DENIZEN of Barbados

Barbados Exclusive destination jewelry with a sense of place

Our story Since 1989 • French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a global best seller today.

• Initially handcrafted on St Martin, DENIZEN rapidly relocated to the US to cope with its success. We are still headquartered in Huston, TX, with international offices.

• Today, the brand, French-American by the alliance of its cofounders, is retailed worldwide with exclusive collections for each destination.

• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time.

Home of the DENIZEN , Gustavia, St Barth, French West Indies.

In the backdrop is the Dutch-French island of St Maarten.

Our collections • From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.

• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.

• In 2023, we launched our charm collections, particularly suited for cruise lines and airports.

3 precious metals (average MSRP) - Stainless steel ~ $49 - Sterling silver ~ $99 - 14-18kt Gold (price on demand)

4 core collections -Voyage (maps & symbols) -Sextan (coordinates) -Cruiselink (charms) -Passport (charms)

Unique selling points A destination jewelry concept exclusive to travel retail • A global localized brand • A successful sense of place concept since 1984 • Bridges the gap between the souvenir and jewelry • • • •

Genderless transgenerational products Every traveler is a potential customer Triggers multiple impulse purchase Waterproof jewelry with lifetime warranty

• Nearing 1,000 destinations • Sold on 7 continents • 6,000+ retailers

Travel retail & hospitality exclusive Duty Free • Cruise ships & ferries • Port of call stores • Airports & lounges • Inflight sales • Border shops • Diplomatic stores

Travel Retail • Trains stations • Museums/landmarks • National parks • Island jewelers • Tourism boards • Port authorities

Hospitality • Luxury resorts & hotels • Golf/tennis/yacht clubs • Spa boutiques • Beach clubs • Wedding planners • VIP guest gifting/MICE

http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg

Styles

PURE

Plating Rhodium

Sizes

STAR

BLISS

*

* Sterling silver & Gold only

Black Rhodium

Yellow Gold

Mini – Small - Large

Rose Gold

1.Voyage Map or symbol cutout

3.Passport Visa stamp & luggage tags charms

4.Sextan Coordinates or destination’s name

2.Cruiselink Maps or symbols charms

1.Voyage Collection

String or chain jewelry (Map & symbol cutouts)

Flying fish

Hummingbird

Hibiscus

starfish

turtle

Polished

Nautical theme

Wave & anchor

Brushed

for women

for men

for couples

for kids

2.Cruiselink Collection

Charms (Map & symbol cutouts)

Maps

Custom ship charm

Destinations for reference only

Symbols

Two-tone mariner chain

3.Passport Collection

Charms (Engraved visa stamps & luggage tags)

Charms as pendants

Keyring Visa stamps

Luggage tags

Cruiselink & Passport

4.Sextan Collection

Bangles & baguettes (Coordinates)

13.1939° N, 59.5432° W - Barbados -

Longitude °

Latitude

Disc display MOQ: 6-9 SKU (150-225pcs) Possible mix of map & symbol designs

Custom disc for each destination

(H29 x L35 x W25 cm)

Sampling pouch ✓ For customer sampling ✓ Maintains display visual appeal

Packaging

Sterling silver Stainless steel

Silver & Steel

SAILOR Ship porthole port of call stores, seaside towns, islands, cruise ships & ferries

AVIATOR Plane window airport stores & airlines

CHARM BRACELET

14kt gold

Luxury lines

18kt gold

Free-Standing Unit ✓ Spinning self-service (2 sides) ✓ Backlit and bottom storage ✓ Top and side destination visuals

✓ Capacity: 320pcs + 80pcs stock ✓ Up to 32 SKU (1 per slot) ✓ MOQ: 8 SKU (400pcs) ✓ Suggested optimum assortment: - Map (4 SKU: 2 bracelets / 2 necklaces) - Symbol (4 SKU as above or 4 unisex size M)

(H150 x L50 x W50 cm)

- Possibility to add: - XS bracelets for kids - Bracelets sets for couples - Necklace/bracelet sets for ladies

kiosks

Single tower 145 x 40 x 40 cm

Resort boutiques

Jewelry stores kiosks

2018 PRICE: 1,600$

Airports kiosks

Inflight sales

➢Marketing contribution

• • • •

Free bracelets for the sales staff Staff training & incentives In-store sales activations (GWP, seasonal sleeves…)

Mechanisms to help sell any underperforming SKU

➢Terms & Conditions

• Payment terms: 50% deposit and 50% balance upon shipping • Incoterms: from HK – DAP/CIF Worldwide – To bonded warehouse for Duty Free • Custom order lead time: 45-60 days (from payment) - NO RETURNS

• Domestic retailer margin: 150pcs: 50% – 151~200pcs: 55% – 201~250pcs: 60% – 250pcs and up: 65% • Distributor margin: 70% - Duty Free margin: 65% • Cash-In-Advance payment: Extra 3% cash rebate • Merchandising & packaging: Credited* for Domestic retailers & Distributors • *Credit in Free of Charge merchandise at retail value, capped at 20% of the reorder net value.

• MOQ Stainless steel - VOYAGE 25pcs/SKU = 400pcs (8 SKU) for a minimum assortment for one FSU (larger sales volume) = 150-225pcs (6-9 SKU) for a counter display - PASSPORT/CRUISELINK 30pcs/chain – 20pcs/charm •

MOQ Silver 20pcs/SKU – MOQ Gold: 12pcs/SKU Patented & fully protected concept & designs

DF-sales@denizenbracelet.com Website: www.denizenbracelet.com

@denizenbracelet

Denizen Bracelet

Denizen Bracelet

Phone: USA Toll free (844)-DEN-IZEN International sales: +852 5592 8535 All Logos, trademarks, texts, photographs and designs are property of DENIZEN Bracelet Co. ©1989-2024 All rights reserved.