UWP 2026 Luxe

®

2026

About us UWP Luxe is a boutique line of pop-up greeting cards and stationery. We believe that paper, the humblest of mediums, holds so much potential. Our beliefs shine through in all our products, from elaborately foiled pop-ups to dainty details printed onto envelope flaps. We love what we do at UWP Luxe, and we thank you for letting us share our craft with you.

Noteworthy for 2026 FRESH DESIGNS Elevate your assortments with this year's newest styles—each marked with our signature "NEW" badge.

INCREMENTAL PRODUCT OFFSET WITH DISPLAY + PRODUCT PURCHASE When you purchase both a display and product assortment, you'll receive incremental product equal to the value of the display, at no additional cost.

ENVIRONMENTAL INITIATIVES UWP Luxe is committed to minimizing global impacts on our planet. Our polybag packaging has been replaced with FSC® certified paper packaging containing eco-friendly cards, and our headquarters and warehouse are 100% solar-powered.

LOUIE AWARDS RECIPIENT Presented by the Greeting Card Association, the LOUIE Awards honor outstanding creativity in art, editorial, and design. Look for our "Award Winner" badge throughout the catalog to discover celebrated designs that capture life's most meaningful moments. We have been the proud recipient of a number of Louie Awards over the years, including Card of the Year.

PAPER ARTISAN SERIES: HANNAH LEVESQUE Coming soon in 2026, we partnered with paper architect Hannah Levesque to develop our latest collection within the Paper Artisan Series. See pages 12-13 for a sneak peek at our new DIY Paper Model Kits.

Contents 5 Displays & Accessories 12 Paper Artisan Series: Hannah Levesque 14 Paper Artisan Series: Hiromi Takeda 17 Boxed Notes 19 Dear Alchemy,™ 29 Pure Alchemy™ 37 LAYERS ™ Greetings 38 Pure Alchemy™ Christmas 42 The Fine Print

NEW!

Look for our new designs.

TOP SELLER

Look for our best-selling & favorite designs.

AWARD WINNER

Look for our Award-Winning designs.

Card sizes & pricing Paper Artisan Series: Hiromi Takeda

Pure Alchemy™

Dear Alchemy,™

One size:

Cards come in a variety of sizes:

Cards come in a variety of shapes & sizes,

4" x 8" | 4.5" x 5.5" | 5" x 6" | 5" x 7"

but all fit into a 3.5" x 5" envelope

$6.00 | $11.99

$3.25 | $6.49

4" x 7.25" $6.75 | $13.49

Layers™ Greetings

Boxed Notes

One size:

Cards: 3.5" x 5"

5" x 7"

Box is approximately: 5.75" L x 4" H x 1" D

$4.50 | $8.99

$9.25 | $18.49

6

Merchandising Your Product The majority of our cards are packaged in a polyjacket so consumers can easily experience opening our pop-up cards.

6

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

7

Displays & Accessories We offer various display options to merchandise all of our pop-up formats. From counter-top solutions to our floor spinner, slatwall, and in-line options, we have you covered. If you have any questions about the best options for your store, our Sales Associate Team is always ready to help.

3-Sided Spinner Display Maximize your retail space with our 3-sided Spinner Display—designed to showcase both UWP Luxe & Up With Paper formats in one elegant, compact display. Standing 73" tall with a slender 24" spin radius, this USA-made display features natural wood and brass for a premium look that complements any store environment.

Interchangeable wire cages offer merchandising flexibility, accommodating UWP Luxe's premium formats including Paper Artisan Series, Dear Alchemy, Pure Alchemy, & Layers Greetings, as well as Up With Paper's top-performing formats Treasures, Panoramics, and Trinkets. Cages can also be wall-mounted on slatwall or drywall for added versatility.

Choose from two curated fill options featuring fresh designs and proven best-sellers across major occasions. Each display and assortment purchase includes a free incremental card fill to help offset the cost of the display.

This display encourages multi-format discovery, supports cross-brand merchandising, and drives multiple purchases—making it a powerful tool for increasing shopper engagement and overall basket size.

For fill details, see pages 6-7. For Up With Paper , flip to pages 7-9 on the reverse catalog side.

WIREDISPLAY

WHOLESALE.UPWITHPAPER.COM WHOLESALE.UPWITHPAPER.COM • INFO@UPWITHPAPER.COM • INFO@UWPLUXE.COM

8

Mixed Format Assortment: Alchemy, Artisan, & Layers A curated mix of our high-performing boutique formats—Dear Alchemy, Pure Alchemy, Paper Artisan Series, and Layers Greetings.

Featuring fresh releases and proven best-sellers across all major occasions, this assortment showcases the elevated design and craftsmanship of UWP Luxe, driving premium sales and cross-format discovery.

Birthday | All Occasion | Baby | Congrats & Celebrate | Get Well | Sympathy | Wedding & Anniversary *Cards subject to change based on availability.

• DISPLAY

• PRODUCT CAGES

• CARDS

WIREDISPLAY

WIREMIX6

ZWIREMIX6

Floor Display Tower 24" spin diameter 73" tall

6 Product Cages UWP Luxe

6 each of 42 Assorted skus 12 free sample cards 60 cards offset ($719.40 at retail) 312 total salable cards

+

$450.00

$199.00 0

48641 48800

+

9

0

48641 44685

6

48641 44255

TOTAL COST ZKIT-WIREMIX6

=

$1,954.00 0

$1,305.00 0

8

• COMPLETE KIT

1

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

48641 44245

2

9

Dual-brand Premium Assortment: UWP Luxe & Up With Paper A curated blend of our best-selling formats—Pure Alchemy, Dear Alchemy, Paper Artisan Series, Layers Greetings, Treasures, and Trinkets.

This assortment combines the elevated design of UWP Luxe with the proven performance of Up With Paper's top-selling formats, offering fresh and popular styles across all major occasions. Perfect for cross-brand merchandising, it drives premium appeal, encourages multi-format purchasing, and maximizes basket value.

Birthday | All Occasion | Baby | Congrats & Celebrate | Get Well | Sympathy | Wedding & Anniversary *Cards subject to change based on availability.

• DISPLAY

• PRODUCT CAGES

• COMPLETE KIT TOTAL COST ZKIT-WIREMIX4

WIREDISPLAY

WIREMIX4

ZWIREMIX4

Floor Display Tower 24" spin diameter 73" tall

6 Product Cages UWP/Luxe Mix

6 each of 48 assorted skus 36 free sample cards 72 cards offset ($719.28 at retail) 360 total salable cards

+

48641 48800

+

$450.00

$199.00 0

• CARDS

9

0

48641 49420

$1,174.50

8 0

48641 49810

7

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

=

$1,823.50 0

48641 41335

3

10

Individual Wire Cages for Wall Mounting Shop our individual Wire Cages, available to mount on drywall or slatwall with the provided hardware.

Each Wire Cage is designed to hold specific lines in our offering, with room for one open sample and salable product.

Order in increments of 1.

WIRE6INLINE

WIRE12DAL

Z12DAL

Fits Pure Alchemy, Paper Artisan Series, & Layers Greetings.

Holds 6 skus.

28" L x 12" W x 4" D

Fits Dear Alchemy, cards only.

Holds 12 skus.

12" L x 12" W x 4" D

6 each of 12 best selling Dear Alchemy, skus

$75.00

$234.00

$75.00 0

48641 48830

0

6

Drywall

48641 48840

Slatwall WIRECLIP Clips to mount wire cages on slatwall or direct to wall.

$4.00 0

10

48641 40235

7

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

5

0

48641 41885

3

11

Counter-top Display Our counter-top display can hold Pure Alchemy, Paper Artisan Series, and Dear Alchemy, cards. With engraved branding on the front, there is no additional signage required. We've curated this display to feature new and best-selling designs. With the purchase of the display and product assortment, a free incremental fill of cards will be sent to offset the cost of the display. See pages 9-10 for more information.

USALUXE Empty counter display 3 Tiers (holds 9-12 cards depending on card format selection) 18" W x 13.5"H x 9.5" D

$100.00 0

48641 49890

9

We've curated this display to include a pre-selected fill of our new and best-selling Pure Alchemy, Paper Artisan Series, and Dear Alchemy, designs.

+

• DISPLAY

=

• CARDS

USALUXE

Z10MIX

Counter-top Display 3 tiers 18" W x 13.5"H x 9.5" D

6 each of 10 assorted skus 4 free sample cards (Dear Alchemy) 18 cards offset ($116.82 at retail) 66 total salable cards

$100.00

$307.50 0

48641 49890

9 0

48641 44215

5

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

• COMPLETE KIT TOTAL COST ZKIT-10MIX $407.50 0

48641 44205

6

12

We've curated this display to include a pre-selected fill of our new and best-selling Pure Alchemy or Paper Artisan Series designs.

• DISPLAY USALUXE

+

• CARDS Z9PA

=

• DISPLAY USALUXE 3 tiers

Counter-top Display

6 each of 9 Pure Alchemy

TOTAL COST ZKIT-9PA

3 tiers

12 cards offset

18" W x 13.5"H x 9.5" D

($143.88 at retail)

$424.00

66 total salable cards

0

$324.00

$100.00 0

• COMPLETE KIT

48641 49890

9

0

48641 41865

48641 41295

• CARDS Z9LAC

0

• COMPLETE KIT TOTAL COST ZKIT-9LAC

12 cards offset

18" W x 13.5"H x 9.5" D

($161.88 at retail)

$100.00

$364.50

48641 49890

=

6 each of 9 Paper Artisan

Counter-top Display

0

5

+

9

$464.50

66 total salable cards

48641 41875

0

0

4

We've curated this display to include a pre-selected fill of our new and best-selling Dear Alchemy, designs.

• CARDS Z12DAL

+

• DISPLAY USALUXE

6 each of 12 Dear Alchemy, skus 12 free sample cards 18 cards offset ($116.82 at retail) 90 total salable cards

Counter-top Display 3 tiers 18" W x 13.5"H x 9.5" D $100.00 0

12

48641 49890

$234.00 9

0

48641 41885

• COMPLETE KIT

=

3

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

TOTAL COST ZKIT-12DAL $334.00 0

48641 41275

2

48641 41285

1

Single Card Display Holders Our display solution that makes showcasing a single card in your shop a breeze. Brushed brass or wooden card holders compliment your store's aesthetics. This will effectively highlight the unique opening and pop-up features of our cards.

BRASSLUXE

Brass card holder Order in units of 1 $2.00 0

48641 47140

7

Approximately 1.5" W x .75" H x 1" D. Best suited for Dear Alchemy,™ cards.

WOODLUXE

Wooden card holder Order in units of 1 $1.00 0

48641 47150

6

Approximately 3.5" W x .5" H x 1.5" D. Best suited for Pure Alchemy™, Paper Artisan Series, and Layers™ Greetings cards.

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

13

NE W !

Coming Soon PA P E R A RTI SAN S E RI ES :

Hannah Levesque— DIY Paper Model Kits We've partnered with French paper architect Hannah Levesque to develop our first collection of DIY kits within the Paper Artisan Series.

Her mission above all: to spark emotion.

Hannah shapes scenes filled with wonder, each more enchanting than the last, with the hope of stirring something—to touch the heart and soul of those who gaze into them.

We are excited to soon offer a set of four unique DIY paper model kits— Two dimensional art pieces with ready-to-hang shadowbox wall frames, & two architectural models with glass display domes.

15 DIY Framed Shadowbox Art Each DIY kit comes packaged with pre-cut paper pieces, a premade shadowbox frame, and a detailed assembly instruction booklet.

1. Floral Herbarium

2. Butterfly Curio

DI Y Architectural Models Each DIY kit comes packaged with pre-cut paper pieces, one glass dome with base, and a detailed assembly instruction booklet.

3. Aviary Garden

4. Botanical Greenhouse

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

PAP E R ART I SAN S E R I ES :

Hiromi Takeda

We've partnered with our favorite makers to showcase the best in paper engineering. Explore our collaboration with Hiromi Takeda, a pop-up artist from Japan who uses paper to capture the ephemeral beauty and essence of blooming flowers. $6.75 | $13.49

0

16

LAC109 BOUGAINVILLEA

LAC108 HIBISCUS

COPY bougainvillea

COPY hibiscus

SIZE 4" x 7.25"

SIZE 4" x 7.25"

48641 45310

6

0

48641 45300

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

7

sold in units of 6

17

Paper Artisan Series Featuring artist Hiromi Takeda $6.75 | $13.49

0

LAC107 PASSION FLOWER

LAC106 CAMELLIA

COPY passion flower

COPY white camellia

SIZE 4" x 7.25"

SIZE 4" x 7.25"

48641 45310

6

LAC105 POPPIES COPY poppies SIZE 4" x 7.25"

LAC104 FUCHSIA TOP SELLER

COPY fuchsia SIZE 4" x 7.25"

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

TOP SELLER

18

Paper Artisan Series Featuring artist Hiromi Takeda $6.75 | $13.49

0

0

18

LAC103 COLUMBINE

LAC102 LADY SLIPPER ORCHID

COPY columbine flower

COPY lady slipper orchid

SIZE 4" x 7.25"

SIZE 4" x 7.25"

48641 37774

7

0

48641 37764

LAC101 PROTEA

LAC100 ROSE

COPY protea

COPY rose

SIZE 4" x 7.25"

SIZE 4" x 7.25"

48641 37754

9

0

48641 37744

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

8

TOP SELLER

0

19

Boxed Notes Four original works of art are translated into pop-up cards. Each hard-cover box with magnetic closure includes 2 cards each of 4 designs, with coordinating envelopes. $9.25 | $18.49

sold in units of 4

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

20

Bo X ed Notes

8 pop-up cards with coordinating envelopes.

9.00 | $17.99

0

BN151 HEARTS

BN148 BOTANICAL DOGS

COPY blank

COPY blank

48641 40985

1

BN147 LITERARY CATS

BN145 FLORAL

COPY alice in whiskerland, purride and prejudice, romeow and juliet, the great catsby

0

48641 38294

9

COPY blank

0

48641 35154

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

9

21

Bo X ed Notes

8 pop-up cards with coordinating envelopes.

9.00 | $17.99

Dear Alchemy,™ Dear Alchemy,™ is our curious and petite card line with big impact. Our inspiration is rooted in childhood memories and brought to life with twists on our favorite trends and popular puns. Die-cutting and interactive elements abound! All cards come with a mailable envelope size of 3.5” x 5”. $3.25 | $6.49

sold in units of 6

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

22

Dear Alchemy,™

Petite pop-up and interactive cards. $3.25 | $6.49 AVAILABLE MAY NEW!

AVAILABLE MAY

DAL057 UFO Pull the tab to abduct the cow and reveal a hidden message under dimensional acetate.

NEW!

COPY you areout of this world

0

48641 43605

NEW!

COPY let's pawty!mirror, mirror, on the wall... today is your day, have a ball!

5

0

DAL055 OLIVE JAR Insert the acetate into the tab to display a dimensional olive jar.

48641 43065

48641 43595

NEW!

9

DAL054 FRAMED BOUQUET Pull the tab down to open the blooms. Display as a frame on any surface with the easel back.

COPY blank

COPY celebrate!olive that you existhappy birthday

0

DAL056 DOG MIRROR Bring a pup-filled party to vision with the pull of a tab.

7

0

48641 43055

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

8

23

Dear Alchemy,™

Petite pop-up and interactive cards. $3.25 | $6.49

NEW!

DAL052 RECORD PLAYER Record spins on the turntable as the card opens.

DAL053 WORM WISHES Pull the tab to let the early bird get the worm with birthday wishes.

COPY good vibeshope your day is a hit, keep groovin'

COPY a little birdie told me it's your birthdayworm wishes

0

48641 43045

TOP SELLER

9

0

DAL051 MESSENGER PIGEON Open the messenger bag to reveal a hidden message.

TOP SELLER

48641 49020

0

AWARD WINNER

9

DAL050 LAPTOP CAT Open the laptop for a purr-fect birthday surprise.

COPY happy birthdafghhcjjjjjrrrttttt

COPY I bring good newspoo york times: everyone gathers to celebrate you! cheers

0

48641 40145

0

48641 49010

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

1

24

Dear Alchemy,™

Petite pop-up and interactive cards. $3.25 | $6.49 DAL048 TEA BAG Vellum tea bag is complete with string and filled with festive confetti.

COPY a gift for you, 100% organic quali-tea blend, supports healthy friendship, stress free, make today beau-tea-ful, to my best-tea

0

48641 47720

AWARD WINNER

TOP SELLER

COPY for you

20 25 L OU IE Aw ar d s C ar d o f th e Yea r Win n er

1

0

DAL046 WALLET Notesheet tucks inside wallet and coin flap opens.

Can hold any bills or gift card.

48641 47030

1

48641 47040

TOP SELLER

COPY heartfelt notebrightest of the bunch, + various other puns

0

DAL047 BUTTERFLY Butterfly takes flight as you open the card.

0

DAL044 SHRIMP Devein the shrimp for a shitty compliment.

COPY you're the shit

0

48641

45250

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

5

25

Dear Alchemy,™

Petite pop-up and interactive cards. $3.25 | $6.49

0

DAL043 CAKE Pull the cake slice to light the birthday candle.

DAL042 HERB BOUQUET Unfold the tray to display a laser-cut bouquet delivered by Mary Jane.

COPY happy birthday

COPY let the good times roll

48641

45240

6

0

DAL041 BINGO Use the included stickers to highlight your friend's greatest qualities.

TOP SELLER

COPY bingoyou're always a winner to me, + various compliments

0

48641

43230

9

48641

43840

0

DAL040 TOASTER Pull up the toast to send a clink free "cheers".

COPY this calls for a toastcheers

0

48641

43220

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

0

26

Dear Alchemy,™

Petite pop-up and interactive cards. $3.25 | $6.49 DAL039 FOUNTAIN Open the card to reveal an ornate fountain.

TOP SELLER

48641 42050

4

0

DAL036 OUIJA Use the planchette to reveal a hidden message.

48641 38664

0

48641 38674

TOP SELLER

COPY summoning good vibesoh yeah, cheers

0

DAL037 TRASH Pull the tab for a possum surprise.

COPY let's get trashed

COPY you've found the fountain of youth... drink up, bitch.

0

AWARD WINNER

9

DAL035 MAILBOX Open the door to receive a special delivery.

COPY cheersbirthday mail

0

48641

37584

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

2

27

Dear Alchemy,™

Petite pop-up and interactive cards. $3.25 | $6.49

0

DAL034 CATERPILLAR Lift the leaf to reveal a nibbled note.

DAL033 GREENERY Open the door and be surrounded by tropical foliage.

COPY enjoy the little thingscheers

COPY blank

48641 37574

AWARD WINNER

3

0

DAL032 GOOD NEWS Unfold the paper and lift the flap to read a series of uplifting news articles.

48641

36154

8

36164

7

DAL030 TUBULAR Pull and rotate tab to start a dance party!

COPY positive news articles, a weather forecast, & a word search

0

48641

COPY totally tubularparty on!

0

48641

35774

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

9

28

Dear Alchemy,™

Petite pop-up and interactive cards. $3.25 | $6.49

TOP SELLER

DAL029 WILDFLOWERS Tuck in the tab to show off a sweet bouquet.

DAL026 WHOOP-ASS Pop open this vintage-inspired can to unleash some serious encouragement.

COPY blank

0

48641

COPY the original whoop ass, now with 30% more whoop!you got this

35764

0

0

DAL024 JUICE BOX Push in the sides and secure magnets together to display a 3D juice box.

AWARD WINNER

48641

33204

33224

TOP SELLER

1

DAL023 BEERS TO YOU Unfold a six pack that's petite in size but filled with bottled birthday cheer.

COPY happy birthday, beers to you!

COPY you're a peach! + various puns

0

48641

3

0

48641

33194

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

7

29

Dear Alchemy,™

Petite pop-up and interactive cards. $3.25 | $6.49

AWARD WINNER

TOP SELLER

DAL021 SARDINES Open the tin to reveal a heartfelt message.

DAL020 FLIP PHONE Open the flip phone to read an old-school text message.

COPY hello, friendglad we're tight

0

48641

AWARD WINNER

31994

COPY 1 new messagehappy flippin' birthday

5

0

DAL018 MARQUEE PRIDE Pull the tab to display a supportive message.

AWARD WINNER

COPY have a good dayhave a gay day

0

48641

39911

48641 31984

6

DAL017 FAIRY TALE A classic fairytale book reveals a golden castle inside.

COPY a tale as old as timejust like you

4

0

48641 39901

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

5

30

Dear Alchemy,™

Petite pop-up and interactive cards. $3.25 | $6.49 DAL016 NUMBER ONE Deliver a backhanded compliment to all of your frenemies with the pull of a tab.

AWARD WINNER

48641

39891

9

DAL014 FLORAL ENVELOPE A laser-cut envelope containing a floral pop-up is nestled within a mailable envelope.

COPY for you. enjoy the little things

COPY you are #1at something (probably)

0

TOP SELLER

0

48641

38631

DAL009 SUNNY SIDE UP A dimensional honeycomb yolk pops up from the egg.

COPY you make my day sunny side up

0

48641

36841

7

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

20 19 L OU IE Aw ar d s C ar d o f th e Yea r Win n er

2

31

Pure Alchemy™ PURE ALCHEMY ™ cards celebrate the best in paper engineering with trend-driven designs and foiled details that can be purchased for a variety of sending occasions. The majority of our cards are sold in a poly jacket so consumers can easily experience our pop-up cards. Each card is finished with a coordinating envelope. $6.00 | $11.99

sold in units of 6

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

32

Pure Alchemy™

Trend-forward designs and clever pop-ups. $6.00 | $11.99 AVAILABLE MAY NEW!

AL133 FLOWER SHOP Peek inside the flower shop windows to enjoy birthday blooms.

NEW!

AL129 KINTSUGI A vase repaired with gold pops up delivering delicate flowers.

COPY happy birthdayflowers for you

COPY your resilience shines like pure goldthinking of you

SIZE 5" x 7"

SIZE 5" x 6"

Kintsugi is the art of repairing broken pottery with gold. The flaws are valued as part of the object's history—making it more beautiful.

0

48641 43585

NEW!

0

0

AL128 BIRTHDAY CAKE

NEW!

A birthday cake on a gold plate is decorated with delicate candles and floral accents.

0

48641 43035

AL126 GARDEN PEACOCK A gold tassel opens the door to reveal a peacock in a tropical riad.

COPY happy birthday to you

COPY happy birthday

SIZE 4.5" x 5.5"

SIZE 4.5" x 5.5"

48641 43025

1

0

0

48641 40975

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

2

33

Pure Alchemy™

Trend-forward designs and clever pop-ups. $6.00 | $11.99 AL124 BABY MOBILE Playful nursery icons dangle from delicate strings.

AL123 COASTAL VIEW View a breezy coastline through the binoculars.

COPY hello little onewelcome

COPY have a lovely day SIZE 4" x 8"

SIZE 4" x 8"

0

48641 49000

2

TOP SELLER

AWARD WINNER

48641 48990

7

Sea creatures float freely amongst seaweed and coral.

AL118 NIGHT GARDEN A cluster of flowers bloom underneath the evening stars.

COPY happy birthday

COPY always here for you

SIZE 5" x 7" when flat 3" x 7" x 2" when popped up

SIZE 5" x 7"

AL119 DEEP SEA BIRTHDAY

0

0

48641 47840

6

0

48641 47830

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

7

34

Pure Alchemy™

Trend-forward designs and clever pop-ups. $6.00 | $11.99 AL115 TAROT BIRTHDAY

AL114 LOVE BIRDS A pair of doves tie the knot between two golden hoops.

Pull the tarot deck to manifest the perfect birthday.

COPY sending birthday magic & good fortune to you

COPY to the love birds SIZE 4" x 8"

SIZE 5" x 7"

0

48641 47710

2

AL107 STRAWBERRIES Sweet berries and tiny blooms are nestled within lush leaves.

0

TOP SELLER

COPY let's celebratecheers

SIZE 5" x 7"

48641

3

AL106 BAR CART A party spread, complete with champagne, awaits on a golden cart.

COPY have a sweet birthday

0

48641 47700

SIZE 5" x 7"

45220

8

0

48641

43830

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

1

35

Pure Alchemy™

Trend-forward designs and clever pop-ups. $6.00 | $11.99 AL103 HOME SWEET HOME A garden flourishes around a cozy cottage.

AL099 STAFFORDSHIRE DOGS Mirrored chinoiserie pooches flank a porcelain vase filled with blooms.

COPY home sweet homecheers

COPY blank SIZE 5" x 7"

SIZE 4.5" x 5.5"

0

48641

43210

1

When the tunnel card is activated, the forest fauna emerge for a birthday surprise.

AL094 SPECTACULAR Simple and classic. Glasses rest on the card as if waiting to be worn.

COPY happy bday

COPY you are spectacular

SIZE 4" x 8"

SIZE 4.5" x 5.5"

AL097 WOODLAND BIRTHDAY

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

36

Pure Alchemy™

Trend-forward designs and clever pop-ups. $6.00 | $11.99 AL090 FLUTTER A carefully pinned arrangement of butterflies and moths flap their wings within a curio display.

TOP SELLER

AWARD WINNER

AL083 WILDFLOWER ENVELOPE A spray of wildflowers are nestled within an envelope-inspired card.

COPY have a beautiful day

COPY blank

SIZE 4.5" x 5.5"

SIZE 5" x 7"

0

48641 38644

2

AL080 DESERT VIEW

0

TOP SELLER

COPY looking forward to new adventures

COPY hope your day blooms SIZE 5" x 6"

SIZE 4" x 8"

36

48641

35734

0

36134

AL074 SEED PACKET Vintage seed packet-inspired gouache flowers unfold as the card opens.

Peek through the binoculars to enter a warm desert setting.

0

48641

3

0

48641 34804

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

4

37

Pure Alchemy™

Trend-forward designs and clever pop-ups. $6.00 | $11.99 AL071 CHAMPAGNE TOAST

TOP SELLER

AL062 FINCH A petite bird soars outward, bearing laurels for the recipient.

Two glasses of champagne clink together, flanked by foliage.

COPY hello

COPY this calls for a toast cheers!

SIZE 4.5" x 5.5"

SIZE 4" x 8"

0

48641

33154

TOP SELLER

48641

32014

9

Brightly colored balloons drift upward as the card opens.

AL057 HUMMINGBIRD BIRTHDAY Jewel-like buds open and hummingbirds flutter as they search for nectar.

COPY hooray

COPY have a beautiful birthday

SIZE 4" x 8"

SIZE 4.5" x 5.5"

AL059 HOORAY

0

0

1

48641

39941

1

0

48641

38591

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

9

38

Pure Alchemy™

Cheeky salutations and clever pop-ups. $6.00 | $11.99 AL042 FORTUNE COOKIE A gilded cookie on a painted plate pops up to reveal a fortune of your choosing.

AWARD WINNER

AL041 GREENHOUSE Laser-cut leaves thrive within a delicate greenhouse.

COPY your fortune awaits CHOOSE YOUR MESSAGE: best wishes, happy birthday, you're a tough cookie, you crack me up, make your own luck, blank

COPY make today lovely.

SIZE 5" x 7"

SIZE 5" x 7"

0

48641

36681

9

AL008 GO WILD A flock of neon flamingos dance and preen.

0

48641

36671

TOP SELLER

COPY go wild.

SIZE 5" x 7"

0

38

48641

59195

2

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

0

AWARD WINNER

39

LAYERS™ Greetings

Layers of laser-cut paper finished with foil. $4.50 | $8.99 FP047 MUSHROOMS

0

0

TOP SELLER

AWARD WINNER

FP046 GALLERY WALL

COPY blank

COPY blank

SIZE 5" x 7"

SIZE 5" x 7"

48641

45290

1

0

48641

1

43900

FP045 THANKS A BUNCH

FP044 BALLOONS

COPY thanks a bunch

COPY celebrate

SIZE 5" x 7"

SIZE 5" x 7"

48641 43890

5

0

48641

43240

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

8

PURE ALCHEMY— 40

40

Pure Alchemy™ Christmas Pure Alchemy ™

Trend-forward pop-ups.

Cheeky salutations and Holiday pop-upscards mixedwith withclever intricate laser-cutting. $11.99 W:$6.00 $5.50 | R: $12.99

Pure Alchemy™ Christmas Showcase the most elegant cards for the holiday season. Our holiday cards celebrate the best in paper engineering with trend-driven designs. Each card transforms into a festive display bringing the magic of the holiday season to life in 3D. $6.00 | $11.99

sold in units of 6

WHOLESALE.UPWITHPAPER.COM WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM

41

Pure Alchemy™ Christmas

Trend-forward Holiday cards with clever pop-ups. $6.00 | $11.99 AL127 HOLIDAY BAR CART A gilded cart is laden with Christmas treats and holiday spirits.

AL121 CANDY Handfuls of brightly-illustrated Christmas sweets twirl together.

COPY merry christmascheers!

COPY merry & sweet SIZE 5" x 6"

SIZE 5" x 7"

0

0

48641 41055

0

0

48641 48560

2

AL117 SNOW GLOBE

AL120 SKI SLOPES Cozily-bundled skiers swish down an alpine slope.

A pair of deer pause quietly within an idyllic winter landscape.

COPY merry christmas

COPY happy winter

SIZE 5" x 7"

SIZE 4" x 8"

48641 48550

3

0

48641 47790

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

4

AWARD WINNER

42

Pure Alchemy™ Christmas

Trend-forward Holiday cards with clever pop-ups. $6.00 | $11.99

0

AL116 PEACE DOVE A dove bearing an olive branch soars through snowflakes and fir.

AL113 CHRISTMAS ROSE Winter blooms are nestled within sprigs of holly and pine.

COPY peace on earth

COPY merry & bright

SIZE 6" x 5"

SIZE 4" x 7.25"

48641 47780

5

0

8

AL112 ALPINE SKI SLOPE Merry skiers glide down tall, snow y peaks.

AL111 SLED DOGS Winter dogs prance through the snow, pulling Santa's sleigh filled with gifts.

COPY wishing you a... happy christmas

COPY merry christmas SIZE 5" x 7"

SIZE 5" x 7"

0

48641 45530

48641 45520

9

0

48641 45510

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

0

43

Pure Alchemy™ Christmas

Trend-forward Holiday cards with clever pop-ups. $6.00 | $11.99 AL100 WINTER GREENHOUSE A Christmas tree grows within an alpine greenhouse.

AL101 FESTIVE BAKERY Peek inside this charming boulangerie to enjoy holiday sweets.

COPY merry & bright

COPY warm wisheseat drink & be merry

SIZE 5" x 6"

SIZE 4" x 8"

0

0

48641 42090

0

0

48641 42080

1

AL088 COZY DWELLING A festive room is complete with a pop-up Christmas tree and potbelly stove.

AL078 COZY ROOM Peek inside the door and be welcomed into a warmly-decorated home.

COPY merry christmas

COPY blank

SIZE 5" x 7"

SIZE 6" x 5"

48641

38114

0

0

48641

35224

WHOLESALE.UPWITHPAPER.COM • • INFO@UWPLUXE.COM INFO@UWPLUXE.COM WHOLESALE.UPWITHPAPER.COM

9

44

The Fine Print

TO PLACE AN ORDER Orders may be placed through your sales rep or directly with us via online, mail, fax, telephone, or email, using the following contact information: UWP Luxe 6049 Hi-Tek Court Mason, OH 45040-2603 Phone: 800-852-7677 or 513-759-7473 | Please use extension 1 to place an order.

Fax: 800-293-8471 or 513-336-3119 Email: orders@upwithpaper.com Website: wholesale.upwithpaper.com

ONLINE ORDERING Simply register for an account and place your orders directly through our site. As a current retailer, you can utilize your current account information, or, if you don’t have an account or terms registered with Up With Paper, you can apply online at wholesale.upwithpaper.com.

MINIMUM ORDERS UWP Luxe minimum opening order is $200.00. Minimum reorders are $100.00. Orders below the minimum are subject to a $20 service fee.*

SHIPPING AND HANDLING All orders are shipped via FedEx ground (in Continental United States) unless other shipping terms are requested in advance.

The customer is responsible for all shipping charges.

TERMS & CONDITIONS We accept VISA, MasterCard, American Express, Discover, Net 30-day terms, and ACH payments. To apply for Net 30-day terms, customers must provide three credit references along with a completed credit application. Please allow two weeks for final approval. Accounts that do not provide credit references will be placed on pre-paid terms. In order to facilitate the shipment in a timely fashion, a credit card payment is encouraged for first-time orders.

Customers with past-due balances are subject to a Late Payment Fee and having their payment terms revoked.

A $25.00 handling fee will be charged on all returned checks.

No returns will be accepted without a Return Authorization Number, which may be obtained from your local Up With Paper sales representative or our Sales Associate team. Returned merchandise will be inspected in our warehouse. Credits will only be issued for merchandise that is resalable and meets return eligibility. All credits issued are to be applied toward future purchases only. Credits are not automatically applied; credits are only applied at the customer’s direction. Credits must be used within nine months of issuance. No cash refunds.

POSTAGE INFORMATION As of July 13, 2025, the cost for a regular First Class Mail Forever Stamp is 78 cents, the surcharge cost for a non-machinable envelope remains 46 cents, and the cost for each additional ounce over one ounce is 29 cents. The Butterfly Stamp cost increases to $1.27 and works for all square cards weighing less than one ounce AND for cards in machinable envelopes weighing between one and two ounces. If anything is included with a card, such as a gift card, it will increase the weight and therefore will cost more, even if a Butterfly Stamp is used.

MAILING ADDRESS UWP Luxe 6049 Hi-Tek Court Mason, OH 45040-2603

44

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

45

Visit Our Website

Two brands, one simple checkout. Visit our site for an easy shopping experience that features:

• shop by Occasion or Collection • easy access to catalogs & order forms • in stock email notifications • downloadable image & video library

Start shopping now by scanning the code here, or by visiting wholesale.upwithpaper.com

Register your account and receive FREE FREIGHT on your first everyday order of $400 or more!

Use code: FF400 at checkout. *Existing customers must re-register. Cannot combine offers. Cannot be applied to 4-or-More orders or previously placed orders. Must meet qualifying minimum order of $400.

Trade Shows & Fairs

Rep Groups

To see our most up-to-date show schedule, please scan the code here.

Or, simply head over to the Trade Shows tab on our website at your convenience.

To find a local UWP Luxe Representative in your area, please scan the code here, or visit the Sales Rep Groups tab under Resources on our home page.

WHOLESALE.UPWITHPAPER.COM • INFO@UWPLUXE.COM

Jumping Jack Press Pop-Up Books The same creative forces behind our favorite designs have collaborated to bring forth Jumping Jack Press, our in-house pop-up book imprint. We offer curated Everyday and Holiday titles. See the entire collection on the reverse side of this catalog on pages 34-39.

NEW Mini Pop-Up Books Coming Soon!

Size: 5.75" x 6.5"

Flip catalog to reverse side to view Up With Paper products.

®

©UWP Luxe | 6049 Hi-Tek Court | Mason, OH 45040 wholesale.upwithpaper.com | info@uwpluxe.com Phone: 800-852-7677 | Fax: 800-293-8471

Notes