Real Estate.

Vo l . 3 I s s u e 4

DLPM

SAN DIEGO

We are a full service marketing firm.

Let our team of experts help grow your business.

Spring Blooms Flower Arranging Like a Pro

Lifestyle & Homeowner Newsletters

Collateral Marketing Postcards & Custom Brochures

Want to stay Top of Mind?

• 4 page magazine style newsletter • Back page branded to you!

• Mail to your SOI or geo-farm • Exclusivity over neighborhood

• Just Listed & Just Sold templates available for postcards

Want to send your newsletter digitally?

We can eBlast it to your email SOI list!

• Custom design available by our in-house graphic artists

• Mail postcards & brochures via EDDM (every door direct mail) or standard presort (client supplied mailing list)

Whether it’s print, digital, networking or the big picture, DLP Marketing has the tools necessary to make your real estate business successful.

We Know Strategy.

MARKETING

Call us today at (858) 880-9078.

If your home is currently listed, this is not a solicitation for that listing.

Produced by DLP Marketing • 858.880.9078 • www.DLPmarketing.com

Sincerely Sold

Disclosing Your Home’s Flaws

Newport, RI First in Line

Nobu’s

Salmon & Salsa

TIME FOR TRAVEL

FL

Selling Your Home?

Newport, Rhode Island

WER

ARRANGING

like a pro!

O

ne of the greatest joys of spring is the abundance of gorgeous flowers at our fingertips. Floral arrangements continue to be popular gifts all through the year and many of us love having flowers in the home. However, arranging flowers can be trickier than it looks. A talented florist is truly an artist and their arrangements speak to their ability. With a little know-how and practice, you too can learn to create beautiful arrangements for yourself or for others.

Be an Open Book!

History Newport was founded in 1639 on the principle of religious freedom. In the years that followed, Newport became one of the first secular democracies in the world and set a course that would influence much of its later history.

Newport Firsts Newport is home to the oldest tavern building in continuous use, the oldest circulating library, the oldest synagogue in the western hemisphere, the first International Polo Match, golf’s first US Open, the first National Lawn Tennis Championships, and so much more.

Location Newport is perched on the southern tip of Aquidneck Island in Rhode Island. It is about 30 minutes from the state capital of Providence, 90 minutes south of Boston, and 3 hours north of New York City.

Source: DiscoverNewport.org

I

Flower Styles When deciding how to arrange a bouquet of flowers, first consider the type of flowers you’re working with. They are typically categorized as line flowers, mass flowers and filler flowers.

Many homeowners fear that sharing negative information about their property will scare away buyers. Usually, the opposite is true. If a buyer feels that you are not being forthcoming about the home and are perhaps dishonest by omission, they tend to walk away from the purchase due to distrust. On the other hand, if you lay all of your cards on the table from the beginning, buyers know what they are dealing with and can feel confident in their decision to move forward with the purchase.

Arrangement Styles Secondly, consider the style of arrangement you’re after. Formal arrangements tend to use elegant flowers (such as orchids, lilies or roses), are often monochromatic and use fewer varieties of flowers within the arrangement itself. Formal floral designs look best, of course, in a formal container. Crystal, sleek metal, ornate china or highly architectural containers give a rich feel to your formal arrangement.

Not only is it good practice to be completely truthful, it’s the law. If you sell your home with a problem that you didn’t disclose, you aren’t necessarily off the hook once the home has closed escrow. In fact lawsuits and claims against sellers are quite common once a buyer discovers something about the property that wasn’t disclosed before the purchase. The last thing anyone wants is the headache of litigation.

Casual arrangements might use informal flowers such as wildflowers, alstroemeria, freesia, yarrow, or crocosmia. A casual look is accomplished with a looser symmetry, several varying colors and placement in a container such as a basket, pottery or milk glass; even something whimsical or playful.

The National Association of REALTORS® (NAR) has a Seller’s Disclosure Statement. This form is designed to assist sellers in disclosing material facts about the property. Sellers are instructed to answer the questions as truthfully as possible and to attach any supporting documentation. The form is not required for new construction properties.

Your Realtor will supply you with a Seller’s Disclosure Statement form when you initially list your property. The form is required to be delivered to a buyer on or before the effective date of a contract and becomes part of the contract paperwork. The seller signs the form when they complete it and the buyer signs the form to acknowledge they have received and read the form.

Common items to disclose are any past or current problems with the home such as roof leaks, plumbing issues, a cracked foundation, etc.

You’ll need to disclose if your property is in a flood zone, if there are endangered species or their habitat on your property and if the home is part of a homeowners association.

If the home was built before 1978, the possible presence of lead-based paint must be disclosed.

So, as Nat King Cole once sang, “… straighten up and fly right,” you’ll want to be sure that in selling your home, you do just that! Disclose, disclose, disclose!

YOUR HOME

Arranging Your Cut Flowers The actual design and arrangement will vary with the style and type of flowers you’re using. In general though, start by grouping flowers

Depending on the height you’re after, you’ll want to eyeball the stem length before cutting. Hold your grouped flowers next to the container and trim the stems to where you’d like them to rest above the container lip. If in doubt, cut your stems longer at first. You can always adjust the height as you go.

Once your grouped flowers are in the container at the height you like, finish with smaller, filler flowers tucked in between the blooms. Crisscross the flowers as you insert them into the container to help create a grid to support the flowers that you add. Some florists recommend using waterproof tape to build a grid across the top of the container in which you simply drop your stems into the desired position.

Keep turning your container as you go so that your arrangement is evenly distributed. Voilá! Now you have flowers you can display with pride, or give to a special someone.

Pan-Fried Salmon & Genmai Salsa

INSPIRED FLAVOR!

Filled with rich history and many firsts this city makes for the perfect weekend getaway to explore!

f you have your home for sale or are planning to list it soon, keep in mind the importance of disclosing important facts about your property to any prospective buyers.

of a medium or large size.

Rather than distributing colors evenly within the container, try grouping them in clusters by color and variety. It gives interesting little focal points to your arrangement.

SALSA INGREDIENTS

DIRECTIONS

3 tbsp Genmai (brown rice), boiled 2 tbsp cucumber, deseeded

and finely diced ½ tbsp jalapeno, finely chopped ½ tbsp cilantro leaves, finely chopped 2 tbsp extra virgin olive oil 1 tsp lemon juice 1 tsp light soy sauce salt & black pepper

Take the skin off the salmon fillet, season the salmon with salt and pepper. In a heated frying pan with some olive oil, pan fry the salmon skin with the outer side facing the heat. Place the salmon fillet on top of the skin while doing this to add weight and prevent it from curling. Once the skin stays flat, move the salmon fillet and pan fry on its own. Flip the skin so it gets crispy on both sides and remove when done. Move the salmon in the frying pan to the salamander and broil until medium rare.

To make the Genmai Salsa, place all the ingredients in a bowl and mix well.

SALMON INGREDIENTS 2 salmon fillets with skin

(about 5 oz each) salt & pepper extra virgin olive oil micro cilantro

Plate some Genmai Salsa, place the salmon fillet on top of the Genmai Salsa, then top the salmon with the Genmai Salsa again. Garnish with some micro cilantro on top, and prop the salmon skin against the salmon fillet.

Serves 2.

NobuRestaurants.com Photography | Thomas Krakowiak

TIME FOR TRAVEL

FL

Selling Your Home?

Newport, Rhode Island

WER

ARRANGING

like a pro!

O

ne of the greatest joys of spring is the abundance of gorgeous flowers at our fingertips. Floral arrangements continue to be popular gifts all through the year and many of us love having flowers in the home. However, arranging flowers can be trickier than it looks. A talented florist is truly an artist and their arrangements speak to their ability. With a little know-how and practice, you too can learn to create beautiful arrangements for yourself or for others.

Be an Open Book!

History Newport was founded in 1639 on the principle of religious freedom. In the years that followed, Newport became one of the first secular democracies in the world and set a course that would influence much of its later history.

Newport Firsts Newport is home to the oldest tavern building in continuous use, the oldest circulating library, the oldest synagogue in the western hemisphere, the first International Polo Match, golf’s first US Open, the first National Lawn Tennis Championships, and so much more.

Location Newport is perched on the southern tip of Aquidneck Island in Rhode Island. It is about 30 minutes from the state capital of Providence, 90 minutes south of Boston, and 3 hours north of New York City.

Source: DiscoverNewport.org

I

Flower Styles When deciding how to arrange a bouquet of flowers, first consider the type of flowers you’re working with. They are typically categorized as line flowers, mass flowers and filler flowers.

Many homeowners fear that sharing negative information about their property will scare away buyers. Usually, the opposite is true. If a buyer feels that you are not being forthcoming about the home and are perhaps dishonest by omission, they tend to walk away from the purchase due to distrust. On the other hand, if you lay all of your cards on the table from the beginning, buyers know what they are dealing with and can feel confident in their decision to move forward with the purchase.

Arrangement Styles Secondly, consider the style of arrangement you’re after. Formal arrangements tend to use elegant flowers (such as orchids, lilies or roses), are often monochromatic and use fewer varieties of flowers within the arrangement itself. Formal floral designs look best, of course, in a formal container. Crystal, sleek metal, ornate china or highly architectural containers give a rich feel to your formal arrangement.

Not only is it good practice to be completely truthful, it’s the law. If you sell your home with a problem that you didn’t disclose, you aren’t necessarily off the hook once the home has closed escrow. In fact lawsuits and claims against sellers are quite common once a buyer discovers something about the property that wasn’t disclosed before the purchase. The last thing anyone wants is the headache of litigation.

Casual arrangements might use informal flowers such as wildflowers, alstroemeria, freesia, yarrow, or crocosmia. A casual look is accomplished with a looser symmetry, several varying colors and placement in a container such as a basket, pottery or milk glass; even something whimsical or playful.

The National Association of REALTORS® (NAR) has a Seller’s Disclosure Statement. This form is designed to assist sellers in disclosing material facts about the property. Sellers are instructed to answer the questions as truthfully as possible and to attach any supporting documentation. The form is not required for new construction properties.

Your Realtor will supply you with a Seller’s Disclosure Statement form when you initially list your property. The form is required to be delivered to a buyer on or before the effective date of a contract and becomes part of the contract paperwork. The seller signs the form when they complete it and the buyer signs the form to acknowledge they have received and read the form.

Common items to disclose are any past or current problems with the home such as roof leaks, plumbing issues, a cracked foundation, etc.

You’ll need to disclose if your property is in a flood zone, if there are endangered species or their habitat on your property and if the home is part of a homeowners association.

If the home was built before 1978, the possible presence of lead-based paint must be disclosed.

So, as Nat King Cole once sang, “… straighten up and fly right,” you’ll want to be sure that in selling your home, you do just that! Disclose, disclose, disclose!

YOUR HOME

Arranging Your Cut Flowers The actual design and arrangement will vary with the style and type of flowers you’re using. In general though, start by grouping flowers

Depending on the height you’re after, you’ll want to eyeball the stem length before cutting. Hold your grouped flowers next to the container and trim the stems to where you’d like them to rest above the container lip. If in doubt, cut your stems longer at first. You can always adjust the height as you go.

Once your grouped flowers are in the container at the height you like, finish with smaller, filler flowers tucked in between the blooms. Crisscross the flowers as you insert them into the container to help create a grid to support the flowers that you add. Some florists recommend using waterproof tape to build a grid across the top of the container in which you simply drop your stems into the desired position.

Keep turning your container as you go so that your arrangement is evenly distributed. Voilá! Now you have flowers you can display with pride, or give to a special someone.

Pan-Fried Salmon & Genmai Salsa

INSPIRED FLAVOR!

Filled with rich history and many firsts this city makes for the perfect weekend getaway to explore!

f you have your home for sale or are planning to list it soon, keep in mind the importance of disclosing important facts about your property to any prospective buyers.

of a medium or large size.

Rather than distributing colors evenly within the container, try grouping them in clusters by color and variety. It gives interesting little focal points to your arrangement.

SALSA INGREDIENTS

DIRECTIONS

3 tbsp Genmai (brown rice), boiled 2 tbsp cucumber, deseeded

and finely diced ½ tbsp jalapeno, finely chopped ½ tbsp cilantro leaves, finely chopped 2 tbsp extra virgin olive oil 1 tsp lemon juice 1 tsp light soy sauce salt & black pepper

Take the skin off the salmon fillet, season the salmon with salt and pepper. In a heated frying pan with some olive oil, pan fry the salmon skin with the outer side facing the heat. Place the salmon fillet on top of the skin while doing this to add weight and prevent it from curling. Once the skin stays flat, move the salmon fillet and pan fry on its own. Flip the skin so it gets crispy on both sides and remove when done. Move the salmon in the frying pan to the salamander and broil until medium rare.

To make the Genmai Salsa, place all the ingredients in a bowl and mix well.

SALMON INGREDIENTS 2 salmon fillets with skin

(about 5 oz each) salt & pepper extra virgin olive oil micro cilantro

Plate some Genmai Salsa, place the salmon fillet on top of the Genmai Salsa, then top the salmon with the Genmai Salsa again. Garnish with some micro cilantro on top, and prop the salmon skin against the salmon fillet.

Serves 2.

NobuRestaurants.com Photography | Thomas Krakowiak

We Know Marketing.

We Know Real Estate.

Vo l . 3 I s s u e 4

DLPM

SAN DIEGO

We are a full service marketing firm.

Let our team of experts help grow your business.

Spring Blooms Flower Arranging Like a Pro

Lifestyle & Homeowner Newsletters

Collateral Marketing Postcards & Custom Brochures

Want to stay Top of Mind?

• 4 page magazine style newsletter • Back page branded to you!

• Mail to your SOI or geo-farm • Exclusivity over neighborhood

• Just Listed & Just Sold templates available for postcards

Want to send your newsletter digitally?

We can eBlast it to your email SOI list!

• Custom design available by our in-house graphic artists

• Mail postcards & brochures via EDDM (every door direct mail) or standard presort (client supplied mailing list)

Whether it’s print, digital, networking or the big picture, DLP Marketing has the tools necessary to make your real estate business successful.

We Know Strategy.

MARKETING

Call us today at (858) 880-9078.

If your home is currently listed, this is not a solicitation for that listing.

Produced by DLP Marketing • 858.880.9078 • www.DLPmarketing.com

Sincerely Sold

Disclosing Your Home’s Flaws

Newport, RI First in Line

Nobu’s

Salmon & Salsa