DENIZEN of the USA

Exclusive destination souvenir jewelry with a meaningful sense of place

Our story Since 1984 • French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a best seller today across the world.

denizen /ˈdɛnɪz(ə)n/ noun: an inhabitant or occupant of a particular place. a foreigner allowed certain rights in the adopted country.

• Initially handcrafted on St Martin, DENIZEN rapidly relocated to cope with its success. The collections have been produced in the US for the last 4 decades, with international offices.

• Today, the brand, French-American by the alliance of its current co-founders, is retailed worldwide with exclusive collections for each destination.

• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time, all around the world.

Home of the DENIZEN , Gustavia, St Barth, French West Indies.

Our collections • From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.

• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.

• In 2023, we launched our charm collection, particularly suited for cruise lines and airports.

3 precious metals (average MSRP) - Stainless steel ~ $49 - Sterling silver ~ $99 - 14-18kt Gold (price on demand) 4 core collections -Voyage (maps & symbols) -Sextan (coordinates) -Cruiselink (charms) -Passport (charms)

Unique selling points A destination jewelry concept exclusive to travel retail • • •

A global localized brand A successful sense of place concept since 1984 Bridges the gap between the souvenir and jewelry

• • • • •

Genderless transgenerational products Every traveler is a potential customer Triggers multiple impulse purchase Waterproof jewelry that lives with you Lifetime warranty

• • •

Nearing 1,000 destinations Sold on 7 continents 6,000+ retailers

Travel retail & hospitality exclusive Duty Free • Cruise ships & ferries • Port of call stores • Airports & lounges • Inflight sales • Border shops • Diplomatic stores

Travel Retail • Trains stations • Museums & landmarks • National parks • Island jewelers • Tourism boards • Port authorities

Hospitality • Luxury resorts & hotels • Golf/tennis/yacht clubs • Spa boutiques • Beach clubs • Wedding planners • VIP guest gifting/MICE

http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg

Styles

PURE

Sizes

BLISS

STAR

*

* Sterling silver & Gold only

Plating

Rhodium

Black Rhodium

Yellow Gold

Mini – Small - Large

Rose Gold

Voyage

Maps or symbols cutouts

Passport Visa stamp & luggage tags charms

Sextan Coordinates

Cruiselink Maps or symbols charms

Alabama

Voyage Collection

Cut-out jewelry (Map & symbols)

California

Colorado

Connecticut

Georgia

The Peach State

Florida

Hawai’i

Oahu

Big Island

Kauai

Maui Bracelets can be mounted on a chain in Sterling silver and Gold only

Earrings

Pendant

Hawai’i

Illinois

Louisiana

Maryland

Massachusetts

Michigan

Minnesota

Nevada

New Mexico

Pennsylvania

New York

Brooklyn

Lady Liberty

Manhattan

North Carolina

Puerto Rico

Rhode Island

South Carolina

Tennessee

Texas Lone Star state

US Virgin Islands

Utah

Virginia is for lovers

Washington

Aviation & nautical Polished

Brushed

Unforgettable travel memories

for women

for men

for couples

for kids

Cruiselink Collection

Charms (maps & symbols cutouts)

Cruiselink Symbols

Collection Hawai’i for reference

Maps

Alaska for reference

Passport Collection

Charms (engraved visa stamps & luggage tags)

Postcard

Charms as pendants

Flag Visa stamp Luggage tags

Mix n’ Match

Cruiselink & Passport

34.0549° N 118.2426° W - Los Angeles -

Sextan Collection

Coordinates

Longitude °Latitude °

Counter display

MOQ: 6-9 SKU (150-225pcs) Possible mix of map & symbol designs

Map for reference Customizable for each destination

(H29 x L35 x W25 cm)

Sampling pouch ✓ For customer sampling ✓ Maintains display visual appeal

Gift boxes STEEL & SILVER

Ship porthole Port of call stores, ferries & cruises, Islands & seaside towns

Plane window Inflight sales & airport stores

Charm bracelet

14KT GOLD

18KT GOLD

Free-Standing Unit

(H150 x L50 x W50 cm)

✓ Spinning self-service (2 sides) ✓ Backlit and bottom storage ✓ Top and side destination visuals ✓ Capacity: 320pcs + 80pcs stock ✓ Up to 32 SKU (1 per slot) ✓ MOQ: 8 SKU (400pcs) ✓ Suggested optimum assortment: - Map (4 SKU: 2 bracelets / 2 necklaces) - Symbol (4 SKU as above or 4 designs in unisex size M) - Possibility to add: - XS bracelets for kids - Bracelets sets for couples - Necklace/bracelet sets for ladies

Hong Kong, LAGARDERE

Airport retail Guadeloupe, AVOLTA

Bali, AVOLTA

kiosks

India, OSPREE

Switzerland, AVOLTA

Resort boutiques kiosks

Phuket, Club Med

Turks & Caicos, Club Med

Saba Rock, BVI

Turks & Caicos, Beaches

Antigua, Curtain Bluff

Single tower 145 x 40 x 40 cm

Jewelry stores kiosks

Mont St-Michel France

Normandy2018 PRICE: 1,600$

Burgundy

Brittany

Belgium

Newport, RI

Marketing contribution

• Free bracelets for the sales staff • Staff training & incentives • In-store sales activations (GWP, competitions) • Mechanisms to sell any underperforming SKU

Terms & Conditions • Payment terms: 30 days net • Incoterms: from HK – DAP/CIF Worldwide – To bonded warehouse for Duty Free • Custom order lead time: 45-60 days (from payment) - NO RETURNS • MOQ Stainless steel - VOYAGE 25pcs/SKU = 400pcs (8 SKU) for one FSU (larger sales volume) = 150-225pcs (6-9 SKU) for a counter display - PASSPORT/CRUISELINK 50pcs/chain – 30pcs/charm/bangle - SEXTAN 30pcs/bangle • MOQ Silver 20pcs/SKU • MOQ Gold: 12pcs/SKU • Median MSRP - VOYAGE/SEXTAN in Steel ~$49 in Sterling silver ~$99 Gold prices on demand - PASSPORT/CRUISELINK in steel: chain $79 - Charm $29-34 in silver: chain $160 - Charm $58-64 Patented & fully protected concept & designs

Roll-out plan 1. Define the market positioning and applicable metal line(s) ✓ Entry level = stainless steel ✓ Premium = sterling silver ✓ Luxury = gold 2. Identify the category focus ✓ Souvenir ✓ Fashion jewelry ✓ Fine jewelry 3. Select the collections with most commercial potential 4. Suggest relevant designs per destination 5. Compute subsequent quantities for optimal assortment 6. Determine the suitable merchandising per retail venue 7. Custom manufacturing in 45-60 days 8. DAP delivery 9. Setup follow up and sales staff training material 10. Sales tracking and sku adjustment if needed 11. Seasonal/promotional marketing contribution plan 12. 30-day lead time for reorder(s)

DF-sales@denizenbracelet.com Website: www.denizenbracelet.com

@denizenbracelet

Denizen Bracelet

Denizen Bracelet

Phone: USA Toll free (844)-DEN-IZEN International sales: +852 5592 8535 All Logos, trademarks, texts, photographs and designs are property of DENIZEN Bracelet Co. ©1984-2025 All rights reserved.