Fresheye Magazine. July Edition 2021

l Nostalgia

fresh eye

Vintage Car l Swatch l Floral Fashion l Travel l Louis Vuitton l

Magazine

Nostalgia edition Issue 67. July 2021 Lifestyle Photography Culture

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l Vintage cars

A world of classic possibilities.

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Contents

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32 56 40

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Destination.

of London City experience.

When floral fashion blooms.

l Venice

fresh eye

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l Surf & Turf

Doing it the right way.

l The art

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l Louis Vuitton

Cruise accessory in the form of what we carry.

l Sustainability

A new reckoning. l Global Protest

Agriculture in India. l Cool indulgence

Loving ice cream. l Flower project

A colourful pictorial. l Swatch watch

A NASA inspiration. l Nostalgia

From Batman to the Rocket Lolly.

Sponsored by

l Fashion

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l Delgona

A sweeter frothy coffee.

Cover: Citroën DS 21 Pallas Styled and engineered

by André Lefèbvre.

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Sustainability

by Sophie Fitzjohn.

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ustainability is at the forefront of many peoples’ minds and businesses currently, as living and working in a sustainable way has become a necessity due to the modern flow of life that we have become accustomed to. When we hear the word “sustainability” many tend to think of renewable fuel sources, reducing carbon emissions, protecting environments and finding ways of keeping the delicate ecosystems of our planet in balance. In short, sustainability looks to protect our natural environment, human and ecological health, while driving innovation and not compromising our way of life as we know it.

There are numerous examples throughout human history where a civilisation has damaged its own environment and damaged its survival chances due to taking resources to sustain certain lifestyles. Sustainability takes into account how we might live in harmony with the natural world around us, protecting it from damage and destruction.

We now live in a modern, consumerist and largely urban existence throughout

Kindness to our world...

the developed world and we consume a lot of natural resources every day as a result.

Urban areas consume more power than those who live in rural areas; however there are improvement to be made everywhere, as it is estimated that we use 40% more resources every year than we can actually put back, which must change.

The front runners in the cause are economic development, social development and environmental protection. These are the three

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New World

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Sophie says.....

main sectors when sustainability is broken down into three main parts.

Within the economic development bracket, supply and demand market is a main focus as it’s consumerist in nature and modern life requires a lot of resources every day; for the sake of the environment, getting what we consume under control is the main goal.

Economic development is based around giving people what they want without compromising quality of life, and this is especially important in the developing world.

The biggest topic when it comes to social development for many people right now is sustainable housing and how we can improve new homes and build from sustainable materials. Education is also a key aspect - encouraging people to participate in environmental sustainability is the first step and also teaching them about the effects of environmental protection is paramount; as well as warning of the dangers if we cannot achieve a positive outcome.

Also the biggest social activism movement related to the social development side of sustainability, has been programs such as Fair Trade and the Rainforest Alliance. These two programmes encourage good farming practices while ensuring farmers who produce luxury goods such as coffee and cocoa receive a decent living wage.

Environmental protection is the third

Putting urgency on eco friendly.

pillar when talking about sustainability, and to many is the main concern of the future of humanity. It defines how we should study and protect ecosystems, air quality, integrity and sustainability of our resources and focuses on the areas that place stress on the environment.

It also concerns how technology will drive our greener future; the EPA recognized that developing technology and biotechnology is key to this sustainability, and protecting the environment of the future from potential damage that technological advances could potentially bring.

All these elements are crucial when it comes to improving the world we live in. As many of us have experienced lockdown recently due to Covid19; I feel that a lot of people have rethought their normal way of life and in some ways have realised how damaging their habits were to the planet and own wellbeing.

From no longer being able to travel almost immediately, to reducing our consumption of impulse buys and indulging activities. There’s been so many things that have changed, but it has definitely been a chance to step back and actually engage in the present. Even though many aspects of life have suffered, many other areas such as nature have thrived as a result of human activity being limited. And I think that’s been a huge lesson for everyone and future generations to come on how life could proceed and prosper in the future.

“The greatest threat to our planet is the belief that someone else will save it.”

Robert Swan, Author.

“Sustainable development requires human ingenuity.

People are the most important resource.”

Dan Shechtman

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Farm Protest!

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Making yourself heard in numbers.

n September 2020, taking advantage of the COVID-19 pandemic, the Bharatiya Janata Party-ruled government – passed three Farm Laws through an Emergency Ordinance, despite the opposition of state governments, many MPs, farmers movements and trade unions.

By the end of November 2020, the Indian farmers movements and trade unions organised a massive national strike called Dilli Chalo (“Let’s go to Delhi”). Reportedly, over 250 million people around the country took part. The protest was initially led by farmers from the North of India (Punjab, Haryana, Rajasthan and Uttar Pradesh), but it immediately found nationwide support.

While the protests have gained some traction, they still have been under reported in many Western Media considering the magnitude of the uprising.

The three anti-farmer laws that have provoked such passionate action from the Indian people include reforms that would have a disastrous impact on farmers: they would deregulate the price control of food, liberalise the control of food stocks and trade, and give more freedom to corporations to use contract farming with smallholder farmers. In India,

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68% of farmers are smallholders who own less than two hectares of land – they represent the backbone of India’s society, culture and economy. The main concern from protestors is that the agriculture laws would ruin the livelihoods of millions of people, mainly farmers, increasing their dependency on price fluctuations, and on corporate speculation of stocks and crops.

Support Rihanna, Greta Thunberg lead growing support and draw furious backlash.

International solidarity is growing, with farmers movements from all around the world showing their support and the UK labour movement signing a public statement.

The massive and widespread farmers’ protests in India have much to teach us, but if we take away only one thing, it should be that this global crisis needs to be addressed through an internationalist response and with the solidarity of different sectors of the society. Indian farmers are fighting with strong determination for their food sovereignty through national strikes, working along with trade unions but also reaching out to gather a wider support of India’s population.

Agricultural Protest

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Fighting for their rights and livelihoods against new, devastating farm faws that the government of India forced through during the pandemic.

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Cream of the crop Ice cream - arguabely a prime global favourite by Dennis Sterne.

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ot liking chocolate puts you firmly in ‘The Weird Club’ in my book. Not liking ice cream I’m afraid puts you in the same club only your rank is ‘Club Leader’. To me, ice cream is without question one of the food of the Gods. From childhood it is rightly considered a treat amongst treats and has the capacity to anethetize in the most pleasurable way while warming the culinary senses.

Looking for an ice cream that sits somewhere between Carte D’Or and a freshly scooped gelato from the streets of Florence? I’ve handpicked London’s poshest ice creams you can buy from the supermarket (or a fancy food store), so good they will make you melt.

Oppo Launched in 2014 by brothers Harry and

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Charlie, Oppo ice cream is all about giving customers a healthier choice of ice cream with all the flavour – each tub only comes in under 200 calories per half tub.

Remeo Ice cream, sorry gelato (they’re very particular about that) so posh it actually looks like a face cream. Inside these pleasing on the eye pots you’ll find a modern take on Italian gelato, made using the highest quality, environmentally conscious products in Italy.

Hackney Gelato If you live anywhere near Dalton, London Field, etc, you’ll be familiar with these little pots, usually spotted in the hands of hipsters walking around E5/E8 way.

The brand was founded by two bona fide

Ice cream

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Happy note: Grab a spoon and dig into your favourite flavour of ice cream, because eating ice cream can actually cheer you up! There is a scientific explanation for the same – when you eat ice cream, your body produces a hormone known as serotonin. Serotonin, which is also known as a feel-good hormone makes you feel happy!

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Pure gleeful indulgence....

“I don’t have a sweet tooth, normally; I’m a salty-savory girl. But when I’m pregnant, almost as a ritual, at 4 o’clock, I’ll have cookies-and-cream ice cream!”

- Ivanka Trump -

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10 chefs, Sam and Enrico, who cut their teeth working at the Michelin-starred Locanda Locatelli. They now make ice cream for a living (the dream) and damn good ice cream it is.

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Grom Considered one of the best ice cream shops in London (they also have outposts all over Italy and stores in Hong Kong, Paris and New York), gelato doesn’t come much better than this.

MiiRO Posh ice cream doesn’t have to come in a tub, MiiRO’s posh creations come in stick form, perfect for these hot days in the garden or at the park.

Booja-Booja Sticking with the dairy-free theme, you may know Booja-Booja for their posh, no-dairy chocolates. While I’d quite happily devour a box of their truffles, summertime calls for something just as chocolatey but a hell of a lot colder. Enter their incredible range of ice creams, from fruity rippled concoctions to truffley topped delights – if Willy Wonka were a vegan he’d make these.

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Ice cream

It helps boost your Immunity: Ice cream is a kind of fermented food and it is said that fermented food is beneficial for our respiratory and gastrointestinal health.

A better respiratory system and improved gut health would eventually improve your immunity.

Mentioned brands available at Ocado and Waitrose.

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It Is Loaded With Vitamins and Minerals: Ice-cream contains milk and milk solids, which means whenever you eat ice cream, your body obtains the goodness of vitamin D, vitamin A, calcium, phosphorus and riboflavin. Apart from this, the different flavours add extra nutrition quotient to it. For example, dark chocolate ice cream is loaded with antioxidants and flavonoids, which helps in lowering your bad cholesterol and helps improve your heart health.

“When I’m no longer rapping, I want to open up an ice cream parlor and call myself Scoop Dogg.”

- Snoop Dog -

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hy choose a classic car? Why a less efficient vehicle, with none of the modern amenities, that needs more maintenance and can at any time suffer a failure that is difficult to repair quickly due to parts availability? As technology evolves, in a relentless search for speed, efficiency and ease of use, many times the user experience is neglected. It’s easier to open the streaming service app and search for the song than go through the Vinyl shelf, pick the album, put the record on the turntable and locate the right groove. It’s simpler to take a picture with a smartphone and review it instantly than taking your time to perfect your skills, shoot film and wait a few days for the results. This instant gratification is great for everyday life, for a world that changes so fast that it leaves us no time to slow down and enjoy the experiences.

Classic

In the deapth of classic Many people forget the difference between a classic car and an old car. When it comes to a classic vehicle, the way it makes you feel, outweighs all its faults. It has to be more than the sum of all its parts.

A classic car has character, personality, it has human qualities.

In a world focused on disposable consumption and instant gratification, most people do not understand this point of view aficionados have towards these amazing machines of a bygone era.

It’s more than yearning for a time that doesn’t exist anymore (we all know our choice is irrational), but not everything that makes sense on paper is the best option.

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Vintage Car Above: 1965 Stingray Corvette.

The genesis of the Sting Ray was in 1963 with the second generation (C2) Corvette. This gorgeous vehicle is still considered one of the most thrilling and captivating designs of all time. The C2 Stingray was produced through 1967.The 1963 model was outrageously popular with its attractive and aggressive body style; the public bought 10,594 coupes and 10,919 convertibles.

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There’s a lot to be said for what attains to be a classic. Original beauty, form and function.

A vintage car is more than an automobile it’s also a story. Every classic car is a little slice of history that tells the story of its manufacturer and the zeitgeist of its launch date.

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Above: The Perfect Symbol Of 1980s Excess Ferrari Testarossa. The Ferrari Testarossa (Type F110) is a 12-cylinder mid-engine sports car manufactured by Ferrari, which went into production in 1984 as the successor to the Ferrari Berlinetta Boxer.

Vintage Car

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Every vintage car is its own thing, with a personality that includes its quirks. These quirks may be unique to the period, the model, or even the individual car. Whatever the case, they make owning a vintage model an experience.

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Above: The Range Rover Classic is a 4x4, mid-size Sport utility vehicle series produced from 1969 to 1996 – initially by the Rover (later Land Rover) division of British Leyland, and latterly by the Rover Group.

Above right: Described as ‘The most beautiful car ever made’ by Enzo Ferrari, the Jaguar E‑type epitomised the glamour and excitement of the swinging 60s. Nearly 60 years on, the Jaguar E‑type Reborn programme will see Series 1 E‑types restored to their original specification for future generations of enthusiasts and collectors to buy directly from Jaguar Classic.

Vintage Car

Right: The 250 LM Is the Quintessential Ferrari. This 1960s sports prototype is the quintessential Ferrari - fast, beautiful, and successful, with an overall win at Le Mans in 1965 to its credit.

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Vintage cars offer a great talking point.

They’re just far enough outside the everyday experience that people know only a little about them.

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Above: Now some six decades later, the Zagato-clad Porsche lives. The original and unique car was commissioned in 1957 by the renowned French race and rally driver Claude Storez Above right: The Little Car Company, makers of the limited-edition Bugatti Baby II, are thrilled to commence deliveries to customers around the world.

Right: Citroën DS 21 M Pallas. A car that is regularly selected as one of the most memorable cars of the 20th century, usually only conceding to the Beetle and the Ford T.

Vintage Car

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Classic appreciation note: As the trend for the latest and greatest evolves, there’s also a growing affinity for “obsolete” technology, mainly in the art world. For instance, many well-known musicians, have gone back to recording on tape and fully analogue systems. The same goes for world-renowned photographers and movie directors, that still prefer using analogue cameras and film. All this, for a very simple reason - the natural imperfections of these outdated formats, give them a more natural and genuine character.

The gap between a modern and vintage car is larger than it first appears. You could think of it as the difference between reading a paperback book and reading on a Kindle.

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Flower Project fresheye captures the power of nature through flowers. From the outdoors to the florist, experience the intricate beauty of flowers this summer season.

- Photography by Dennis Sterne -

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Flowers Project: Part of photography projects throughout 2021.

Shot on i-phone 11.

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Protea Speciosa

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Giant Poppy

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Wild Rose

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Chrysanthemum

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Gerbera Daisy

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Poppy

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Allium Christophii§

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www.werkhausmargate.com

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One small step Swatch takes hues from NASA spacesuits.

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watch, known for its colorful wristwatches, has found its latest palette in NASA’s iconic astronaut gear.

The Swiss watch brand is ready to launch its new Space Collection this week with hues taken from the garments worn by space shuttle crew members.

“Who said the sky’s the limit? We’re taking a giant leap with a brand-new collection taking inspiration from space,” Swatch teased on its website.

Released June 3 at select Swatch stores and on the company’s website, the Space Collection includes five models, three of which are designed using Swatch’s new material innovation: Bioceramic. A mix of two-thirds ceramic and one-third bio-sourced plastic, the new watches are both resilient and resistant, while still being silk-like to the touch.

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Leading the new looks is the “Extravehicular,” a 47mm “Big Bold” chronograph inspired by the white extravehicular mobility unit - EMU, or spacesuit - that was first worn in space by NASA astronauts Story Musgrave and Don Peterson in 1983. The two STS-6 spacewalkers inaugurated the use of the EMU, which is still in use at the International Space Station today.

Swatch

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How it was 32

Looking back at yesteryear fresheye takes a snapshot of the things we remember with fondness and hold dear for today.

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Nostalgia Above right: Space Invaders is a Japanese shooting video game released in 1978 by Taito.

Right: Pac-Man is a Japanese video game franchise published, developed and owned

by Bandai Namco Entertainment.

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Video games have been around since the early 1970s. The first commercial arcade video game, Computer Space

by Nutting Associates, was introduced in 1971. In 1972, Atari introduced Pong to the arcades.

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Nostalgia Above: Great British Seaside Postcard.

Left: A 99 Flake ice cream, or more commonly a 99 or ninetynine, is an ice cream cone, usually made with soft serve ice cream, into which a Flake bar has been inserted.

The ice cream is usually vanilla flavoured.

Above right: The Rocket Lolly - A nostalgic vision of rasberry, orange and lemon beauty.

Right: A distinctive feature of ice cream vans is their melodic chimes, and often these take the form of a famous and recognizable tune.

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Back then mostly produced

by Walls and Lyons Maid.

A never-ending supply of ‘with it’ names were required, among them Fab, Kinky and Zoom.

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Nostalgia Above: The Rubik’s Cube is a 3-D combination puzzle invented in 1974 by Hungarian sculptor ºand professor of architecture Ernő Rubik.

Left: Adidas Samba - Developed in the ‘50s for football training on frozen ground, the Samba has become a classic.

Top right: The Marilyn Diptych is a silkscreen painting by American pop artist Andy Warhol depicting Marilyn Monroe.

Right: The Raleigh Chopper is a children’s bicycle, a wheelie bike, manufactured and marketed in the 1970s by the Raleigh Bicycle Company of Nottingham, England.

Its unique design became a cultural icon.

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On cold days, or in cold rooms, people use nostalgia to literally feel warmer.

When you feel nostalgia, you journey back to your authentic self

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Nostalgia Above: Casio watch - Calculator watches were first introduced in the 1970s and continue to be produced, despite falling from their peak popularity during the 1980s.

Left and Right: A nod to nostalgia The GUCCI Men and Women Watch.

Above right: Batman is a 1960s American live action television series, based on the DC comic book character of the same name. It stars Adam West as Bruce Wayne/Batman and Burt Ward as Dick Grayson/Robin

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Image result for nostalgia as feel goodNostalgia has been shown to counteract loneliness, boredom and anxiety. It makes people more generous to strangers and more tolerant of outsiders.

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Travel

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Venician Sunset Venice, the capital of northern Italy’s Veneto region, is built on more than 100 small islands in a lagoon in the Adriatic Sea. It has no roads, just canals – including the Grand Canal thoroughfare lined with Renaissance and Gothic palaces.

A city where an estimated 30 million annual tourists go to discover some Italian history.

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The Carnival of Venice is an annual festival held in Venice, Italy. The Carnival ends with the Christian celebration of Lent, forty days before Easter, on Shrove Tuesday, the day before Ash Wednesday.

The festival is world-famous for its elaborate masks.

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The best time to go to Venice is April, May, September, and October. Best Time for Sightseeing: Mid-spring, and particularly the first half of May, is the very best time to enjoy sightseeing.

The city’s gastronomical scene is so embedded in the culture of the Italian people that top-notch fare can readily be enjoyed just about anywhere. From the food offerings at the best hotels in town to the streets eats that will pepper your walk through the best attractions in Venice and the best yearly events, you’re in for a lifechanging foodie experience. Buon appetito!

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Rowers lift their oars in sign of salute at the start of the traditional regatta on the Grand Canal which officially opens the Venice Carnival.

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Above: Teatro La Fenice is an opera house in Venice.

It is one of the most famous and renowned landmarks in the history of Italian theatre, and in the history of opera as a whole.

Left: The Rialto Bridge is the oldest of the four bridges spanning the Grand Canal in Venice, Italy. Connecting the sestieri of San Marco and San Polo, it has been rebuilt several times since its first construction as a pontoon bridge in the 12th century, and is now a significant tourist attraction in the city.

Above middle left: Vista di Venezia San Giorgio. San Giorgio Maggiore (Venetian: San Zorzi Mazor) is one of the islands of Venice , northern Italy, lying east of the Giudecca and south of the main island group.

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Cuisine

Right: Prawns and steak.

Middle: Lobster and steak loin.

Far right: Scallops and lamb bites.

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Surf ‘n’ Turf the right way Combining land and sea for dining.

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urf and turf or surf ‘n’ turf is a main course combining seafood and red meat. A typical seafood component would be lobster (either lobster tail or a whole lobster), prawns, shrimp, squid or scallops, any of which could be steamed, grilled or breaded and fried. The meat is typically beef steak, although others may be used. One standard combination is lobster tail and filet mignon.

Surf and turf is eaten in steakhouses in the United States, Canada, UK and Australia, and may also be available in some British/Irishstyle pubs in those countries.

Surf and turf is often considered as an example of conspicuous consumption and kitsch, as it combines two expensive foods

which are not normally considered to be complementary. The point of surf ‘n’ turf is to maximize hedonistic extravagance.

Main picture Ingredients: 10.6 ounces giant king prawns (300g) 17.6 ounces mussels, cleaned (500g) 4 pieces salsiccia sausages (casings removed & meat separated into small pieces) 1 medium yellow onion, cubed 1 small fennel bulb, thinly sliced 2 garlic cloved, minced 1 package of mussel seasoning 250 milliliters dry white wine 3 tablespoons Pernod 8 sprigs fresh tarragon leaves 2 small crushed chilies 250 milliliters heavy cream 2 tablespoons fresh dill 6 tablespoons extra-virgin olive oil freshly ground pepper & salt 1 lemon, sliced

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The Art of London Standing in the centre of Westminster City, Buckingham Palace serves as the official residence and administrative headquarters for the monarch of the United Kingdom. The monarchy uses the palace as a place for royal hospitality and important state occasions.

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Exhibition

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Built as the Buckingham House in 1703, Buckingham Palace was originally constructed by English Gentleman and architect William Winde as a large townhouse for Duke Buckingham.

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One of the most famous shopping areas in London, what’s often known as Camden Market, Camden Lock, or even Camden Lock Market is situated in the London Borough of Camden. Camden Market is not just one central location, but a series of markets in the borough. These include: Camden Lock, the Stables, Canal Market, Buck Street Market, Inverness Street Market, and the Electric Ballroom.

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Formerly known as the Clock Tower, the structure was renamed the Elizabeth Tower in 2012, in honour of the Queen’s Diamond Jubilee. It is the bell within that is named Big Ben.

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The origins of the Natural History Museum go back to 1753, when Sir Hans Sloane left his extensive collection to the nation. Originally, the items were housed in the British Museum, but by 1860, Sir Richard Owen had persuaded the government that a new building was needed.

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Above: Tower Bridge (1894) London, England. Tower Bridge is a combined bascule and suspension bridge over the River Thames in London and takes its name from the nearby Tower of London. Frequently mistaken for London Bridge, the next bridge upstream, it has become an iconic symbol of the city and a very popular tourist attraction.

Left: The London skyline is one of the most recognisable in the world and it has long been an iconic part of the city’s culture.

The combination of buildings old and new makes the London skyline unique and different from other cities. It perfectly highlights the diverse architecture that’s on offer.

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The Royal Opera was formed as the Covent Garden Opera Company in 1946, but behind it lies a tradition of operatic performance which goes back for more than 260 years at its home in Covent Garden.

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Above: Trooping of the Colour is a ceremony held in the United Kingdom, at Horse Guards Parade, London. It is performed by regiments of the British and Commonwealth armies. The Trooping has been held on the British Monarch’s official birthday since 1748.

But this year a small, socially distanced parade was held in Windsor Castle, which hasn’t played host to a Trooping the Colour since 1895.

Left: The Royal Albert Hall was originally called the Hall of Arts and Science, and the name was changed after Prince Albert ‘s death. The design was partly based on the Colosseum in Rome. The Royal Albert Hall is not circular as often thought, but oval in shape. Its distinctive design may have saved it from being bombed during World War II, as German pilots used it as a landmark.

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LV Accessory

Cruise A step in the elegant direction.

Louis Vuitton defines cruise hnadbags.

Enhance 2021.

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Fashion

Note: Let’s be honest, a travel wardrobe isn’t something on our priority lists at the moment, as Covid-19 pandemic has made travel nearly impossible. However, while we wait for the pandemic to end, why not use this time to take a journey within ourselves.

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Women’s Artistic Director Nicolas Ghesquière plays with the contradiction of a stationary journey for his latest Louis Vuitton Collection.

Louis Vuitton Game On Cruise collection 2021

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Fashion Game On!: The creative freedom central to the Cruise 2021 Collection plays with Louis Vuitton’s iconic motif, mingling Monogram flowers with the four suits of a deck of cards. In this fantasy of illusion, clubs bloom, spades pierce, diamonds sparkle and the almighty heart reigns. The symbolism of the card deck, the traveller’s loyal companion, evokes the power of the game to cultivate togetherness.

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An updated take on the label’s signature LV monogram, taking inspiration from the heart suit featured in a deck of cards.

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Fashion Bag note: Each of the bags sport heart-shaped logos throughout, as well as striking hues like red, white and blue. Standout pieces include the heart-inspired monogram bag in LV’s classic brown color, as well as a luxury printed iteration of the boxy Petit Mallet.

Additionally, classic silhouettes like the Neverfull and Speedy also make an appearance in the collection.

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Much like fashion, a deck of cards creates togetherness through entertainment.

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09/7/21

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FL O WERS When

Meet Fashion

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Floral Fashion

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Luisa Bianchin in ‘Tutte in Fiore’

by Sandrine Dulermo & Michael Labica for Glamour Italia, April 2015 - Photographer: Sandrine Dulermo & Michael Labica -

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Above: Marc Jacobs Spring 2019 Ready-to-Wear Fashion Show.

Trapeze shapes, massive ruffles, pleated pants, bold shoulders, huge sleeves, enormous waist flowers, and on and on.

Floral Fashion

Right: Cath Kidston Step out in style with the range of women’s backpacks, perfect for on the go. Take your pick from colourful leather to pretty floral, novelty and spot prints.

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Flower Maiden Fashion Photography : Glamorous fashion photography works of Sandrine Dulermo and Michael Labica, the successful pair of photographers based in London, UK brings in different aspects of fashion photography to life. The most uncertain and unexpected settings for the postures make the pair stand out in their genre of fashion photography.

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Creating a big caffeine hit Lockdown new wave beverage.

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algona coffee is whipping the internet into something of a lather. Thanks to it’s simple ingredients and picture-perfect good looks, the drink has become a global social media sensation and is now most searched for type of coffee worldwide, according to Google trends.

Since the first day of lockdown, internet enquiries for dalgona coffee in the Uk increased by 1,900%.

The drink consists of instant coffee and sugar whipped into a frothy foam, served with hot or cold milk.

It is named after, and is said to taste like a traditional honeycomb toffee made in South Korea, where the trend started.

Since then #dalgonacoffee has had nearly 350 million views on TikTok and almost half a million posts on Instagram. No doubt the extreme popularity of dalgona was fuelled by coffee lovers missing their flat whites.

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Delgona Coffee

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From the first day of lockdown on 20 March to the height of the novel drink’s online reign on 5 April, daily searches for dalgona coffee in the UK increased by 1900 per cent according to Google Trends.

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