DENIZEN of the BVI

British Virgin Islands Exclusive destination jewelry with a sense of place

Our story Since 1989 • French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a global best seller today.

• Initially handcrafted on St Martin, DENIZEN rapidly relocated to the US to cope with its success. We are still headquartered in Huston, TX, with international offices.

• Today, the brand, French-American by the alliance of its cofounders, is retailed worldwide with exclusive collections for each destination.

• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time.

Home of the DENIZEN , Gustavia, St Barth, French West Indies.

In the backdrop is the Dutch-French island of St Maarten.

Our collections • From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.

• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.

• In 2023, we launched our charm collections, particularly suited for cruise lines and airports.

3 precious metals (average MSRP) - Stainless steel ~ $49 - Sterling silver ~ $99 - 14-18kt Gold (price on demand)

4 core collections -Voyage (maps & symbols) -Sextan (coordinates) -Cruiselink (charms) -Passport (charms)

Unique selling points A destination jewelry concept exclusive to travel retail • A global localized brand • A successful sense of place concept since 1984 • Bridges the gap between the souvenir and jewelry • • • •

Genderless transgenerational products Every traveler is a potential customer Triggers multiple impulse purchase Waterproof jewelry with lifetime warranty

• Nearing 1,000 destinations • Sold on 7 continents • 6,000+ retailers

Travel retail & hospitality exclusive Duty Free • Cruise ships & ferries • Port of call stores • Airports & lounges • Inflight sales • Border shops • Diplomatic stores

Travel Retail • Trains stations • Museums/landmarks • National parks • Island jewelers • Tourism boards • Port authorities

Hospitality • Luxury resorts & hotels • Golf/tennis/yacht clubs • Spa boutiques • Beach clubs • Wedding planners • VIP guest gifting/MICE

http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg

Styles

PURE

Plating Rhodium

Sizes

STAR

BLISS

*

* Sterling silver & Gold only

Black Rhodium

Yellow Gold

Mini – Small - Large

Rose Gold

Voyage Map or symbol cutout

Passport

Visa stamp & luggage tags charms

Sextan

Coordinates or destination’s name

Cruiselink Maps or symbols charms

B.V.I. Voyage Collection

Cut-out jewelry (Maps & symbols)

Anegada

Cooper Island

Jost Van Dyke

Guana Island

Necker Island

Moskito Island

Norman Island

Black enamel

Peter Island

White enamel

Saba Rock

Scrub Island

Tortola

Virgin Gorda

Meaningful sense of place of the B.V.I.

Exclusive to your island

Pink enamel

Polished

Nautical theme

Brushed

Chain bracelets simple, double, or triple, with a positive map charm

Long-haul

Jet-setter

World tour

Earrings Chandeliers or studs

for women

for men

for couples

for kids

Cruiselink Collection

Charms (Map & symbol cutouts)

Voyage Collection designs can be replicated Maps

Custom ship charm

Symbols

Two-tone mariner chain

Destinations for reference only

Passport Collection

Charms (Engraved visa stamps & luggage tags)

Charms as pendants

Keyring

Visa stamps

Luggage tags

Cruiselink & Passport

➢NAUTILINK

Nautical alphabet charms

➢NAUTILINK

Nautical alphabet charms

S

A

I

L

R

Sierra

Alpha

India

O

Lima

Oscar

Romeo

Custom yacht club charm

Sextan Collection

Bangles & baguettes (Coordinates)

18.4939° N, 64.4023° W - Virgin Gorda -

Longitude °

Latitude

Disc display Custom disc for each destination

MOQ: 6-9 SKU (150-225pcs) Possible mix of map & symbol designs

(H29 x L35 x W25 cm)

Sampling pouch ✓ For customer sampling ✓ Maintains display visual appeal

Packaging

Sterling silver Stainless steel

Silver & Steel

CHARM BRACELET

SHIP PORTHOLE

14kt gold

Luxury lines

18kt gold

Free-Standing Unit ✓ Spinning self-service (2 sides) ✓ Backlit and bottom storage ✓ Top and side destination visuals

✓ Capacity: 320pcs + 80pcs stock ✓ Up to 32 SKU (1 per slot) ✓ MOQ: 8 SKU (400pcs) ✓ Suggested optimum assortment: - Map (4 SKU: 2 bracelets / 2 necklaces) - Symbol (4 SKU as above or 4 unisex size M)

(H150 x L50 x W50 cm)

- Possibility to add: - XS bracelets for kids - Bracelets sets for couples - Necklace/bracelet sets for ladies

kiosks

Single tower 145 x 40 x 40 cm

Resort boutiques

Jewelry stores kiosks

2018 PRICE: 1,600$

Airports kiosks

Inflight sales

➢Marketing contribution

• • • •

Free bracelets for the sales staff Staff training & incentives In-store sales activations (GWP, seasonal sleeves…)

Mechanisms to help sell any underperforming SKU

➢Terms & Conditions

• Payment terms: 50% deposit and 50% balance upon shipping • Incoterms: from HK – DAP/CIF Worldwide – To bonded warehouse for Duty Free • Custom order lead time: 45-60 days (from payment) - NO RETURNS

• Domestic retailer margin: 150pcs: 50% – 151~200pcs: 55% – 201~250pcs: 60% – 250pcs and up: 65% • Distributor margin: 70% and up - Duty Free margin: 65% • Cash-In-Advance payment: Extra 3% cash rebate • Merchandising & packaging: Credited* for Domestic retailers & Distributors • *Credit in Free of Charge merchandise at retail value, capped at 20% of the reorder net value.

• MOQ Stainless steel - VOYAGE 25pcs/SKU = 400pcs (8 SKU) for a minimum assortment for one FSU (larger sales volume) = 150-225pcs (6-9 SKU) for a counter display - PASSPORT/CRUISELINK 15pcs/chain – 30pcs/charm •

MOQ Silver 30pcs/SKU – MOQ Gold: 12pcs/SKU Patented & fully protected concept & designs

DF-sales@denizenbracelet.com Website: www.denizenbracelet.com

@denizenbracelet

Denizen Bracelet

Denizen Bracelet

Phone: USA Toll free (844)-DEN-IZEN International sales: +852 5592 8535 All Logos, trademarks, texts, photographs and designs are property of DENIZEN Bracelet Co. ©1989-2024 All rights reserved.