Divinity Homes Marketing Proposal

MARKETING PROPOSAL Presented for Aaron Wallace and Ivy Coppo

by DLP Marketing PLAY. WORK. DREAM. LIVE. CONNECT.

CONTENTS PURPOSE _________________________________________________________________________ 1 MARKETING STRATEGY ______________________________________________________________ 3 BUDGET __________________________________________________________________________ 6 DLP MARKETING TEAM ______________________________________________________________ 7 COMPANY INFORMATION ____________________________________________________________ 7 NOTES ___________________________________________________________________________ 8

DIVINITY HOMES MARKETING PLAN PURPOSE At DLP: We know marketing. We know builders & developers. We have an innovative approach and know how to position your community for maximum exposure. We will collaboratively create the social media and direct mail strategy for the Courtyards at Madison Ranch, a Divinity Homes exclusive community, for top of mind awareness and to become the most desirable community of choice for people who are looking to live near downtown.

We will facilitate in creating the strategy as well as fostering the implementation. By creating a custom landing page that is aesthetically beautiful and that has all of the search engine optimization together with a lead capture, Courtyards at Madison Ranch will be able to capture and convert leads into sales. We will be educating and raising awareness on the community and the strategy will consistently drive traffic to the community. Ultimately this well-executed marketing strategy will maximize exposure to result in income through home sales.

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DIVINITY HOMES MARKETING PLAN

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DIVINITY HOMES MARKETING PLAN MARKETING STRATEGY

Digital Footprint

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DIVINITY HOMES MARKETING PLAN

Every Door Direct Mail

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DIVINITY HOMES MARKETING PLAN

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DIVINITY HOMES MARKETING PLAN BUDGET You have many options for your marketing budget depending on the number of impressions you would like to make. We recommend layering marketing in order to be present for the greatest number of potential buyers.

The most influential mediums to create traffic for this community are digital marketing with social media and direct mail / canvassing.

In the USA the cost per click (CPC) of Facebook ads in Q2 of 2016 was 27.35 cents (almost identical to the Q1 2016 cost of 27.4 cents). The cost per 1,000 impressions (CPM) based on Q2 2016 data in the USA was $5.95 – a slight increase from the CPM of $5.45 in Q1 of 2016.

Initially with the Facebook ads we will be creating and testing to see what your potential buyers engage with.

We will be able to do this by running two different ads simultaneously and see what converts. Once we start to see a pattern we can shift focus to more of those ads.

Ultimately we will collaborate with you to provide a marketing strategy that has the right coverage for the right results. We strongly suggest combining the social media campaign together with a direct mail marketing campaign for best results.

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DIVINITY HOMES MARKETING PLAN DLP MARKETING TEAM

COMPANY INFORMATION DLP Marketing 11445 E Via Linda Suite 2-109 480-460-0996 www.DLPmarketing.com

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DIVINITY HOMES MARKETING PLAN NOTES

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