HowGooglecanbenefitsfrom ONDCaftercollaboration?
writinglove 2minread 2hoursago
ONDCChiefExecutiveT.KoshytoldReutersthatGooglewasoneofmany corporationsintalkstobeinvolvedwiththeinitiative.
Andifthiscollaborationtakesplacehowwillitbene tsGoogle?Letsread tilllasttoknow.
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Youmightlovetoread—ONDCGuide—WillitimpactotherDigital commercePlatforms?
![](https://assets.isu.pub/document-structure/230612085625-6b615fae5e869bb88dbf467839831d3f/v1/31f306f46d1e41028ba575f01dd0a488.jpeg)
Google’sinvolvementwithIndiacouldbene tgreatlyfromtheONDC(Open NetworkforDigitalCommerce).BycollaboratingwithONDC,Googlewillbe abletotapintoabroadnetworkofdigitalcommerceprospectswhilealso utilisingitsuniquearchitecturetostrengthenitspositionintheIndian market.
HerearesomewaysthatONDCcansupportGoogle:-
ONDCBenefitstoGoogle
![](https://assets.isu.pub/document-structure/230612085625-6b615fae5e869bb88dbf467839831d3f/v1/0d7b8d4c9d07ad248a8604a7a6faa3b8.jpeg)
1 IncreasedMarketAccess:ONDCdeliversadecentralisedplatform thatlinksmultiplestakeholdersinIndia’sdigitalcommerceindustry.
Googlemayobtainaccesstoalargerclientbase,includingsmalland medium-sizedorganisations(SMEs),localretailers,andconsumers,by workingwithONDC,soincreasingitsmarketreach.
2.ImprovedProductDiscovery:ONDCintendstoincreasecustomer productdiscoveryandavailability,resultinginamoreseamlesspurchasing experience.
![](https://assets.isu.pub/document-structure/230612085625-6b615fae5e869bb88dbf467839831d3f/v1/e3d91957877ab0e0c411e7d9ef921887.jpeg)
Googlecanimproveitssearchskillsandgiveconsumerswithmoreaccurate andrelevantsearchresultsbyutilisingONDC’sinfrastructure,allowing themto ndproductsandservicesmoree ectively.
3.ImprovedEcosystemCollaboration:ONDCpromotescollaboration
amongvariouspartnersinthedigitalcommerceecosystem,suchas retailers,logisticsproviders,andpaymentgateways.
5.SecureandTransparentTransactions:TheONDCsetsthehighestpriority onthesecurityandtransparencyofdigitalcommercetransactions. Googlecanimprovethesecurityofitsdigitalpaymentsystemsbyusing ONDC’sfacilitiesgivingconsumerswithasaferandmoretrustworthy platformtocarryoutonlinetransactions.
6.SupportforSMEsandLocalcompanies:TheONDCstrivestoempower SMEsandlocalcompaniesbyprovidingthemwithadigitalplatform throughwhichtheycanreachabroadercustomerbase.
BycollaboratingwithONDC,Googlecanprovidesmall rmstools, resources,andtechnologicalsolutionstohelpthemsurviveinthedigital world.
![](https://assets.isu.pub/document-structure/230612085625-6b615fae5e869bb88dbf467839831d3f/v1/11707e9ec21ee1bf2b0ef936a0f43f79.jpeg)
![](https://assets.isu.pub/document-structure/230612085625-6b615fae5e869bb88dbf467839831d3f/v1/e0e19bfa987c693ecf16b2cb9c425c9c.jpeg)
Bottomline
ONDC’spartnershipwithGooglehasthepotentialtoprovideseveral bene ts,suchasincreasedmarketaccess,improvedproductdiscovery, reinforcedecosystemcollaboration,usefuldatainsights,secure transactions,andandsupportforSMEsandlocalbusinesses.
![](https://assets.isu.pub/document-structure/230612085625-6b615fae5e869bb88dbf467839831d3f/v1/525b7e9cb457179d29194f1dc961ba0f.jpeg)
Throughthispartnership,GooglecanleverageONDC’sinnovative frameworktoenhanceitso erings,bettercatertotheIndianmarket,and driveitsowngrowthandsuccessinIndia’sdigitalcommercesector
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