Fresheye Magazine. January Edition 2020

l Chanel

fresh eye

Bentley l Collaboration l Beauty l Grooming l Photography l

Magazine

2020 edition

Issue 37. January 2020 Lifestyle Culture Photography

www.dior.com

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l 2020 S/S Chanel

Iconic new season fresh French style.

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Contents 56

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l Victoria

Beckham VB Beauty.

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Fits like a glove.

A nonalcoholic spirit.

l The Dents story

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4 6 8 20 26 42

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l Nadav Kander

The making of a portrait.

l New Year!

Start afresh.

l Happy Birthday

Fresheye turns 4!

l How to be an actor

Cate Blanchette.

l Bentley Concept

A vision into the new. l Collaboration

Brands combined. l GilletteLabs

The new heated razor.

Sponsored by

l Seedlip

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l What is IPA?

Beer analogy.

Cover image: Bentley Concept.

www.bentleymotors.com

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Kick start your new T he month of overindulgence, cosy days in and sparkly nights out must come to an end, and unfortunately that comes in the form of January. However even though Jan is dreaded by most, as the joyful atmosphere of Christmas gradually fades, it’s a great time to regroup and start fresh for another 365 days of adventure! So do you believe in New Year Resolutions? And most importantly if you do, do you keep to them!?

Either way, the start of a New Year means something different to everyone of us. And here are a few possible way in which we can embrace January!

Many of us love pigs in blankets, and may have turned into one over the festive period; therefore exercise is a top priority on lots of peoples lists, to energise their hibernated personas and get back to feeling fit and healthy!

You don’t have to start at 100 miles an hour, take it easy to begin with. Chances are you will fall out of love with exercise pretty quickly if you dive in head first after a month of tucking the turkey away! If you haven’t exercised in

Starting a new beginning.

a while or are trying something new, easing yourself into it is a good approach, let your body get to grips with the new demands you are asking of it.

Healthy living is a great way to start the New Year and adjust your habits of the previous year. Many people join the gym post-

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New Year

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Sophie says.....

year!

by Sophie Fitzjohn.

Christmas, but very few stick to it or really know what they would like to achieve. A great way of ensuring that you don’t fall into this trap, is by being prepared and having a plan.

Also Identifying when you want to train, how long for and what you are doing each day is a good way to structure your new healthier lifestyle. This includes creating a day-to-day food diary, which lays out which meals you are having and when, which usually makes meal times a lot less stressful and more nutritionally balanced.

Just like taking it easy when you start exercising, setting small and reachable goals is very important and effective in many aspects of life. Stick to one goal at a time, but always have several in line for you to move straight onto. Whether that may be to have a complete declutter and house overhaul or aiming to cook a home cooked meal most evenings, even aiming to start the hobbie you’ve always wanted to try, but have never made time for, or saving for that dream holiday. It’s about setting yourself achievable challenges to get you to where you want to be in all and any aspects of your life!

Optimize your new 2020!

One sure fire way to get yourself motivated is by committing yourself to something you’ve always wanted to do. For example; learning a language which will enable you to travel or live in a part of the world that you’ve always wanted to explore. Set yourself a goal for a couple of months’ time, and the fear of failure will drive you to work harder and achieve it!

In the gloomy cold winter months it can be hard to pry yourself from the comfort of your sofa, but exercise benefits so much more than just your physical health.

Exercise is one proven treatment for mental health problems also, as feeling good on the inside is just as important as looking good on the outside. It’s all about feeling better about yourself and being proud of what you can actually achieve, after all what’s stopping any of us from doing that!

2020, you’ve got this!

Quote - Cheers to a new year and another chance for us to get it right.

Oprah Winfrey

Be at war with your vices, at peace with your neighbors, and let every new year find you a better man.

Benjamin Franklin

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4th candle We are 4! Fresheye Magazine celebrates thirty six well received editions.

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truly unbelievable triumph to reach four years in publishing this lifestyle magazine. It has evolved as a source of content, informing readers on the moving trends of life and culture. The worlds headlines have become simply incredible in recent years.

We continue our aim and drive to document the most interesting current affairs and events.

Our emphasis is to inform and entertain in a unique accessible magazine. One that is easily digested - one that reflects a modern age of online magazine content.

From art to politics, Fresheye Magazine aims to stimulate you the audience by being a source of brain food aswell as reminding us that ‘looking’ is an integral and informative way of interpreting our world. Photography will continue to develop through our technology and grant snappers and pros alike a window into capturing those moments that

speak loudly to us.

If you haven’t noticed already Fresheye Magazine is notably picture lead, subscribing to the notion that a picture can say a thousand words. Online content is better engaged with via visuals hence our magazine as you see it.

2020 promises to be even more visually stimulating than previous years. There is bound to be continued contraversy, wonder and lifestyle luxuries that capture our imagination. We are compelled to document the cultural developments and moments that play out to put new perspective on our lives.

We hope a global cultural experience can be enjoyed by more people through the fantastic ISUU platform that has allowed Fresheye Magazine to inform and entertain our readers in a way that brings newness and colour.

Here at Fresheye Magazine we wish you a very happy, healthy and prosperous New Year.

Long may you enjoy the magazine! X

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Birthday

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Dunhill

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Lipstick

Aston Martin l Romance l

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l Shopping

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Photography

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Prada

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BMW

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l Michelin

l Bitcoin

Garden Luxury l Design icons l

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Packaging

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Omega

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Champagne

Infinity pools l Steinway & Sons l

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Ferrari

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stars Restaurants

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Alessi

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Movies Philanthropy

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Art

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Design edition

Plump edition Issue 37. January 2019 Lifestyle Culture Photography

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Magazine

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Mercedes

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Art

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Brand Fashion

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Technology

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Issue 38. February 2019 Lifestyle Photography Culture

Freedom Edition

Issue 27. March 2018 Lifestyle Culture Photography

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Magazine

l Travel

l 5G

Armani

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Lamborghini Travel

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Artist

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Met Gala 2019

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Magazine

Issue 40. April 2019 Photography Lifestyle Culture

technology

Politics

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Royal Ascot Yeezy

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Travel

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Louis Vuitton

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Foodie edition

l Technology

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Magazine

Omega

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Food Lotus

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Fashion

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Sport

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Sporty edition

Sun n edit y ion Discovery edition Issue 41. May 2018 Lifestyle Photography Culture

Issue 42. June 2019 Lifestyle Photography Culture

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l Politics

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Magazine

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Food

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Marc Jacobs

Travel l Fender l

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Meditation

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Magazine

Issue 43. July 2019 Lifestyle Photography Culture

Dior

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Red Bull

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Alexander McQueen

Prada l Photography l

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Time out edition

Issue 44. August 2019 Lifestyle Photography Culture

l Jewellery

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Rolls Royce

Magazine

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Nature

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Nike

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Joaquin Pheonix

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Magazine

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Dining

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Cooking Festive Interiors

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Chanel

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Fashion Journey edition

Happy edition

Issue 45. September 2019 Lifestyle Photography Culture

Issue 46. October 2019 Lifestyle Photography Culture

Adornment edition

Issue 47. November 2018 Photography Lifestyle Culture

Festive edition

Issue 48. December 2019 Photography Lifestyle Culture

Expect even more engaging editorial and sharp contemporary photography throughout 2019.

Above: 2019 line up.

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How to be an actor Let wisdom and self assurance be a compass.

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atherine Elise Blanchett born 14 May 1969 is an Australian-American actress and theatre director. One of Australia’s most acclaimed actresses, she is known for her roles in both large-scale blockbusters and low-budget independent films. Blanchett is the recipient of numerous accolades, including two Academy Awards, three Golden Globe Awards, and three BAFTA Awards. Time magazine named her one of the 100 most influential people in the world in 2007, and in 2018, she was ranked among the highest-paid actresses in the world.

Journey Blanchett attended primary school in Melbourne at Ivanhoe East Primary School. Additionally, she later attended Ivanhoe Girls’ Grammar School and then Methodist Ladies’ College.

Furthermore, she studied economics and fine arts at the University of Melbourne. However, she dropped out after one year to travel overseas.

Eventually, she graduated with a Bachelor of Fine Arts from NIDA in 1992.

Like good teachers, Blanchett observes, a good director can make an enormous difference to one’s path. “You only need one person to believe

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in you,” she said, of Kapur’s role in launching her career from “unknown Australian actress” to international film star. She also had praise for directors Martin Scorsese (The Aviator, 2004), David Fincher and his “97 takes” (The Curious Case of Benjamin Button, 2008) and Woody Allen (Blue Jasmine, 2013). If you ask Woody Allen ‘Did you like what I did?,’ as an actor, he may not answer, she said. “But if you have a genuine question for him, he’ll answer it.”

The award-winning actress - who has worked in the film industry for more than 25 years instead chooses to wholly ignore Hollywood’s obsession with so-called perfect appearances.

“When I started working in the film industry, I was working with a lot of women,” she told The Cut in a recent interview. “Some of the women were interested in the work and the characters.

Some, more in how they look. I realized that I didn’t want to be in the latter. I want to be interested in the work. I want to look out at the world. I want to be interested in the job at hand.”

The conscious decision is one that’s helped keep Blanchett sane in the face of the intense and unforgiving pressures. “The obsession on one’s looks can make you a bit crazy,” she said. “And I thought, I don’t want to go crazy.”

Film Already an acclaimed actress, Blanchett received a host of new fans when she starred in Peter Jackson’s Academy Awardwinning blockbuster trilogy, The Lord of the Rings, playing the role of Galadriel in all three films. In addition to The Lord of the Rings, 2001 also saw Blanchett diversify her portfolio with a range of roles in the dramas Charlotte Gray and The Shipping News and the American crime-comedy Bandits, for which she earned a second Golden Globe and SAG Award nomination.

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“Your role as an actor, as an artist, is not to be polite - it’s to provoke” Cate Blanchett

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Chanel Ready S/S 2020

n The Nouvelle Vague — the New Wave.

Could Virginie Viard have chosen a more pointed, or more poignant, theme for her first solo ready-to-wear collection for Chanel following the death of Karl Lagerfeld?

In her show notes, Viard said the rooftops remind her of the Nouvelle Vague. “I thought about Kristen Stewart playing Jean Seberg and all the actresses Gabrielle Chanel dressed at that time,” she said. Clearly, she also thought of shifting Chanel out from Lagerfeld’s powerful aura and starting to put her own creative mark

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on the brand. (To that end, continuing with the grand sets may be counterproductive, at least until she clearly defines the essence of her Chanel.)

For couture, Viard hedged. The clothes were fine but opinion-free. Not so here, as she went in a decidedly younger direction, with mostly leggy silhouettes and a focus on shorts. Her newsiest proposal: The Chanel tweed suit reimagined as a romper. The notion charmed with a wacky classicism that should appeal to the house’s younger customers. www.chanel.com

Fashion

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Virginie Viard put a young spin on Chanel, inspired by the Nouvelle Vague. A key look: the tweed suit, reimagined as a romper.

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Fashion Note: The rompers introduced Viard’s focus on shorts.

They came in silvery and pink metallics and what looked like black Lycra, big enough to just cover the essentials and saved (barely) from vulgarity by a sensible shoe. While the shorts put a youthful spin on the jackets with which Viard showed them, you can bet your camellias there are matching skirts back in the showrooms at Rue Cambon.

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Handwriting It’s not overstatement to classify Chanel’s position as unique. Yes, it is a legendary luxury behemoth whose founding codes remain its core design strengths, and those codes long preceded Lagerfeld’s arrival 36 years ago. But by then, Chanel had fallen into a deep dormancy and was virtually ignored by the fashion cognoscenti. He recreated the house on the joint powers of smarts, talent and personality. And for all of his witty runway machinations, he kept the underlying classicism of its fashion.

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Fashion There’s no question that today, brand trumps designer. But designers continue in their brands’ “face of” capacity.

Does Chanel - whose fashion is, at its core, deeply traditional and always has been - need at its creative helm an outward-facing personality?

Not to retain its thriving bottom line; the shoes, bags, beauty, jewelry, etc. will do that.

Skirts: Viard them short and often full, worn as suits or with embroidered, puff-sleeve blouses.

Alternately, she went long with gusto, spelling out Chanel in giant letters in a blue, white and pink print. She also added an overtly casual element in jeans worn with stripes or ruffles on top.

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Forward Vision Viard certainly deserves some breathing room in what must continue to be a very emotional work reality for her. But ultimately, she may have to either go more public with her creative vision — to sell the currency of classic to the Chanel customer — or take greater creative license with the Chanel oeuvre.

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Quote: Cardi B Says Chanel Makes Her ‘Feel Rich’.

Fashion

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The unexpected the show ended on an unexpected note when a tweed-suited, YouTube comedian crashed the finale was more unfortunate than amusing.

(Kudos to the intrepid Gigi Hadid for escorting her offstage.) OK, this woman is a creative type who was doing her thing. So is Viard - at a critical moment in her own career and for the house of Chanel. Neither deserved the intrusive disrespect from an opportunistic stranger.

www.buckitt.co.uk

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New Bentley

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entley reveals their vision for the future of GT motoring with the EXP 100 GT Concept. With an eye set to what technology might be available in 2035, the EXP 100 is quoted as utilising an electric powertrain powered by solid state batteries. 0-100 kph in under 2.5 seconds, a top speed of 300 kph and 1,106 lb-ft (1,500 Nm) of torque have all been specced by Bentley. Take note that Those specs quoted are only estimates based on possible technology that may not even me ready in that time so take with a grain of salt.

The biggest aspect to take form this concept car is the design language. Sleek and long, this two door GT car has a striking presence with intricate light assemblies and front grille.

The rear overhang is massive when compared to the relatively short frontal area, and the glasshouse is expansive. Bentley may have given a glimpse into the their future styling choice.

Adrian Hallmark, Bentley Chairman and CEO, said: “On our Centenary, we demonstrate our vision of the future of our Marque, with the Bentley EXP 100 GT - a modern and definitive Grand Tourer designed to demonstrate that the future of luxury

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mobility is as inspirational and aspirational as the last 100 years.”

The Future Bentley describes the concept as a “showcase of sustainability and innovation”.

Continued: “It will feature a fascinating array of materials seamlessly blended together by the designers at Bentley Motors, who have taken handscraftmenship of materials to an as yet unseen level.”

While Bentley hasn’t confirmed the powertrain of the EXP 100 GT, Autocar sources say it is powered by a hydrogen hybrid, making it the first time Bentley has demonstrated an interest in hydrogen power.

Its first petrol-hybrid, a variant of the Bentayga, will launch in August this year.

Meanwhile, a full electric model will arrive within five years.

While not yet confirmed, the concept is set to show a transparent OLED display on door cards, first talked about by Bentley in early 2017. The OLED display could overlay wood veneers and only be visible when in use, to control features such as audio. A version of the technology was shown in Bentley’s EXP12 Speed 6 e concept.

Concept

Vision Design director Stefan Sielaff said earlier this year that the concept is “a manifesto for how we see Bentley in the future”.

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The concept taps into growing consumer demand for animal-free luxury with leather alternatives, while also exploring nascent smart-home air purification and lighting technologies.

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Concept Design director Stefan Sielaff says “It’s a view into the future. We don’t want to show a spaceship. It should be something that everyone knows is a Bentley and that the technology we show [is credible]. It’s not only a design statement but a statement for the company.”

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Stefan Sielaff says “It’s about sustainability, social responsibility, local sourcing, materials. It’s a big change in our thinking because society is changing.”

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Concept From the numerous biometric sensors in the cabin, to Bentley formulating the exterior paint from re-engineered rice husk ash – an otherwise harmful bi-product of the rice industry – the EXP 100 GT puts a strong focus on wellness and sustainability. As well as ambient lighting adjusted to match mood, additional lighting effects can be projected onto interior trim panels.

Technology Much of the Bentley EXP 100 GT’s wellness and entertainment system is controlled by interacting with the car’s own on-board artificial intelligence, the aforementioned Bentley PA. This assistant is not only designed to make you comfortable, but also serve up information on points of interest on your route.

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It is reassuring to know Bentley is unfazed by the shift from internal combustion to electrification.

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The Great Collaboration Influencial and luxury brands see the benefit of coming together by means of giving the customer more. Two voices producing a volume that’s louder than one - if you will. fresheye takes a look.

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Brands

Collaborations in the world of fashion are now so numerous that it’s difficult to think of a brand that has yet to present one.

Nonetheless, certain designers and major fashion houses did manage to surprise and delight in 2019 with unexpected partnerships that rocked the fashion sphere and the public.

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Christian Dior B23 Flower High Top Canvas Converse 2019 early spring rs series limited edition high-top printing sneakers.

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Dior x KAWS Menswear Collection The collection encompasses a variety of sportswear apparel emblazoned with the house’s signature Bee logo, reinterpreted by famed Brooklyn street artist Brian “KAWS” Donnelly.

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Dior x Converse Dior B23 High Top Logo Oblique Dior x Jordan Dior X Air Jordan 1 High OG

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Plush Toy ASAP Rocky models KAWS x Dior Homme Pink ‘ BFF’ Plush Collaboration

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Saddle Bag Christian Dior x KAWS Grained Calfskin Saddle Pouch Navy Blue

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Prada for Adidas Limited Edition For the 50th anniversary of the Superstar sneaker, Prada and adidas confirm the fusion between luxury and sport, presenting a Limited Edition leather sneaker and bag.

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Vision The shared journey began with the release of Prada for Adidas limited edition: The Prada Superstar and the Prada Bowling Bag.

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Minimal Aesthetic Clean lines and all-white colourway let subtle black print branding speak for itself.

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Luxurious strength Soft to touch, tough premium leather even through the shoe’s sockliner stands the test of time.

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Limited One of 700 with your unique number printed on the shoe and bag.

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Combo The Authentic Shell Toe Meets the Ultimate Luxury Maker.

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Puma x Balmain The 35-piece Puma x Balmain Created with Cara Delevingne is inspired by traditional boxing gear and infused with the irrepressible spirit of Cara Delevingne, the singular design sensibility of Olivier Rousteing and the performance heritage of Puma.

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Sport and Fashion This new collection stands at the intersection of sport and fashion, with pieces inspired by traditional boxing gear and infused with Parisian couture.

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Collection Bra tops, boxing shorts, and sneakers are elevated with a stark color palette, hits of gold, and design elements straight out of BALMAIN’s atelier.

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A First Iconic brands PUMA and BALMAIN join together to debut their first creative collaboration.

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Shave

This 100% waterproof razor features a stainless steel warming bar, adjustable temperature settings, a wireless docking station, and our most advanced blades yet for an incredibly close and comfortable shave.

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Heated Razor

Developed by GilletteLabs to bring you the sensation of a hot towel shave in your own home.

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hot towel shave can feel like a rare luxury reserved for special occasions, but innovation from GilletteLabs means the experience is now available at the touch of a button.

Winning Engadget’s People’s Choice Award at the Consumer Electronics Show 2019, the Heated Razor is a game-changer in shaving.

Containing a revolutionary warming bar that provides heat and comfort with every stroke, it gives the warmth and sensation of a hot towel shave at the touch of a button, making daily shaving a relaxing ritual rather than a chore.

and leaving cleaner skin that’s less likely to be irritated.

Feel the heat The centrepiece of the Heated Razor is its stainless steel warming bar. Distributing heat quickly and evenly across the skin, it instantly provides a soothing warmth that lasts throughout the shave, recreating the feeling of a hot towel shave. As heat makes contact with the face, skin relaxes and hair becomes softer, providing a closer, more comfortable shave.

As with a hot towel shave, the heat from the warming bar helps to clean skin by lifting dirt and impurities away, making shaving easier

Heated Razor uses Gillette’s most advanced, thinnest and finest blades to ensure maximum comfort. www.gillette.co.uk

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Dents

Brand note Dents of England has handmade the world’s finest leather gloves since 1777. Today, the best traditions of this time-honoured craft are combined with contemporary design and luxury leather in stylish accessories including gloves, wallets, and belts.

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Fits like a glove A British brand that’s very handy.

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he history of Dents can be traced back to 1777, when John Dent established his accessory company manufacturing fine leather gloves in Worcester, England.

The company continued to grow under the guidance of Dent’s two sons, John and William, and by 1833 Dents was employing 133 craftsmen and craftswomen at its factories in Worcester and London, engaged in hand cutting and stitching, a unique skill still practised today.

From its earliest days the company was an active exporter, successfully selling to the finest shops and stores in Europe, North America, Asia and Australia.

The skill and craftsmanship which underpin Dents’ worldwide reputation are still very much in evidence, and today the company continues to exercise that care and attention to detail which has been its hallmark since 1777.

Although primarily famous for the crafting of fine leather gloves, Dents has always been

involved with the design and manufacture of fine accessories. Today the Dents Collection includes gloves, belts, hats, scarves, and small leather goods for men and women.

Dents was awarded a Royal Warrant in 2016 by His Royal Highness, the Prince of Wales. This has become a mark of quality for the company’s products across the world, and is regarded with enormous pride by everyone at Dents. Royal Warrants are a mark of recognition to individuals or companies who have supplied goods or services for at least five years to HM The Queen, HRH The Duke of Edinburgh or HRH The Prince of Wales. Warrants have always been regarded as demonstrating excellence and quality, and are highly prized.

There are around 850 Royal Warrant Holders representing a huge cross-section of trade and industry. They range from traditional craftspeople to global and multinational firms operating at the cutting u edge of technology.

Gloves have been worn since the Stone Age, to protect the hands and arms of hunters. The oldest surviving gloves go back more than 3000 years - a pair of linen gloves was found in the tomb of Egyptian King Tutankhamen, who died in 1350 BC.

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Dents

Museum Dents museum holds one of the largest collections of privately owned gloves in the world. Unfortunately, the museum is not open to the general public but viewings can be arranged for groups and small parties. For further information, please email them at dents@ dents.co.uk

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Since the reign of King George III, Dents has been crafting and creating the world’s finest gloves. The company was founded in 1777, in Worcester, by John Dent.

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Victoria Beckham Beauty fresheye explores the relationship between make-up and the Victoria Beckham brand. Victoria has an innate love of beauty that started when she was very young, and has continued unabated.

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Cosmetics Journey The very first temporary collection, called Victoria Beckham x EstĂŠe Lauder, launched in September 2016 sold out very quickly. In the spring of 2017, a second collection also performed spectacularly. Those two success stories made it very easy for a third collection to show up. Victoria Beckham then teamed up with Prof Augustinus Bader for her first moisturiser.

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Clean Victoria Beckham Beauty Is Here and It’s a Masterclass in Clean Makeup

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Victoria Beckham x Estée Lauder - 2016 Collection consisted of four ‘looks’ with 15 pieces overall. They’re divided into cities (London, L.A, Paris, New York) with a glowy, neutrals look for L.A and a dark-eyed rock chic look for London.

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Ethical Victoria Beckham beauty is billed as a crueltyfree, clean and sustainable brand with secondary packaging made from post-consumer waste and shipping materials all recyclable or biodegradable.

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Wellness A report published by The Guardian suggests that the former Spice Girl may well branch out into the wider wellness market to boot.

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“I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life,�

Victoria Beckham

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The Smoky Eye Brick comes in four shade ranges: Signature (warm beiges and pinks), Tuxedo (cool grays), Royal (cool blues), and Tweed (warm reds).

But inside each brick are four shades pressed together to make for a beautiful and unique palette.

Victoria Beckham Beauty Cream shadows are housed in sturdy glass and the shadow palettes have a unique brass, tortoiseshell finish.

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Lip Lustre: They’re available in four easy-to-wear shades: Onyx (black with silver), Blonde (silvery cream), Mink (golden taupe), and Moonlight (silvery navy).

Lid Lustre Lid Lustre is a cream-to-powder intense pearl eyeshadow perfect for swiping over lids with abandon. To get the highest impact, use the warmth of your finger to swipe the shadow on and them press more on top.

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Make a Portrait Nadav Kander HonFRPS (born 1 December 1961) is a London-based photographer, artist and director, known for his portraiture and landscapes.

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Photography

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David Bailey photographed by Nadav Kander.

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Photography Above and right: Bill gates and Bill Clinton. Tinie Tempah.

Kander has produced a number of books and had his work exhibited widely. He received an Honorary Fellowship from the Royal Photographic Society in 2015, and won the Prix Pictet award in 2009.

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“I moved away from South Africa to get away from aparteid. Then move to London to apprentice myself.�

Nadav Kander

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Photography Above and right: Prince Charles. The late Alexander McQueen.

Quotes: “Just showing positive, expected images of beauty and airbrushing away the conditions that make us human seems like a deception to me.”

“I wonder how valuable pictures of my children at the moment of their birth would be to me now, but sometimes you just get an instinct when to put the camera down and be fully present.”

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Regardless of his sitter - whether family member or influential celebrity - Nadav Kander’s portraiture shows what makes that particular individual human.

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Seedlip Spirits Seedlip is on a mission to change the way the world drinks with the highest quality non-alcoholic options.

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Beverage

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Iconic bars, hotels & restaurants like The Fat Duck, The Clove Club, Dandelyan, The Savoy, The Ritz & The Hand & Flowers, even Buckingham Palace were soon in touch.

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Beverage

Seeds Sown Over three hundred years ago, it was common for physicians to distil herbal remedies using copper stills. In 1651, one such physician, John French, published The Art of Distillation documenting these nonalcoholic recipes. At that same time, a family in Lincolnshire had started farming, hand sowing seeds using baskets called ‘seedlips’.

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Today, you can find Seedlip in 20x international cities, over 250 toprated restaurants, many of the world’s best cocktail bars, luxury hotels & high quality retailers.

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Beverage

Above: Three unique & complex blends - Garden 108, Grove 42 & Spice 94, - simply served with tonic or mixed to create sophisticated nonalcoholic cocktails.

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Following two years of experimentation to develop a bespoke distillation process for each individual ingredient, Seedlip’s aromatic Spice 94 debuted in Selfridges in late 2015.

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Beverage

Bud to Bloom What began in a kitchen in the woods is now part of a worldwide revolution - the way we drink is indeed changing.

The days of lime & soda are over, sugary carbonated or fruit juice-based drinks just won’t do.

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Seedlip is working with the natural world to change the way the world drinks! www.seedlipdrinks.com

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What is IPA?

Understanding your beer the IPA way.

“I

I hate IPAs. They’re bitter.”

“I love IPAs. They have so much alcohol in them.”

Those are the two most common things said about IPAs, and neither of them are really true. Not all IPAs are bitter, and not all IPAs have a ton of booze in them. You can’t throw a blanket statement over an extremely broad style of beer. It’s an unfair simplification.

But whether you fall on the love or the hate (check yourself) side of this relationship, there’s one thing we can’t deny: IPAs are here to stay.

But what do you actually know about IPAs? IPAs come in a range of styles, and the modern approach to hoppy beer isn’t a declaration of bitterness, but a beer that explores the world of fruity flavors that can also come from hops. Here’s everything you need to know about the IPA, from vocabulary to style breakdowns to the breweries doing them right.

IPA Styles These are classification categories for IPAs. A “style” means that an ingredient in the brewing process or technique (or both) lends a certain flavor, mouthfeel, or appearance to the beer that is always true for the style.

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The IPA was invented in Britain: British sailors, while sailing to India, loaded up barrels of beer with hops, because hops were a preservative. The hops hung around in the beer for so long that they lost their fruity flavor and left a bitter tasting beer. So…British IPAs are malty, bitter, and onenoted. They aren’t the most popular style today, but it’s important to know one when you see it.

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Pouring IPAs in a glass, instead of drinking them from a can, release all those lovely hop aromas.

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