YOUR VISION IS OUR
INSPIRATION.
D EN N IS C ARVA JAL
DENNIS CARVA JAL M . 78 6. 255. 3 3 3 4
/ E STATE AG ENT
O. 3 0 5.6 66 .0 5 6 2
D CA R VA J A L @O N E S OT HE BY S R E A LT Y.CO M W W W.O N E S OT HE BYS R E A LT Y.CO M
DISCOVER THE LIFEST YLE » #ONLYWITHONE
With over 15 years of experience, Dennis Carvajal has quickly risen as one of the top producing agents at ONE Sotheby’s International Realty. Dennis is one of the youngest members of the Master Brokers Forum, which is a by invitation only group of 250 of the top real estate professionals in Dade County. Dennis grew up in Miami, where his family worked in commercial real estate. He got his license at the age of twenty and closed his first deal while still in college. To date, Dennis has closed over $220 million in sales, participating in some of the largest residential closings in Coral Gables history for $16,750,000, $16,500,000, $14,100,000, and $12,000,000. Dennis specializes in luxury real estate, a field where he differentiates himself through complete dedication to his clients. Entrenched in the real estate business from a young age, Dennis knows that earning trust through honorable interactions with his buyers, sellers, and fellow realtors is a crucial aspect of success. This has contributed to the growth of an extensive list of clients locally and internationally, who continuously leverage Dennis for his industry expertise, broad knowledge of the Miami real estate market, and relentless attention to his clientele’s needs and best interests. While Dennis’s specialization lies in the high-end residential market, he still sticks close to his roots with some commercial sales. He is a highly-regarded professional with an impeccable reputation for hard work, first-class service, and his innate ability to strike a great deal. In his spare time, Dennis is a volunteer basketball coach at the Coral Gables Youth Center and an avid golfer. Dennis resides in Coral Gables, where he keeps up to date on his target market and continues to grow his business.
R A I SS A H E RRE RA
RAISSA HERRERA M . 3 0 5. 73 3 .8 8 9 9
/ E S TATE AG ENT
O. 3 0 5.66 6 .0 5 6 2
R HE R R E R A @O N E S OT HE BYS R E A LT Y.CO M W W W.O N E S OT HE BYS R E A LT Y.CO M
DISCOVER THE LIFEST YLE » #ONLYWITHONE
A Florida native, Raissa Herrera was born in Miami and grew up in Palm Beach. Raissa is a global real estate advisor specializing in the South Florida luxury real estate market with an extensive knowledge of the finest neighborhoods in the city. Raissa earned her Bachelor’s Degree in Public Relations as a graduate of the University of Central Florida. In that capacity, her extensive marketing background has organically become an asset to her clients giving her buyers and sellers a clear advantage. Before joining the Dennis Carvajal Group at ONE Sotheby’s International Realty, Raissa began her career in New York City, where she worked in fashion at Vogue Magazine. She has become quite knowledgeable in dealing with high net worth and well known clients. Fluent in both English and Spanish, Raissa enjoys immersing herself in different cultures.
SOTHEBY’S:
A GLOBAL BRAND
THE HISTORY Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest, most exceptional treasures. With over 90 Sotheby’s offices and 880 Sotheby’s International Realty offices, the brand is widely considered one of the most interconnected, truly global networks in the world and is able to provide unmatched, white-glove service. The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names in business.
SOTHEBY’S AUCTION HOUSE
SOTHEBY’S INTERNATIONAL REALTY
SOTHEBY’S DIAMONDS
SOTHEBY’S INSTITUTE OF ART
SOTHEBY’S WINE
RM SOTHEBY’S (CLASSIC CAR AUCTIONS)
A REMARKABLE BRAND Sotheby’s is a key participant in the history of the world’s most luxurious and treasured items. From the Sotheby’s Institute of Art, a graduate school of art and its markets, to its renowned auctions and even its exceptional wine business, Sotheby’s represents the elite services and grand possessions sought by the world’s most affluent clientele. As part of such an extraordinary legacy, Sotheby’s International Realty associates have a unique advantage when marketing and selling the world’s most remarkable homes.
An Exceptional and Important Platinum Split Seconds Chronograph Wristwatch. Extremely mechanically complex, the split seconds chronograph is considered one of the three most challenging complications in the art of watchmaking and is consequently one of the most celebrated by collectors.
Lot sold for $357,228 USD
THE LARGEST ART BUSINESS IN THE WORLD Sotheby’s maintains auction houses throughout North America, Europe, Asia and Australia. It has an annual turnover in excess of $6 billion, making it the largest art business in the world. In turn, Sotheby’s International Realty has many exclusive and unsurpassed opportunities to market the extraordinary residences represented by our network to auction house clients through print and interactive advertising. Our exclusive event sponsorship opportunities also lead to superb listing exposure.
15+
PRODUCING OVER
AUCTION HOUSES
$6B IN ANNUAL SALES
FEATURED RECORD-BREAKER THE MOST VALUABLE WORK EVER SOLD AT SOTHEBY’S
$157M AT SOTHEBY’S IMPRESSIONIST & MODERN ART EVENING SALE ON 14 MAY IN NEW YORK Amedeo Modigliani, Nu couché (sur le côté gauche), 1917
NOTEWORTHY CLIENTELE
71
253
15
OF FORBES 100 WORLD’S
OF FORBES 400
OF FORBES 400
WEALTHIEST PEOPLE
WEALTHIEST AMERICANS
50 UNDER 40 LIST
86
78
60
OF FORBES TOP
OF FORBES 100
OF WORTH MAGAZINE’S
500 CEOS
WEALTHIEST AMERICANS
BENEFACTOR 100 LIST
SOTHEBY’S
INTERNATIONAL REALTY
A TRUE GLOBAL NETWORK Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to-auction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service.
GLOBALLY
22,000 associates 950 offices 70 countries & territories 14,000 annual referrals
IN THE US
151 Affiliates 590 Offices 38 States
GLOBAL NETWORKING Sotheby’s International Realty’s 22,000 real estate associates represent one of the few, truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Should a ONE Sotheby’s International Realty associate have a client looking for a residence in Paris, Brazil or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.
GLOBAL NETWORKING EVENT (GNE) Sotheby’s International Realty’s GNE is an international gathering for all network associates. Every 18 months, over 3,000 of the brand’s real estate agents join for an immersive, three-day conference featuring diverse events and seminars. The GNE is one of all SIR associates’ top options for extraordinary networking, listing exposure and collective business building.
ONE SIR ATTENDS WELCOME RECEPTION AT THE 2017 GNE, LAS VEGAS
SIR LEADERSHIP EVENTS Every year, we meet with the owners of the top 10 SIR affiliates in the US to exchange ideas, best practices and find ways to leverage each others’ networks all for the benefit of our clients. Our goal through this exclusive group, is to continually grow and innovate.
ONE SIR MANAGEMENT ATTENDS THE BRAINTRUST MEETINGS, THE BAHAMAS
BRAND INTRODUCTION All Sotheby’s International Realty office owners and key leaders are invited to attend a brand introduction in the SIR headquarters in New Jersey, followed by a trip to the New York Sotheby’s Auction House. This introduction helps ensure that the brand is used properly and consistently throughout the network and that every office leader is equipped to maximize the brand’s offerings.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES AT BRAND INTRODUCTION
AUCTION EVENTS As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, a venerable name in the world of exclusive items. The auction house hosts many events every year, where Sotheby’s International Realty associates are able to meet colleagues and forge connections with auction house clientele.
ONE SIR ASSOCIATES ATTEND CONTEMPORARY ART AUCTION, NEW YORK
ONE Sotheby’s International Realty associates and other attendees at Latin American Art Auction, New York City.
PRINT EXPOSURE The Sotheby’s International Realty cooperative advertising program offers associates unparalleled opportunities to promote exclusive listings. Reside and Sotheby’s Magazine, two of our brand’s powerful publications, serve as a vehicle for global listing exposure to top-tier clientele.
SOTHEBY’S INTERNATIONAL REALTY PUBLICATIONS
SOTHEBY’S MAGAZINE TOTAL DISTRIBUTION: 10,000
FREQUENCY: SEVEN ISSUES PER YEAR
Sotheby’s Magazine captures an exclusive, alluring world of beauty and the cultural sophistication that transcends the “everyday”, reaching the world’s wealthiest, most acquisitive audience. The editorial showcases the most valuable property being sold on the international auction market and includes a gallery of exclusive Sotheby’s International Realty® listings.
RESIDE TOTAL DISTRIBUTION: 60,000+
FREQUENCY: ONE TIME
Reside Magazine, launched in 2018 in partnership with The Wall Street Journal, will feature custom content from the highly regarded writers of The Wall Street Journal especially curated for the Sotheby’s International Realty brand.
ONLINE & DIGITAL MEDIA EXPOSURE SIR.COM Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. Our listings’ online exposure begins with sir.com, our corporate website, and cascades through our lifestyle-focused sites, to our global network of local websites (such as ONESothebysRealty.com) and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe.
ANNUAL STATISTICS
SEARCH BY LIFESTYLE Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Search among waterfront, golf, beach and many other extraordinary lifestyles to find your perfect fit.
SIR.COM TRAFFIC COMPARISON: WEBSITE VISITS IN SIMILAR LUXURY REAL ESTATE WEBSITES
SIR.COM
LUXURYPORTFOLIO.COM
COMPASS.COM
KNIGHTFRANK.COM Global partner of Douglas Elliman
CHRISTIESREALESTATE.COM
ENGELVOELKERS.COM
COLDWELLBANKER.COM
ELLIMAN.COM
COLDWELLBANKERLUXURY.COM
BERKSHIREHATHAWAYHS.COM
Marketing affiliate of EWM
LUXURYREALESTATE.COM
SAVILLS.COM Global partner of Fortune Intl. Realty
4M
Data from SimilarWeb.com.
3M
2M
1M
JAN 17
FEB 17
MAR 17
APR 17
MAY 17
JUN 17
JUL 17
AUG 17
SEP 17
OCT 17
NOV 17
DEC 17
SOCIAL MEDIA PRESENCE SOTHEBY’S INTERNATIONAL REALTY FOLLOWERS*
SOCIAL MEDIA BY THE NUMBERS: SOTHEBY’S INTERNATIONAL REALTY
76,000
YOUTUBE
105,000
GOOGLE+
270,000
INSTAGRAM LINKEDIN TWITTER PINTEREST
•
First real estate company Youtube channel to have over 100k subscribers, which only 0.1% of all channels achieve
155,000
•
50 million social impressions worldwide
•
300,000 visits to sothebysrealty.com via social referrers
•
Thousands of properties showcased
•
40,000
Extraordinary Property of the Day features one listing from sir.com on Facebook, Twitter, Google+ and Pinterest,
22,000
generating thousands of additional views.
7,500
*As of March, 2018
PUBLIC RELATIONS 1
SOTHEBY’S INT. REALTY (41%)
2
COLDWELL BANKER (21%)
3
DOUGLAS ELLIMAN (16%)
4
BERKSHIRE HATHAWAY (16%)
5
COMPASS (5%)
6
ENGEL & VÖLKERS (1%)
6 5
Sotheby’s International Realty has the strongest share of voice of global editorial coverage. This strategic placement across the most recognizable publications ensures excellent postions of our brand and our properties.
1
*SOV: Share of Voice
2
4 3
PROPRIETARY TECHNOLOGY LIVE STAGING TECHNOLOGY Sotheby’s International Realty Affiliates LLC made headlines as the first real estate brand to launch an augmented reality app. Curate by Sotheby’s International Realty, a mobile augmented reality (AR) app will bring a home’s virtual staging images from 2-D perception into augmented reality thereby revolutionizing the home buying
APPLE TV APP The Sotheby’s International Realty Apple TV app is designed to fully immerse consumers in the brand. With our innovative app, homebuyers can discover Sotheby’s International Realty properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities and can highlight properties and recent searches.
REACHING OUR GLOBAL NETWORK eGALLERY The Sotheby’s International Realty eGallery is a real-time property slide show designed to provide worldwide reach to a property. eGallery is displayed on screens in Sotheby’s International Realty and Sotheby’s auction house locations around the world. CASCADING PLATFORM Your property may be found on our network of locally focused and globally aware Sotheby’s International Realty members’ websites. Each site tells our story through the eyes of the local real estate professional, combining local expertise with global
OUR LISTINGS CAN BE FOUND IN
OVER
135
SOTHEBY’S INTERNATIONAL REALTY AFFILIATE WEBSITES WORLDWIDE
WORLD-CLASS PARTNERSHIPS Our media plan is expected to deliver over one billion impressions due to our robust partnerships with powerhouses such as The New York Times, The Wall Street Journal, Financial Times, Daily Telegraph and Architectural Digest. To round out our plan, create global connections and increase our exposure, we have hand-picked partners to help drive brand awareness and intelligently showcase the listings represented by our network to a broad audience of potential home buyers who value the unique.
ONE SOTHEBY’S
INTERNATIONAL REALTY
THE 10 ADVANTAGES OF LISTING WITH ONE SOTHEBY’S INTERNATIONAL REALTY
THE LEGACY
THE NETWORK
Consistently attaining record-breaking sales over the decades, the
Sotheby’s International Realty represents the only true, worldwide
Sotheby’s legacy is unlike any other. We are proud to be part of the
real estate network. Thousands of office-to-office referrals are
oldest company in the NYSE, the most prestigious auction house in
processed every year and several events are held to ensure all SIR
the world and the authority on the representation of luxury homes.
agents establish great business relationships within the network.
THE BRAND
THE MARKETING
Sotheby’s is a rare brand that instantly evokes quality, service
Our local and international marketing is unparalleled. We partner
and an appreciation of truly valuable items. This positioning
with leading organizations such as the Wall Street Journal, the
allows us to do business with affluent individuals who share in
New York Times, Architectural Digest and, locally, the Miami Heat
our brand vision and commitment to excellence.
to provide not just the most, but the best exposure for our listings.
THE PEOPLE
THE REACH
Our agents, staff and partners make our company more successful
With an outstanding brand, a robust marketing plan and a strong
every day. Our real estate agents are more than just transaction
network comes limitless reach to potential home buyers. ONE
supervisors — they have the capacity to act as highly qualified
SIR associates are able to tailor their plans to target an array of
advisors, focusing on facilitating all real estate needs.
different buyer profiles without missing a beat.
THE STANDARDS
THE SERVICE
Our listing marketing is only developed with the highest standards
Our high standards are not marketing-specific. ONE Sotheby’s
in mind. High-resolution imagery, eloquent description writing and
International Realty’s real estate associates pride themselves in
impeccable presentation are musts when promoting a residence
offering white-glove service from beginning to end, establishing
under the ONE Sotheby’s International Realty brand.
long-lasting relationships with their valued clients.
THE TRACK RECORD
THE OVERALL EXPERIENCE
In its short existence, ONE Sotheby’s International Realty has
All prior points combine to create one unrivaled, seamless client
developed an impressive track record, closing several exceptional
experience. For hundreds of years, the Sotheby’s brand has grown
sales, becoming the leading real estate firm for sales in numerous
and succeeded due to its respect for tradition and its focus on
areas and garnering notable media exposure in the process.
innovation. ONE Sotheby’s International Realty is no exception.
GLOBAL NETWORKING ONE Sotheby’s International Realty associates understand that, in order to succeed in the culturally-diverse real estate market of South Florida, local and international networking is of the utmost importance. As a company, we consistently attend and sponsor high-profile events and meetings in Miami, Broward and beyond. From art auctions to yacht shows, ONE Sotheby’s International Realty has a strong presence in events catering to our target market. Please see some of our most recent networking efforts below.
ONE SIR AND VENICE MAGAZINE AT FORT LAUDERDALE BOAT SHOW
ONE SIR ASSOCIATES DURING ANNUAL CONFERENCE, MIAMI
ONE SIR ASSOCIATES WITH PARTNERS FROM TTR SIR
ONE SIR HOSTS SOTHEBY’S AUCTION HOUSE EVENT, MIAMI
SIR ASSOCIATES ATTEND AREAA CONFERENCE
DEVELOPMENT DIVISION SHOWCASE IN MEXICO CITY REAL ESTATE EXPO
ONE SIR ATTENDS JASON TAYLOR CELEBRITY GOLF TOURNAMENT, HOLLYWOOD
ONE SIR ASSOCIATES PRESENT OUR EXCLUSIVE DEVELOPMENTS IN PERU
PRINT EXPOSURE Our marketing strategy is all about making impressions worldwide. We also know, however, that local marketing is at the very core of our strategy. Our brokerage firm is constantly promoted in publications such as The Miami Herald, Cultured, Miami Magazine, Ocean Drive Magazine and many others.
ONE SOTHEBY’S INTERNATIONAL REALTY PUBLICATIONS
ONE LIFE MAGAZINE TOTAL DISTRIBUTION: 30,000+
FREQUENCY: ONE ISSUE PER YEAR
ONE Life magazine, ONE Sotheby’s International Realty’s lifestyle publication, features high-end editorial focused on the art, homes, yachts, jets, fashion and entertainment that define the South Florida lifestyle. In addition, a portion of the magazine features some of the extraordinary residences represented by our associates and SIR affiliates, providing great listing exposure for six consecutive months.
PLACEMENT AND EXPOSURE »
•
Published twice a year both in print and digitally
•
Distributed to luxury homes in Miami-Dade and Broward counties
•
Placed in private airports in 5 states reaching travelers worth an avg. of $9M
•
Distributed at Miami Heat games in AA Arena’s VIP lounges and suites
•
Inserted in the Wall Street Journal Mansion Section in the Northeast
TRENDS MARKET REPORT TOTAL DISTRIBUTION: 10,000+
FREQUENCY: ANNUAL & QUARTERLY
ONE Sotheby’s International Realty’s TRENDS Real Estate Market Report provides a comprehensive analysis of real estate market activity in Dade and Broward, as well as in-depth community profiles for both counties. The annual report features five years of real estate data with a market analysis by Integra Realty Resources, one of the nation’s leading real estate consulting companies.
•
PLACEMENT AND EXPOSURE »
Published both in print and digitally: one annual market report and four smaller, macro-level quarterly reports
•
Distributed to 10,000 homes in top zip codes in our areas as a WSJ insert
•
Placed in American Airlines Arena suites during Miami Heat games
ONLINE & DIGITAL MEDIA EXPOSURE There is an art to selling fine homes. Just as an art gallery carefully displays art, we position your property in its finest light to showcase its true value. We also embrace innovation. We understand the lifestyle our audience is looking for is just as important as the home itself, and we strive to convey that in our advertising and marketing materials. Our attention to detail, strong creative work and innovative marketing strategies have been instrumental in our path to becoming the luxury leader in South Florida real estate.
ONESOTHEBYSREALTY.COM
UNSURPASSED MARKETING INITIATIVES
SITE USAGE BY SOURCE
ONE Sotheby’s International Realty’s digital efforts are constantly
Most of our website’s traffic, with the exception of direct users, comes
growing and evolving. Our website, ONESothebysRealty.com,
from organic search. This indicates our visitors are looking for terms
makes it easy to search for a property by address, condo or
matching our keywords through SEO, leading to website trustworthiness,
neighborhood. It also houses several content-rich neighborhood
propensity to click and potential long-term results.
guides and provides access to valuable information such as market statistics, transaction activity per building and real-time
DIRECT
2
ORGANIC SEARCH
3
REFERRAL
4
SOCIAL
5
PAID SEARCH
listing updates. ONESothebysRealty.com was designed with the end user in mind, prioritizing an intuitive browsing experience
1
1
3
and an abundance of readily available, accurate content.
2 4 5
ANNUAL USER STATISTICS TOP USERS BY LOCATION
TOP SOCIAL REFERRALS
1
UNITED STATES
6
ARGENTINA
1
6
2
CANADA
7
MEXICO
2
7
YELP
3
PERU
8
FRANCE
3
YOUTUBE
8
GOOGLE+
4
BRAZIL
9
INDIA
4
9
ACTIVERAIN
5
UNITED KINGDOM
COLOMBIA
5
10
10
NAVER
SOCIAL MEDIA EXPOSURE Our social media outlets are buzzing with activity. Our social media channels serve as great traffic sources for our website, make it easy to connect with our loyal followers and provide an engaging platform for ONE Sotheby’s International Realty associates to communicate and remain updated on the latest company news. Whether it’s South Florida’s top realtors coming together on our YouTube channel or our breaking market updates on Twitter, we keep potential buyers engaged and coming back for more.
KEY SOCIAL MEDIA STATISTICS
ELEMENTS TO OUR SOCIAL MEDIA SUCCESS
TOTAL USERS*
HOW WE CREATE CHANNELS WORTH FOLLOWING:
47,000
EXPERIENCE
Deliver a unique, compelling experience via social networks. YOUTUBE
1,860
GOOGLE+
535,000
ENGAGEMENT
Develop social relationships with online influencers and potential home buyers and sellers to further our reach.
25,800 EXPERTISE
1,350
8,500
1,100
*As of February, 2018
PROPRIETARY TECHNOLOGY OPEN HOUSE APP Our new Open House app will provide seamless showings of your property. The app’s immediate follow up upon each registration will also ensuring that your home is always top of mind for each visitor. MARKETING AUTOMATION SERVICES Our new Marketing Automation Services allow for instant marketing of your property. Within 24 hours of your home going live, a social media image, eblast, postcard and brochure will be designed and distributed.
STRATEGIC CONTENT Our brand messaging is vast with content reviewing our latest stance in the market to lifestyle driven pieces focusing on everything South Florida has to offer. Our deliberate and consistent messaging works to solidify our place in the minds of buyers that we are the true voice of luxury real estate.
Maintain a distinct point of view and align our homes with the connoisseurs of life. EMOTION
Create lasting connections with our target consumers.
STRATEGIC ALLIANCES ONE Sotheby’s International Realty prides itself in its strong marketing and brand presence. In order to stay ahead of the game, our brand has partnered with several leading organizations that share our corporate values and resonate with our real estate associates. Most importantly, we partner with brands pioneering their respective industries through their pursuit of true innovation and their relentless dedication to their vision and objectives. Below are some of our current partners and alliances.
EXCLUSIVE REAL ESTATE PARTNER OF THE MIAMI HEAT
STRATEGIC ALLIANCE WITH YOUNGARTS
CHARITABLE ALLIANCE WITH NICKLAUS HOSPITAL
STRATEGIC ALLIANCE WITH FST
CAPHOUSE FINANCIAL
STRATEGIC ALLIANCE WITH IRR
STRATEGIC ALLIANCE WITH HARRISON & SHRIFTMAN
– 34 –
LEADING THE REAL ESTATE MARKET COMPARING SOUTH FLORIDA’S TOP-PRODUCING FIRMS
SALES VOLUME BY FIRM 2018 MID-YEAR SALES OVER $1M IN MIAMI-DADE ONE SIR MKT 9.7%
EWM REALTY INT’L MKT 9.5%
DOUGLAS ELLIMAN MKT 9.4% COLDWELL BANKER MKT 7.1%
BROWN HARRIS STEVENS MKT 5.0% LUXE LIVING REALTY MKT 2.2%
COMPASS FLORIDA MKT 2.1%
SHELTON & STEWARD CERVERA BEACHFRONT REALTY MKT 1.8% REAL ESTATE MKT 1.4% MKT 1.4%
SALES VOLUME BY FIRM 2018 MID-YEAR SALES OVER $1M IN BROWARD ONE SIR MKT 8.3%
COLDWELL BANKER MKT 7.1%
BERKSHIRE HATHAWAY MKT 6.0% DOUGLAS ELLIMAN MKT 4.1%
THE KEYES COMPANY MKT 2.6%
HMLS MKT 2.6%
MAR MKT 2.5%
RE/MAX MKT 2.3%
FLORIDA MICKAEL GOLD REALTY LANCRI PA MKT 2.1% MKT 2.1%
#1 BY AVERAGE SALES PRICE IN NORTHERN PALM BEACH COUNTY ONE SIR $1.4M FITE GROUP $1M
WATERFRONT PROPERTIES DOUGLAS $1M ELLIMAN $910K
LEIBOWITZ REALTY $837K ILLUSTRATED PROPERTIES $671K NV REALTY $568K
WATER POINTE $555K
LANG REALTY $553K
COLDWELL BANKER $436K
All statistics above were gathered from BrokerMetrics, a system sourcing its data from the MLS. The information portrayed here is a direct representation of the BrokerMetrics findings.
PROPERTY EXPOSURE STRATEGY: THE BASICS Every extraordinary residence represented by ONE Sotheby’s International Realty benefits from our Property Exposure Strategy: what we consider to be a basic marketing package required to launch a robust and well-rounded exposure plan for each of our listings. Our Property Exposure Strategy includes everything from professional photography to branded signage and online listing distribution. For more detailed information, please see the components of our standard package outlined in detail below.
1
PROFESSIONAL PHOTOGRAPHY
SINGLE LISTING WEBSITE
1
2
Our marketing revolves around professional photography and
A custom website dedicated to a single property, complete with
videography, showcasing the elegance and beauty of our exclusive
a high-resolution photo gallery and an individual domain name.
inventory in everything we do. Professional photography includes
This powerful online marketing tool impresses viewers and,
a virtual tour, video walk through and a geo-tagged slideshow on
when advertised in print or online, gets interested buyers to the
ONE SIR’s YouTube Channel.
information they want faster and more efficiently.
SIR SIGNAGE INSTALLATION
SIR NETWORK DISTRIBUTION
3
4
Sotheby’s International Realty’s recognizable hanging post sign,
All listings are automatically featured on the websites of over 135
installed at over 30,000 extraordinary homes around the world,
Sotheby’s International Realty affiliates around the world. This is
is prominently displayed at all single-family homes represented
an exclusive offering due to our relationship with the Sotheby’s
by ONE Sotheby’s International Realty in order to reach the local
International Realty network, providing unparalleled international
community and potential buyer.
exposure for our exclusive listings.
7
RESPECTFUL EMAIL
e-GALLERY
5
6
ONE Sotheby’s International Realty sends a weekly digest
The eGallery is a real-time, dynamic property slideshow designed
containing new listings, open houses and price reductions to
to provide worldwide reach to a property. It is displayed in most
Miami-Dade and Broward’s top brokers without spamming. In
of the Sotheby’s International Realty and Sotheby’s auction
addition, a brokers’ opens email is also sent out once a week to
house locations around the world.
the local brokerage community.
Minimum price restrictions apply.
WEBSITE EXPOSURE
ONLINE LISTING DISTRIBUTION
7
8
Reach our vast audience of potential buyers placing your listing on
The online distribution resources of Sotheby’s International
ONESothebysRealty.com, our responsive website, or go global on
Realty position properties in the world’s finest real estate sites.
SIR.com, offering specialized websites based on extraordinary
In addition to providing listing content to 17 major websites that
lifestyles such as golf, waterfront, vineyard, ski, beach, historic,
power hundreds more, reports are available to show how much
retirement, metropolitan and more.
exposure each property is receiving.
8
OUR EXCLUSIVE DEVELOPMENTS ONE Sotheby’s International Realty’s Development Division currently represents over 15 pre-construction developments in Miami-Dade and Broward Counties. In its short existence, the branch has managed to break several pricing records and now handles over $3 billion in real estate inventory. As a result of its dramatic growth, the Development Division continues to represent some of South Florida’s most prestigious condo residences and is regarded as one of the top development sales and marketing teams in the region.
TURNBERRY OCEAN CLUB
ONE THOUSAND MUSEUM
SUNNY ISLES BEACH
DOWNTOWN MIAMI
OKAN TOWER
L’ATELIER
DOWNTOWN MIAMI
MIAMI BEACH
THE FAIRCHILD COCONUT GROVE
METROPICA
COCONUT GROVE
SUNRISE
THE EDITION RESIDENCES
THE RESERVE AT MARINA PALMS
MIAMI BEACH
NORTH MIAMI
REPRESENTING SOUTH FLORIDA’S MOST PRESTIGIOUS NEW RESIDENCES WHERE WOULD YOU LIVE?
MERRICK MANOR
AVENTURA PARK SQUARE
CORAL GABLES
AVENTURA
FORUM AVENTURA
VERIDIAN GROVE
AVENTURA
MIAMI
ADAGIO FORT LAUDERDALE BEACH
CASSA BRICKELL
FORT LAUDERDALE
MIAMI
ONE BAY RESIDENCES
LOUVER HOUSE
DESIGN DISTRICT
MIAMI BEACH
COMMUNITY OUTREACH ONE FOR ONE
UNITED WAY EDUCATION
Helping children and youth achieve their full potential. FINANCIAL STABILITY
Helping families pave a path to financial independence. HEALTH
Helping people lead healthier lives.
ONE FOR ONE is a fundraising initiative between ONE Sotheby’s International Realty and local fundraising initiatives. Our goal is to help break the cycle of childhood abuse, domestic violence, and homelessness with a gift of life-changing support, tools, education and resources that heal broken bodies, minds and spirits. This year, we have formed a partnership with United Way to allow us to be part of their efforts to build a stronger community.
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We focus on the building blocks of a good life – education, financial stability and health.
HOW UNITED WAY HELPS
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We advocate for solid public policies.
THE COMMUNITY »
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We invest in high quality programs and initiatives.
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We research the needs in the community & adopt long range goals.
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We raise public awareness on important issues.
OUR ASSOCIATES AT THE ROCK ‘N’ READ EVENT AT THE UNITED WAY CENTER FOR EXCELLENCE IN EARLY EDUCATION
OFFICE LOCATIONS
AVENTURA
BAY HARBOR
BOCA RATON
20445 Biscayne Boulevard, H8
1047 Kane Concourse
200 E Palmetto Park Road, Suite 104
Aventura, FL 33180
Bay Harbor Islands, FL 33154
Boca Raton, FL 33432
BRICKELL
CORAL GABLES
DELRAY BEACH
1000 Brickell Avenue, 500
1430 S. Dixie Highway, 110
900 E Atlantic Avenue, Suite 18
Miami, FL 33131
Coral Gables, FL 33146
Delray Beach, FL 33483
DESIGN DISTRICT
FORT LAUDERDALE
JUPITER
4100 N Miami Avenue
401 East Las Olas Boulevard, 100
2159 South US Highway One
Miami, FL 33127
Fort Lauderdale, FL 33301
Jupiter, FL 33477
KEY BISCAYNE
MIAMI BEACH – WASHINGTON AVENUE
MIAMI BEACH – LINCOLN ROAD
260 Crandon Boulevard, C42
119 Washington Avenue, 102
846 Lincoln Road, 4th Floor
Key Biscayne, FL 33149
Miami Beach, FL 33139
Miami Beach, FL 3313
MIAMI BEACH – SUNSET HARBOUR
PALM BEACH GARDENS
STUART
1825 West Avenue, Bay 2
11601 Kew Gardens Avenue,101
451 SE Riverside Drive
Miami Beach, FL 33139
Palm Beach Gardens, FL 33410
Stuart, FL 34994
SUNNY ISLES
WESTON
18288 Collins Avenue, 1
2300 Weston Road
Sunny Isles Beach, FL 33160
Weston, FL 33326 – 41 –