Brand portfolio DENIZEN
UNFORGETTABLE TRAVEL MEMORIES
Souvenir jewelry infused with a meaningful sense of place, exclusive to each destination
INDEX BRAND BACKGROUND FACTS & FIGURES
Page What is Denizen™? Where does it come from? Global travel retail presence: Jewelry stores, luxury gift shops, duty free operators
4–6 7 - 11
SELLING POINTS & TARGET CUSTOMERS
What makes the Denizen™’s uniqueness &universal appeal to travelers
12 - 15
DESIGN CONCEPT
The secret of the Denizen™’s attractiveness. Limitless designs
16 - 31
4 STYLES / 5 SIZES
Pure - Tender Tear – Saturn – Bliss / Mini – S – M – L - XL
32 - 33
Various bracelet lines & necklaces
34 - 36
The Classic Collection, for Duty Free retail and inflight sales
37 - 53
Magellan (oval), Black Moon (black rhodium), Soho
54 - 65
Square coin in brushed metal and black enamel design
66 - 69
The flagship collection for jewelry stores
70 – 75
7 COLLECTIONS VENDOME COLLECTION, the original collection NEWER COLLECTIONS SLATE COLLECTION LEXINGTON COLLECTION, with interchangeable strings CRUISELINK & NAUTILINK COLLECTIONS SEXTAN COLLECTION NECKLACES, EARRINGS, CUFFLINKS… DISPLAYS & PACKAGING per POS
PRICING CONTACT US
Charm bracelets for cruise ships, ferries & ports of call The coordinates line Another way of collecting & wearing the Denizen™
Showcasing for jewelry stores, luxury gift shops, & Duty Free
Retail pricing per segment Get in touch!
76 – 81 82 - 89 90 –95 96 - 114
115 116
Destination jewelry exclusive to Travel Retail
BRAND BACKGROUND Creator of Since 1989 The DENIZEN™ is an atypical keepsake favored by travelers. Its captivating design and emblematic kinship with festive tourist destinations make it an all-time favorite memento and travel gift. French by birth in the very chic island of St Barth and international by ‘berth’, the DENIZEN BRACELET™ was created to answer a call to design a cutting-edge souvenir disguised in a dazzling fine and/or fashion jewelry that embodies travel memories, one destination at a time, all over the world.
Home of the Denizen™, Gustavia, St Barth, French West Indies. In the backdrop is the Dutch-French island of St Maarten.
What is DENIZEN? denizen /ˈdɛnɪz(ə)n/ noun: an inhabitant or occupant of a particular place. a foreigner allowed certain rights in the adopted country.
DENIZEN™ is an emotional punch. It sways travelers from buying your run-ofthe-mill souvenir to a skillfully executed memorabilia jewelry. A “haute-couture” collectible travel memento crafted for the one billion travelers roaming the planet each year. A world-class destination jewelry sold exclusively to travel retail.
DENIZEN™ is a patented and copyrighted destination jewelry concept unrivaled for its feat to reminisce travel memories. Its map cutout design makes it a thought-after collectible souvenir with a sense of place. Its success skyrocketed from its tiny cradle on the island of St Barth to most resort destinations around the world and is still growing 3 decades later. From its classic ‘Pure’ design made of Sterling Silver, the brand expanded into distinctive collections of bracelets, pendants, cufflinks and earrings also offered in 18kt & 14kt yellow, rose and white Gold. In 2015, we developed our Stainless steel line as we entered the global duty free markets demanding grab-and-go prices significantly below the $100 threshold.
The DENIZEN™ comes with a Made-in-France label for the gold collections and Made-in-USA for all else.
FACTS & FIGURES • • • •
6,000+ retailers 3.2m bracelets sold each year Nearing 800 destinations 7 continents
• • • • •
3 precious metals 4 styles 5 sizes 8 collections 12 string & CZ colors
DISTRIBUTION NETWORK On-board retail • Cruise ships & ferries • Inflight sales • Trains
Land retail • Airport/border duty free • Ports of call stores • Luxury resorts & hotels
Travel Retail Exclusive
DISTRIBUTION NETWORK Mainstream gift shops & Duty Free
Upscale jewelry stores & Duty Free
Luxury destinations & cruise ships
• 14kt gold with CZ • 18kt gold with diamonds
• Sterling silver with CZ • Vermeil (18kt gold plated)
• Stainless steel with CZ (surgical grade 316L) • Gold plated (14kt gold)
-
-
-
Monaco St Barth Mustique Martha’s Vineyard The Hamptons, NY Dubai Ibiza Mauritius Maldives Tahiti Gstaad Turks & Caicos Bahamas Cayman Islands … & more
Jewelry stores Luxury hotels Gift shops Museums Cruise ships Ferries Ports of call Inflight sales Duty free stores
at worldwide locations
Fashion jewelry stores Hotel gift shops Gift shops Cruise ships Ferries Ports of call Inflight sales Duty free stores
at worldwide locations
INFLIGHT SALES
AIRPORTS
SELLING POINTS The DENIZEN™ is an emotional punch that triggers travelers' nostalgia and imagination. It is a collectible jewelry that travelers of all ages fall in love with, one destination at a time. Versatile jewelry ✓ Every guest, every traveler is a potential buyer ✓ Genderless, ageless, and timeless elegance ✓ Easily adjustable to most wrist sizes ✓ Collectible from each destination Unique wearable souvenir to bring home ✓ One design, one destination, sold locally only ✓ A worldwide exclusivity for your local design ✓ A meaningful gift abounding with nostalgia Affordable luxury & high quality ✓ Precious metals ✓ Lifetime international warranty against any defect ✓ Perceived value higher than its actual retail price
TARGET CUSTOMERS • • • •
Vacationing couples/ honeymooners Single globe-trotters Traveling families Friendship bracelet
✓ ✓ ✓
TIMELESS AGELESS GENDERLESS
STYLE VERSATILITY Sporty & elegant
UNFORGETTABLE TRAVEL MEMORIES
DESIGN CONCEPT Created by a globetrotter for trend-setter travelers
Inspired by Saturn During one observation of the sky, the spine-tingling planet Saturn appeared in his telescope. He was inspired by this view: a polished silver disc circling the planet’s blurry surface. The power of imagination “Nothing defines beauty greater than what our imagination perceives”
Inspired by heavenly destinations And so was born the DENIZEN™ , with elegant proportions and neutral colors. A subtle cut-out map in an eye-catching, high-polished coin of a particular destination, for each traveler to reminisce precious memories of that journey.
Unforgettable travel memories from around the world…
DESIGN CONCEPT
… expertly crafted
Re-creating…
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
… a sense of place
Countries
Taiwan
Germany
Every place deserves its DENIZEN
States
Rhode Island
Dubai Palm Islands
Texas
Regions
Islands & Archipelagoes
Greece
Cape Cod
Landmarks
Egypt Pyramids
Celtic Clover
Mayotte
Emblems & Symbols
South Carolina
Singapore Lion
Lebanese Cedar tree
New Caledonia
Dutch Tulip
Spanish Bull
Maltese Cross
Japan Cherry Blossom
EXCLUSIVE CUSTOM DESIGNS
Concorde
Ritz-Carlton
Gulf Air
Emirates
Club Med
Etihad
Qatar Airways
Royal Caribbean Cruises
Nikki Beach St Barth
CSR CUSTOM DESIGNS Pink Revolution Every October, the proceeds of all pink bracelets sold worldwide are given to local or national chapters of the Breast Cancer Association. We encourage the participation of our retailers.
NATO
World Wildlife Fund
Caribbean
Aruba
Puerto Rico
Curacao
Bahamas
Vancouver island
Canada
Americas
Mexico California
Spain
Europe Switzerland
UK
Bahrein
Africa – Middle-East
UAE
Kenya DENIZEN
Egypt
Mauritius
Asia Pacific
Bali Seychelles
4 STYLES
Pure
Tender Tear
Bliss
Saturn
Duty Free Jewelry stores & luxury Duty Free only
5 SIZES
Standard size MINI
Standard size SMALL
Optional MEDIUM
Standard size LARGE
Optional XLARGE
8 COLLECTIONS
2. MAGELLAN p. 56-63
Duty free & gift shops
1. VENDOME p. 39-55
Duty free & gift shops
3. SOHO p. 64-69
Jewelry stores
5. SLATE p. 70-73
4. LEXINGTON p. 74-79
Jewelry stores
Jewelry stores
7. NAUTILINK
6. CRUISELINK
Maps or symbols charm bracelet
p. 76-79
Cruise lines, ferries, & ports of call
p. 80-81
Cruise lines, ferries, & ports of call Jewelry stores
8. SEXTAN p. 82-89
Cruise lines, ferries, & ports of call Duty free & gift shops
Nautical alphabet charm bracelet
Coordinates or destination’s name
AVAILABLE IN PENDANTS
Pure
Tender Tear
Custom Designs
Saturn
Bliss
Duty Free
Jewelry stores & luxury Duty Free only
1.
Vendome Collection Pure
Saturn
1.
Vendome Collection PURE
Small Large
Gold, Sterling silver, & Stainless steel
Cape Cod, MA • • • • • •
High-polished finish Unisex style 5 sizes: Mini, S, M, L & XL 12 string colors Adjustable string, Leather or chain for silver/gold
Steel
Texas
Hibiscus
PURE
Canada
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
TENDER TEAR
Large
Small
Gold, Sterling silver, & Stainless steel
St John, USVI • • • • • •
High-polished finish 5 sizes: Mini, S, M, L & XL 12 CZ colors 12 string colors Adjustable string, Leather or chain for silver/gold
Singapore
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
Mauritius
TENDER TEAR
Greece
Available in 14-18kt solid gold or gold-plated.
Jamaica
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
SATURN
Aruba Gold & Sterling silver only
• • • • •
2 sizes: S & L 12 CZ colors 12 string colors Adjustable string Leather or chain
Turks & Caicos
SATURN
Belgium Mykonos, Greece Available in 18-14kt white/yellow/rose Gold & Sterling silver
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
Dubai, U.A.E.
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
SATURN
Germany Available in 14-18kt white/yellow/rose Gold, & Sterling silver
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
BLISS
Large
Gold & Sterling silver only
Small
Martha’s Vineyard, MA • • • • • •
Stone pave 2 sizes: S & L 12 CZ colors 12 string colors Adjustable string Leather or chain
France
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
Monaco
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
BLISS
California Available in 18-14kt white/yellow/rose Gold & Sterling silver
Nassau,Bahamas
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
2.
Magellan Collection PURE
Cyprus
TENDER TEAR
Maldives
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
SATURN China
Caymans BLISS
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
Maldives Stainless steel or Sterling silver with black rhodium plating
Hawai’i
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
Stainless steel or Sterling silver with rainbow plating
3.
Soho Collection
Gold & Sterling silver only
• • • • • •
High-polished finish Buffed edges 5 sizes: Mini - S - M – L - XL 12 string colors Adjustable string Bales instead of eyelets
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
St Barth PURE
• • • • • • •
Gold & Sterling silver only
High-polished finish Buffed edges 5 sizes: Mini - S - M – L – XL 12 CZ colors 12 string colors Adjustable string Bales instead of eyelets
TENDER TEAR
St Barth Available in 18-14kt white/yellow/rose Gold & Sterling silver
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
BLISS
Gold & Sterling silver only
• • • • • • •
Stone pave Buffed edges 2 sizes: S & L 12 CZ colors 12 string colors Adjustable string, leather or chain Bales instead of eyelets
BLISS
Cherry blossom Available in 18-14kt white/yellow/rose Gold & Sterling silver
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
4.
Slate Collection
• • • • • •
Brushed metal finish Flat surface Rounded corners 2 sizes: S & L Crowned tip caps Adjustable woven string
Available in 14-18kt Gold & Sterling silver
Details of closure and crowned tip caps
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
Saint-Martin
Slate Collection
• • • • • • •
Brushed metal finish Concave surface Black enamel Rounded corners 2 sizes: S & L Crowned tip caps Adjustable woven string
Available in 14-18kt Gold & Sterling silver
Sint Maarten
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
5.
Lexington Collection
Gold and Sterling silver only
Sint Maarten
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
Gold & Sterling silver only
Lexington Collection PURE
Mallorca
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
Lexington Collection
TENDER TEAR
Switzerland
Bermuda
6.
CRUISELINK Collection Charm Bracelet
CRUISELINK Charm bracelet Exclusive to Cruise lines
Preset by itinerary or buy as you go
Collectible charm bracelet Customizable for every cruise itinerary
CRUISELINK
by DENIZEN
Polynesia
Japan
Canada by DENIZEN
Corsica, France, Sardinia, Italy
UAE
Spain
➢ NAUTILINK
Nautical alphabet charms
S
A
I
Sierra
Alpha
L O R
India
Lima Oscar Romeo
A
M
S
Alpha
Mike
Sierra
Amsterdam 52.3676° N, 4.9041° E
➢ NAUTILINK
Nautical alphabet charms
17.5516° S 149.5585° W - Papeete -
Sextan
by DENIZEN
Custom engraved coordinates & cut-out destination names
Sextan 7. by DENIZEN
Customized with your destination name
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
For reference only. Customizable
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
Sextan by DENIZEN
NECKLACES
Cherry blossom
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
Italy & Sicily
DENIZEN UNFORGETTABLE TRAVEL MEMORIES
EARRINGS Available in 18-14kt white/yellow/rose Gold, Sterling silver, & Stainless steel
For reference only. Customizable map
ACCESSORIES:
keyrings, money clips, cufflinks
Available in 18-14kt Gold, Sterling silver, Stainless steel – For reference only – Customizable
Shelter Island
Ireland
Martha’s Vineyard
France
Nevada
Japan
Clever merchandising solutions DISC DISPLAY
Magnetic base
World map for reference Customizable for each destination
DISC DISPLAY Especially for cruise ships & ferries
A different destination disc at each port of call
All discs are cleverly fitted with hidden magnets at their base.
Dimensions H x L x W cm: 29 x 35 x 25 in: 111/2 x 133/4 x 113/4
A different disc for each port of call
DISC DISPLAY cruise ships & ferries
Replacing the disc showcasing the next port of call is a matter of seconds. Their storage requires minimal space: 0.5 x 21cm or less than ½ in.
Magnetic base to prevent tipping over on board ships
BEACH CLUB DISPLAY
GOLF PRO SHOP DISPLAY
SAMPLING POUCH ✓ For customer sampling ✓ Maintains display visual appeal
Dimensions: H x L x W 3/4 1/4 in: 2 x 8 x 61/4 Cm: 7 x 25.5 x 17
GIFT BOXES
Sterling silver Magnetic closure Shipped folded flat
CruiseLink charm bracelet Slides open Inner pouch
for premium lines Ship porthole Stainless Steel
Designed for islands & port of call stores
Plane window Designed for airport stores
GIFT BOXES
14KT GOLD Wooden box & LED light
for luxury lines
18KT GOLD Lacquer box & leather
Airport shops
kiosks
kiosks
Airport pop-up shop
Backlit secured showcase kiosks Single tower: 145 x 40 x 40 cm
Gift shops
SELF-SERVICE TOWER
JEWELERS
kiosks
Jewelry stores
2018 PRICE: 1,600$
PROMO BRACELETS/NECKLACES for crew and shop staff
RETAIL PRICING
Selling memories at every price point to your customers We deliver value to align price points with your market segment Fine Jewelry 800-4,000 €
18kt Gold (White, Yellow, Rose)
400-800 €
14kt Gold (White, Yellow, Rose)
115-250 €
Sterling Silver (white or black Rhodium)
85-175 €
Sterling Silver & black Rhodium
39-69 €
Stainless Steel
Gift Shop & Duty Free
Online prices higher than at retail POS
DF-sales@denizenbracelet.com Website: www.denizenbracelet.com
@denizenbracelet
Denizen Bracelet
Phone: USA Toll free (844)-DEN-IZEN International sales: +852 5592 8535 All Logos, trademarks, texts, photographs and designs are property of DENIZEN™ Bracelet Co. ©1989-2021 All rights reserved.