DENIZEN of BeNeLux, France, & Switzerland

Collectible souvenir jewelry with a meaningful sense of place, exclusive to each destination

Our story Since 1984 • French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a best seller today across the world.

denizen /ˈdɛnɪz(ə)n/ noun: an inhabitant or occupant of a particular place. a foreigner allowed certain rights in the adopted country.

• Initially handcrafted on St Martin, DENIZEN rapidly relocated to cope with its success. The collections have been produced in the US for the last 4 decades, with international offices.

• Today, the brand, French-American by the alliance of its current co-founders, is retailed worldwide with exclusive collections for each destination.

• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time, all around the world.

Home of the DENIZEN , Gustavia, St Barth, French West Indies.

Our collections • From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.

• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.

• In 2023, we launched our charm collection, particularly suited for cruise lines and airports.

3 precious metals (average MSRP) - Stainless steel ~ $59 - Sterling silver ~ $120 - 14-18kt Gold (price on demand) 4 core collections -Voyage (maps & symbols) -Sextan (coordinates) -Cruiselink (charms) -Passport (charms)

Unique selling points A destination jewelry concept exclusive to travel retail • • •

A global localized brand A successful sense of place concept since 1984 Bridges the gap between the souvenir and jewelry

• • • • •

Genderless transgenerational products Every traveler is a potential customer Triggers multiple impulse purchase Waterproof jewelry that lives with you Lifetime warranty

• • •

Nearing 1,000 destinations Sold on 7 continents 6,000+ retailers

Travel retail & hospitality exclusive Duty Free • Cruise ships & ferries • Port of call stores • Airports & lounges • Inflight sales • Border shops • Diplomatic stores

Travel Retail • Trains stations • Museums & monuments • National parks • Island jewelers • Tourism boards • Port authorities

Hospitality • Luxury resorts & hotels • Golf/tennis/yacht clubs • Spa boutiques • Beach clubs • Wedding planners • VIP guest gifting/MICE

http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg

Infinite customer base • • • • • • •

Vacationing couples/ honeymooners Single globe-trotters Friendship bracelet Traveling families Sport team fans Expatriates Locals

Unforgettable travel memories

Styles

PURE

Sizes

BLISS

STAR

*

* Sterling silver & Gold only

Plating

Rhodium

Black Rhodium

Yellow Gold

Mini – Small - Large

Rose Gold

Voyage

1.

Map or symbol cutout

Cruiselink

2.

Maps or symbols charm bracelet

3.

Passport

Visa stamp & luggage tags charms

Sextan

4.

Coordinates or destination’s name

1.

Voyage Collection

String or chain jewelry (Map & symbol cutouts)

• • • •

Polished or brushed finish Chain bracelets in silver/gold 12 string & CZ colors Adjustable nylon string

Belgium

Belgium

Netherlands

Nederlands

Luxembourg

Luxembourg

Normandie

Leo Belgicus

Only available in Sterling silver and Gold

France

Paris

Eiffel Tower

Switzerland

Switzerland & the Alps

Cruiselink & Passport

For resorts

For airport & cruise retail

50.8503° N, 4.3517° E

4.Sextan Collection

Bangles (Coordinates & destination names)

- Bruxelles -

Custom engraved coordinates & cut-out destination names

Sextan

by DENIZEN

Customized with your destination name

Sextan by DENIZEN

Counter display MOQ: 6-9 SKU (150-225pcs)

World & Belgium maps for reference Customizable for each destination

(H29 x L35 x W25 cm)

Sampling pouch ✓ For customer sampling ✓ Maintains display visual appeal

Gift boxes STEEL & SILVER

Ship porthole Port of call stores, ferries & cruises

Plane window Inflight sales & airport stores

CHARM BRACELET

14KT GOLD

18KT GOLD

Free-Standing Unit

(H150 x L50 x W50 cm)

✓ Spinning self-service (2 sides) ✓ Backlit and bottom storage ✓ Top and side destination visuals ✓ Capacity: 320pcs + 80pcs stock ✓ Up to 32 SKU (1 per slot) ✓ MOQ: 8 SKU (400pcs) ✓ Suggested optimum assortment: - Map (4 SKU: 2 bracelets / 2 necklaces) - Symbol (4 SKU as above or 4 designs in unisex size M) - Possibility to add: - XS bracelets for kids - Bracelets sets for couples - Necklace/bracelet sets for ladies

Gift shops kiosks Single tower: 145 x 40 x 40 cm

Guadeloupe DUFRY

Airport retail

kiosks

Mumbai OSPREE

Hong Kong LAGARDERE

kiosks

Zurich DUFRY

Airport pop-ups

Jewelers kiosks

Royal Jewels, Turks & Caicos

Oro del Sol, St Martin

www.royaljewels.net

Jewelers Diamond Genesis, St Barth www.diamondgenesis.com

Jewelry stores

kiosks

Brussels LAGARDERE

Jewelry stores

2018 PRICE: 1,600$

Beauty shops

Mayotte (Mado Duty Free)

Inflight sales

➢ Marketing contribution

• Free bracelets for the sales staff • Staff training & incentives • In-store sales activations (GWP, seasonal sleeves, engraving…)

• Mechanisms to help sell-through any underperforming SKUs.

➢ Terms & Conditions

• • • •

Invoicing Currency: USD or EUROS Payment terms: 50% deposit and 50% balance upon shipping - 60 days net for Duty Free Incoterms: from HK – DAP/CIF Worldwide – To bonded warehouse for Duty Free Custom order lead time: 45-60 days (from payment)

• • • • •

Domestic retailer margin: 150pcs: 50% – 151~200pcs: 55% – 201~250pcs: 60% – 250pcs and up: 65% Distributor margin: 70% Duty Free margin: 65% Cash-In-Advance payment: Extra 3% cash rebate Merchandising & packaging: Credited* for Domestic retailers & Distributors

•

*Credit in Free of Charge merchandise at retail value, capped at 20% of the reorder net value, without expiration date.

• -

MOQ VOYAGE in Stainless Steel: 25pcs/SKU = 400pcs (8 SKU) for a minimum assortment for one FSU (larger sales volume) = 150-225pcs (6-9 SKU) for a counter display PASSPORT/CRUISELINK in stainless steel: 30pcs/chain – 20pcs/charm Silver 20pcs/SKU – Gold: 12pcs/SKU

•

Retail price points to match your store median - Average MSRP VOYAGE/SEXTAN in Steel ~$59 - Sterling silver ~$120 – Gold prices on demand - PASSPORT/CRUISELINK in steel: chain $89 - Charm $34-39 / in silver: chain $180 - Charm $68-64

Black enamel Black enamel

DF-sales@denizenbracelet.com Website: www.denizenbracelet.com

@denizenbracelet

Denizen Bracelet

Denizen Bracelet

Phone: USA Toll free (844)-DEN-IZEN International sales: +852 5592 8535 All Logos, trademarks, texts, photographs and designs are property of DENIZEN Bracelet Co. ©1984-2024 All rights reserved.