DENIZEN of Saint Lucia

Saint Lucia

Exclusive destination jewelry with a sense of place

Our story Since 1989 • French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a global best seller today.

• Initially handcrafted on St Martin, DENIZEN rapidly relocated to the US to cope with its success. We are still headquartered in Huston, TX, with international offices.

• Today, the brand, French-American by the alliance of its cofounders, is retailed worldwide with exclusive collections for each destination.

• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time.

Home of the DENIZEN , Gustavia, St Barth, French West Indies.

In the backdrop is the Dutch-French island of St Maarten.

Our collections • From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.

• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.

• In 2023, we launched our charm collections, particularly suited for cruise lines and airports.

3 precious metals (average MSRP) - Stainless steel ~ $49 - Sterling silver ~ $99 - 14-18kt Gold (price on demand)

4 core collections -Voyage (maps & symbols) -Sextan (coordinates) -Cruiselink (charms) -Passport (charms)

Unique selling points A destination jewelry concept exclusive to travel retail • A global localized brand • A successful sense of place concept since 1984 • Bridges the gap between the souvenir and jewelry • • • •

Genderless transgenerational products Every traveler is a potential customer Triggers multiple impulse purchase Waterproof jewelry with lifetime warranty

• Nearing 1,000 destinations • Sold on 7 continents • 6,000+ retailers

Travel retail & hospitality exclusive Duty Free • Cruise ships & ferries • Port of call stores • Airports & lounges • Inflight sales • Border shops • Diplomatic stores

Travel Retail • Trains stations • Museums/landmarks • National parks • Island jewelers • Tourism boards • Port authorities

Hospitality • Luxury resorts & hotels • Golf/tennis/yacht clubs • Spa boutiques • Beach clubs • Wedding planners • VIP guest gifting/MICE

http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg

Styles

PURE

STAR

BLISS

*

*

SATURN

* Sterling silver & Gold only

Plating

Rhodium

Sizes

Black Rhodium

Yellow Gold

Mini – Small - Large

Rose Gold

Voyage

Cruiselink

Map or symbol cutout

Maps or symbols charms

Passport Visa stamp & luggage tags charms

Sextan Coordinates

Voyage Collection

Maps & Symbols (cutouts)

PURE

STAR

STAR

SATURN

BLISS

BLISS

Polished

Nautical theme

Wave & anchor

Brushed

Chain bracelets simple, double, or triple Silver and gold only

Map charm

Long-haul

Jet-setter

World tour Destinations for reference only

Earrings Chandeliers or studs

Destinations for reference only

for women

for men

for couples

for kids

Cruiselink Collection

Charms (Map & symbol cutouts)

Voyage Collection designs can be replicated Maps

Custom ship charm

Symbols

Two-tone mariner chain

Destinations for reference only

Passport Collection

Charms (Engraved visa stamps & luggage tags)

Charms as pendants

Keyring

Postcard

Visa stamp

Luggage tags

Cruiselink & Passport Mix n’ match

Sextan Collection

Coordinates

13.9094° N, 60.9789° W - Saint Lucia -

Disc display

MOQ: 6-9 SKU (150-225pcs) Possible mix of map & symbol designs

Custom disc for each destination

(H29 x L35 x W25 cm)

Sampling pouch ✓ For customer sampling ✓ Maintains display visual appeal

Packaging

Sterling silver Stainless steel

Silver & Steel

SAILOR Ship porthole port of call stores, seaside towns, islands, cruise ships & ferries

AVIATOR Plane window airport stores & airlines

Charm bracelet

14kt gold

Luxury lines

18kt gold

Free-Standing Unit ✓ Spinning self-service (2 sides) ✓ Backlit and bottom storage ✓ Top and side destination visuals

✓ Capacity: 320pcs + 80pcs stock ✓ Up to 32 SKU (1 per slot) ✓ MOQ: 8 SKU (400pcs) ✓ Suggested optimum assortment: - Map (4 SKU: 2 bracelets / 2 necklaces) - Symbol (4 SKU as above or 4 unisex size M)

(H150 x L50 x W50 cm)

- Possibility to add: - XS bracelets for kids - Bracelets sets for couples - Necklace/bracelet sets for ladies

Airports kiosks

kiosks Bali

Jewelry stores

France

2018 PRICE: 1,600$

France

SXM

Turks & Caicos

Resort boutiques kiosks Phuket – Club Med

Saba Rock, BVI

Turks & Caicos – Beaches

Hokkaido – Club Med

Single tower 145 x 40 x 40 cm Turks & Caicos – Club Med

Turks & Caicos – Grace Bay

Antigua, BVI – Curtain Bluff

Inflight sales

Marketing contribution

• • • •

Free bracelets for the sales staff Staff training & incentives In-store sales activations (GWP, competitions…)

Mechanisms to help sell any underperforming SKU

Terms & Conditions • Payment terms: 50% deposit, balance upon shipping - Cash-In-Advance: 3% cash rebate • Custom order lead time: 45-60 days (from payment) • Merchandising: Credited* for Domestic retailers & Distributors (*in merchandise at retail value) • MOQ Stainless steel - VOYAGE 25pcs/SKU = 400pcs (8 SKU) for one FSU (larger sales volume) = 150-225pcs (6-9 SKU) for a counter display - PASSPORT/CRUISELINK: 50pcs/chain – 30pcs/charm - SEXTAN: 30pcs/bangle • MOQ Silver 20pcs/SKU - MOQ Gold: 10pcs/SKU • Median MSRP - VOYAGE/SEXTAN in Steel ~$49 in Sterling silver ~$99 - PASSPORT/CRUISELINK in Steel: chain $79 - Charm $29-34 in silver: chain $160 - Charm $58-64 - Gold prices on demand Patented & fully protected concept & designs

1.

Define the market positioning and applicable metal line(s) ✓ Entry level = stainless steel ✓ Premium = sterling silver ✓ Luxury = gold

2. Identify the category focus ✓ Souvenir ✓ Fashion jewelry ✓ Fine jewelry 3. Select the collections with most commercial potential 4. Suggest relevant designs per destination 5. Compute subsequent quantities for optimal assortment 6. Determine the suitable merchandising per retail venue 7. Custom manufacturing in 45-60 days 8. DAP delivery 9. Setup follow up and sales staff training material 10. Sales tracking and sku adjustment if needed 11. Seasonal/promotional marketing contribution plan 12. 30-day lead time for reorder(s)

Roll-out plan

DF-sales@denizenbracelet.com Website: www.denizenbracelet.com

@denizenbracelet

Denizen Bracelet

Denizen Bracelet

Phone: USA Toll free (844)-DEN-IZEN International sales: +852 5592 8535 All Logos, trademarks, texts, photographs and designs are property of DENIZEN Bracelet Co. ©1989-2025 All rights reserved.