Fresheye Magazine. April Edition 2020

l Music

fresh eye

Restaurants l Marshall l Galoshes l Nissan l Art l

Magazine

Music edition

Issue 40. April 2020 Lifestyle Photography Culture

www.dior.com

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l Music modes

Genre and format.

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Broadcast.

Nissan Concept.

Music in art.

l NPR Music

fresh eye

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l Lock down

Covid -19.

l IMX

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l Marshall

Wireless headphones

by Marshall

l Art therapy

Art the healer. l Jacob & Co

Godfather Edition. l Planar

British hi-fi tech . l Japanese London

Four hot spots in town. l Living Mucical Art

Music artist - a pictorial. l It’s a cover up!

A shoe cover movement.

Sponsored by

l Gallery

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l Divine

Fair trade.

Cover: Apple music note.

Apple Music is Apple’s streaming music service.

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Art world- The people’s

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rt is perceived differently by everyone as it’s purely down to one’s interpretation. However the definition of art is the expression or application of human creative skill and use of imagination. Typically expressed in a visual form, such as painting or sculpture, with the purpose of being appreciated primarily for its beauty, visual impact and emotional power.

Art is a form of expression, whether you are creating the piece or admiring its content. Art can tell a story, or let the viewer interpret and determine for themselves what the meaning behind it may be. It’s a form of therapy for many as it can be a tool for relaxation as it enables an individual to be expressive, creative and focused, allowing them to disconnect from the chaos of the real world for some time.

Art also encourages cultural growth as people from all over the world travel to see famous art work to broaden their knowledge of the specific artist, style of work, or location and time period of the piece. Culture is also illustrated throughout artwork, and reflects

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Gilbert & George, two artists as one.

Art

how culture itself has changed throughout time, due to its continuous documentation throughout the centuries by numerous artists.

This form of expression and documentation via visuals goes all the way back to the prehistoric times of the Stone-age, where illustrations on cave walls were used as a way

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Sophie says.....

therapy

by Sophie Fitzjohn.

of communication and survival. The most common themes in European cave paintings were large wild animals, such as bison, horses, aurochs, and deer and also abstract patterns.

Tracings of human hands were also prominent and were said to be the signature of the artist who painted the piece.

Therapy at the gallery.

Art has been around for thousands of years and has developed in its style, purpose and meaning. Its positive impact is vast, from the artist to the viewer. Art always leaves a lasting impression, and the most amazing thing is, it’s completely different for everyone!

“I started making art with art therapy. It’s what I know how to do. I got a lot of criticism for that when I was in school. But I think it works for me.”

Mickalene Thomas

“I have therapy. I read a bit of Freud. I try to be a better person.”

Art Malik

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A soundtrack for your wrist Jacob & Co pushing the scope in novelty luxury.

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hen you think of it, music and time are intertwined.

They remind us of each other; when you think of a memorable piece of music, your mind always goes back to a certain period when that tune was most popular or was composed. It’s with that in mind that Jacob & Co. created the Opera Godfather Edition. In this watch, they have united two traditional Swedish crafts, that of time, which we are all conversant with, and that of music, which few people associate with Swedish people.

One thing that you isn’t debatable is that its design truly unique. It’s been designed to be a wearable music box and at the same

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time, a timepiece. That’s not an easy thing to depict, which makes this watch worth having.

When it comes to its finishing, the extent of the artistic mastery involved in its creation is evident. The centrally placed “godfather” is engraved and painted by hand. The same applies to the gold music score; it’s also lacquered and engraved by hand, while the cylinders are gold-plated. The screw heads are mirror-polished, while the bridges and plate are shot-blasted, then PVD coated. The dial has a pair of blue hands, and its surface is embroidered with gold appliqués. The movement is housed in a 47 mm case that’s fabricated from pink gold and DLC titanium.

They have used a sapphire crystal that’s highly domed, which is a technical feat considering it consists of one part, and yet they have also managed to give it a clear cut angles. The highly domed shape allows you to view the complex movement from any angle without any impediment.

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The Jacob & Co Opera Godfather Edition is truly a musical masterpiece.

650 moving components and 72 hour power reserve.

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A fresheye exploration of the genre and format of music...

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rom The Beatles to the Chicago the musical - music is unquestionably at the heart of cultural influence throughout the world. It’s arguably one of the most powerful forms of communication and has a remarkable ability to cross boundaries as well as touch hearts and minds beyond even the capabilities of political power. Live Aid is a testiment to that. A dual-venue benefit concert held on Saturday 13 July 1985. The original event was organised by Bob Geldof and Midge Ure to raise funds for relief of the ongoing Ethiopian famine. Attended by 72,000 in London and 100,000 in Philadelphia USA. While technology has inevitably changed the way we listen to and consume music, many purists including a new generation seek to hark back to a more authentic sound. Hence the resurgence of the analogue appreciation.

Vinyl records and analogue equipment have seen a return to favour for many listeners and artists. There’s even a return to early digital format like CD over MP3.

The attraction there is also attributed to the tangeable nature of pictures, words and artwork that music lovers have missed through our modern day stream and cloud system.

The futuristic and the bizarre.

Holographic digital imagery can now be projected in conjuction with live dancers and music. The deceased can me brought back to performance as in the recent Whitney Houston Hologram Tour.

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Music

Above: John Lennon, Paul McCartney, George Harrison and Ringo Starr as The Beatles - arguably the most successful act of the 20th century.

Right: A music box produces musical notes by using a set of pins placed on a revolving cylinder or disc to pluck the tuned teeth (or lamellae) of a steel comb.

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Modes of Music From African drums to concert halls and DJs, music remains the cultural phenominum that keeps our world turnng.

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Classic Above: Orchestral live line up.

Music

Left: Liza May Minnelli (born March 12, 1946) American actress and singer. Best known for her Academy Awardwinning performance in Cabaret (1972).

Above right: In 1959, Shirley Bassey became the first Welsh person to gain a No. 1 single.

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Dame Shirley Veronica Bassey DBE is a Welsh singer whose career began in the mid-1950s, and is well known both for her powerful voice and for recording the theme songs to the James Bond films Goldfinger, Diamonds Are Forever, and Moonraker.

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Music

Vintage Above left: Elvis Aaron Presley, also known simply as Elvis, was an American singer and actor.

Regarded as one of the most significant cultural icons of the 20th century, he is often referred to as the “King of Rock and Roll” or simply “The King”.

Left: Early gettoblaster/ Boombox 1979.

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Marshmello Christopher Comstock, known professionally as Marshmello, is an American electronic music producer and DJ.

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Classic Top: A handcrafted silver box by the British-Moroccan artist Yahya holds the only known copy of the Wu-Tang Clan double album Once Upon A Time In Shaolin.

Bought by infamous Martin Shkreli, first became infamous as a pharmaceuticals CEO who massively increased the price of a life-saving medical treatment Above: A progression of the so called Boombox. This model is around mid/later 80’s.

Music

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Chicago Musical Chicago is an American musical with music

by John Kander, lyrics by Fred Ebb, and book by Ebb and Bob Fosse. Set in Chicago in the jazz age, the musical is based on a 1926 play of the same name.

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Rega Plana Bringing the purity and simplicity of British technology home by Dennis Sterne.

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he Rega Planar 3, together with its successors, the P3 and RP3, is a wellknown budget audiophile turntable

by British hi-fi manufacturer, Rega Research available since 1977. It was a belt-drive deck that broke from convention, by employing a solid plinth in lieu of the compliantly-suspended chassis or sub-chassis used in many quality turntables since the early 1960s.

The product has lived through several guises and name changes, any of which are often referred to simply as “Rega 3”. It is highly influential, and has made its small British manufacturer’s name synonymous with hi-fi turntables, and gave the company the widest brand recognition in this product sector in the US. Its relative simplicity and affordability made the Rega 3 a “bedrock of analog playback for well over 30 years”.

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In 2016, Rega released its 5th generation of Rega 3 turntables, and returned to its original name, Planar 3. A significant redesign, the 2016 Planar 3 features almost all new parts but still shares its basic engineering with its older siblings.

History The turntable has been through four principal guises: Planar 3 (1977–2000) (2016-), P3 (2000–2007), P3-24 (2007–2012) and RP3 (2012–2016). The first Rega turntable, the Planar 2 was launched in 1975. This was followed by the launch in June 1977 of the Planar 3. The two decks are of identical design but built to different budgets. The Planar 3 turntable established itself as a “threshold” or entry-level for high quality turntables.

It became hugely popular and is one of the most well-known turntables ever produced.

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Rega Planar - Delivering a class-leading combination of sound, build and ease of use.

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A Planar 3 might take centre place in the system of many audiophiles as a “serious turntable” until they could afford the coveted Linn Sondek LP12. It became a reference for simplicity and value, confirming Britain as an important player in the specialist hi-fi industry.

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Design Rega went against conventional wisdom of the time, preferring to make their decks lightweight and rigid as a means of controlling unwanted resonances. Their belief was that mass absorbs energy and results in lost music.

In other senses, the turntables are deliberately minimalistic and neither require nor justify any ‘tweaking’ by users, except adjustment to the vertical-tracking-angle (VTA) of the cartridge. It is a belt-driven design incorporating a driving ‘sub-platter’ mounted on a high quality oil-lubricated bearing, which is fixed directly to a medite (MDF) plinth supported by three simple rubber feet.A heavy

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glass platter sits atop the sub-platter, which is driven by a mechanically-isolated 24V synchronous motor through a rubber belt. A 2mm-thick mat sits on top of the glass platter.

The turntable is without suspension, and the rubber feet provide limited mechanical isolation from floor-transmitted vibrations.

Product

Right: From the stable - Planar 8 is engineered to extract as much detail from the vinyl surface as possible.

We have used the most advanced materials and engineering solutions built around a supremely lightweight plinth to ensure the greatest level of performance

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Planar 3, WHAT HIFI? Product of the Year Award 2019 www.rega.co.uk

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Japanese London Endulge your Asian persuasion, choose the capital for your Japanese restaurant.

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ny world-renowned city should have culinary diversity represented in its choice of restaurants.

London is most certainly among those cities sighted as being rich in cultural diversity, this is reflected in the restaurants on offer.

As people become better acquainted with what denotes popular dishes of an international variety, Japanese food has attained its rightful recognition for delicious dining and the health benefits that are aligned with its template that has been employed for centuries. Even your layman by now will recognize the terms Bento, Sushi, Noodle, Satay, Soy, Sesame, Ramen, Tempura, Miso, Udon, Katsu, Soba etc. If you don’t, then it’s time to dive into Japanese food.

The time to expand awareness of a broader persuasion around food is always the here and now. fresheye highlights 3 London dining spots

to tempt your Japanese persuasion. Think of the health benefits too of a Sushi meal. Two of the most healthy diets in the world are undisputedly Japanese and Mediterranean.

Both regions reporting the lowest heart disease rate amongst its populations. Fish, fish oil and omega 3 are common in our understanding of good health and diet. Equal to the enjoyment of Japanese food is the dining experience.

When eating within a Japanese inspired interior however traditional or modern, the senses are prompted to experience from a Japanese perspective. Using chopsticks too should authenticate the feel and mood. If you really want to indulge in authenticity then take a few slurps of your favourite soup. The flavours of the noodles and soup are multiplied when slurping. Slurping creates oxygenation which is said to enhance the flavour.

Joy to the lovers of good Japanese food where ever the price range be. u

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Restaurants Set within the heart of Piccadilly, Engawa is one of London’s most authentic and traditional Japanese restaurants, specialising in the delicacy of Kobe beef alongside a stunning selection of fresh sushi and sashimi.

2 Ham Yard, London, W1D 7DT

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Engawa - One of just a handful of Japanese restaurants in London to offer Kobe – the most exclusive beef in the world often called the ‘caviar of meat’.

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Top: INKO NITO Broadwick Street, the first UK site, opened its doors in May 2018.

Situated on Broadwick Street, London, the new casual dining hotspot serves unconventional robatayaki Japanese fare in the heart of the Soho community, combining a laid-back setting with innovative flavours. 55 Broadwick Street London W1F 9QS Above: Jugemu - Rustic Japanese barrestaurant offering dishes not commonly found in London. A tiny Japanese restaurant in Soho that feels like you stumbled into .a backstreet cafe in Kyoto.

3 Winnett St, Soho, London W1D 6JY

Restaurants

Right: Jidori A yakitori restaurant that takes the name from the special breed of free-range chickens renowned for their robust flavour and freshness in Japan. Staying true to this ethos, we use the freshest free-range birds, delivered direct from Yorkshire, utilising every part of the chicken.

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Jidori - A rare London spot dedicated solely to yakitori and the art of the Japanese grilled chicken skewer.

www.buckitt.co.uk

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Living Musical Art

fresheye goes pictorial in its bid to highlight music from its icons to newer acts.

Seeing and hearing is believing.

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Artist Above: Lady Gaga - Singer, songwriter, actress, record producer, businesswoman. She has won nine Grammys (including two from the 2019 ceremony) and been nominated a whopping 24 times!

Rigt: Nitin Sawhney has released 10 studio albums. He has received 17 major national awards for his album work and is a recipient of the Ivor Novello Lifetime Achievement award.

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Pop & World Music Lady Gaga - A thoroughly modern diva whose theatrical performances, outrageous attire, and anthemic dance-pop songwriting earned both wide acclaim and chart hits.

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Artist fresh eye

Above: Dua Lipa has been nominated for ten Brit Awards, two Grammy Awards and five NME Awards, winning three, two and one respectively.

Above right: Drake and Future - Drake has won 181 awards from 636 nominations, including a conservative 4 Grammy Awards from forty-four nominations. Also, Drake has won 27 awards from 81 nominations on the Billboard Music Awards.

Future, often regarded as the creator of mumble rap has earned his first Grammy in a tie for Best Rap Performance at the 2019 Grammy Awards.

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Pop vs Rap & Country Dolly Parton (left) has earned 49 Grammy Awards nominations and has taken home eight Grammys.

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Artist fresh eye

Top left: Stormzy - His 2019 Glastonbury Festival performance was widely praised.

Top middle: Eminem - He is one of the most successful artists of the 21st century.

Far right: Cardi B -breakout single, “Bodak Yellow (Money Moves)”.

Above: Black Pink - First female K-pop group to have four number-one singles on Billboard’s World Digital Song Sales chart.

Above right: Little Wayne - His career began in 1996, at the age of 13, when he was discovered by Birdman.

Right: Taylor Swift - Youngest artist signed by the Sony/ATV Music publishing house at age 15.

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K Pop, Pop & Rap Cardi B - Record-breaking New York rapper who topped the charts with her infectious personality and clever rhymes.

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Artist fresh eye

Above: Morrisey - With the Smiths and solo, a spokesman for millions of the disaffected with his poetic, biting lyrics and dramatic vocals.

Above right: The Rollng Stones - Formed 1962 in London, England the premier British rock band for over half a century, creators of the sound and style imitated by countless groups.

Right: John Mayer - Talented guitarist with a plaintive vocal style who updated the confessional singer/ songwriter style for the new millennium.

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Indie, Pop & Rock The Rolling Stones were at the forefront of the British Invasion of bands that became popular in the United States in 1964.

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Artist fresh eye

Above: Ed Sheeran - Singer/songwriter and guitarist with an eclectic blend of acoustic pop, folk, and hip-hop.

Above right: Billie Eilish - She may only be 18 years old but Billie Eilish has cemented herself into American music history. The singer won five of the six awards in which she was nominated, including four of the Grammys 2020 biggest prizes.

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Pop & Pop/Rock TIME placed Billie Eilish on their inaugural Time 100 NEXT list.

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It’s all a cover up! fresheye looks at protecting your shoes without compromising style.

What we appreciate about galoshes is that it does not sacrifice style for functionality. The galoshes act as an overshoe that protects your leather dress shoes when the weather is not desirable.

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Footwear

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SWIMS A Norwegian brand that focus on practical, highquality and weather-ready but stylish apparel. Be ready for the inclement weather with galoshes.

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John Lobb John Lobb by Swims Galoshes, Portable reusable over-the-shoe galoshes.

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Burberry Style Extension Vintage Check Cotton and Nylon Arthur Sneakers.

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SWIMS Camo Protect your shoes against rain, snow and mud with the classy look of SWIMS Galoshes, available in color options of Camo Green, Navy, Orange, Black and Brown.

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Burberry Style Extension Vintage Check Cotton and Nylon Arthur Sneakers.

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Protect your investment Sprays, and polishes are great but nothing protects your shoes during the dreaded winter months like a pair of Swims overshoe aka “the modern galosh“.

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Practibilty Galoshes feature a durably flexible TPU outer shell and the bottoms offer enhanced grip on slippery surfaces.

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Right: Past performers, Adele, Rakim and John Legend.

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Broadcast

NPR Music offers current and archival podcasts, live concert webcasts, reviews, music lists, news, studio sessions, and interviews to listen to from NPR and partner public radio stations across the country, as well as an index of public radio music stations streaming live on the Internet.

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Tiny Desk Concert Intimate video performances, recorded live.

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PR Music is a project of National Public Radio, an American privately and publicly funded non-profit membership media organization, that launched in November 2007 to present public radio music programming and original editorial content for music discovery. The Tiny Desk is a unique space that presents your favorite artists like you’ve never heard them before.

Since 2008, NPR Music welcomed beloved musicians from across genres — everyone from Adele to Chance The Rapper, from T-Pain to Yo-Yo Ma — to perform behind the desk of Bob Boilen, host of All Songs Considered and creator of the Tiny Desk concert series. Since the launch of the series, more than 900 performances have been recorded at Boilen’s festive workspace at NPR headquarters, which is adorned with years of music mementos and memorabilia.

The new As much as the Tiny Desk is about celebrity, it’s also about discovery. So in 2014, they launched the Tiny Desk Contest: their nationwide search to find the next great undiscovered musician to come play a Tiny

Desk concert. Winners also go on tour with NPR Music, in partnership with NPR Member stations across the country. The previous winners have gone on to sign to major labels, perform across the world and even win Grammy awards.

And while there is only one yearly grand prize winner, every artist who enters the Contest benefits from joining the Tiny Desk Contest community. Entrants are regularly featured on NPR Music’s All Songs Considered blog, at the stops on the Tiny Desk Contest On The Road tour and even sometimes in a Tiny Desk concert down the line. No matter what kind of music you make, NPR Music wants to hear it.

Send them a song that’s totally you. https://tinydeskcontest.npr.org/2020/open/ NPR offers a wide range of shows and podcasts (also find on YouTube). Check out what’s featured and what’s offered daily, or browse all NPR shows: news and conversations, storytelling and humor, and music. If you don’t see a show or podcast you’re looking for, it may be produced by your local NPR station or another public media organization.

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System Lock Down!

Corona pandemic - Nature having its way or a global warning? What does it all mean?

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ust when you thought it was safe to go outside, the planet is experiencing a meltdown like no other as the Coronavirus sweeps the globe. As is the case with any new disease, the public health impact and implication is being accessed while it takes hold. Quite literally like a bat out of hell, the common theory of the disease is attributed to the mutated flu-like virus passed from bat to human in Wuhan China.

More reason to outlaw so-called ‘wet markets’ where even wild animals are kept in cramped unsanitized conditions. More to the point, in the natural world, these animals would not cross paths which gives rise to the mutation of new viruses and microbes. Any potent new disease outbreak is a justified cause for alarm and concern due to the present

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circumstantial ‘catch up’ nature of medical development. A worrying circumstance highlighted by Bill Gates - co-founder of Microsoft Corporation and philanthropist - some 4 years ago at a TEDx presentation.

While we have been lead to fear the outbreak of military war and conflict as our greatest enemy to civilization, it appears that the eye has well and truly been taken off the pandemic ball. The current one also called COVID-19.

Perhaps it’s time to pay closer attention to those sci-fi movie Subliminals and Hollywood disaster movies - you’d suppose experiencing our very own real-time disaster movie is what it takes to inspire some major changes to the world’s conservation program and social awareness. Bill Gates makes a compelling call for less money to be spent on military defense u and more for a defense against a pandemic.

Virus

Health note The main symptoms of coronavirus (COVID-19) are a high temperature and a new, continuous cough. So far, no vaccine has been prepared to get rid of this virus. But based on its symptoms, doctors are using other essential medicines in its treatment.

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In Britain and the United States, the contagion is bearing down but has yet to fully bite.

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48 Health Protection The Health Protection (Coronavirus) Regulations 2020 have been put in place with immediate effect to impose restrictions on any individual considered by health professionals to be at risk of spreading the virus.

The regulations apply to any individuals seeking to leave supported isolation before the current quarantine period of 14 days is complete. It will also apply to future cases during the current coronavirus incident where an individual who may be infected or contaminated could present a risk to our public health.

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The future For now, the world is on ‘lockdown’ in a bid to slow down and ultimately cancel out the virus.

Conspiracy theories, sensationalist news and memes aside, this is a landmark time.

2020 should be noted as a time for the promotional of a new dawn for a real change in social awareness global economic health.

Let’s have optimism for the future of the planet and how we appropriate its resources and live as a collective.

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Virus

Preventive Measures 1. Clean your hands with soap and water or alcohol with hand rub.

2. When coughing and sneezing, cover your nose and mouth with a tissue or bent elbow.

3. Avoid making close contact with people who have cold or flulike symptoms.

4. Apart from this, cook food well, eat only after cooking meats and eggs.

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The coronavirus COVID-19 is affecting 199 countries and territories around the world.

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IMX Nissan Concept The IMx concept is said to represent the ‘three brand pillars’ that represent Nissan Intelligent Mobility. But behind this newspeak, there’s a genuine desire at Nissan to push electrification and autonomy, and the IMx is the visualisation of this plan.

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Concept Car

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3 Pillars of Nissan Intelligent Mobility (Driving, Power, Integration) Available now and in the near future.

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A steering wheel that folds away when autonomous drive is selected, and a 180-degree OLED screen that replaces the traditional dashboard. This is mounted at the base of the windscreen and augments the view into the road, with further information.

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Forward development Nissan has made huge investment into its EV development program, and by 2022, it aims to have a family of 12 EVs on sale,

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The innovative concept vehicle provides a glimpse into the future of Nissan Intelligent Mobility, Nissan’s approach to changing how cars are powered, driven and integrated with society.

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Design synergy It’s designed to strengthen the link between car and driver as a close, reliable partner that delivers a safer, more convenient and more enjoyable drive.

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Nissan intelligent mobility Redefining how we move Imagine a whole new driving experience, moving through life with greater exhilaration, confidence, and connection to the world around you. This is Nissan Intelligent Mobility, and it’s already a reality in Nissan’s you can drive today – in cars that park themselves, watch what’s happening around you, and step in to keep you out of trouble. Now imagine a near future with cars that can actually learn from one another, and Electric Vehicles that recharge as they drive along, no strings attached. Nissan Intelligent Mobility is making all this, and more, part of a bold, bright tomorrow.

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It sits on a bespoke EV platform and is powered by an uprated high-power battery that runs a pair of electric motors, mounted on each axle. The numbers are impressive – 429bhp and 516lb ft.

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Marshall has been celebrated by some of the world’s greatest bands and musicians including: Jimi Hendrix, Eric Clapton, Slash, Oasis, Muse, Gorillaz and Slaves.

Marshall

legacy fresh eye

Sound

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The British sound brand Marshall Major III Bluetooth Wireless On Ear Foldable Headphones.

Perfect for metal and hip-hop heads alike.

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Sound Marshall Amplification is a British company that designs and manufactures music amplifiers, speaker cabinets, brands personal headphones and earphones, and, having acquired Natal Drums, drums and bongos. It was founded by drum shop owner and drummer Jim Marshall, and is now based in Bletchley, UK

Marshall’s guitar amplifiers are among the most recognised in the world. Their signature sound, characterized by sizzling distortion and “crunch,” was conceived by Marshall after guitarists, such as Pete Townshend, visited Marshall’s drum shop complaining that the guitar amplifiers then on the market didn’t have the right sound or enough volume.

Headphine note: The Marshall Major III Bluetooth headphones are the latest in the much-loved British audio brand’s wireless headphone range, and while the changes are minor over the last pair they are still a winning combination of look, sound and battery life.

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The Marshall Major III Bluetooth are another brilliant pair of wireless on-ear headphones from the British audio brand that bring great sound, very long battery life and classic styling.

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Control: The controls have been simplified for the Major III, with the brilliant gold-coloured metal joystick at the bottom of the left phone taking over all functionality. Hold it in for a few seconds to turn them on or off, press it once to pause or play the music, twice to trigger Google Assistant or Siri, tilt it left or right to skip the track and up or down to adjust volume. It all works very well, making you wonder why so many other manufacturers don’t have a similar control scheme.

Sound Sound - The Major headphones have always sounded good with rock and similar genres, but the Major III Bluetooth suit a wider range of music types. They still sound great with driving rock music, but feed them something slightly more subtle such as the live version of Hotel California by the Eagles from Hell Freezes Over and you can hear good separation, punchy bass drums and clear vocals.

Above right: Jimi Hendrix was known to play with a selection of effects pedals, live and in the studio partnered with a Marshall plexi amp turned up so loud it would rival a jet engine.

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Inspired by music, designed to impress. www.marshall.com

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Music in Art When musicians move from the recording to he visual studio. fresheye explores the merge of musician and art.

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Art Gallery

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Miles Davis didn’t merely dabble, but made creating art as much a part of his life as making music in his final decade, resulting in a sharp, bold and masculine mixture of Kandinsky, Jean-Michel Basquiat, Picasso and African tribal art.

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Above: Bob Dylan-thesculptor might not a label by which the singer-songwriter is universally known.

However the 78-year-old musical icon has been successfully exhibiting and selling artwork since 2007.

Right: Painting by Bob Dylan.

Above right: Painting by Paul McCartney.

Art Gallery

Campbell’s Soup Cans, which is sometimes referred to as 32 Campbell’s Soup Cans, is a work of art produced between November 1961 and March or April 1962 by Andy Warhol.

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Paul McCartney - ‘I felt that only people who had gone to art college were allowed to paint,’ - although it has to be said a lack of formal music training never held him back from performing well in that arena.

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A Divine idea Improving the lives of cocoa farmers in West Africa.

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n example of an innovative business model in the chocolate industry is the Divine Chocolate company. It’s a fairtrade company, which means they only buy cocoa from farmers who get a fair price for their goods. They have gone one step further than traditional fairtrade companies though. The Kuaopa Kokoo co-oporation cocoa farmers in Ghana who provide the cocoa, also coown the chocolate company with nearly 50% in shares. This way, parts of the profits made out of selling the chocolate bars flows back to the cocoa farmers. The company started to produce for the UK market, but by now they sell at several countries around the globe.

Options This example shows that’s is perfectly doable to integrate farmer organisations into the value creation process, resulting in a sustainable business. Participating farmers benefit enormously from being part of the Kuapa Kokoo co-operation. They have

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invested in developing farming communities and farming skills, with a focus on water, health, education and sanitation to improve standards of living. Kuapa Kokoo has also taken a lead on addressing child labour, and is piloting a number of environmental initiatives aimed at improving productivity and adapting to climate change. The Divine dividends have been invested in Kuapa Kokoo’s business, and enabled farmers to have a new machete for each year’s harvest.

Large companies should replicate this kind of initiatives to keep the cocoa farmers in the business. It should also attract new farmers. This change in attitude is already happening. Big players Nestlé and Mars have started to shift to fairtrade chocolate as well.

Divine Chocolate stated that in 2013 around 11% of the chocolate sold in the UK carries the Fairtrade label. A good beginning, but if we want to avoid farmers to massively run away from the cocoa business this is far from enough. If you really want to keep eating chocolate, you better pick your brand wisely!

Cocoa

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Divine Chocolate Limited is a purveyor of Fairtrade chocolate. It was originally established in the UK in 1998 as a company limited by shares co-owned by the Kuapa Kokoo cocoa farmers’ co-operative in Ghana.