DENIZEN WORLD PORTFOLIO

Brand portfolio

UNFORGETTABLE TRAVEL MEMORIES DENIZEN

Collectible souvenir jewelry with a meaningful sense of place, exclusive to each destination

Our story

Since 1989

French by birth on the chic island of St Barth and international by ‘berth’, the DENIZEN BRACELET™ was created to answer a call for a cutting-edge souvenir doubling as a dazzling fine jewelry or trendy fashion accessory that embodies travel memories, one destination at a time. Its success skyrocketed from its tiny Caribbean cradle to most resort destinations around the world and is still growing 3 decades later, ever so popular.

HomeoftheDENIZEN ™ , Gustavia, StBarth,FrenchWestIndies . InthebackdropistheDutch-FrenchislandofStMaarten.

What is DENIZEN?

Our vision

Created by a globetrotter for trend-setter travelers

Inspired by Saturn

During a star gazing session, the stunning planet appeared in his telescope: the polished silver disc circling the planet’s blurry surface triggered his inspiration.

The power of imagination

“Nothing defines beauty greater than what our imagination perceives”

Inspired by heavenly destinations

And so was born the DENIZEN™ , with the minimalist design: a subtle cut-out map or symbol in an eye-catching, high-polished coin of a particular destination, for each traveler to reminisce precious memories of their journey.

Our growth

DENIZEN™ is a patented and copyrighted destination jewelry concept unrivaled for its feat reminisce travel memories.

Its map cutout design makes it a thought-after collectible souvenir with a sense of place.

From its classic ‘Pure’ design made of Sterling Silver, the brand expanded into distinctive collections bracelets, pendants, cufflinks and earrings also offered in 18kt & 14kt yellow, rose and white Gold.

In 2015, we developed our Stainless steel line as we entered the global duty-free markets demanding grab-and-go prices and easy-to-wear pieces.

In 2023, we launched our charm collection, especially suited for cruise and ferry lines, offering upselling each port of call.

Facts & figures

• 6,000+ retailers

• 3.2m bracelets sold annually

• Nearing 800 destinations

• Countries, states, islands, cities, landmarks, symbols & emblems

• 7 continents

• 3 precious metals

• 4 styles

• 5 sizes

• 8 collections

• 12 string & CZ colors

Travel retail exclusive

Duty Free

• Cruise ships & ferries

• Inflight sales

• Airports & lounges

• Border shops

• Diplomatic stores

Travel Retail

• Sea port stores

• Luxury resorts & hotels

• Museums & monuments

• Attractions

• Railways

• 14kt gold with CZ

• 18kt gold with diamonds

Metal lines per market

• Sterling silver with CZ

• Vermeil (18kt gold plated)

• 316L Stainless steel with CZ

• Gold plated (14kt gold)

Unique selling points

The DENIZEN™ is an emotional punch that triggers travelers' nostalgia and imagination. It is a collectible jewelry that travelers and nationals of all ages fall in love with, one destination at a time.

Versatile jewelry

ü Every guest, every traveler is a potential buyer

ü Genderless, ageless, and timeless elegance

ü Easily adjustable to most wrist sizes

ü Collectible, especially the charm collection

Unique wearable souvenir to bring home

ü One design, one destination, sold locally only

ü A worldwide exclusivity for your local design

ü A meaningful gift abounding with nostalgia

Affordable luxury & high quality

ü Precious metals

ü Lifetime international warranty against any defect

ü Perceived value higher than its actual retail price

ü Price points aligned with your market segment

•

Infinite customer base

Vacationing couples/ honeymooners

• Single globe-trotters

• Friendship bracelet

• Traveling families

• Expatriates

• Locals

Style versatility

Unforgettable travel memories

Branding collaborations

Ritz-Carlton

Nikki Beach St Barth

CSR initiatives

Pink Revolution

Every October, the proceeds of all pink bracelets sold worldwide are given to local or national chapters of the Breast Cancer Association .

We encourage the participation of our retailers.

World Wildlife Fund NATO

Unforgettable travel memories from around the world

Puerto Rico

Bahamas

Vancouver island

Africa – Middle-East

Asia Pacific

Bali

Seychelles

4 Styles

5 Sizes

1. VOYAGE p. 39-55

1. VOYAGE p. 56-63

2. SOHO p. 64-69

4. LEXINGTON p. 74-79

3. SLATE p.

5. PASSPORT

Visa stamp & luggage tags charms

8. SEXTAN

Coordinates or destination’s name

Cruises & ferries

Duty free shops

7. NAUTILINK

Nautical alphabet charm bracelet

Cruises & ferries

Duty free shops

PURE

Large

Voyage Collection 1.

Gold, Sterling silver, & Stainless steel

Small

Cape Cod

• High-polished finish

• Unisex style

• 5 sizes: Mini, S, M, L & XL

• 12 string colors

• Adjustable string

• Or chain for silver/gold

TENDER TEAR

Large

Small Gold, Sterling silver, & Stainless steel

St John

• High-polished finish

• 5 sizes: Mini, S, M, L & XL

• 12 CZ colors

• 12 string colors

• Adjustable string

• Or chain for silver/gold

Eiffel Tower

Seychelles

SATURN

Dubai, U.A.E.

Martha’s Vineyard

Large Small

• Stone pave

• 2 sizes: S & L

• 12 CZ colors

• 12 string colors

• Adjustable string

• Or chain

France

TENDER TEAR

Maldives

All charms can be mounted with a chain

Premium & luxury closures

simple, double or triple chains, with a positive map charm Jet-setter

Soho Collection

• High-polished finish

• Buffed edges

• 5 sizes: Mini - S - M – L - XL

• 12 string colors

• Adjustable string

• Bales instead of eyelets

St Barth

• High-polished finish

• Buffed edges

• 5 sizes: Mini - S - M – L – XL

• 12 CZ colors

• 12 string colors

• Adjustable string

• Bales instead of eyelets

TENDER TEAR

Available in 18-14kt white/yellow/rose Gold & Sterling silver

BLISS

• Stone pave

• Buffed edges

• 2 sizes: S & L

• 12 CZ colors

• 12 string colors

• Adjustable string, leather or chain

• Bales instead of eyelets

BLISS

3.

Slate Collection

Available in 14-18kt Gold & Sterling silver

• Brushed metal finish

• Flat surface

• Rounded corners

• 2 sizes: S & L

• Crowned tip caps

• Adjustable woven string

Details of closure and crowned tip caps

Sint-Maarten

• Brushed metal finish

• Concave surface

• Black enamel

• Rounded corners

• 2 sizes: S & L

• Crowned tip caps

• Adjustable woven string

Slate Collection

Available in 14-18kt Gold

& Sterling silver

Sint Maarten

Lexington Collection

4. PURE

Gold and Sterling silver only

TENDER TEAR

CRUISELINK Collection 5.

Destination

CRUISELINK

Charm bracelet

exclusive to cruise lines

Preset by itinerary or buy as you go

6.

PASSPORT Collection

Visa stamps

Collect charms from your travels on board cruise ships & at airports

Postcards

Customizable passport locket

Luggage tags

DENIZEN

UNFORGETTABLE TRAVEL MEMORIES

NAUTILINK Collection

Infinite combination of nautical letters to compose names & words

Ø NAUTILINK

Sextan by DENIZEN

For women

Sextan by

DENIZEN

For men

Accessories: keyrings, money clips, cufflinks

World map for reference

Customizable for each destination

Disc display

A

different disc for each port of call

Replacing the disc showcasing the next port of call is a matter of seconds. Their storage requires minimal space: 0.5 x 21cm or less than ½ in.

Disc display

cruise ships & ferries

Magnetic base to prevent tipping over on board ships

Beach club display

Golf pro shop display

CruiseLink charm bracelet

Slides open Inner pouch

Gift boxes

Sterling silver

Magnetic closure

Shipped folded flat

for premium lines

Stainless Steel

Ship porthole

Designed for islands & port of call stores

Plane window

Designed for airport stores

Wooden box & LED light

14KT GOLD

Gift boxes

Lacquer box & leather

18KT GOLD

Gift shops

Single tower: 145 x 40 x 40 cm

Airport shops

Airport pop-ups & shop-in-shops

Sampling pouch

ü For customer sampling

ü Maintains display visual appeal

Promo bracelets / necklaces

Free for sales staff/crew to model

Ø Advantages for retailers

ü PROVEN CONCEPT SINCE 1989. RETAILED AT 6,000 SHOPS.

ü NO JAW-DROPPING MOQ (as long as our concept is respected for brand image).

ü GENEROUS MARGIN well above industry standards tiered with larger quantities

ü LARGE SPECTRUM OF RETAIL PRICE POINTS to match your store median (ranging $35 -$3500 based on selected collection and metal line (steel - silver - gold)

ü YOUR FIRST ORDER IS ALWAYS FREE ON US*, credited back to you for its full value, with your 1st reorder (conditions apply).

ü YOUR MERCHANDISING IS ALWAYS FREE ON US*, credited back to you for its full value with your your 1st reorder (conditions apply).

ü If , unheard of in more than 30 years of business, sales are not satisfactory for you, we will take back your entire order. Ask for more details.

ü Each destination enjoys a WORLDWIDE EXCLUSIVE DESIGN never sold in a different country.

Ø Advantages for retailers

ü UP TO 60% FINANCING CO-OP ADVERTISING PROGRAM to offset your ad budget. Rules apply.

ü EMPLOYEE TRAINING & INCENTIVE PROGRAMS (if your policy permits).

ü PROMOTIONAL BRACELETS FOR YOUR STRORE SALES STAFF to wear as inspiring models for your customers.

ü INTERNATIONAL LIFETIME WARRANTY for each DENIZEN piece.

ü NO COMPETING SALE OR DISCOUNT: we protect your margins by controlling our market. DENIZEN is never sold to discounters or under-priced on our website.

ü FREE SHIPPING when your order is placed before the expiration date of your quotation (10 days)

ü 10% REBATE ON NET MERCHANDISE* when your order is paid in full at time of order, as opposed to split payments (initial deposit then balance).

ü CROSS-CATEGORY PRODUCT: a souvenir and jewelry for the same shelf space

*All sums are credited back in merchandise.

DF-sales@denizenbracelet.com

Website: www.denizenbracelet.com @denizenbracelet Denizen Bracelet

Phone: USA Toll free (844)-DEN-IZEN

International sales: +852 5592 8535

All Logos, trademarks, texts, photographs and designs are property of DENIZEN™ Bracelet Co. ©1989-2023 All rights reserved.