DENIZEN WORLD PORTFOLIO

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Brand portfolio DENIZEN

UNFORGETTABLE TRAVEL MEMORIES

Souvenir jewelry infused with a meaningful sense of place, exclusive to each destination


INDEX BRAND BACKGROUND FACTS & FIGURES

Page What is Denizen™? Where does it come from? Global travel retail presence: Jewelry stores, luxury gift shops, duty free operators

4–6 7 - 11

SELLING POINTS & TARGET CUSTOMERS

What makes the Denizen™’s uniqueness &universal appeal to travelers

12 - 15

DESIGN CONCEPT

The secret of the Denizen™’s attractiveness. Limitless designs

16 - 31

4 STYLES / 5 SIZES

Pure - Tender Tear – Saturn – Bliss / Mini – S – M – L - XL

32 - 33

Various bracelet lines & necklaces

34 - 36

The Classic Collection, for Duty Free retail and inflight sales

37 - 53

Magellan (oval), Black Moon (black rhodium), Soho

54 - 65

Square coin in brushed metal and black enamel design

66 - 69

The flagship collection for jewelry stores

70 – 75

7 COLLECTIONS VENDOME COLLECTION, the original collection NEWER COLLECTIONS SLATE COLLECTION LEXINGTON COLLECTION, with interchangeable strings CRUISELINK & NAUTILINK COLLECTIONS SEXTAN COLLECTION NECKLACES, EARRINGS, CUFFLINKS… DISPLAYS & PACKAGING per POS

PRICING CONTACT US

Charm bracelets for cruise ships, ferries & ports of call The coordinates line Another way of collecting & wearing the Denizen™

Showcasing for jewelry stores, luxury gift shops, & Duty Free

Retail pricing per segment Get in touch!

76 – 81 82 - 89 90 –95 96 - 114

115 116


Destination jewelry exclusive to Travel Retail


BRAND BACKGROUND Creator of Since 1989 The DENIZEN™ is an atypical keepsake favored by travelers. Its captivating design and emblematic kinship with festive tourist destinations make it an all-time favorite memento and travel gift. French by birth in the very chic island of St Barth and international by ‘berth’, the DENIZEN BRACELET™ was created to answer a call to design a cutting-edge souvenir disguised in a dazzling fine and/or fashion jewelry that embodies travel memories, one destination at a time, all over the world.

Home of the Denizen™, Gustavia, St Barth, French West Indies. In the backdrop is the Dutch-French island of St Maarten.


What is DENIZEN? denizen /ˈdɛnɪz(ə)n/ noun: an inhabitant or occupant of a particular place. a foreigner allowed certain rights in the adopted country.

DENIZEN™ is an emotional punch. It sways travelers from buying your run-ofthe-mill souvenir to a skillfully executed memorabilia jewelry. A “haute-couture” collectible travel memento crafted for the one billion travelers roaming the planet each year. A world-class destination jewelry sold exclusively to travel retail.


DENIZEN™ is a patented and copyrighted destination jewelry concept unrivaled for its feat to reminisce travel memories. Its map cutout design makes it a thought-after collectible souvenir with a sense of place. Its success skyrocketed from its tiny cradle on the island of St Barth to most resort destinations around the world and is still growing 3 decades later. From its classic ‘Pure’ design made of Sterling Silver, the brand expanded into distinctive collections of bracelets, pendants, cufflinks and earrings also offered in 18kt & 14kt yellow, rose and white Gold. In 2015, we developed our Stainless steel line as we entered the global duty free markets demanding grab-and-go prices significantly below the $100 threshold.

The DENIZEN™ comes with a Made-in-France label for the gold collections and Made-in-USA for all else.


FACTS & FIGURES • • • •

6,000+ retailers 3.2m bracelets sold each year Nearing 800 destinations 7 continents

• • • • •

3 precious metals 4 styles 5 sizes 8 collections 12 string & CZ colors


DISTRIBUTION NETWORK On-board retail • Cruise ships & ferries • Inflight sales • Trains

Land retail • Airport/border duty free • Ports of call stores • Luxury resorts & hotels

Travel Retail Exclusive


DISTRIBUTION NETWORK Mainstream gift shops & Duty Free

Upscale jewelry stores & Duty Free

Luxury destinations & cruise ships

• 14kt gold with CZ • 18kt gold with diamonds

• Sterling silver with CZ • Vermeil (18kt gold plated)

• Stainless steel with CZ (surgical grade 316L) • Gold plated (14kt gold)

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-

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Monaco St Barth Mustique Martha’s Vineyard The Hamptons, NY Dubai Ibiza Mauritius Maldives Tahiti Gstaad Turks & Caicos Bahamas Cayman Islands … & more

Jewelry stores Luxury hotels Gift shops Museums Cruise ships Ferries Ports of call Inflight sales Duty free stores

at worldwide locations

Fashion jewelry stores Hotel gift shops Gift shops Cruise ships Ferries Ports of call Inflight sales Duty free stores

at worldwide locations


INFLIGHT SALES


AIRPORTS


SELLING POINTS The DENIZEN™ is an emotional punch that triggers travelers' nostalgia and imagination. It is a collectible jewelry that travelers of all ages fall in love with, one destination at a time. Versatile jewelry ✓ Every guest, every traveler is a potential buyer ✓ Genderless, ageless, and timeless elegance ✓ Easily adjustable to most wrist sizes ✓ Collectible from each destination Unique wearable souvenir to bring home ✓ One design, one destination, sold locally only ✓ A worldwide exclusivity for your local design ✓ A meaningful gift abounding with nostalgia Affordable luxury & high quality ✓ Precious metals ✓ Lifetime international warranty against any defect ✓ Perceived value higher than its actual retail price


TARGET CUSTOMERS • • • •

Vacationing couples/ honeymooners Single globe-trotters Traveling families Friendship bracelet

✓ ✓ ✓

TIMELESS AGELESS GENDERLESS


STYLE VERSATILITY Sporty & elegant


UNFORGETTABLE TRAVEL MEMORIES


DESIGN CONCEPT Created by a globetrotter for trend-setter travelers

Inspired by Saturn During one observation of the sky, the spine-tingling planet Saturn appeared in his telescope. He was inspired by this view: a polished silver disc circling the planet’s blurry surface. The power of imagination “Nothing defines beauty greater than what our imagination perceives”


Inspired by heavenly destinations And so was born the DENIZEN™ , with elegant proportions and neutral colors. A subtle cut-out map in an eye-catching, high-polished coin of a particular destination, for each traveler to reminisce precious memories of that journey.


Unforgettable travel memories from around the world…


DESIGN CONCEPT

… expertly crafted


Re-creating…

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


… a sense of place


Countries

Taiwan

Germany

Every place deserves its DENIZEN

States

Rhode Island

Dubai Palm Islands

Texas

Regions

Islands & Archipelagoes

Greece

Cape Cod

Landmarks

Egypt Pyramids


Celtic Clover

Mayotte

Emblems & Symbols

South Carolina

Singapore Lion

Lebanese Cedar tree

New Caledonia

Dutch Tulip

Spanish Bull

Maltese Cross

Japan Cherry Blossom


EXCLUSIVE CUSTOM DESIGNS

Concorde

Ritz-Carlton

Gulf Air

Emirates

Club Med

Etihad

Qatar Airways

Royal Caribbean Cruises

Nikki Beach St Barth


CSR CUSTOM DESIGNS Pink Revolution Every October, the proceeds of all pink bracelets sold worldwide are given to local or national chapters of the Breast Cancer Association. We encourage the participation of our retailers.

NATO

World Wildlife Fund



Caribbean

Aruba

Puerto Rico

Curacao

Bahamas


Vancouver island

Canada

Americas

Mexico California


Spain

Europe Switzerland

UK


Bahrein

Africa – Middle-East

UAE

Kenya DENIZEN

Egypt


Mauritius

Asia Pacific

Bali Seychelles


4 STYLES

Pure

Tender Tear

Bliss

Saturn

Duty Free Jewelry stores & luxury Duty Free only


5 SIZES

Standard size MINI

Standard size SMALL

Optional MEDIUM

Standard size LARGE

Optional XLARGE


8 COLLECTIONS

2. MAGELLAN p. 56-63

Duty free & gift shops

1. VENDOME p. 39-55

Duty free & gift shops

3. SOHO p. 64-69

Jewelry stores

5. SLATE p. 70-73

4. LEXINGTON p. 74-79

Jewelry stores

Jewelry stores


7. NAUTILINK

6. CRUISELINK

Maps or symbols charm bracelet

p. 76-79

Cruise lines, ferries, & ports of call

p. 80-81

Cruise lines, ferries, & ports of call Jewelry stores

8. SEXTAN p. 82-89

Cruise lines, ferries, & ports of call Duty free & gift shops

Nautical alphabet charm bracelet

Coordinates or destination’s name


AVAILABLE IN PENDANTS

Pure

Tender Tear

Custom Designs

Saturn

Bliss

Duty Free

Jewelry stores & luxury Duty Free only


1.

Vendome Collection Pure

Saturn


1.

Vendome Collection PURE

Small Large

Gold, Sterling silver, & Stainless steel

Cape Cod, MA • • • • • •

High-polished finish Unisex style 5 sizes: Mini, S, M, L & XL 12 string colors Adjustable string, Leather or chain for silver/gold


Steel

Texas


Hibiscus


PURE

Canada

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


TENDER TEAR

Large

Small

Gold, Sterling silver, & Stainless steel

St John, USVI • • • • • •

High-polished finish 5 sizes: Mini, S, M, L & XL 12 CZ colors 12 string colors Adjustable string, Leather or chain for silver/gold


Singapore

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Mauritius


TENDER TEAR

Greece

Available in 14-18kt solid gold or gold-plated.

Jamaica

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


SATURN

Aruba Gold & Sterling silver only

• • • • •

2 sizes: S & L 12 CZ colors 12 string colors Adjustable string Leather or chain

Turks & Caicos


SATURN

Belgium Mykonos, Greece Available in 18-14kt white/yellow/rose Gold & Sterling silver

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Dubai, U.A.E.

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


SATURN

Germany Available in 14-18kt white/yellow/rose Gold, & Sterling silver

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


BLISS

Large

Gold & Sterling silver only

Small

Martha’s Vineyard, MA • • • • • •

Stone pave 2 sizes: S & L 12 CZ colors 12 string colors Adjustable string Leather or chain


France

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Monaco

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


BLISS

California Available in 18-14kt white/yellow/rose Gold & Sterling silver

Nassau,Bahamas

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


2.

Magellan Collection PURE

Cyprus


TENDER TEAR

Maldives


DENIZEN UNFORGETTABLE TRAVEL MEMORIES

SATURN China


Caymans BLISS


DENIZEN UNFORGETTABLE TRAVEL MEMORIES

Maldives Stainless steel or Sterling silver with black rhodium plating


Hawai’i

DENIZEN UNFORGETTABLE TRAVEL MEMORIES

Stainless steel or Sterling silver with rainbow plating


3.

Soho Collection

Gold & Sterling silver only

• • • • • •

High-polished finish Buffed edges 5 sizes: Mini - S - M – L - XL 12 string colors Adjustable string Bales instead of eyelets


DENIZEN UNFORGETTABLE TRAVEL MEMORIES

St Barth PURE


• • • • • • •

Gold & Sterling silver only

High-polished finish Buffed edges 5 sizes: Mini - S - M – L – XL 12 CZ colors 12 string colors Adjustable string Bales instead of eyelets


TENDER TEAR

St Barth Available in 18-14kt white/yellow/rose Gold & Sterling silver

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


BLISS

Gold & Sterling silver only

• • • • • • •

Stone pave Buffed edges 2 sizes: S & L 12 CZ colors 12 string colors Adjustable string, leather or chain Bales instead of eyelets


BLISS

Cherry blossom Available in 18-14kt white/yellow/rose Gold & Sterling silver

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


4.

Slate Collection

• • • • • •

Brushed metal finish Flat surface Rounded corners 2 sizes: S & L Crowned tip caps Adjustable woven string

Available in 14-18kt Gold & Sterling silver

Details of closure and crowned tip caps


DENIZEN UNFORGETTABLE TRAVEL MEMORIES

Saint-Martin


Slate Collection

• • • • • • •

Brushed metal finish Concave surface Black enamel Rounded corners 2 sizes: S & L Crowned tip caps Adjustable woven string

Available in 14-18kt Gold & Sterling silver


Sint Maarten

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


5.

Lexington Collection

Gold and Sterling silver only


Sint Maarten

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Gold & Sterling silver only


Lexington Collection PURE

Mallorca

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Lexington Collection

TENDER TEAR

Switzerland


Bermuda


6.

CRUISELINK Collection Charm Bracelet


CRUISELINK Charm bracelet Exclusive to Cruise lines

Preset by itinerary or buy as you go


Collectible charm bracelet Customizable for every cruise itinerary

CRUISELINK

by DENIZEN

Polynesia


Japan

Canada by DENIZEN

Corsica, France, Sardinia, Italy

UAE

Spain


➢ NAUTILINK

Nautical alphabet charms


S

A

I

Sierra

Alpha

L O R

India

Lima Oscar Romeo

A

M

S

Alpha

Mike

Sierra

Amsterdam 52.3676° N, 4.9041° E

➢ NAUTILINK

Nautical alphabet charms


17.5516° S 149.5585° W - Papeete -

Sextan

by DENIZEN


Custom engraved coordinates & cut-out destination names

Sextan 7. by DENIZEN

Customized with your destination name



DENIZEN UNFORGETTABLE TRAVEL MEMORIES

For reference only. Customizable


DENIZEN UNFORGETTABLE TRAVEL MEMORIES



DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Sextan by DENIZEN



NECKLACES


Cherry blossom

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Italy & Sicily

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


EARRINGS Available in 18-14kt white/yellow/rose Gold, Sterling silver, & Stainless steel

For reference only. Customizable map


ACCESSORIES:

keyrings, money clips, cufflinks

Available in 18-14kt Gold, Sterling silver, Stainless steel – For reference only – Customizable

Shelter Island

Ireland

Martha’s Vineyard

France

Nevada

Japan


Clever merchandising solutions DISC DISPLAY

Magnetic base

World map for reference Customizable for each destination



DISC DISPLAY Especially for cruise ships & ferries

A different destination disc at each port of call

All discs are cleverly fitted with hidden magnets at their base.

Dimensions H x L x W cm: 29 x 35 x 25 in: 111/2 x 133/4 x 113/4


A different disc for each port of call

DISC DISPLAY cruise ships & ferries

Replacing the disc showcasing the next port of call is a matter of seconds. Their storage requires minimal space: 0.5 x 21cm or less than ½ in.

Magnetic base to prevent tipping over on board ships


BEACH CLUB DISPLAY



GOLF PRO SHOP DISPLAY


SAMPLING POUCH ✓ For customer sampling ✓ Maintains display visual appeal

Dimensions: H x L x W 3/4 1/4 in: 2 x 8 x 61/4 Cm: 7 x 25.5 x 17


GIFT BOXES

Sterling silver Magnetic closure Shipped folded flat

CruiseLink charm bracelet Slides open Inner pouch


for premium lines Ship porthole Stainless Steel

Designed for islands & port of call stores

Plane window Designed for airport stores


GIFT BOXES

14KT GOLD Wooden box & LED light


for luxury lines

18KT GOLD Lacquer box & leather


Airport shops

kiosks


kiosks

Airport pop-up shop


Backlit secured showcase kiosks Single tower: 145 x 40 x 40 cm

Gift shops


SELF-SERVICE TOWER


JEWELERS

kiosks

Jewelry stores

2018 PRICE: 1,600$


PROMO BRACELETS/NECKLACES for crew and shop staff


RETAIL PRICING

Selling memories at every price point to your customers We deliver value to align price points with your market segment Fine Jewelry 800-4,000 €

18kt Gold (White, Yellow, Rose)

400-800 €

14kt Gold (White, Yellow, Rose)

115-250 €

Sterling Silver (white or black Rhodium)

85-175 €

Sterling Silver & black Rhodium

39-69 €

Stainless Steel

Gift Shop & Duty Free

Online prices higher than at retail POS


DF-sales@denizenbracelet.com Website: www.denizenbracelet.com

@denizenbracelet

Denizen Bracelet

Phone: USA Toll free (844)-DEN-IZEN International sales: +852 5592 8535 All Logos, trademarks, texts, photographs and designs are property of DENIZEN™ Bracelet Co. ©1989-2021 All rights reserved.