Exclusive
destination jewelry with a sense of place
British Virgin Islands
Our story
Since 1989
• French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a global best seller today.
• Initially handcrafted on St Martin, DENIZEN rapidly relocated to the US to cope with its success. We are still headquartered in Huston, TX, with international offices.
• Today, the brand, French-American by the alliance of its cofounders, is retailed worldwide with exclusive collections for each destination.
• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time.
HomeoftheDENIZEN , Gustavia, StBarth,FrenchWestIndies . InthebackdropistheDutch-FrenchislandofStMaarten.
Our collections
• From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.
• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.
• In 2023, we launched our charm collections, particularly suited for cruise lines and airports.
3 precious metals (average MSRP)
- Stainless steel ~ $49
- Sterling silver ~ $99
- 14-18kt Gold (price on demand)
4 core collections
-Voyage (maps & symbols)
-Sextan (coordinates)
-Cruiselink (charms)
-Passport (charms)
Unique selling points
A destination jewelry concept exclusive to travel retail
• A global localized brand
• A successful sense of place concept since 1984
• Bridges the gap between the souvenir and jewelry
• Genderless transgenerational products
• Every traveler is a potential customer
• Triggers multiple impulse purchase
• Waterproof jewelry with lifetime warranty
• Nearing 1,000 destinations
• Sold on 7 continents
• 6,000+ retailers
Duty Free
• Cruise ships & ferries
• Port of call stores
• Airports & lounges
• Inflight sales
• Border shops
• Diplomatic stores Travel Retail
• Trains stations
• Museums/landmarks
• National parks
• Island jewelers
• Tourism boards
• Port authorities
Hospitality
• Luxury resorts & hotels
• Golf/tennis/yacht clubs
• Spa boutiques
• Beach clubs
• Wedding planners
• VIP guest gifting/MICE
http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg
Styles Plating
*
PURE STAR BLISS
* Sterling silver & Gold only
Sizes
Mini – Small - Large
Rhodium Yellow Gold
Rose Gold
Black Rhodium
Cruiselink Voyage
Map or symbol cutout
Coordinates or destination’s name
Voyage Collection
B.V.I.
Cut-out jewelry
(Maps & symbols)
Anegada
Cooper Island
Jost Van Dyke
Guana Island
Necker Island
Moskito Island
Norman Island
Black enamel
Peter Island
White enamel Saba Rock
Scrub Island
Tortola
Virgin Gorda
Meaningful sense of place of the B.V.I.
Exclusive to your island
Pink enamel
Nautical theme
Long-haul
Chain bracelets simple, double, or triple, with a positive map charm
Jet-setter World tour
Earrings
Chandeliers or studs
for women
for couples
for kids
Cruiselink
Collection
Charms
(Map & symbol cutouts)
Voyage Collection designs can be replicated
Maps
Symbols
Passport Collection
Charms
(Engraved visa stamps & luggage tags)
Luggage tags
Visa stamps Keyring
Cruiselink & Passport
➢NAUTILINK Nautical alphabet
charms
➢NAUTILINK Nautical alphabet charms
I India
Alpha
Lima
Sierra
Oscar R Romeo
Custom yacht club charm
Sextan Collection Bangles & baguettes (Coordinates)
18.4939° N, 64.4023° W - Virgin Gorda -
Longitude °
Latitude
Disc display
Custom disc for each destination
MOQ: 6-9 SKU
(150-225pcs)
Possible mix of map & symbol designs (H29 x L35 x W25 cm)
Sampling pouch
✓ For customer sampling
✓ Maintains display visual appeal
Packaging
Sterling silver Stainless steel
Luxury lines
14kt gold
18kt gold
Free-Standing Unit
✓ Spinning self-service (2 sides)
✓ Backlit and bottom storage
✓ Top and side destination visuals
✓ Capacity: 320pcs + 80pcs stock
✓ Up to 32 SKU (1 per slot)
✓ MOQ: 8 SKU (400pcs)
✓ Suggested optimum assortment:
- Map (4 SKU: 2 bracelets / 2 necklaces)
- Symbol (4 SKU as above or 4 unisex size M)
- Possibility to add:
- XS bracelets for kids
- Bracelets sets for couples
- Necklace/bracelet sets for ladies (H150 x L50 x W50 cm)
kiosks
Resort boutiques
Single
Jewelry stores
Airports
Inflight sales
➢Marketing contribution
• Free bracelets for the sales staff
• Staff training & incentives
• In-store sales activations (GWP, seasonal sleeves…)
• Mechanisms to help sell any underperforming SKU
➢Terms & Conditions
• Payment terms: 50% deposit and 50% balance upon shipping
• Incoterms: from HK – DAP/CIF Worldwide – To bonded warehouse for Duty Free
• Custom order lead time: 45-60 days (from payment) - NO RETURNS
• Domestic retailer margin: 150pcs: 50% – 151~200pcs: 55% – 201~250pcs: 60% – 250pcs and up: 65%
• Distributor margin: 70% and up - Duty Free margin: 65%
• Cash-In-Advance payment: Extra 3% cash rebate
• Merchandising & packaging: Credited* for Domestic retailers & Distributors
• *Credit in Free of Charge merchandise at retail value, capped at 20% of the reorder net value.
• MOQ Stainless steel
- VOYAGE 25pcs/SKU = 400pcs (8 SKU) for a minimum assortment for one FSU (larger sales volume) = 150-225pcs (6-9 SKU) for a counter display
- PASSPORT/CRUISELINK 15pcs/chain – 30pcs/charm
• MOQ Silver 30pcs/SKU – MOQ Gold: 12pcs/SKU
Patented & fully protected concept & designs
