DENIZEN for Nordic & Baltic markets

Collectible souvenir jewelry with a meaningful sense of place, exclusive to each destination

Our story Since 1984 • French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a best seller today across the world.

denizen /ˈdɛnɪz(ə)n/ noun: an inhabitant or occupant of a particular place. a foreigner allowed certain rights in the adopted country.

• Initially handcrafted on St Martin, DENIZEN rapidly relocated to cope with its success. The collections have been produced in the US for the last 4 decades, with international offices.

• Today, the brand, French-American by the alliance of its current co-founders, is retailed worldwide with exclusive collections for each destination.

• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time, all around the world.

Home of the DENIZEN , Gustavia, St Barth, French West Indies.

Our collections • From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.

• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.

• In 2023, we launched our charm collection, particularly suited for cruise lines and airports.

3 precious metals (average MSRP) - Stainless steel ~ $59 - Sterling silver ~ $120 - 14-18kt Gold (price on demand) 4 core collections -Voyage (maps & symbols) -Sextan (coordinates) -Cruiselink (charms) -Passport (charms)

Unique selling points A destination jewelry concept exclusive to travel retail • • •

A global localized brand A successful sense of place concept since 1984 Bridges the gap between the souvenir and jewelry

• • • • •

Genderless transgenerational products Every traveler is a potential customer Triggers multiple impulse purchase Waterproof jewelry that lives with you Lifetime warranty

• • •

Nearing 1,000 destinations Sold on 7 continents 6,000+ retailers

Travel retail & hospitality exclusive Duty Free • Cruise ships & ferries • Port of call stores • Airports & lounges • Inflight sales • Border shops • Diplomatic stores

Travel Retail • Trains stations • Museums & monuments • National parks • Island jewelers • Tourism boards • Port authorities

Hospitality • Luxury resorts & hotels • Golf/tennis/yacht clubs • Spa boutiques • Beach clubs • Wedding planners • VIP guest gifting/MICE

http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg

Infinite customer base • • • • • • •

Vacationing couples/ honeymooners Single globe-trotters Friendship bracelet Traveling families Sport team fans Expatriates Locals

Unforgettable travel memories

Styles

PURE

Sizes

BLISS

STAR

*

* Sterling silver & Gold only

Plating

Rhodium

Black Rhodium

Yellow Gold

Mini – Small - Large

Rose Gold

Voyage

1.

Map or symbol cutout

Cruiselink

2.

Maps or symbols charm bracelet

3.

Passport

Visa stamp & luggage tags charms

Sextan

4.

Coordinates or destination’s name

PURE

Denmark

STAR

Estonia

BLISS

Finland

Only available in Sterling silver and Gold

PURE & STAR

Latvia

PURE

Lithuania

STAR

PURE

Sweden

Cruiselink

Collection

Symbols

Maps

Alaska for reference

Collect charms from your travels

Visa stamps

Luggage tags

Keyring

Customizable passport locket

Charms can be worn as pendants

Cruiselink & Passport

For resorts

For airport & cruise retail

4.Sextan Collection

Bangles (Coordinates & destination names)

60.1699° N, 24.9384° E - Helsinki -

Custom engraved coordinates & cut-out destination names

Sextan

by DENIZEN

Customized with your destination name

Counter display (H29 x L35 x W25 cm)

MOQ: 6-9 SKU (150-225pcs)

World map for reference Customizable for each destination

Sampling pouch ✓ For customer sampling ✓ Maintains display visual appeal

Gift boxes STEEL & SILVER

Ship porthole Port of call stores, ferries & cruises

Plane window Inflight sales & airport stores

CHARM BRACELET

14KT GOLD

18KT GOLD

Free-Standing Unit

(H150 x L50 x W50 cm)

✓ Spinning self-service (2 sides) ✓ Backlit and bottom storage ✓ Top and side destination visuals ✓ Capacity: 320pcs + 80pcs stock ✓ Up to 32 SKU (1 per slot) ✓ MOQ: 8 SKU (400pcs) ✓ Suggested optimum assortment: - Map (4 SKU: 2 bracelets / 2 necklaces) - Symbol (4 SKU as above or 4 designs in unisex size M) - Possibility to add: - XS bracelets for kids - Bracelets sets for couples - Necklace/bracelet sets for ladies

Gift shops kiosks Single tower: 145 x 40 x 40 cm

Guadeloupe DUFRY

Airport retail

kiosks

Mumbai OSPREE

Hong Kong LAGARDERE

kiosks

Zurich DUFRY

Airport pop-ups

Jewelers kiosks

Royal Jewels, Turks & Caicos

Oro del Sol, St Martin

www.royaljewels.net

Jewelers Diamond Genesis, St Barth www.diamondgenesis.com

Jewelry stores

kiosks

Brussels LAGARDERE

Jewelry stores

2018 PRICE: 1,600$

Beauty shops

Mayotte (Mado Duty Free)

Ferries

Inflight sales

➢ Marketing contribution

• Free bracelets for the sales staff • Staff training & incentives • In-store sales activations (GWP, seasonal sleeves, engraving…)

• Mechanisms to help sell-through any underperforming SKUs.

➢ Terms & Conditions

• • • •

Invoicing Currency: USD or EUROS Payment terms: 50% deposit and 50% balance upon shipping - 60 days net for Duty Free Incoterms: from HK – DAP/CIF Worldwide – To bonded warehouse for Duty Free Custom order lead time: 45-60 days (from payment)

• • • • •

Domestic retailer margin: 150pcs: 50% – 151~200pcs: 55% – 201~250pcs: 60% – 250pcs and up: 65% Distributor margin: 70% Duty Free margin: 65% Cash-In-Advance payment: Extra 3% cash rebate Merchandising & packaging: Credited* for Domestic retailers & Distributors

•

*Credit in Free of Charge merchandise at retail value, capped at 20% of the reorder net value, without expiration date.

• -

MOQ VOYAGE in Stainless Steel: 25pcs/SKU = 400pcs (8 SKU) for a minimum assortment for one FSU (larger sales volume) = 150-225pcs (6-9 SKU) for a counter display PASSPORT/CRUISELINK in stainless steel: 30pcs/chain – 20pcs/charm Silver 20pcs/SKU – Gold: 12pcs/SKU

•

Retail price points to match your store median - Average MSRP VOYAGE/SEXTAN in Steel ~$59 - Sterling silver ~$120 – Gold prices on demand - PASSPORT/CRUISELINK in steel: chain $89 - Charm $34-39 / in silver: chain $180 - Charm $68-64

Black enamel Black enamel

DF-sales@denizenbracelet.com Website: www.denizenbracelet.com

@denizenbracelet

Denizen Bracelet

Denizen Bracelet

Phone: USA Toll free (844)-DEN-IZEN International sales: +852 5592 8535 All Logos, trademarks, texts, photographs and designs are property of DENIZEN Bracelet Co. ©1984-2024 All rights reserved.