Density Mediakit 2016 (EN)

density

density Dedicated to our Industry Founded in 2015 by two “not-publishers“ with a passion for their industry, a long history in publishing and an even deeper experience in printing technologies and processes, Density was born with the desire to give back weight and authority to the magazine Italia Publishers, revolutionizing as much as possible the b2b publishing in our market, training new professionals intended to be the opinion makers and knowledge carriers of tomorrow.

Print media first Faithful to a clear commitment to the printing market, we’ve first arranged to design high-quality printed magazines, capable of being the mirror of valuable contents. What we do revolves around the idea of ​​education, knowledge, in-depth market exploration. Through every single copy we go with our readers on a journey through technology, so they can build their future business more consciously.

Internet and social valued for their potential

company

We see in the web and in social media an opportunity to effectively convey new, not redundant but rather complementary contents: from real-time trade show and events reports to in-depth visits at manufacturing and R&D sites, up to business and technology videos.

Supervision Lorenzo Villa spent his two-decades experience in the graphic arts and publishing markets. After graduating at Milan’s graphic arts school, he started a printing production experience first, followed by book publishing and on-demand digital printing. Lorenzo joined the Italia Publishers team in 1999 as editor, then becoming editor in chief. After few years of abstinence from publishing, since January 2015 he’s embraced the Density project as project leader.

Gabriele Lo Surdo, fascinated by the digital world ever since, in 1993, he installed QuarkXPress 3 on his Macintosh LC. He took the first steps in the professional printing field in 2006 and from that moment on he hasn’t been able to stay out of it. In 2008 his path crossed Italia Publishers’ one and since January 2015 he contributes to the development of Density as a technical advisor.

Editorial Office Roberto Bonsignore

Editor roberto@densitymedia.com

Elena Panciera

Editor elena@densitymedia.com

Gloria Somaini

Editor gloria@densitymedia.com

Administration & Marketing Manuela Spatola

Administration manuela@densitymedia.com

Sales & Marketing marketing@densitymedia.com

Fab team

team

Designed to complement the editorial office on technical, application and management topics, the Fab Team consists of experts, consultants, managers and visionaries involved in the production of highly-strategic contents and articles.

publications

magazines / guides

Italia Publishers Both the historical and well-established markets of graphic arts, packaging and label printing, and the dynamic segments of display graphics, POS design and decoration, are increasingly experiencing the massive adoption of digital printing, finishing and workflow management technologies. Since 28 years Italia Publishers has oriented entrepreneurs and managers in the identification and understanding of technologies and innovative applications, with positive commercial results and growing reputation for advertisers.

Target: display graphics, commercial printers, designers, screenprinters, labels & packaging, photolabs

ToTextile All segments of the textile industry have experienced radical changes of their production and organizational models, starting from printing and the pre and aftertreatment processes. Both in home textile and industrial textile printing for apparel, inkjet has changed the production methods. With a multi-year history as a annual guide and a well-profiled database of textile printers, textile dyers and cutting edge designers, ToTextile is the first Italian magazine with an international ambition entirely dedicated to digital textile printing.

Target: textile printers, textile dyers, textile designers, schools, universities, associations

Industrial Dots Printing is an integral part of many industrial processes, from flooring to plastic materials, from wood to ceramics and glass, from aerospace to automotive and household appliances. Industries where analogue techniques have gradually left space to inkjet. Born from the on-field experience of the Density team, strongly oriented to integration, applications and supply-chain, Industrial Dots stands as the first Italian publication dedicated to the innovation of industrial printing processes.

Target: industrial screenprinters, in-plant print plants, brand owners, designers, R&D departments

online

websites / newsletters

italiapublishers.com Daily updates from the graphic arts with strategic and technological articles, previews and reports of shows and events, success stories, photo galleries and video contents.

IP Weekly The weekly newsletter of Italia Publishers, sento to a database of 8.000+ readers.

Videos A channel entirely devoted to Density video contents: in-depth features, interviews, case studies, technologies and reports from events and fairs.

Social Thanks to the intense editorial activity, Density social channels offer exclusive and real-time access to major events, exhibitions, conferences, open house events and product launches around the world.

circulation targets

graphics & packaging 8.000 COMPANIES & PROFESSIONALS

textile printing

display graphics

27%

commercial printers

20%

packaging & label printers

18%

print shops

15%

designers and agencies

10%

photolabs

5%

screenprinters

5%

textile printing / dyeing

44%

decoration / wallpapers

35%

designers & influencers

12%

pre & after-treatment

9%

10% INTERNATIONAL CONTACTS

15% NEW OR UPDATED CONTACTS ON 2015

45% INTERNATIONAL CONTACTS

32% NEW OR UPDATED CONTACTS ON 2015

3.500 COMPANIES & PROFESSIONALS

industrial businesses

35%

FLEXIBLE PACKAGING, TEXTILE, CERAMICS, GLASS, FURNITURE, LEATHER, WALLPAPERS, AUTOMOTIVE, METAL DECORATION, MACHINERY, ETC.

industrial printing 2.500 COMPANIES & PROFESSIONALS

screen & pad-printers

35%

designers & influencers

16%

printing / converting

14%

MACHINERY, INKS, PRINTHEADS, ELECTRONICS & MANUFACTURING OF COMPONENTS

65% INTERNATIONAL CONTACTS

60% NEW OR UPDATED CONTACTS ON 2015

our values

what we believe in

Feeding the future of our Industry We believe in our Industry and we are committed to develop the printing community with an increasingly relevant editorial offering. So we search, select and train new resources who’re able to make the brands more recognizable and transfer their values through high quality approaches, involvement and passion, as well as raising the profile of Italian manufacturers in the global market.

Composing the puzzle We want to be a part of a network in constant growth. For this reason we dive deep in our industry’s life through an increasingly strong presence at trade shows, more frequent visits at manufacturers’ sites and ever more deeply visits at research and development centers. Only this way we believe we can become an effective partner and a driving force in our market.

Learning first We respect the efforts made by manufacturers to innovate and enhance our industry’s topics. What we know is never enough and that’s why we cultivate the ambition to understand technologies and their positioning before transferring them to the market. We listen to catch the requests and anticipate trends in a quickly evolving industry. Our satisfaction lies in having always something new to discover, deepen, learn.

Clarity, transparency, reliability We commit ourselves to express ever more clearly our intentions, interacting with our stakeholders critically and honestly, animated by serenity and intellectual honesty. We aim to be more permeable to incentives, able to play an active and constructive role in the improvement of business processes. We fight to lay seriousness, discretion and confidentiality as the guarantee of our reliability.

Reaching and exceeding goals We work every day to perfect our editorial and business strategies, so we can introduce our conversation partners increasingly unique and effective communication offers. We grow our own titles to always gain greater importance in the market and, at the same time, we look to the future with enthusiasm, outlining our future products. We want to ensure that our partners can capitalize their investment with us, reaching and exceeding the expected results.

calendar 2016 issues and shows

HEIMTEXTIL

FEBRUARY

MARCH

APRIL

MAY

JUNE

01

01

01

02

02

02

02

03

03

03

03

03

04

04

04

04

04

04

05

05

05

05

Italia Publishers issue 02/2016 Editorial deadline

05

05

06

06

06

06

06

07

07

07

07

Industrial Dots issue 01/2016 Magazine distributed

08

08

08

09

09

10

10

11

01

02

02

03

Italia Publishers issue 01/2016 Editorial deadline

DRUPA

01

01

06

07

07

08

08

08

09

09

09

09

10

10

10

11

11

11

12

12

12

12

13

13

13

13

14

14

14

14

15

15

15

16

16

16

17

17

17

18

18

18

Italia Publishers n. 01/2016 Deadline for adverts

Italia Publishers issue 01/2016 Issue closed

FESPA DIGITAL

WINTER HOLIDAYS

JANUARY

Industrial Dots issue 01/2016 Editorial deadline

Italia Publishers issue 02/2016 Issue closed

11

ToTextile issue 01/2016 Magazine distributed

10 11

12

12

13

13

14

14

15

15

15

16

16

16

17

17

17

18

18

19

19

20

20

ToTextile issue 01/2016 Editorial deadline

18 ToTextile issue 01/2016 Deadline for adverts

19

19

19

19

20

20

20

20

21

21

21

21

21

21

22

22

22

22

22

22

23

23

23

23

23

23

24

24

24

24

24

24

25

25

25

25

25

26

26

26

26

Italia Publishers n. 02/2016 Magazine distributed

26

26

27

27

27

27

27

27

28

28

28

28

ToTextile n. 01/2016 Issue closed

28

28

29

29

29

29

29

30

30

30

Italia Publishers issue 01/2016 Magazine distributed

29

30

30

31

31

Heimtextil 2016 Frankfurt, 12-15/01/2016 The reference show for innovation in home textile & decoration

Industrial Dots n. 01/2016 Issue closed

Italia Publishers n. 02/2016 Editorial deadline

FESPA Digital 2016 Amsterdam, 8-11/03/2016 The leading trade show for digital printing, graphics and soft signage applications

25

Italia Publishers issue 03/2016 Deadling for submitting materials

Italia Publishers issue 03/2016 Editorial deadline

Italia Publishers issue 03/2016 Issue closed

31

Drupa 2016 Dusseldorf, 31/05 -10/06/2016 The world’s largest trade fair for graphic arts printing & production technologies

Glasstec 2016 Dusseldorf, 20-23/09/2016 The show dedicated to process technologies for the glass industry: more and more inkjet-oriented

calendar 2016

issues and shows

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

01

01

01

01

01

01

02

02

02

02

02

02

03

03

03

03

03

04

04

04

04

05

05

03 04

Italia Publishers issue 03/2016 Magazine distributed

04

Industrial Dots issue 02/2016 Magazine distributed

05

05

05

06

06

06

07

07

08

Italia Publishers issue 04/2016 Deadline for adverts

05

Industrial Dots issue 03/2016 Deadline for adverts

Italia Publishers issue 05/2016 Magazine distributed

06

06

07

07

07

08

08

08

08

08

09

09

09

09

09

09

10

10

10

10

10

10

11

11

11

ToTextile issue 02/2016 Magazine distributed

11

11

12

12

12

12

13

13

13

Industrial Dots issue 03/2016 Issue closed

13

13

14

14

14

14

14

14

15

15

15

15

15

15

16

16

16

16

16

17

17

17

18

18

18

19

19

19

20

20

20

21

21

22

22

23 24

18 19

25 26

Industrial Dots issue 02/2016 Deadline for adverts

Industrial Dots issue 02/2016 Issue closed

ToTextile issue 02/2016 Editorial deadline

12 VISCOM ITALIA

Italia Publishers issue 04/2016 Issue closed

13

17 Italia Publishers issue 05/2016 Editorial deadline

18

07

18

19

19

20

20

20

21

21

21

22

22

22

22

23

23

23

24

24

24

25

25

26

26

27

27

28

28

29

29

30

30

31

31

Tecnargilla 2016 Rimini, 26-30/09/2016 The leading trade fair for ceramic production and decoration technologies

Italia Publishers issue 04/2016 Editorial deadline

21

27 28 29 30

ToTextile issue 02/2016 Deadline for adverts

Italia Publishers issue 05/2016 Deadline for adverts

23 24

Italia Publishers issue 04/2016 Magazine distributed

25

ToTextile issue 02/2016 Issue closed

27 28

28

Industrial Dots issue 03/2016 Editorial deadline

29

29

26

30 31

Fachpack 2016 Nuremberg, 27-29/09/2016 The reference show for paperboard printing & converting technologies

Industrial Dots issue 03/2016 Magazine distributed

Italia Publishers issue 05/2016 Issue closed

Italia Publishers issue 06/2016 Deadline for adverts

23 24

25

25

26

26

27

30

Viscom Italia 2016 Milan, 13-15/10/2016 The leading trade fair in Italy for professional digital printing and visual communication

Italia Publishers issue 06/2016 Issue closed

Italia Publishers issue 06/2016 Magazine distributed

17

Italia Publishers issue 06/2016 Editorial deadline

WINTER HOLIDAYS

17

GLASSTEC

16

TECNARGILLA / FACHPACK

12

Industrial Dots issue 02/2016 Editorial deadline

SUMMER HOLIDAYS

11

INPRINT

06

27 28 29 30 31

InPrint 2016 Milan, 15-17/11/2016 The innovative show for decorative and functional printing on industrial surfaces

editorial plan italia publishers

issue 01/2016

FEBRUARY/ MARCH issue 02/2016

MAIN TOPICS

SHOWS/EVENTS

PREVIEW FESPA DIGITAL

8-11 MARCH

WHAT’S INSIDE: GUIDE TO DIGITAL CUTTING TECHNOLOGIES

AMSTERDAM

REPORT FESPA DIGITAL

30 MAY - 10 JUNE

PREVIEW DRUPA

DUSSELDORF

APRIL/ MAY

WHAT’S INSIDE: GUIDE TO HYBRID INKJET PRINTERS

issue 03/2016

REPORT DRUPA

JUNE/ JULY issue 04/2016

27-29 SEPTEMBER

PREVIEW VISCOM ITALIA

NUREMBERG

issue 05/2016

SOFTWARE WORKFLOW WHAT’S INSIDE: GUIDE TO CUT-SHEET DIGITAL PRESSES

NOVEMBER/ DECEMBER

EDP AWARDS

REPORT EDP AWARDS

SEPTEMBER

issue 06/2016

DRUPA 2016

WHAT’S INSIDE: GUIDE TO FLATBED INKJET PRINTERS

WHAT’S INSIDE: GUIDE TO NARROW-WEB INKJET PRESSES FOR LABELS

OCTOBER

FESPA DIGITAL 2016

SELF-ADHESIVES FOR LABELS

REPORT VISCOM ITALIA WHAT’S INSIDE: GUIDE TO ROLL-TO-ROLL INKJET PRINTERS

FACHPACK

13-15 OCTOBER

VISCOM ITALIA 2016 MILAN

editorial plan

totextile / industrial dots

issue 01/2016

MAIN TOPICS

SHOWS/EVENTS

REPORT ITMA

8-11 MARCH

REPORT HEIMTEXTIL

AMSTERDAM

FESPA TEXTILE 2016

APRIL/ MAY

PROCESSES: DIRECT-TO-TEXTILE PRINTING WITH PIGMENTS

issue 02/2016

REPORT FESPA TEXTILE

13-15 OCTOBER

PROCESSES: SINGLE-PASS DIGITAL TEXTILE PRINTING

MILAN

OCTOBER/ NOVEMBER

DOSSIER: SOFTWARE SOLUTIONS FOR DIGITAL TEXTILE

MAIN TOPICS

issue 01/2016

VISCOM ITALIA 2016 10-13 JANUARY 2017

HEIMTEXTIL 2017 FRANKFURT

SHOWS/EVENTS

INDUSTRIAL INKJET PRINTING PLATFORMS

APRIL/ MAY issue 02/2016

CERAMIC DECORATION

20-23 SEPTEMBER

GLASS DECORATION

DUSSELDORF

JULY/ AUGUST issue 03/2016

OCTOBER/ NOVEMBER

GLASSTEC 2016 26-30 SEPTEMBER

TECNARGILLA 2016 RIMINI

PREVIEW INPRINT

15-17 NOVEMBER

INKJET INK CHEMISTRIES

MILAN

INPRINT 2016

advertising adverts

ADVERTISING Description Full pages, double pages and small adverts are the most strengthened and qualified promotional tools for enhancing the corporate image, the promotion of specific products or product ranges, but also the launch of offers and promotions that require adequate space and reading times that are not the ones - lightning-fast and fleeting - of online campaigns. Thanks to the combination with high-quality contents and a regular editorial coverage, a constantly updated database and a large number of copies printed, distributed, read and flipped, printed adverts combine the brand prestige and validation with longevity and an excellent cost per contact.

Details Ideal target Multinationals and big brands SMEs that need to increase their company’s image and/or to launch a new product • E-commerce websites • •

Advantages • • •

High-quality space Qualified distribution Good cost per contact

Technical specifications Sizes Double page Full page Half page (vertical) Half page (horizontal)

46,0x28,5 cm 23,0x28,5 cm 11,0x28,5 cm 23,0x13,0 cm

Prices Double page Full page Half page (vertical) Half page (horizontal)

3.800 € 2.200 € 1.200 € 1.200 €

Advertising campaigns shown in this document are purely for illustrative purposes and refer to campaigns running on previous editions of Density publications. Images, products and trademarks shown are property of their respective owners.

advertorials

case history / focus

CASE HISTORY

FOCUS

Description

Description

Tell a success story related to your company or the positive experience of a customer is the most effective way to catch the attention of the market and describe exhaustively technical values, user benefits, levels of partnership and business opportunities. Made by the editorial staff in collaboration with the client and graphically harmonized inside the magazine, the case history may carry text, photos and photo gallery, interviews, in-depth analysis and business contacts. On request the materials relating to the case history can be used to enrich the customer’s newsletter, create white papers or be published in the customer’s website.

The Focus is the most suitable format to introduce a hardware and software technology, a particularly innovative consumable or a whole range of integrated solutions. Spread on two pages and made by the editorial staff in collaboration with the customer’s technical and product management, the Focus contains images of the product and its technical details, an introductory text, short in-depth sections and contextualization, as well as brief manufacturer profile and business contacts. On request the material related to the Focus can be used by the client to enrich his newsletter, create white papers or be published in his website.

Details

Details

Ideal target

Ideal target

• •

Manufacturers of technologies and consumables Printers and converters

Advantages • • •

On-demand contents In-depth analysis Re-usability and longevity

• •

Manufacturers Exclusive distributors

Advantages • •

On-demand contents Product validation and re-usability of the article as a sales tool

Technical specifications

Technical specifications

Page size 23x28,5 cm Types approximately 4.500 Images 3+ Pages 2

Page size 23x28,5 cm Types approximately 4.500 Images 3+ Pages 2

Prices

Prices

Starting from 2.800 €

Starting from 2.800 €

special projects

covers, booklets, inserts

Special projects Description The combination of practical knowledge, ability to build ad-hoc contents, specific skills about printing and finishing techniques, allow Density to design, together with clients, publishing and graphic projects of high visual and commercial value and communicative impact. Inserts, special covers and booklets conveyed with specific content on specific databases: this and much more to turn a product or strategy into something capable of making a difference.

Details Ideal target • • •

Technology manufacturers Papermills Printers and converters

Advantages • • •

On-demand contents and design Product/technology validation Re-usability and capability to drive the project through different channels

Technical specifications To be defined

Prices Starting from 3.000 €

Advertising campaigns shown in this document are purely for illustrative purposes and refer to campaigns running on previous editions of Density publications. Images, products and trademarks shown are property of their respective owners.

online

banners, newsletters, e-shots

Email marketing Description Thanks to an extensive and updated database of thousands of professionals in the printing, finishing and converting industry, we can match demand and offering by sending promotional emails to entire groups or specific segments. The template of the campaign, designed by the client or by Density on request, can contain text, pictures and direct links to websites, registration and application forms.

Details Ideal target •

Any player in the Industry

Advantages • •

Technical specifications

Banners Our website and our newsletters aim the represent a channel for the dissemination and fruition of technological and strategical contents built by market players specifically for online communication. Available in different positions and sizes, online ads are the perfect link between end users and corporate websites, e-commerce portals, product pages, promotions and application forms.

Details Ideal target •

Any player in the Industry

Advantages • •

Just-in-time Short-term measurability of results

Technical specifications Sizes Leaderboard Medium rectangle Button

768*90 px 300*250 px 125*125 px

Prices (x 1.000 impressions) Leaderboard Medium rectangle Button

Just-in-time Short-term measurability of results

115 € 130 € 80 €

HTML size Recipients

600x2.000 px 3.000 to 10.000 (according to selected targets)

Prices Starting from 1.000 € per single shot

density Density srl - via Carlo Torre, 29 - 20143 Milano - ITALY