How free games are earning a fortune by giving free access to use?
The mobile app industry is fueling like never before and given rise to thousands of lucrative app ideas every day. Among all the categories of mobile applications, mobile games have registered themselves as the most popular category.
Overview As more and more users are going crazy over games, the mobile game industry is thriving and giving opportunities to new players to come up with unique games and make grossing proďŹ ts. But, do you ever wonder how the new releasing games are charging users nothing to play and making millions?
As per Forbes, 2018 recorded the total gaming market revenue of $ 138.7 Billion, which is poised to grow by 9.6% and reach 152.1 Billion in 2019. As these games are free to download, the genuine question arises how exactly do these companies make money of their free games app. To understand this, we’ve listed down various ways how free games making grassing proďŹ ts:
Advertisements:
As these games are free to download and play, developers use the advertising model to generate money. Ads are considered to be one of the prime ways of monetizing the games app, where developers use
different types of ads.
â—? Display or banner ads:
These are the most commonly used ads that are dynamically displayed at the top or bottom of the screen in different sizes.
â—? Interstitial ads: These ads are shown in the application automatically at intervals. These ads are usually displayed after getting through each level in the game, making them unintrusive.
â—? Incentivized ads: These ads act like a bonus in exchange for watching the video ad. These types of ads are most commonly seen in Candy Crush where users get a new life or spin if they choose to watch the ad.
â—? Contextual ads:
These ads are branded gameplay objects that are placed within the scenery of the game.
Micro-transaction model:
Micro-transactions allows users to make small transactions to buy small things in exchange for small prices to enrich user's playing experience. For example, users can buy gold or lives in Subway Surfers in exchange for a small amount. Game addicts who want uninterrupted experience likely purchase them from game app that acts a revenue model for different game applications.
Subscription:
Using different advertising techniques and the micro-transaction model is not enough, but to make grossing profits through the game application, developers also have leverage on other techniques.
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Freemium:
A freemium game application is free at the app store to download but it includes in-app purchases (using microtransactions) to allows users to pay money in order to unlock certain features. In this model, the developers give the core functionality of the game for free but only keep some “extras” or “upgraded features” while users agree to pay.
Shareware:
Though this technique is considered to be a little outdated nowadays with the usage of the freemium model, yet there are few game applications that still leverage on shareware technique as their revenue model.
Conclusion
There is no doubt that people are going crazy over games and these robust app ideas are dominating the app world. There are several games that have a huge following base, for them, it is not just these techniques which fetch them huge money but also various other techniques like selling merchandise & honoring events.
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